Posted by Elena del Valle on March 12, 2007
Cristina Perez host of “Cristina’s Court”
Photo: Twentieth Television
A podcast featuring an interview with Cristina Perez, host of “Cristina’s Court,” is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses the show with Elena del Valle, host of the HispanicMPR.com podcast.
Cristina Perez is a lawyer, television personality, radio host, entrepreneur, business owner, author, and national columnist. She is host of Twentieth Television’s new first-run syndicated court show “Cristina’s Court.” Prior to the new show she hosted the Telemundo court show “La Corte De Familia” (“Family Court”). Promotional materials describe her as the first television judge to cross-over from Spanish-language to English-language television.
As the first woman television judge to air in national syndication on a Spanish-language network series, Cristina presided over “La Corte De Familia” cases related to relationships, including physical and verbal abuse, paternity claims, child and spousal support and infidelity. “La Corte De Familia” was Telemundo’s number two daytime show for four straight seasons. The program also aired in 15 additional countries. Prior to being named host of “La Corte De Familia,” Cristina made her television debut as host of “La Corte Del Pueblo” (“The People’s Court”) on KWHY in Los Angeles, California.
The daughter of Colombian immigrants, Cristina was born in New York, New York. She lived in all types of places from one of the poorest neighborhoods of New York, to the big city of Guadalajara, Mexico, to the border town of San Ysidro, California to Hartford, Connecticut, and then to California, which she has called home for over twenty years.
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Driven to further build on her family’s good fortune in America, Cristina, and her husband Christopher Gonzalez, founded the Los Angeles-based law firm Perez Gonzalez. Their practice focuses on immigration, entertainment, athletic, technology, corporate, business and investment fields.
Her first book “Living by Los Dichos,” a collection of life lessons Cristina learned from her family and continues to apply to her personal and professional life, was recently released by Simon & Schuster.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Cristina Perez” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the March 2007 section of the podcast archive.
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Posted by Elena del Valle on March 9, 2007
Puerto Ricans in the United States book cover
Photo: Lynne Rienner Publishers
Academics Edna Acosta Belén and Carlos E. Santiago focus on the trajectory and status of Puerto Ricans in the United States in the 272-page Puerto Ricans in the United States: A Contemporary Portraitbook (Lynne Rienner Publishers, $22.50). Choice magazine selected Puerto Ricans in the United States a 2006 Choice Outstanding Academic Title. Outstanding Academic Titles are chosen for their excellence in scholarship and presentation, the significance of their contribution to the field, and the important treatment of their subject.
The book is divided into eight chapters: Introduction: Portrait of a Commuter Nation; The Colonial Experience; Migrations Before World War II; Postwar Migration Patterns; A Demographic Portrait; Social and Civil Rights Struggles; Voices and Images of the Diaspora; and Overcoming the Colonial Experience: Future Challenges. It includes 28 graphics and 19 black and white illustrations. The cover designed is a reproduction from the mural “Sea of Flags” by Gamaliel Ramírez and Eren Star Padilla in Chicago.
Edna Acosta-Belén is Distinguished Professor of Latin American, Caribbean, and women’s studies at the University at Albany, SUNY, where she is also director of the Center for Latino, Latin American, and Caribbean Studies. She serves as coeditor of the Latino(a) Research Review, which she founded with Carlos Santiago. Carlos E. Santiago is chancellor of the University of Wisconsin-Milwaukee and professor in the university’s Department of Economics. He has published extensively on the Puerto Rican diaspora.
“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
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Posted by Elena del Valle on March 8, 2007
David Burgos, account group director, MillwardBrown
Photo: Strategic Research Institute
Several presenters at the 8th Annual Multicultural Healthcare Development & Outreach conference will address Hispanic market topics. The two-day event, scheduled to take place March 19-20, 2007 in New Brunswick, New Jersey is expected to have an attendance of 100.
Promotional materials indicate the conference will address why pharmaceutical brand teams and other healthcare stakeholders are pursuing multi-segment strategies to cultivate relationships with Latinos, African-American, Asian-American, and Gay and Lesbian populations. Topics may include minority health advances, grassroots health clinics, content management for websites, labeling and advertising, patient education, health literacy, cultural competency, faith and community based event strategies, public relations and other cultural insights into health behaviors.
