Posted by Elena del Valle on March 22, 2007
Andres Fuentes
La Opinión hired Andres Fuentes as vice president of Sales. Fuentes will oversee the publication’s advertising sales organization including local retail, national, online, integrated sales and new business development. Additionally, he will work with ImpreMedia corporate sales in building out cross-market integrated sales programs. He will report to Monica Lozano, publisher and chief executive officer of La Opinión.
“Andres brings enormous dynamism and a proven track record to La Opinión,” said Lozano, “His experience in cross platform sales is critical to our organization as we diversify the scope and product mix to meet customer expectations and sustained revenue growth.”
Most recently Fuentes was the general sales manager at Univision Radio’s KLVE-FM and KTNQ-AM. He worked with Univision for seven years. KLVE-FM is described in promotional materials as one of the largest radio stations in the Univision Radio Network.
In the 1990s, he worked at La Opinión as general manager of La Opinión Para Ti, a home delivered publication co-produced in partnership with the Los Angeles Times. Fuentes is a graduate of the Universidad de Chile in Santiago, Chile.
La Opinión is a leading Spanish-language daily newspaper. According to promotional materials it distributes 124,000 copies throughout the five-county Southern California area and reaches over 482,000 readers on a daily basis. La Opinión is owned and operated by ImpreMedia LLC.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Click here to purchase a downloadable or CD audio recording with Latino media and Hispanic media training presentations by Federico Subervi, Ph.D and Elena del Valle, MBA
Posted by Elena del Valle on March 21, 2007
By Patrick Osio, Jr.
Editor, HispanicVista and columnist, San Diego Metropolitan Magazine
Patrick Osio, Jr.
Mark Krikorian, Executive Director of Center for Immigration Studies (CIS), at what was dubbed a “think tank” conference on January 26th to review immigration issues promoted in part by San Diego University’s Trans-Border Institute (TBI), called on the Department of Homeland Security to use eminent domain to purchase from half-mile to a mile of land along the US-Mexico border, and demolish the buildings to create a “border security zone” to “insulate ourselves” from Mexico.
Krikorian’s bizarre ideas would demolish San Ysidro, and Otay Mesa, in San Diego. Do away with much of Calexico in Imperial Valley, California; Nogales, Arizona, El Paso, Laredo, Brownsville and numerous smaller border towns in Texas.
Click here to read the complete article
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections” audio recording
Presenter Roger Selbert, Ph.D.
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Posted by Elena del Valle on March 20, 2007
Fredrik de Wahl, CEO, Joost
Photo: Joost™
New York, New York – Voy and Joost™ recently announced a partnership in which Voy will deliver branded channels, including a slate of fresh Latin programming, via Joost’s global distribution platform. Voy promises to deliver a variety of programming created by award-winning Latino producers from the U.S. and Latin America. The programming will include short films, magazine shows and TV series.
“Voy is proud to join forces with Joost on their global venture. Together we seek to serve the Latino community and those interested in Latin culture with great programming delivered in an innovative way that reflects today’s consumers,” said Fernando Espuelas, founder and CEO of Voy. “Latinos are the foremost consumers of technology and media in the U.S. With Joost, we connect this sophisticated audience with relevant content on a leading edge platform that has natural appeal to Voy’s global audience.”
“We are partnering with Voy to deliver programming that is relevant to Latino viewers, and others interested in Latin culture,” said Fredrik de Wahl, chief executive officer of Joost. “Voy will provide Joost viewers with unique and engaging programming in a broad array of genres.”
Joost, still in beta, provides an innovative platform combining television and Internet features. Though only available to the public by invitation, the free service promises access through a secure, peer-to-peer streaming technology service reached through broadband Internet.
