Posted by Elena del Valle on September 21, 2007
Actress Angélica Vale and Ronald McDonald aboard the Museo de la Música McDonald’s
Photos: Museo de la Musica McDonald’s
In an effort to win Latino hearts with music, McDonald’s recently announced a Latin Grammy oriented campaign including a Latin music museum on wheels. The other elements of the campaign are Latin Grammy Street Parties with performances from Latin music artists; and a national sweepstakes for a trip to the music awards ceremony in Las Vegas.
The Museo de la Musica McDonald’s, a 53 foot long and 23 foot wide truck filled with Latin music memorabilia from 38 artists, will be touring seven United States cities: Albuquerque, Phoenix, Chicago, Los Angeles, New York, Dallas and the City of Hialeah near Miami. The program began with the Museo launching September 6, 2007 in Los Angeles and will tour from September 9 to October 28, 2007.
Some of the memorabilia featured in the vehicle, which took a month and a half to build, include Selena’s iconic purple jumpsuit and her microphone; a wig, dress and heels that once belonged to Celia Cruz; a guitar autographed by Mana; a dress worn by Graciela Beltran during White House festivities; and the bottle of Remy Martin featured on Johnny Pacheco’s album “Champ.” There are also items from Tito Puente, El Gran Combo, Juanes, Maná, Alejandro Fernández, Ramon Ayala, Héctor Lavoe, Israel “Cachao” Lopez, Pitbull and Santana.
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Once on site, a hydraulic system enables the vehicle to expand in width to simulate a regular museum experience. Inside the truck, plasma screens feature a video loop of Latin music genres like regional Mexican, Tex-Mex, salsa, merengue, pop, bachata, and rock.According to promotional materials, the tour will include a Gibson Guitar POD Station with musical demonstrations, and a scholarship station where visitors can obtain information about the Ronald McDonald House Charities and HACER Scholarship Program.
“This year, McDonald’s will celebrate the 8th Annual Latin Grammy’s in a big way by bringing all the excitement right to our fans in our Hispanic communities,” said Cristina Vilella, director of Marketing, McDonald’s USA. “Our sponsorship role this year continues our long history of supporting Latin music and providing quality live music events for our customer’s enjoyment.”
Exterior of the Museo de la Música McDonald’s
“The Latin Recording Academy is thrilled to have McDonald’s as a presenting sponsor of the 8th Annual Latin Grammy Awards, and recognizes its efforts to support initiatives that bring Latin music to the general public through the Latin Grammy Street Parties, the McDonald’s Museo de la Música and the 8th Annual McDonald’s Latin Grammy Awards Sweepstakes,” said Gabriel Abaroa, president of the Latin Recording Academy.
The McDonald’s 8th Annual Latin Grammy Awards Sweepstakes will give away ten grand prizes consisting of a trip for two to attend the 8th Annual Latin Grammy Awards show in Las Vegas on November 8, 2007. The prize includes round-trip airfare, hotel accommodations for a two-night, three-day stay in Las Vegas and a $500 gift card.
There are 261 Hispanics who own and operate 851 McDonald’s restaurants in 35 states with combined revenues exceeding $1.8 billion. McDonald’s USA, LLC, is a leading foodservice provider in the United States serving fast foods to millions of customers every day. More than 80 percent of McDonald’s 13,700 U.S. restaurants are independently owned and operated by local franchisees. Ronald McDonald House Charities, a non-profit, 501 (c) (3) corporation, creates, finds and supports programs that directly improve the health and well being of children.
Posted by Elena del Valle on September 20, 2007
Arturo Duran, CEO of ImpreMedia Digital, LLC
Photo: ImpreMedia Digital, LLC
ImpreMedia plans to expand its reach by targeting Hispanics through its newly launched online arm, ImpreMedia Digital, LLC. Company representatives are unsure if the outreach will be in Spanish only. Arturo Duran will be chief executive officer of the new company and Mary Zerafa, general manager of ImpreMedia’s digital efforts since March of 2006, will be vice president, Strategy of ImpreMedia Digital, LLC.
“The creation of ImpreMedia Digital, LLC is an important event in the history of our young company,” said John Paton, chairman and chief executive officer, ImpreMedia. “We intend to rapidly build upon our online strengths to better serve our audience and our advertisers. We will aggressively expand our digital offerings, which will not only include updates to our existing industry leading newspaper online sites, but also the development of new digital content sites as well. We will develop the new sites internally as well as through acquisition.”
Prior to joining ImpreMedia, Duran was president of Interactive and Business Integration for Canwest Mediaworks, where he led the growth of online revenue of that organization and converted it into one of the largest Canadian news and information networks on 50 sites. Most of this growth came from the launch of a suite of online classified ads.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Subervi, Ph.D. and Elena del Valle, MBA
Find out
• About the hundreds of Latino media
• Who are the major Hispanic media
• Type of media outlets they represent
• Languages in which they are produced
• Programming and content they offer
• Hispanic media geographic reach
• Hispanic media challenges
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Before joining ImpreMedia he was vice president, Multicultural, AOL Media Networks and vice president Marketing and Interactive Content, AOL Canada; and director of Business Development for AOL Mexico as member of the Team that launched AOL Latin America. Prior to his work at AOL, Duran was director of Business Development for the Iternet Division of the Polaroid Corporation.
