Posted by Elena del Valle on June 19, 2007
Magazine Publishers of America
Photo: Magazine Publishers of America
New York, New York – Magazine Publishers of America (MPA) issued a new edition of the Hispanic/Latino Market Profile, a 20-page document designed to help publishers, advertisers, and retailers better target Latinos in the United States. The report is part of a series of profiles of demographic segments in America. The sources for the Profile were the U.S. Census Bureau, Synovate U.S. Diversity Markets Report 2006 and Selig Center’s Multicultural Economy Report 2006.
First published in print and posted online in 2003, the 2007 edition of the Hispanic/Latino Market Profile focuses on market updates and highlights population growth, sending power, and media habits.
According to the profile, by 2010 there will be 50 million Hispanics, accounting for 16 percent of the total U.S. population. By 2050, 28 percent of the U.S. population (122 million) is projected to be Hispanic. From 2000 to 2006 the purchasing power of Hispanics climbed more than 63 percent to $798 billion and by 2011 it’s expected to top $1.2 trillion.
The Market Profile indicates that 75 percent of Hispanic adults read over 11 magazine issues a month. It relies on data from a 2006 study by Synovate Research that indicates Hispanics engage more with magazines than with other major media.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Find out
• About the hundreds of Latino media
• Who are the major Hispanic media
• Type of media outlets they represent
• Languages in which they are produced
• Programming and content they offer
• Hispanic media geographic reach
• Hispanic media challenges
Click here to purchase Latino media and Hispanic media training
Synovate researchers conducted 901 telephone interviews with magazine and non-magazine readers, and 250 non Hispanic respondents. The focus of the interviews was to determine attitudes toward magazines, Hispanic magazines in particular. Hispanic magazines were defined as magazines in English or Spanish targeting Hispanics.
According to the report, magazines are the medium that most provide practical advice to Hispanics. Three quarters of Hispanics respondents of the Synovate research agreed TV is more for “zoning or vegging out” than magazines. At the same time, experiences of community and emotional connection ranked higher in driving magazine engagement for Latinos than the general market.
The affinity Hispanics feel about magazines overall extends to magazine advertising. About 63 percent of Hispanic readers agreed “I like magazine advertising,” and half said “I trust magazine advertising.”
The Market Profiles were developed by MPA “to help marketers understand the evolution of their customers and how they buy products and services.” The Market Profiles address the impact of rapidly growing segments of the U.S. population, offering research on market segmentation, population growth and trends, areas of geographic concentration, language preference, teen and youth markets, magazine readers and reading preferences, as well as top advertising categories, advertisers and agencies.
Sponsors for the Hispanic/Latino Market Profile include Mediamark Research Inc. and Quebecor World. Magazine Publishers of America is an industry association for consumer magazines. Established in 1919 and headquartered in New York City, MPA represents more than 240 domestic publishing companies with 1,400 titles, more than 80 international companies and more than 100 associate members. Ten percent of MPA members target Latinos.
Posted by Elena del Valle on June 18, 2007
Search Engine Strategies Latino
June 18-19 | Intercontinental Hotel, Miami, Florida
Register by Friday, June 1 and save $100.
Exclusive Hispanic MPR subscriber offer: Save an additional 10% off when you use priority code 10HMPR.
Search Engine Strategies Latino is a 2 day, multi-track conference that specifically addresses search engine advertising (SEM/SEO). This event features presentations and panel discussions from industry experts including representatives from the search engines themselves; interactive and in-depth sessions & workshops; and an exclusive look at the latest search trends & developments. This is our 2nd annual conference and remains the only event dedicated to search and its place within the corporate marketing mix. En Español | Em Português
For more information visit us at http://www.seslatino.com/.
Posted by Elena del Valle on June 18, 2007
Sweet Electra “Lying to be Sweet” album cover
Photo: La Corporacion Muzic
La Corporación Muzic will release electronic band Sweet Electra’s latest album, “Lying to be Sweet,” in U.S. stores June 26, 2007. The album will include the single “Firefly” and two bonus remixes. Other song titles include: “Intro,” “La Lune,” “Kum-v-e,” “Gemido,” “Assim,” “Jazzsweet,” “Dous Corpos,” and “My Own.”
In September of 2006, Sweet Electra headlined New York City’s Celebrate Mexico Now festival. The group kicked off the celebration at Joe’s Pub and played shows at Galapagos Art Space in Brooklyn and Carlitos Café in East Harlem. Sweet Electra rounded out the series of concerts at a private party at Lincoln Center in honor of Mexican film director Alfonso Cuaron. Heather Graham, Ethan Hawke and Spanish film director Pedro Almodovar attended the event.
