Posted by Elena del Valle on March 5, 2007
RBD, winner of Premios Terra a Lo Mejor de la Música Latina 2006
Photo: Terra
Coral Gables, Florida – Music enthusiasts selected Latino pop group RBD winner of Terra.com’s Premios Terra a Lo Mejor de la Música Latina 2006, beating out performers such as Shakira, Thalia and Juanes. Terra.com launched Premios Terra a Lo Mejor de la Música Latina to provide its visitors an online conduit to choose their favorite performer or group from some of the year’s most popular Latino entertainers. RBD received 41,902 votes in the 2006 online competition which drew close to 100,000 votes.
According to Wikipedia, the Mexican group RBD was formed relatively recently as part of a teen high school band within the Spanish-language telenovela “Rebelde” which aired from October 2004 through June 2006. The group has soared in popularity, producing five top-selling, Spanish language CDs. This year’s favorite on Terra.com hopes to conquer English speaking audiences with Rebels, the group’s recent crossover debut album. Other artists who received high percentages of online votes include David Bisbal and Ricky Martin.
“Terra.com’s Music Channel has always been very popular due to in depth coverage and exclusive interviews with top entertainers. We are delighted to see such a high number of votes, and congratulate RBD. RBD is a relative newcomer in comparison to other candidates, yet our audience is fully aware of their talent and potential. This is a story in itself,” said Fernando Rodriguez, chief executive officer of Terra Networks.
Terra.com executives believe the selection of RBD as the 2006 winner is a reflection of the increase in audience feedback among Hispanic youth. And, that the six figure vote count from Terra’s three year old contest, is an indication of how subsequent generations of Internet users may embrace new media. The contest was established by Monica Godoy, Terra.com’s Music Channel editor.
Voting for the 2007 winner is under way. The portal is set to welcome music fans seeking information about the competition, the contestants and winner, 2006 highlights and how vote for music performers or bands for 2007.
Terra Networks is a global Internet group with a presence in the U.S. and Latin America. The group operates websites in the United States, Spain and Latin America. Terra.com is the U.S. Hispanic arm of the Terra Networks group, providing a portal and services to Spanish speaking users.
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Joel Bary, Alex Carvallo and Matias Perel
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To listen to “Nuestro Amor,” a single from RBD’s album “Nuestro Amor,” scroll down until you see “Podcast” on the right hand side, then select “HMPR RBD Nuestro Amor,” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the March 2007 section of the podcast archive.
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Posted by Elena del Valle on March 2, 2007
Jose Cuervo Especial tequila
Photos: Jose Cuervo
New York, New York — Jose Cuervo, one of the world’s largest Tequila companies, partnered with urban singer Pitbull, Hip Hop artist Chingo Bling and rising talent Malverde on the second annual talent search for “La Nueva Generación.” Cuervotón, the contest, described as recognizing the next generation of Latino artists in urban music, promises to provide exposure to unsigned artists through a partnership with, BMI, Gibson, Def Jam’s Roc La Familia and Atlantic Records. Jose Cuervo is also partnering with LIFEbeat, an AIDS charity organization.
Cuervotón began touring the country in January 2007 in search of the hottest up-and-coming talent. Finalists have a chance to share the stage with popular urban music stars and tour with Cuervotón in 2008. Semi-finals will be in New York, Chicago, Miami, Phoenix and Houston. The final concert event will take place in Chicago in May 2007.
“As someone who grew up with obstacles to overcome, I know what it’s like to get a break and work tirelessly to achieve your dreams,” said Pitbull. “This competition provides an opportunity for success to some very talented people who otherwise may never have had the chance. Cuervotón is all about shining a light on Latino musicians and giving them a shot.”
Singer Pitbull
Last year, Cuervotón was led by Chingo Bling and DJ Tony Touch with the support of record labels Machete Music and Wu-Tang Latino. According to promotional materials, the campaign reached over 30,000 consumers across five cities in 12 weeks, while partnering with LIFEbeat to promote the message “Drink Responsibly, Play Safe.” The final concert took place in Times Square’s Nokia Theater in New York City with performances by Pitbull, N.O.R.E., and Chingo Bling.
“As a Latin American company, Jose Cuervo recognizes the potential of Latino artists and the influences they have on today’s urban music,” said Bertha González, commercial director Jose Cuervo Portfolio in North America. “The Cuervotón movement will help solidify the future of Latino artists in the U.S. for generations to come.”