“Hispanics online are an under-served market and serving this market requires an innovative approach. Impremedia assets are the perfect entry points to help build this new robust community,” said Duran.
Zerafa was previously corporate director of Marketing for ImpreMedia and vice president of Market Development and New Media for La Opinión. From 2000 to 2005, Zerafa served as director of New Media for La Opinión, ImpreMedia’s largest newspaper and launched laopinion.com.
ImpreMedia is one of the largest Spanish language newspaper and online news publishers in the United States. ImpreMedia estimates its reach in print and online to be in excess of 10 million Spanish speaking Latinos.
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Posted by Elena del Valle on September 19, 2007
Bibi Gaytán, spokesperson for Kraft Foods’ De mamá a mamá program
Photo: Kraft Foods
Kraft Foods and several of its most popular brands has hired Bibi Gaytán, a Mexican actress and mother, to be the face of the company’s De mamá a mamá and From Mom to Mom program that target busy Spanish dominant Latino mothers. The program includes Spanish language spots, in-store demonstrations and a website.
“As any mom, I am always exploring new ways to be ‘supermom’, while spending quality time with my children and providing them with smarter lifestyle choices so they can keep their bodies and minds strong,” said Gaytán. “I am excited to work with Kraft Foods on this program to share a wealth of valuable information, ideas and inspiration with Latina moms to help them balance their two worlds.”
The program, divided into Quick Idea, Smart Food Choices and Spending Time with the Family, includes ideas and tips centered on Kraft products for Hispanic moms, especially Spanish dominant Latinas who wants to make a speedy meal.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Discuss
- Latino purchasing habits and products they favor
- Latino family characteristics
- Latinos and extended families
- Division of duties, responsibilities within the family
- Who is the decision maker in the Latino family
- Who is the information provider in the Latino family
Click here to find out about Latino purchasing habits and “Latino Family Dynamics”
“With the Kraft brands that moms know and trust and our Kraft Kitchen experts, we can help create avenues in which Latina mothers can receive, share and incorporate solutions into their everyday life,” said Yolanda Angulo, director of Multicultural Marketing for Kraft Foods. “We know how time consuming being a mom can be and how important it is to spend quality time with loved ones. Working hand in hand with Bibi Gaytán on our De mamá a mamá program, we can help Latina mothers across the U.S. make every day special for their families.”
The Kraft De mamá a mamá program incorporates a series of television vignettes and radio spots showcased in Hispanic markets. Also in the works are in-store demonstrations in Texas (San Antonio, Dallas, Houston, McAllen, Harlingen and Brownsville), Miami, New York and Los Angeles. Media workshops for mothers will feature Gaytán and a Hispanic Kraft Kitchen expert. When we visited the program’s bilingual website, the home page showcased five articles, a Spanish language video of Gaytán and the home maker’s biography. There were also links to Recipe Exchange, Comida y Familia, Cooking School, Healthy Living, Promotions and Our Products sections.
Mexican-born actress and singer Gaytán gained popularity by acting in many popular telenovelas and when she joined the musical group Timbiriche in 1989. After meeting actor Eduardo Capetillo on the set of her last telenovela, she married and retired from show business to focus on being a wife and mother.
Kraft Foods, one of the world’s largest food and beverage companies, has annual revenues of more than $34 billion. Kraft markets a broad portfolio of brands in 155 countries, including seven brands with revenue of more than $1 billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Post cereals; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates.
“Marketing to New Hispanic Moms – a case study” audio recording
Presenter Cynthia Nelson, COO, Todobebe
Find out about
• New Latina mom market
• Baby demographics including market size, profile
• New moms’ language preferences
• Latino baby market trends
• Factors influencing Hispanic baby market
• Location of new Hispanic moms’ market
• Issues affecting new Latino moms
• Todobebe strategies
Click here to purchase “Marketing to New Hispanic Moms – a case study”
Posted by Elena del Valle on September 18, 2007
Kate del Castillo, host, The History Channel en español Hispanic Heritage Month programs
Photo: Michael Grecco
Beginning this fall, Mexican actress Kate del Castillo will be the spokesperson for The History Channel en español Fall Programming Initiative. During Hispanic Heritage Month, the television and film star will accompany Spanish speaking viewers on a Latino history journey. From mid-September through mid-October, del Castillo will join the network in a special tribute, highlighting Latin American history and some of its protagonists, introducing seven documentary films to Spanish speaking television viewers.