In addition, according to promotional materials, Sweet Electra has performed at dozens of sold-out concerts in Mexico, and international festivals including Romeries of May in Cuba, Festival Vive Latino in Mexico City, Peak of Tajin in Veracruz, and DJ Tour MOTO Motorola in Mexico and Europe.
The single “Firefly,” has been featured on compilations in South Africa, Spain, Germany, England, United States and Japan. The single was also remixed by DJs Ben Watt EBTG, David Alvarado and Wally Lopez. Sweet Electra has worked with Mexican artist Cecilia Batida of Tijuana NO and Japanese artist Sakiko Yocko. Additionally, Sweet Electra’s lead singer, Nardiz Cooke, is a graduate of Fermatta Music Academy, where Natalia Lafourcade, Liquits and Joselo of Café Tacuba studied.
La Corporación Muzic, based in Pasadena, California, is an independent record label that specializes in signing and developing Latino talent for the U.S. bilingual market with exclusive distribution by Navarre. Other titles released on La Corporación Muzic include Maxim! En Espanol Rockz, Latin Explosión and Peter Michael Escovedo Moments.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here to purchase a recording on marketing to Hispanics online
To listen to the single “Firefly” from the “Lying to Be Sweet” album click on the play button below.
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Posted by Elena del Valle on June 15, 2007
Salsa, Soul and Spirit book cover
Photo: Berrett-Koehler
Juana Bordas, president, Mestiza Leadership International, has made a career out of leading and coaching future leaders. In her first book, Salsa, Soul, and Spirit: Leadership for a Multicultural Age (Berrett-Koehler Publishers, $17.95), a May 2007 title, she shares insights on multicultural leadership gained from interviews with national multicultural leaders and her career long experience.
In the 226-page paperback book, she describes eight core leadership principles she feels are common to Latino, African-American and American Indian cultures. She also discusses how incorporating these principles into mainstream leadership efforts will result in more effective and inclusive strategies than those commonly adopted. In addition to interviews with national multicultural leaders, the book includes historical background and the author’s reflections.
“The purpose of Salsa, Soul, and Spirit is two-fold. First to integrate the wisdom and experience of Latino, Black and American Indian communities into a new and more inclusive form of leadership for our country that is more suited to our multicultural age and global village,” said Bordas. “Second to find the common ground in the way communities of color exercise leadership which will cultivate a great unity and ability for them to work together more effectively.”
In the book, Bordas shares the insights gained from interviews with 11 American Indian, African American and Latino leaders. The American Indian leaders are Ada Deer, John Echohawk, LaDonna Harris, and Benny Shendo, Jr. The African American leaders are James Joseph, Ph.D., Lea Williams, Ed.D and Andrew Young.
The Latino leaders Anna Escobedo Cabral, Treasurer of the United States; Antonia Pantoja, Ph.D., Puerto Rican Civil Right Movement activist; Federico Peña, managing director, Vestar Capitol Partners; and Raul Yzaguirre, former president of the National Council of La Raza.
A Colorado resident and former U.S. Peach Corps volunteer, Bordas is a founder of Mi Casa Women’s Center and was the first president and chief executive officer of the National Hispana Leadership Institute. Bordas is a former faculty member of the Center for Creative Leadership, an international executive leadership program. She was initiated into the Colorado Women’s Hall of Fame and was recognized by the U.S. Peace Corps with the Franklin Miller Award for her dedication to advancing communities of color.
Click here to purchase Salsa, Soul, and Spirit
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Filed Under: Books
Posted by Elena del Valle on June 14, 2007
8th Annual Hispanic Boom Profitable Brand Strategies
June 14 -15, 2007
Wilshire Grand – Los Angeles, CA
The Hispanic market continues to soar. As purchasing power of the consumers reaches new highs, the competition to win, woo and engage this robust market makes this an even more exciting play. This advanced Latino marketing conference has a track record of bringing together trail blazers and Fortune 1000 brand teams.
Find out what brands like GE Money Personal Finance, Circuit City, Wells Fargo, MountainKing Potatoes, Albersons/SuperValu, AARP, Countrywide Home Loans, Lending Tree are battling for the mind, wallets and hearts of Latino consumers. The National Latino Children’s Institute will outline opportunities and challenges for non-profit organizations.
This senior-executive conference brings together an impressive line up of thought-leaders and experts who will take you to the next level of success in your Hispanic marketing efforts.
For details, visit www.srinstitute.com/M0907
Posted by Elena del Valle on June 14, 2007
Mireya Valero, president, Spanish Marketing Inc.
Photo: Spanish Marketing Inc.