The conference will feature the following Hispanic market focused presentations: Dan Solomon, CEO, Mindshare Interactive Campaigns LLC and Oscar Padilla, managing director, Hispanic Cutlural Division, Mindshare Interactive Campaigns will talk about “Beyond Translation: Reaching the Hispanic Community through Cultural Connections: NuestraPhRMA.org.” Also, David Burgos, account group director, MillwardBrown will discuss “Looking for the right strategy to target Hispanics?… Try this prescription;” and Monica Tor, Ph.D., president, SocialQuest will discuss “Understanding Hispanic Health Issues and Behaviors: Unaculturated Latinas Research Findings.”
The cost of admission is $1,495 or $1,695 for the conference and workshops. Discounted rates are available for HispanicMPR.com subscribers, academics, and nonprofit and community organizations.
Additional speakers include Thomas LaVeist Ph.D., director, Center for Health Disparities Solutions and Professor of Health Policy and Management, Johns Hopkins School of Public Health; Bill Imada, chairman and CEO, IW Group Inc.; Liliana Gil, director of Marketing Sourcing, Hispanic Marketing Strategy Lead (Proyecto MAS2), Johnson & Johnson Pharmaceutical Group; Virgil Simons, founder and president, The Prostate Net; Donald D. Palma Ph.D., president, chief research officer and author, Common Sense Advisory Inc.; Andrea Brecher, product manager, Johnson & Johnson Health Care Systems; Shelly Lipton, executive vice president, Alternative & Innovative Marketing (AIM); Todd Rivendell, president and CEO, Rivendell Media Inc.; Monica Torres Ph.D., president, SocialQuest Inc.; Stewart Levy R.Ph., vice president, Sales and Marketing, Impact Health; Elisa Cooper-Broski, president anc chief branding officer, Bruce Leeb & Company (BLC); Ron Campbell, president, Campbell-Communications Inc.; and Jim Mansfield, product line director, Consumer Programs, Verispan; Eric Talbot, director, Marketing Effectiveness, Verispan.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections” audio recording
Presenter Roger Selbert, Ph.D.
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Posted by Elena del Valle on March 7, 2007
Ana Remos host of “El Circulo“
Photo: Kike San Martin
Miami, Florida — WSBS-Mega TV Channel 22 launched a new season of “El Círculo,” hosted by Ana Remos. “El Círculo,” Spanish for the circle, focuses on the local social scene, featuring luxury resorts, exclusive parties and events, expensive cars and luxurious yachts.
Remos, a journalist and columnist for The Miami Herald, was born in Cuba and raised in Madrid, Spain. For over 18 years, she has covered Miami society.
A graduate of the Universidad Complutense of Madrid, Remos started her broadcast career at TVE (Television Española). Most recently, she worked for Viajar and Hola magazines. She calls Miami home.
The show promises a peek into the upscale life of some of the area’s Latino celebrities, including Willy Chirino, Arturo Sandoval, and Carlos Alberto Montaner. Other features include a day in the life of a world class design shop such as Chanel; the Lecho Cup competition at the Biltmore Hotel, and the Best Buddies Gala at Watson Island.
During the episodes, Remos introduces Mega TV viewers to South Florida’s “power circle,” including Diego Suarez and Laura de Oña. Show promoters promise exclusive video and the inside scoop about where local celebrities live, shop, travel and party.
MegaTV reaches viewers in Broward, Miami-Dade and Monroe counties. Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
Reach Latinos consumers with electronic publicity tools with
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David Henry presenter
Broadcast publicity expert David Henry shares insights drawn from years of experience to help you target Latinos effectively during this presentation and interview. Find out how: to reach Latinos with electronic publicity; how many TV stations offer news programming in Spanish in the U.S.; which markets have the number one newscasts in Spanish; which markets offer bilingual news TV programming; and much more.
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Posted by Elena del Valle on March 6, 2007
Click on the image to enlarge
Graphic: Media Economics Group
The Media Economics group tracked 2,494 advertisers last year to discover they spent $693.0 million in 2006 to reach multicultural consumers via African American and Hispanic magazines. On average, these advertisers spent nearly two-thirds (64.8 percent or $449.2 million) of their budgets on African American magazines with the balance (35.2 percent or $243.8 million) on Hispanic magazine ads.