The Voy channels on Joost will include: “Voy Filmmaker Showcase” offering short films, music videos and commercials made by Latinos or featuring Latinos; “LatinEyes,” a magazine style program highlighting Latin culture in the United States and abroad;”Voy to Hollywood” has celebrity interviews, featurettes and behind-the-scenes news on movies and shows of interest to Latinos; “Hola America!,” a news magazine focused on Latino personalities making an impact in the United States; “LowLos,” a weekly show dedicated to Lowriders and the Lowriding culture, lifestyle; “(IN)Pulse,” described as a Voy original hosted entertainment weekly show with a Latino twist.
Voy is a digital media company offering culturally relevant entertainment to English-speaking Latinos and those discovering Latin culture. Voy executives strive to connect the brand with its audience through various emerging and traditional distribution vehicles such as broadband, wireless connecitivy, broadcasting and DVDs.
Joost is a combination of online features and television style programming. It is based on a state-of-the-art, secure, peer-to-peer streaming technology that provides full-screen television entertainment with online interactivity without requiring downloads.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
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Posted by Elena del Valle on March 19, 2007
8th Annual Multicultural Pharmaceutical Healthcare Market Development & Outreach
March 19-20, 2007
New Brunswick, NJ
www.srinstitute.com/multiculturalseries
Posted by Elena del Valle on March 19, 2007
Cynthia Hudson Fernández, executive vice president and chief creative officer, Spanish Broadcasting System
Photo: Spanish Broadcasting System
A podcast interview with Cynthia Hudson Fernández, executive vice president and chief creative officer, Spanish Broadcasting System is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses Mega TV and the Spanish language television station’s branding and marketing strategies with Elena del Valle, host of the HispanicMPR.com podcast.
Cynthia was recently named SBS’ chief creative officer and executive vice president, reporting directly to chairman and CEO Raúl Alarcón. In her new position, she is responsible for SBS’ expansion into Television and new media, directly overseeing TV station MEGA TV – channel 22 in Miami, as well as the Company’s internet site LaMusica.com and other new media development. Cynthia is in charge of the strategic expansion of SBS content across multiple media platforms as well as development of branded entertainment synergies among the SBS portfolio of media assets.
From 1997 to 2005 Cynthia served as senior vice president and editorial director of Cosmopolitan Television a division of Hearst Entertainment and Syndication Group, heading up the creation and development of the Cosmopolitan TV Networks. While there she led the research, development and creation of Cosmo TV, overseeing design of original programs, on-air packaging, promotions and program acquisitions, as well as the creation and production of original formats.
Prior to Cosmo TV, Cynthia was senior vice president of Programming and Creative Services for United International Holding’s joint venture channel service, United Family Communications (UFC), now MGM Networks Latin America. While at UFC, she created Casa Club TV, one of the first pan-regional home channels for Latin America.
Cynthia has a Master’s degree in Communications from the University of Miami focusing on the acculturation and media consumption of the immigrant population in the United States.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Cynthia Hudson Fernández,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the March 2007 section of the podcast archive.
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Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for more information and to buy your copy today!
Posted by Elena del Valle on March 16, 2007
Mexican Light:Healthy Cuisine for Today’s Cook book cover
Photo: University of North Texas Press
A recently released cookbook, Mexican Light: Healthy Cuisine for Today’s Cook, focuses on preColumbian low in fat and high in fiber and vitamins diets of Mexico. The paperback book by Kris Rudolph was published by University of North Texas Press late last year and retails for $17.95. The recipes and text are included in Spanish on facing pages.
Rudolph is a native of Houston and owner of the restaurant El Buen Café in San Miguel de Allende, Mexico, where she lives. She also offers culinary tours and teaches Mexican cooking classes, as well as a dancing and cooking workshop called “Salsa and Salsa.”
According to promotional materials, before the arrival of Columbus the people of Mexico ate corn, squash, tomatoes, beans, and lean meats and had a diet close to the recommendations for healthy eating of today.
The book opens with a short introduction outlining the history of Mexican cooking, followed by an overview of healthy eating habits, a description of the most common ingredients, and a guide to planning for parties. Fifty recipes cover a number of topics such as appetizers and after-dinner refreshers including: Lime and Cilantro Soup, Shrimp Ceviche Salad, Chicken Poblano, Pork Loin with Mango-Chipolte Salsa, Mexican Beef Tips, and Fish Veracruz Style.