Mexican Tequila producer Jose Cuervo exports more than 50 million liters annually. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial, Jose Cuervo Clásico, Jose Cuervo Flavored Tequilas, Jose Cuervo Black Medallion, and Jose Cuervo Tradicional. Jose Cuervo Tequila is imported and marketed in the United States by Diageo North America, a subsidiary of Diageo plc.
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“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
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Posted by Elena del Valle on March 1, 2007
Howard Bolter, president and COO, LATV
Photo: LATV
Los Angeles, California — LATV, a bilingual music and entertainment network distributed via digital multicast, appointed Howard Bolter president and chief operating officer. Based in Los Angeles, Bolter will administer the day-to-day operations of the network. He will oversee business development, legal and business affairs, production, operations, engineering, information technology, and human resources.
“In addition to managing E! Network’s domestic and international production and operations over the past three years, Howard is one of the top network launch specialists in his field. His proven leadership skills, hands-on experience and technical know-how will be key essentials as we launch and build the network,” said Danny Crowe, president and founder, LATV. “Howard brings a unique combination of creative and operations experience. I very much look forward to working with him to make LATV a success.”
Most recently, Bolter was executive vice president at Wobo Media, a broadband company that combined high-definition video with community programming for Baby Boomers. Prior to working at Wobo, he was senior vice president of Network and Production Operations at E! Networks. There, Bolter oversaw the E! franchises, the daily production of over 30 original television series, the Network Operations Center and the development of Internet-based distribution strategies.
Before joining E!, Bolter headed up Production, Operations and Engineering for the Hubbard Media Group’s satellite and cable network, Moviewatch. He was also responsible for the start-up of CNET and the producer for the company’s pilot programs.
Headquartered in Los Angeles, LATV has focused on bicultural youth broadcasting since 2001. The network targets the 16- to 34-year-old Latino with content that includes multi-genre music, lifestyle and entertainment.
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Posted by Elena del Valle on February 28, 2007
A water station near the U.S.-Mexico border
Photo: Humane Borders
Humane Borders representatives want to expand the public and decision makers’ understanding of Mexican migration into Arizona. To further this goal they will gather to discuss, review, and share migration information during a five-day conference scheduled to include several movie screenings, a field trip to Sonora, Mexico and a full day in the dessert. The 2007 International Conference on the Migrant, the first one organized by Humane Borders, will take place March 26-29, 2007 in Tucson, Arizona.
Participants will have an opportunity to obtain first hand experience about migration issues in Arizona, hear about U.S. responses to migration, listen to Mexican perspectives and learn about actual migration challenges. Organizers promise presentations by Mexican and Arizona government officials, a medical examiner, humanitarian groups, federal land managers, and academics.The cost of admission, including a field trip and meals, is $350 or $200 for the first two days.
Humane Borders is a faith based nonprofit organization established in 2000 by Reverend Robin Hoover. Humane Borders offers humanitarian assistance through more than 70 emergency water stations on and near the U.S.-Mexican border. Every week, hundreds of the organization’s volunteers, including 60 trained drivers, head out to the desert. They maintain water stations, refill water barrels, pick up discarded items and report vandalism.
“Hispanic Projections” audio recording
Presenter Roger Selbert, Ph.D.
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Posted by Elena del Valle on February 27, 2007
Click on image to enlarge
Graphic: Hudson Employment Index
According to Hudson Employment Index data, worker confidence slid for the second consecutive month for Hispanics, and dropped after a December 2006 rebound for African-American workers in January 2007. The monthly Hudson Employment IndexSM for Hispanics fell 4.8 points to 98.7, and dropped 7.6 points to 84.8 for African-Americans. The composite index, based on responses from approximately 9,000 workers across all races and ethnicities, climbed up 1.5 points to 104.2.
The Hudson Employment Index for Hispanic workers revealed that the number of workers who said their financial situation was getting worse rose ten points in January to 42 percent. There was a five-point decrease in the number of employees expecting their company to hire (33 percent). However, fewer workers also anticipated their company would be reducing headcount in the coming months, 15 percent compared to 18 percent in December 2006. Fewer workers were worried about losing their job in January 2007 (15 percent) than in December 2006 (20 percent).
The Hudson Employment Index for African-Americans found that there was a nine-point drop in the number of workers expecting their company to increase headcount (25 percent), the lowest on record for African Americans. The number of workers who said their financial situation was getting better dropped five points in January 2007 to 35 percent. Compared to December 2006 when 21 percent of the workforce was concerned about losing their jobs, 23 percent made that statement in January 2007.
“While not discounting the positive implications of the improvement in the Index, the start of the year tends to reveal a greater sense of optimism, resulting from fresh budgets, new hiring plans and generally high hopes for the year,” said Steve Wolfe, senior vice president, Hudson. “The true test will be in the months to come if the record low concerns around layoffs and job security concerns are sustained.”