Dallas, Texas – Texas based Pizza maker Pizza Patrón contracted Spanish Marketing, Inc. as its agency of record to handle public relations, advertising and marketing. The pizza chain recently raised eyebrows with its Pizza por Pesos™ campaign.
“We have successfully managed to differentiate ourselves from our competitors,” referring to the company’s brand positioning in the crowded pizza marketplace,” said Andrew Gamm, director, Brand Development, Pizza Patrón.
Prior to selecting the Texas agency, Pizza Patrón conducted an exhaustive search for media assistance choosing Spanish Marketing over many larger agencies who vied for the business. Over the past few years, the two companies have formed a synergetic relationship banking on each others’ assets. They have worked on various campaigns and branding.
“We are thrilled to team up with firms such as Pizza Patrón. Our success is our team-approach, respect, and perseverance. We value our customer and deliver value leading to client retention and long-term profitable relationships,” said Mireya Valero, president, Spanish Marketing, Inc.
Spanish Marketing, Inc., founded in 2001, offers marketing and advertising services targeting foreign-born Hispanic consumers. The company offers marketing strategy, brand strategy and development, media planning and buying, research, promotions and sampling, translations, trans-creations and public relations services.
Discover how to reach Latinos in language today with
“Hispanic Market Translation Issues” audio recording
Presenter Martha E. Galindo
Translation company owner Martha E. Galindo explains
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Why it’s important to reach your clients in language
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Ins and outs of translations issues
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How to select a translator
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What to expect
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How to save on translation costs
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Much more
Click here to purchase Hispanic Market Translation Issues
Posted by Elena del Valle on June 13, 2007
Click image to enlarge
Photo: GE Money, Yahoo! Telemundo
Stamford, Connecticut and Miami, Florida – GE Money and Yahoo! Telemundo are teaming up to offer U.S. Hispanics financial services information in the “Tu Dinero” content section of Yahoo! Telemundo Finanzas under the marketing tag “Soluciones Financieras.” The “Tu Dinero” content section is unrelated to former Tu Dinero magazine and the new partnership between Julie Stav and ImpreMedia.
“GE Money recognizes the Hispanic financial education challenge and is doing something positive about it,” said Steve Liguori, chief marketing officer for GE Money – Americas. “All consumers need to be empowered with the tools necessary to manage their finances wisely. Through this partnership, each of these organizations is demonstrating a commitment to help Hispanic consumers improve the health and stability of their household finances.”
Organizers plan easy-to-digest information in four areas they believe will be of particular interest to U.S. Hispanics: understanding and managing credit, preventing identity theft, navigating loans and mortgages, and establishing a personal budget. In addition to the slate of existing Yahoo! Telemundo financial content that includes financial columnists and economic news, the site will also offer interactive budgeting, credit card and mortgage calculators.
Promotional materials tout the interactive budgeting tool with step-by-step instructions and designed to help consumers build their own budget, establish savings goals and stick to a plan to reach their goals.
“The online tools offered by our ‘Soluciones Financerias’ section are designed to assist U.S. Hispanics in making better financial decisions, achieve success and further empower a market that is undoubtedly an integral part of the economic engine that drives this country’s growth,” said José Rivera Font, general manager, Audience, Yahoo! Hispanic Americas.
Yahoo! Telemundo is a commercial venture between Telemundo Communications Group, Inc., a unit GE’s NBC Universal, and Yahoo! Inc. With more than $190 billion in assets, GE Money, a unit of General Electric Company (NYSE:GE), provides credit services to consumers, retailers and auto dealers in 55 countries around the world.
GE Money, based in Stamford, Connecticut offers financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans, and credit insurance.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here to purchase a recording on marketing to Hispanics online
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Filed Under: Media
Posted by Elena del Valle on June 12, 2007
Boca Raton, FL – Hispanic Marketing & Public Relations, HispanicMPR.com, an online forum and podcast for the exchange of information and ideas on Hispanic marketing and public relations, was recently nominated for four Blogger’s Choice Awards. HispanicMPR.com was nominated for Best Business Blog, Best Marketing Blog, Best Podcast and Best Blog Design. Blogger’s Choice Awards 2007 winners will be announced on November 10, 2007 at PostieCon in Las Vegas, Nevada. PostieCon is a one-day blog conference hosted by PayPerPost™. More information is available online at http://www.HispanicMPR.com
Started as a companion website for the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95), HispanicMPR.com provides a forum for readers and authors of the book, website subscribers and visitors to connect, discover the latest Hispanic daily market news and updates and listen to expert downloadable presentations and weekly podcast interviews. Visitors may sign up for daily email updates, search the website for Hispanic market information; and listen to podcasts on the podcast announcement page, the website’s audio player or download them for convenient listening on their MP3 or iPod players.