Each recipe also includes the number of calories, amounts of total fat and saturated fat, grams of carbohydrates, and amount of fiber. Rudolph suggests low-fat and low-carbohydrate alternatives, as well as ways to vary the spiciness.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
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Filed Under: Books
Posted by Elena del Valle on March 15, 2007
Verónica Vela
Photo: The Bravo Group
The Bravo Group recently promoted Verónica Vela from management supervisor to account director. Since joining the company in 1999, Vela has been a leader on the Wyeth account, a Bravo account since 1984.
She currently oversees work on nine Wyeth products. Vela was responsible for the launch of the first Hispanic market advertising campaign for the sleep aid Advil PM. She also, working in collaboration with Bravo Uno-a-Uno, introduced the Spanish language pages for the product website. Vela has worked on several cause and awareness accounts, including the Pfizer’s New York Hispanic Health Awareness program and the March of Dimes’ public service announcement campaign focused on folic acid to prevent birth defects.
In addition, as Sears account supervisor, Vela oversaw the development of original creative and the implementation of all media activations and promotional sponsorships. As senior account executive she coordinated and managed multi media production including shoots and recordings; and developed and managed the implementation of integrated marketing plans targeting Hispanic consumers.
“Verónica has truly been a rising star at Bravo. She has helped build Wyeth into a leader in their category. She has been instrumental in building Bravo’s pharma expertise and generating results for powerful brands like Sears, Advil, etc. I am always proud to see one of our long-standing employees continue to build their career and flourish at Bravo,” said Linda De Jesús-Cutler, chief operating officer and president, The Bravo Group.
The Bravo Group, a Young & Rubicam Brands company, is an agency with over 25 years serving multi-national companies targeting U.S. Hispanic consumers. Established in 1980, The Bravo Group creates marketing programs that include research and strategic planning, advertising, interactive and digital, direct, promotional and event marketing, media planning and buying, branded entertainment and public relations. The company is headquartered in New York.
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Posted by Elena del Valle on March 14, 2007
Latin rocker Ceci Bastida and East Los Angeles’ Quetzal
Photos: peermusic
Los Angeles, California – Peermusic will expand its presence at this year’s SXSW Music Festival in Austin, Texas. Four of the ten acts peermusic will showcase during the week of March 14-18, are Latino oriented performers Charanga Cakewalk, Upground, Ceci Bastida, and Quetzal. They will all perform at Spiro’s on Saturday March 17. Other peermusic showcases, open to all registered SXSW attendees, will include performances by Donovan, Robert Shields, The Tragically Hip, The Shys, The Procession, and Ox.
Charanga Cakewalk will perform at 9 pm. Charanga Cakewalk’s music is described as a melding of tejano, flamenco folklorico, merengue, garage, ska and reggaeton.
Young band Upground recently inked a deal with peermusic after winning the Sprint Battle of the Bands in 2006. The band’s music is a “hybrid sound of cumbia, reggae, swing, and ska.” Upground will perform at 10 pm.
Charanga Cakewalk
Ceci Bastida, one of the first women to rise in the ranks of Latin rock, with stints in Mexican ska-punk band Tijuana NO and with alterna-pop-rocker Julieta Venegas, will perform at at 8 pm. Bastida recently recorded demos with producer Jason Roberts (Control Machete, Plastilina Mosh), Grammy-nominated guitarist-songwriter Marthin Chan (Volumen Cero, JD Natasha) and Grammy-winning bassist Wil-Dog Abers of Ozomatli.
East Los Angeles’ Quetzal’s musical tapestries are described as varied and rich in their sounds, colors and messages. Spearheaded by a “fiercely independent spirit,” the group recently released its fourth CD, “Die Cowboy Die,” and will perform at 12 am.