The Index also showed workers in general felt more secure in their current employment in January 2007. That month the number of workers concerned about losing their own job fell two points to 16 percent. There was a one-point decrease in the number of employees expecting their companies to lay off staff, down from 15 percent in December 2006. Job satisfaction began to rebound in January 2007, as the number of individuals happy with their job rose one point to 74 percent. There was a one-point decrease to 37 percent among employees who indicated their finances were getting worse.
Posted by Elena del Valle on February 26, 2007
Isabel Malowany, editor, and Francois Dauder, brand manager, Tu Dinero
A podcast featuring an interview with Isabel Malowany, editor, and Francois Dauder, brand manager, Tu Dinero magazine, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss the magazine and the Hispanic market with Elena del Valle, host of the HispanicMPR.com podcast.
Isabel Malowany was born in Havana, Cuba in 1962 and raised in the United States. Fluent in English, Spanish, French, Portuguese, and Italian, she studied in Paris, France where she received a Junior Degree in Political Science from the Institut d’Etudes Politiques, a bachelors degree in History from the Université de Paris IV Sorbonne and a Masters Degree in Communications from the Université de Paris II.
She began working as a broadcast journalist in 1983 for Radio France Internationale (short-wave) as a correspondent for Deutsche Welle, part of the German national radio. She has also worked as columnist for The Miami News and was contributor to several newspapers in France and the United States. She was a television correspondent and producer for Channel Four, a weekly European current affairs magazine. She was an on air presenter and reporter for French public television and a Reuters Financial Television correspondent and on-air producer for special live events.
She was Reuters Television Bureau chief, international media coordinator in the field of human rights and social development of Brazil’s largest non-profit organization Viva Rio. She was a producer in Brazil for Real TV and Paramount; Viacom consultant for Media Mundi, an international television distribution network; and producer and presenter with GolTV before joining Page One Media as editor of Tu Dinero.
A native of New Jersey, Francois started his career in finance over nine years ago. Early in his career, he decided to help fill the void of financial advice in the Hispanic community. After developing his career with Merrill Lynch, Smith Barney, and JP Morgan Chase, he began to address the market segment he always wanted to serve.
As the brand manager for Tu Dinero magazine, Francois promotes the magazine to Fortune 500 companies. He is working on Tu Dinero’s first year anniversary event and a fundraising symposium in Los Angeles.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Isabel Malowany, Francois Dauder” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the February 2007 section of the podcast archive.
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“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Click here to purchase a downloadable or CD audio recording with presentations on Hispanic media training by Elena del Valle, MBA and on Latino media by Federico Subervi, Ph.D.
Posted by Elena del Valle on February 23, 2007
Singer Frankie Alvarado
Photo: SGM Records
Los Angeles, California.- SGM Records started the year signing a record deal with Puerto Rican Frankie Alvarado, singer, composer and former contestant of the first generation of La Academia USA, a reality show that airs on Azteca América.
“I want to thank SGM for the opportunity they have provided for me to materialize my dream. I am happy and honored because they have considered me to be part of this family,” said Alvarado.
La Academia México has generated stars like Yahir, who won fourth place in the first generation and remains a popular artists, and Yuridia, whose music sold a million copies worldwide.
According to promotional materials, Alvarado is the first artist from La Academia USA first generation to sign an exclusive record deal. As part of the agreement with SGM, he is preparing to change his look and planning new recording projects with the record label.
“I am very pleased to have Frankie in SGM. He is very talented and we have a lot of plans for him,” said Soledad Herrada, production director and chief operating officer of SGM Records. “Without a doubt his style and personality matches very good our label and Diana Mera, who we have been working with for five years. I expect some news very soon.”
The son of Francisco “Chalina” Alvarado, a musician and composer, and Luz Rivera, a music teacher Alvarado grew up surrounded by music. He has composed 75 songs.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
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Posted by Elena del Valle on February 22, 2007
Andres Oppenheimer
Photo: MegaTV
Miami, Florida – WSBS-Mega TV Channel 22 launched a new show, “Oppenheimer Presenta,” a political analysis program conducted by columnist Andrés Oppenheimer Sundays at 10 p.m. Oppenheimer is a well-known syndicated columnist with The Miami Herald, and a political analyst. According to promotional materials, the reach for “Oppenheimer Presenta” is more than 57 million households in 19 Latin American stations, as well as in France and Spain.