The Hispanic Marketing & Public Relations book was a 2006 Choice Outstanding Academic Title, the first title in its category to be selected for the prestigious recognition. The book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics, contributed fifteen chapters to the book, which benefits the Hispanic Marketing & Communication Association (HMCA), is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence.
There are 35 categories in the Blogger’s Choice Awards 2007 including Best Animal Blogger, Best Blog About Blogging, Best Blog About Stuff, Best Blog Design, Best Blog of All Time, Best Blogging Host, Best Business Blog, Best Celebrity Blogger, Best Charity Blog, Best Corporate Blog, Best Education Blog, Best Entertainment Blog, Best Food Blog, Foreign Language Blog, Best Geek Blog, Best Gossip Blog, Best Health Blog, Best Hobby Blog, Best Humor Blog, Best Marketing Blog, Best Parenting Blog, Best Photography Blog, Best Podcast, Best Political Blog, Best Pop Culture Blog, Best Religion Blog, Best Shopping Blog, Best Sports Blog, Best Travel Blog, Best Video Blogger, Freakiest Blogger, Hottest Daddy Blogger, Hottest Mommy Blogger, Most Obnoxious Blogger, The “Blogitzer” and Worst Blog of All Time. Additional information on the awards is available at BloggersChoiceAwards.com.
Editors: JPG photos available
Posted by Elena del Valle on June 12, 2007
Mary Zerafa, general manager, ImpreMedia Digital and Julie Stav, financial advisor, owner and editorial director, Tu Dinero
Photos: ImpreMedia Digital, Julie Stav, Tu Dinero
Los Angeles, California —Tu Dinero, one of the first Spanish language personal finance publications for U.S. Hispanics, was published in print for a little over a year through a joint venture between Mexican publishing company Editorial Televisa and Julie Stav, Hispanic financial advisor, owner and editorial director of the publication. The partnership was suspended recently. Shortly after that, Stav and ImpreMedia announced a new partnership to publish the magazine once a week via email and on some of ImpreMedia’s print publications beginning June 4, 2007.
“ImpreMedia is committed to providing our users with the best content and user experience on the web. By partnering with Julie Stav, it is a win-win for everyone,” said Mary Zerafa, general manager of ImpreMedia Digital.
Through the alliance ImpreMedia will deliver Tu Dinero online branded content to its readers under the name of “Tu Dinero con Julie Stav.” Isabel Malowany the editor of the original Tu Dinero print magazine remains as editor of the digital edition.
Isabel Malowany, editor, Tu Dinero
“It is well known that Julie Stav is the leading, trusted source of financial news and information for the Hispanic market,” said Monica Lozano, senior vice president of ImpreMedia and publisher and chief executive officer of La Opinión. “ImpreMedia is thrilled to be entering into this exciting new partnership. It will help both of our organizations to continue to serve the growing needs of this underserved community in both print and online formats.”
One page per week from Tu Dinero’s online digital edition will appear in ImpreMedia print publications La Opinión, La Opinión Contigo, El Diario La Prensa, La Raza, El Mensajero, La Prensa and Vista Magazine; and their websites with links to the Tu Dinero digital publication.
“What excites me most about this new relationship is ImpreMedia’s extensive reach in the U.S. Hispanic community, which provides us with the ideal platform to further our mission of helping the U.S. Hispanic community realize their great American Dream,” said Stav.
According to promotional materials Stav, a former primary school teacher in Los Angeles, is a leading Hispanic financial expert. Stav, of Cuban origin, became known when she hosted a national Public Broadcasting Service television show based on the financial principles of her first New York Times bestselling book, Get Your Share.
Stav hosts a national daily program “Tu Dinero” on Univision Radio. She also presents personal finance segments twice weekly on “Despierta America,” Univision’s national Spanish-language morning show.
ImpreMedia is one of the largest Spanish language newspaper and online news publishers in the United States. ImpreMedia estimates its reach in print and online to be in excess of 10 million Spanish speaking Latinos.
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida.
Receive a free downloadable copy by completing our Visitor Survey.
Click here
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Filed Under: Media
Posted by Elena del Valle on June 11, 2007
4th Annual Cosmeceuticals
June 11 -12, 2007
New York, NY
Learn why this sector is becoming beckoning dermatologists, plastic surgeons, department stores, biotechnology firms, pharmaceuticals, boutique organics and multinational beauty industry leaders to provide new offerings for the age old quest for agelessness.
In its fourth year, this conference has had the distinction of attracting top keynote speakers and industry leaders.
www.srinstitute.com/M0807