The four-day South by Southwest Music and Media Conference features hundreds of music acts from the U.S. and abroad in 50 stages across Austin, Texas. In conjunction with the musical performances participants also attend music related discussions and presentations from hundreds of speakers.
Founded by Ralph S. Peer in 1928, peermusic is a global network of music publishing companies operating from 35 offices in 27 countries. With well over a quarter of a million titles in the company’s catalogue, and songs that vary from country, blues, jazz and pop to Latin, concert and rock ‘n’ roll, peermusic is one of the largest privately owned companies of its kind in the world.
“Hispanic Projections” audio recording
Presenter Roger Selbert, Ph.D.
Click here to learn more and to purchase a downloadable or CD audio recording with a presentation by Roger Selbert, Ph.D. on “Hispanic Projections”
Posted by Elena del Valle on March 13, 2007
“Gente Como” host Camilo Egaña
Photo: Kike San Martin
WSBS-Mega TV Channel 22 recently launched a new television series, “Gente Como,” focusing on Hispanic personalities in Miami, Florida and their contributions to the community. The new show is scheduled to air at 9 pm once a month.
Hosted by Camilo Egaña, the monthly program promises to explore the lives and origins of influential local personalities in Miami and their contributions to the city’s culture. “Gente Como” producers plan to include testimonials from friends, colleagues and family members of featured personalities to tell their stories and their impact on the Hispanic community in Miami and neighboring areas.
Egaña means to showcase the behind-the-scenes activities and “real lives” of some of Miami’s power elite. During the first season, the program will explore the lives of influential guests such as the politico Diaz-Balart brothers, restaurateur Felipe Valls, and Raul Martinez, the former mayor of the city of Hialeah.
For the last ten years, Egaña had served as a reporter for WSCV-51 a Telemundo owned and operated station in South Florida. Egaña began his career writing for several publications in Cuba, including Bohemia, Trabajadores, El caiman barbudo and Alma Mater, the University of Havana student periodical.
In 1995, while still in Cuba, Egaña hosted “La Noche se Mueve” on Cubavisión, Channel 6. Egaña also hosted “Decida Usted,” a reality series on Cuban television. That same year, Egaña taught communication classes at the Universidad Nacional Autónoma de Mexico in Mexico City. After receiving a scholarship to study radio and television production in Madrid, Spain Egaña hosted “El sonido de la ciudad,” a radio magazine airing on Radio Ciudad in Havana, Cuba.
Reach Latinos consumers with electronic publicity tools with
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David Henry presenter
Broadcast publicity expert David Henry shares insights drawn from years of experience to help you target Latinos effectively during this presentation and interview.
Find out how: to reach Latinos with electronic publicity; how many TV stations offer news programming in Spanish in the U.S.; which markets have the number one newscasts in Spanish; which markets offer bilingual news TV programming; and much more.
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Filed Under: Media
Posted by Elena del Valle on March 12, 2007
Innovations in Hispanic Marketing 2007
March 12-14, 2007, Coconut Grove, FL, Ritz-Carlton Coconut Grove
Building on the success of the Innovations in Hispanic Marketing series, MFM Trade Meetings will again present this breakthrough conference, March 12-14, 2007, at the Ritz-Carlton Coconut Grove, located in Coconut Grove, FL.
The Innovations in Hispanic Marketing Conference continues to be the most recognized and most valuable event available to today’s Hispanic Marketing executive. Over the years the event has delivered timely and innovative information that provides an actual blueprint for success which can be implemented in day to day operations and campaigns. From product placement and traditional advertising, to online strategies and new research data, the 2007 Innovations in Hispanic Marketing Conference will touch on the most relevant and current topics that continuously face marketers.
Subscribers to HispanicMPR.com will receive a 15% discount off the full conference price.
For more information, please call +1(305) 667.4705 (toll-free 1(866) 636.7350), visit http://www.trademeetings.com/ or e-mail ihmc@trademeetings.com
See you in Coconut Grove!