These estimates are based on an analysis of the nearly 100 multicultural magazines tracked by Media Economics Group’s BlackMagazineMonitor and HispanicMagazineMonitor competitive intelligence services.
The top five advertisers studied by the Media Economics Group in African American and Hispanic magazines in 2006 were: Procter & Gamble ($46.5 million), L’Oreal USA ($24.7 million), General Motors ($24.1 million), Clorox Company ($13.6 million), and Ford Motor Company ($13.6 million). The bottom five advertisers (among the top 100) in terms of total multicultural magazine spending in 2006 were: Burger King ($1,321,287), Walt Disney ($1,339,986), JC Penney ($1,341,350), BellSouth Corporation ($1,343,881), and Heineken USA, Inc. ($1,362,415).
According to the Media Economics Group findings, there was a wide variation in how the largest advertisers divided their budgets between African American and Hispanic magazines. Some companies spent more than average on African American magazines in 2006. Examples, include: Rocawear (98.8 percent of spending in AA magazines), Pfizer (93.4 percent), PepsiCo (91.6 percent), Nike (89.6 percent), K-Swiss (85.5 percent), American Express (79.1 percent), and Kraft Foods (78.3 percent).
Other advertisers spent a higher share on Hispanic magazine ads than on African American magazines in 2006. These include: JC Penney (98.9 percent of spending in Hispanic magazines), Fruit of the Loom (92.0 percent), Hyundai North America (89.8 percent), Cingular Wireless (80.0 percent), Sears, Roebuck & Co. (76.6 percent), Sara Lee Corp. (72.5 percent), McDonald’s (62.6 percent), Unilever (57.8 percent).
Although the top 100 advertisers are targeting Hispanics and Blacks via magazines, last year most mid-sized advertisers focused exclusively on one segment. Two-thirds of the 604 advertisers who spent between $100,000 and $1 million in 2006, advertised exclusively in either African American or Hispanic magazines.
“While this strategy may make sense for some advertisers to efficiently reach their targets, it may suggest that many exclusive advertisers (e.g. adidas, Citizen Watch Company, DirecTV, Playtex Products, Reebok, S.C. Johnson, Splenda, Wendy’s, etc.) are missing opportunities to reach part of their markets. Savvy publishers should target those exclusive advertisers to increase market share and generate new spending in their segment,” said Carlos Pelay, president of Media Economics Group.
Media Economics Group provides multicultural advertising competitive intelligence for advertising agencies, their clients, and publishers. Clients include leading advertising agencies and media companies active in the multicultural market.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
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Posted by Elena del Valle on March 5, 2007
RBD, winner of Premios Terra a Lo Mejor de la Música Latina 2006
Photo: Terra
Coral Gables, Florida – Music enthusiasts selected Latino pop group RBD winner of Terra.com’s Premios Terra a Lo Mejor de la Música Latina 2006, beating out performers such as Shakira, Thalia and Juanes. Terra.com launched Premios Terra a Lo Mejor de la Música Latina to provide its visitors an online conduit to choose their favorite performer or group from some of the year’s most popular Latino entertainers. RBD received 41,902 votes in the 2006 online competition which drew close to 100,000 votes.
According to Wikipedia, the Mexican group RBD was formed relatively recently as part of a teen high school band within the Spanish-language telenovela “Rebelde” which aired from October 2004 through June 2006. The group has soared in popularity, producing five top-selling, Spanish language CDs. This year’s favorite on Terra.com hopes to conquer English speaking audiences with Rebels, the group’s recent crossover debut album. Other artists who received high percentages of online votes include David Bisbal and Ricky Martin.
“Terra.com’s Music Channel has always been very popular due to in depth coverage and exclusive interviews with top entertainers. We are delighted to see such a high number of votes, and congratulate RBD. RBD is a relative newcomer in comparison to other candidates, yet our audience is fully aware of their talent and potential. This is a story in itself,” said Fernando Rodriguez, chief executive officer of Terra Networks.
Terra.com executives believe the selection of RBD as the 2006 winner is a reflection of the increase in audience feedback among Hispanic youth. And, that the six figure vote count from Terra’s three year old contest, is an indication of how subsequent generations of Internet users may embrace new media. The contest was established by Monica Godoy, Terra.com’s Music Channel editor.
