Posted by Elena del Valle on February 20, 2007
Hispanic Marketing & Public Relations book cover
Choice magazine recently announced the Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority book (Poyeen Publishing, $49.95) was one of only 2 percent of eligible titles to be selected 2006 Outstanding Academic Title. This makes Hispanic Marketing & Public Relations the first Hispanic marketing title ever selected for the exclusive list. Information on the book, including author biographies and a table of contents, is available at HispanicMPR.com.
The Hispanic Marketing & Public relations book was one of more than 25,000 titles considered for inclusion by Choice editors in 2006. Choice reviews about 7,000 titles a year. From those, the editorial staff select the best titles for a once a year list of outstanding works. In 2006, Choice magazine selected 640 outstanding works for their excellence in scholarship and presentation, the significance of their contribution to the field, and their value as important, and often the first treatment of their subject. According to Choice, Outstanding Academic Titles are the “best of the best.”
“The book covers all the areas the course deals with, from advertising to public relations. I don’t think there are any other books encompassing the full scope of Hispanic marketing,” said Mario Beguiristain, Ph.D., professor, St. Thomas University.
The 2006 list of Outstanding Academic Titles was announced in January 2007. Choice is a publication of the Association of College and Research Libraries, a division of the American Library Association.
Hispanic Marketing & Public Relations is written for professionals and students who want to learn or improve their tactics targeting U.S. Hispanics. The book provides 435 pages of information, 93 tables and figures, case studies, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts, and benefits the Hispanic Marketing & Communication Association, HMCA.
“My colleagues in this book have shed their ‘many lights’ into the challenge of fully understanding the Hispanic Market,” said Santiago, president of the California based Santiago Solutions Group. “In soft handed ways through their data and case studies these authors leave up to individual companies to figure out what to do and how to develop their own corporate Hispanic business strategies to achieve greater success.”
Seventeen practitioners and two university academics, contributed fifteen chapters to Hispanic Marketing & Public Relations. The authors discuss the U.S. Hispanic market, acculturation issues, Hispanic online usage, reaching Hispanics in-language, demographic projections, perceptions, qualitative and quantitative research considerations, public relations, special events, Hispanic media, electronic publicity and media training.
Improve your knowledge of the U.S. Hispanic market with
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book