“With the launch of the transcendental ‘Oppenheimer Presenta,’ Mega TV embarks on a new initiative by launching political programming that is highly-respected among journalists and political professionals in the South Florida Hispanic community and beyond,” said Cynthia Hudson-Fernández, chief creative officer and executive vice president of SBS.
Andrés Oppenheimer is a Latin America editor and foreign affairs columnist at The Miami Herald. His syndicated column, “The Oppenheimer Report,” appears twice a week in The Miami Herald and 45 other U.S. and Latin American newspapers. Oppenheimer also contributes political analysis to CNN en Español, and has been featured in such outlets as The New York Times, The Washington Post, CBS News and the BBC.
He is the recipient of several journalism awards. Oppenshimer was a co-winner of the 1987 Pulitzer Prize as a member of The Miami Herald team that uncovered the Iran-Contra scandal. He received two Inter American Press Association awards (1989 and 1994). He also received an Ortega & Gasset Award in 1993, and the 2001 King of Spain Award, presented by the Spanish news agency EFE and the King of Spain Juan Carlos I. Oppenheimer has authored four books including Castro’s Final Hour: An Eyewitness account of the disintegration of Castro’s Cuba.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
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Broadcast publicity expert David Henry shares insights drawn from years of experience to help you target Latinos effectively during this presentation and interview. Find out how: to reach Latinos with electronic publicity; how many TV stations offer news programming in Spanish in the U.S.; which markets have the number one newscasts in Spanish; which markets offer bilingual news TV programming; and much more.
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Posted by Elena del Valle on February 21, 2007
By Tony Malaghan
CEO, Arial International
Tony Malaghan, CEO, Arial International
Photo: Arial International
Latest population estimates by the U.S. Census Bureau at the time of writing, put the U.S. Hispanic population at 42,687,224 or 14.4 percent of the U.S. population. That equates to one person out of every seven in the U.S. being Hispanic. The projection for 2050 is that this will increase to one in four people or 25 percent of the total population.
To put the current Hispanic population into perspective, when looked at in terms of the population of countries in the world, it would rank 29th out of 232 countries. In terms of pure numbers, it ranks higher than Sudan, Spain, Argentina, Kenya, Canada, Australia and Afghanistan to name a few.
I think we can conclude it’s a pretty substantial market. So, why are more companies in the U.S. not doing more to establish a presence in this market?
Click here to read the complete article
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Posted by Elena del Valle on February 20, 2007
Hispanic Marketing & Public Relations book cover
Choice magazine recently announced the Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority book (Poyeen Publishing, $49.95) was one of only 2 percent of eligible titles to be selected 2006 Outstanding Academic Title. This makes Hispanic Marketing & Public Relations the first Hispanic marketing title ever selected for the exclusive list. Information on the book, including author biographies and a table of contents, is available at HispanicMPR.com.
The Hispanic Marketing & Public relations book was one of more than 25,000 titles considered for inclusion by Choice editors in 2006. Choice reviews about 7,000 titles a year. From those, the editorial staff select the best titles for a once a year list of outstanding works. In 2006, Choice magazine selected 640 outstanding works for their excellence in scholarship and presentation, the significance of their contribution to the field, and their value as important, and often the first treatment of their subject. According to Choice, Outstanding Academic Titles are the “best of the best.”
“The book covers all the areas the course deals with, from advertising to public relations. I don’t think there are any other books encompassing the full scope of Hispanic marketing,” said Mario Beguiristain, Ph.D., professor, St. Thomas University.
The 2006 list of Outstanding Academic Titles was announced in January 2007. Choice is a publication of the Association of College and Research Libraries, a division of the American Library Association.
Hispanic Marketing & Public Relations is written for professionals and students who want to learn or improve their tactics targeting U.S. Hispanics. The book provides 435 pages of information, 93 tables and figures, case studies, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts, and benefits the Hispanic Marketing & Communication Association, HMCA.
“My colleagues in this book have shed their ‘many lights’ into the challenge of fully understanding the Hispanic Market,” said Santiago, president of the California based Santiago Solutions Group. “In soft handed ways through their data and case studies these authors leave up to individual companies to figure out what to do and how to develop their own corporate Hispanic business strategies to achieve greater success.”
Seventeen practitioners and two university academics, contributed fifteen chapters to Hispanic Marketing & Public Relations. The authors discuss the U.S. Hispanic market, acculturation issues, Hispanic online usage, reaching Hispanics in-language, demographic projections, perceptions, qualitative and quantitative research considerations, public relations, special events, Hispanic media, electronic publicity and media training.
Improve your knowledge of the U.S. Hispanic market with
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
Click here to see a table of contents and to buy your copy today!