Voting for the 2007 winner is under way. The portal is set to welcome music fans seeking information about the competition, the contestants and winner, 2006 highlights and how vote for music performers or bands for 2007.
Terra Networks is a global Internet group with a presence in the U.S. and Latin America. The group operates websites in the United States, Spain and Latin America. Terra.com is the U.S. Hispanic arm of the Terra Networks group, providing a portal and services to Spanish speaking users.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Click here to purchase a recording with a presentation on marketing to Hispanics online by Joel Bary and interviews with Joel Bary, Alex Carvallo and Matias Perel
To listen to “Nuestro Amor,” a single from RBD’s album “Nuestro Amor,” scroll down until you see “Podcast” on the right hand side, then select “HMPR RBD Nuestro Amor,” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the March 2007 section of the podcast archive.
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Posted by Elena del Valle on March 2, 2007
Jose Cuervo Especial tequila
Photos: Jose Cuervo
New York, New York — Jose Cuervo, one of the world’s largest Tequila companies, partnered with urban singer Pitbull, Hip Hop artist Chingo Bling and rising talent Malverde on the second annual talent search for “La Nueva Generación.” Cuervotón, the contest, described as recognizing the next generation of Latino artists in urban music, promises to provide exposure to unsigned artists through a partnership with, BMI, Gibson, Def Jam’s Roc La Familia and Atlantic Records. Jose Cuervo is also partnering with LIFEbeat, an AIDS charity organization.
Cuervotón began touring the country in January 2007 in search of the hottest up-and-coming talent. Finalists have a chance to share the stage with popular urban music stars and tour with Cuervotón in 2008. Semi-finals will be in New York, Chicago, Miami, Phoenix and Houston. The final concert event will take place in Chicago in May 2007.
“As someone who grew up with obstacles to overcome, I know what it’s like to get a break and work tirelessly to achieve your dreams,” said Pitbull. “This competition provides an opportunity for success to some very talented people who otherwise may never have had the chance. Cuervotón is all about shining a light on Latino musicians and giving them a shot.”
Singer Pitbull
Last year, Cuervotón was led by Chingo Bling and DJ Tony Touch with the support of record labels Machete Music and Wu-Tang Latino. According to promotional materials, the campaign reached over 30,000 consumers across five cities in 12 weeks, while partnering with LIFEbeat to promote the message “Drink Responsibly, Play Safe.” The final concert took place in Times Square’s Nokia Theater in New York City with performances by Pitbull, N.O.R.E., and Chingo Bling.
“As a Latin American company, Jose Cuervo recognizes the potential of Latino artists and the influences they have on today’s urban music,” said Bertha González, commercial director Jose Cuervo Portfolio in North America. “The Cuervotón movement will help solidify the future of Latino artists in the U.S. for generations to come.”
Mexican Tequila producer Jose Cuervo exports more than 50 million liters annually. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial, Jose Cuervo Clásico, Jose Cuervo Flavored Tequilas, Jose Cuervo Black Medallion, and Jose Cuervo Tradicional. Jose Cuervo Tequila is imported and marketed in the United States by Diageo North America, a subsidiary of Diageo plc.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Click here to purchase an audio recording with a presentation on marketing to Hispanics online by Joel Bary and interviews with Joel Bary, Alex Carvallo and Matias Perel
Posted by Elena del Valle on March 1, 2007
Howard Bolter, president and COO, LATV
Photo: LATV
Los Angeles, California — LATV, a bilingual music and entertainment network distributed via digital multicast, appointed Howard Bolter president and chief operating officer. Based in Los Angeles, Bolter will administer the day-to-day operations of the network. He will oversee business development, legal and business affairs, production, operations, engineering, information technology, and human resources.
“In addition to managing E! Network’s domestic and international production and operations over the past three years, Howard is one of the top network launch specialists in his field. His proven leadership skills, hands-on experience and technical know-how will be key essentials as we launch and build the network,” said Danny Crowe, president and founder, LATV. “Howard brings a unique combination of creative and operations experience. I very much look forward to working with him to make LATV a success.”
