DIRECTV, SUR Corp. Launch SUR México
Posted by Elena del Valle on November 3, 2005
El Segundo, CA–(Hispanic PR Wire)–October 18, 2005– DIRECTV, in association with SUR Corp., is launching SUR México, a new channel offering more of Mexico’s best regional networks, available only on the DIRECTV PARA TODOS(R) programming service. Launching later this fall, SUR México will re-broadcast current news and information programming from 10 of the most important regional stations in Mexico and is designed to offer Mexicans from outside the Mexico City area, an unfiltered link to the programming they watched at home.
“DIRECTV PARA TODOS continues to change the Spanish-language programming landscape by offering the best content with the widest variety of channels,” said Mark Ryan, senior director, Marketing, DIRECTV, Inc. “With the introduction of SUR México, we are providing the best regional channels of interest to the 95 percent of Mexicans who emigrated to the United States from regions outside Mexico City. This is unprecedented and available only to our DIRECTV PARA TODOS customers.”
SUR México offers a wide variety of programming, providing a connection to home and family in Mexico with daily news and entertainment programs directly from broadcasters in Puebla, Guerrero, Oaxaca, Campeche, Colima, Hidalgo, Nayarit, Quintanaroo, Tabasco, Yucatán and Veracruz. All programming will be re-broadcast the same day in the United States.
Programming to be offered on SUR México includes: Noticias Yucatán (news), a one hour Monday through Friday program; Noticias Yucatan offers "fast-paced and objective information, presented by a team of reporters and cameramen who keep their eyes where the news happens;" Acontecer Oaxaca (news), a one hour program that airs Monday through Friday with news from Oaxaca, Mexico and around the world is available on three airings of the newscast; Sistema Informativo 7 Quintana Roo (news), a one hour broadcast from Monday through Friday with news and information of the Mayan world from a team of reporters; the second edition of Aquí y Ahora TVT Tabasco (news) a one hour Monday through Friday hosted by Araceli Quevedo which offers special reports, interviews, stories from where they occurred, and sports news; RTV Noticias Veracruz (news) a half hour Monday through Friday program with daily news and happenings from Veracruz; Revista 4 Veracruz (magazine) a two hour Monday through Friday news magazine show with family content; De Corazon Jaripeyero Michoacán (sports) a two hour program that airs Saturdays with sports highlight from Michoacán; Buenos Dias Quintana Roo (morning news) a one hour Monday through Friday morning news show offering special reports, and news; and Ola TV Tabasco (magazine), a one hour Monday through Friday family oriented news magazine show which offers a variety of topics presented by Arturo Bolio and Claudia Ficachi including entertainment, celebrity news, culture, fashion, beauty, health, food, and how-to projects; and Entre Cuates Quintana Roo (children), a one hour Saturday and Sunday program for kids.
DIRECTV is a leading digital television service provider with more than 14.6 million customers. DIRECTV, the Cyclone Design logo and DIRECTV PARA TODOS are registered trademarks of DIRECTV, Inc. DIRECTV (NYSE: DTV), a leading provider of digital multichannel television entertainment services, is approximately 34 percent owned by News Corporation Ltd.
Launched in October 1999, the DIRECTV PARA TODOS service offers Spanish- and English-language programming. The service provides access to more than 50 Spanish-language channels (includes English-language broadcast channels with alternate Spanish audio) including sports, movies, music, news and educational networks, and 210 English-language channels of DIRECTV(R) programming, featuring the largest selection of pay-per-view choices and sports programming available.