Most recently, Bolter was executive vice president at Wobo Media, a broadband company that combined high-definition video with community programming for Baby Boomers. Prior to working at Wobo, he was senior vice president of Network and Production Operations at E! Networks. There, Bolter oversaw the E! franchises, the daily production of over 30 original television series, the Network Operations Center and the development of Internet-based distribution strategies.
Before joining E!, Bolter headed up Production, Operations and Engineering for the Hubbard Media Group’s satellite and cable network, Moviewatch. He was also responsible for the start-up of CNET and the producer for the company’s pilot programs.
Headquartered in Los Angeles, LATV has focused on bicultural youth broadcasting since 2001. The network targets the 16- to 34-year-old Latino with content that includes multi-genre music, lifestyle and entertainment.
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“Electronic Publicity and Broadcast Public Relations” audio recording
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Posted by Elena del Valle on February 28, 2007
A water station near the U.S.-Mexico border
Photo: Humane Borders
Humane Borders representatives want to expand the public and decision makers’ understanding of Mexican migration into Arizona. To further this goal they will gather to discuss, review, and share migration information during a five-day conference scheduled to include several movie screenings, a field trip to Sonora, Mexico and a full day in the dessert. The 2007 International Conference on the Migrant, the first one organized by Humane Borders, will take place March 26-29, 2007 in Tucson, Arizona.
Participants will have an opportunity to obtain first hand experience about migration issues in Arizona, hear about U.S. responses to migration, listen to Mexican perspectives and learn about actual migration challenges. Organizers promise presentations by Mexican and Arizona government officials, a medical examiner, humanitarian groups, federal land managers, and academics.The cost of admission, including a field trip and meals, is $350 or $200 for the first two days.
Humane Borders is a faith based nonprofit organization established in 2000 by Reverend Robin Hoover. Humane Borders offers humanitarian assistance through more than 70 emergency water stations on and near the U.S.-Mexican border. Every week, hundreds of the organization’s volunteers, including 60 trained drivers, head out to the desert. They maintain water stations, refill water barrels, pick up discarded items and report vandalism.
“Hispanic Projections” audio recording
Presenter Roger Selbert, Ph.D.
Click here to learn more and to purchase a downloadable or CD audio recording with a presentation by Roger Selbert, Ph.D. on “Hispanic Projections”
Posted by Elena del Valle on February 27, 2007
Click on image to enlarge
Graphic: Hudson Employment Index
According to Hudson Employment Index data, worker confidence slid for the second consecutive month for Hispanics, and dropped after a December 2006 rebound for African-American workers in January 2007. The monthly Hudson Employment IndexSM for Hispanics fell 4.8 points to 98.7, and dropped 7.6 points to 84.8 for African-Americans. The composite index, based on responses from approximately 9,000 workers across all races and ethnicities, climbed up 1.5 points to 104.2.
The Hudson Employment Index for Hispanic workers revealed that the number of workers who said their financial situation was getting worse rose ten points in January to 42 percent. There was a five-point decrease in the number of employees expecting their company to hire (33 percent). However, fewer workers also anticipated their company would be reducing headcount in the coming months, 15 percent compared to 18 percent in December 2006. Fewer workers were worried about losing their job in January 2007 (15 percent) than in December 2006 (20 percent).
The Hudson Employment Index for African-Americans found that there was a nine-point drop in the number of workers expecting their company to increase headcount (25 percent), the lowest on record for African Americans. The number of workers who said their financial situation was getting better dropped five points in January 2007 to 35 percent. Compared to December 2006 when 21 percent of the workforce was concerned about losing their jobs, 23 percent made that statement in January 2007.
“While not discounting the positive implications of the improvement in the Index, the start of the year tends to reveal a greater sense of optimism, resulting from fresh budgets, new hiring plans and generally high hopes for the year,” said Steve Wolfe, senior vice president, Hudson. “The true test will be in the months to come if the record low concerns around layoffs and job security concerns are sustained.”
The Index also showed workers in general felt more secure in their current employment in January 2007. That month the number of workers concerned about losing their own job fell two points to 16 percent. There was a one-point decrease in the number of employees expecting their companies to lay off staff, down from 15 percent in December 2006. Job satisfaction began to rebound in January 2007, as the number of individuals happy with their job rose one point to 74 percent. There was a one-point decrease to 37 percent among employees who indicated their finances were getting worse.