The films are “The Pinochet Case,” (airing September 11), “The Sugar Curtain” (airing September 15), “Señorita Extraviada” (Missing Young Woman, airing September 16), “Mexican Migration to the U.S.” (airing September 23), “The Private Archives Of Pablo Escobar” (airing September 30), “The True Story of Che Guevara” (airing October 7) and “A Place Called Chiapas” (airing October 14).
“I’m honored to be able to share with a diverse audience some of the remarkable achievements and important aspects of the history and culture of our people,” said del Castillo. “And I’m proud to introduce these important films as we celebrate The History Channel en español new Fall Programming Initiative.”
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Broadcast publicity expert David Henry shares insights drawn from years of experience to help you target Latinos effectively during this presentation and interview.
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“The Pinochet Case,” a 109-minute production directed by Patricio Guzmán, describes the landmark legal case against General Augusto Pinochet of Chile, before and after his arrest in London in 1998. It explores how a small group of people in Madrid laid the groundwork to catch a dictator 25 years after his rise to power. “The Sugar Curtain” is described in promotional materials as an intimate portrait of a generation that began its studies in primary school when the Cuban regime was at its best economically, the mid-1970s. The film recounts this generation’s childhood and explores what happened later, when the socialist regimes of Eastern Europe ceased to exist. It was at that moment that Cuba was left without allies, money or petroleum and the ideals of this generation were dismantled under the paralysis of the system. The 90-minute film was directed by Camila Guzmán Urzúa.
The 74-minute “Señorita Extraviada” documentary, directed by Lourdes Portillo tells the story of the hundreds of women who have been kidnapped, raped and murdered in Juárez, Mexico since 1993 without any hope of bringing the perpetrators to justice. The film investigates the circumstances of the murders and the horror, fear and courage of the families whose children have been taken.
The two-hour special “Mexican Migration to the U.S.” looks at President George W. Bush’ signing of Resolution 6061 in October 26, 2006 authorizing exploration of a wall extending 1.123 kilometers to be constructed along the Mexico and United States border. During the program, The History Channel en español explores the key historical events leading up to this act, from the Mexican-American War in 1846 to today’s efforts to deny entry to Mexican immigrants attempting to cross illegally into the country.
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The 70-minute production “The Private Archives Of Pablo Escobar,” directed by Marc de Beaufort, provides viewers a glimpse into the life of Pablo Escobar, one of Colombia’s most infamous drug lords. With the help of his surviving family members, former associates, and over 600 hours of rare archival footage, the documentary gives viewers an idea of his former home, fortune, and daily routine. It also offers some explanation of his contradictory reputation, and chronicles his rise from a small-time crook to a politically influential drug lord.
“The True Story Of Che Guevara” 120-minute special offers an new look into Ernesto “Che” Guevara’s life with interviews from family members and associates. The film depicts his affluent upbringing in Argentina, the blood-soaked battlefields of the Cuban revolution, his victories and defeats and his eventual assassination in the presence of the CIA in the jungles of Bolivia.
The last program, “A Place Called Chiapas” is an 89-minute documentary directed by Nettie Wild, based on firsthand accounts of the lives of the Zapatistas, led by Subcomandante Marcos. It takes viewers deep into rebel territory in Mexico’s Chiapas region, where the Zapatista rebels live and die challenging the Mexican government. Some of the documentaries of The History Channel en español are available for purchase and download for $1.99 for episodic TV programs and $3.99 for specials on the iTunes(R) Store including “State of Fear,” biographies of Frida Kahlo, Diego Rivera, and Che Guevara, and “The True Story of Killing Pablo.”
Del Castillo can be seen in “Trade,” sharing scenes with Kevin Kline; and “Black Pimpernel,” the Sweden,Norway and Mexico co-production where she portrayed a revolutionary in Allende’s Chile, with Michael Nykvist. Upcoming projects include “Julia,” with Tilda Swinton, and “La Misma Luna,” with Eugenio Derbez. Del Castillo was nominated for an Ariel Award in Mexico for her performance as a dancer and prostitute from Bolivia in “American Visa.”
The History Channel is a leading cable television network featuring original, non-fiction specials and series that bring history to life across multiple platforms. The History Channel en español is one of four domestic television networks of The History Channel brand. The others are The History Channel, History International and Military History Channel.The History Channel en español is available on the Hispanic tier on the nation’s top cable systems including Comcast, Charter, Adelphia, Insight, Cox, Cablevision, and NCTC, representing more than 29 million subs in Hispanic markets including Atlanta, Boston, Dallas-Fort Worth, Miami, New Jersey, Las Vegas, Philadelphia, Southern California, and Tucson.
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Posted by Elena del Valle on September 17, 2007
“Viva la Guantanamera” cover
Photo: Nacional Records
Self described Latino-Jewish urban collective Hip Hop Hoodíos recently released a new five-song digital-only extended play recording, “Viva la Guantanamera EP” on Nacional Records. The Hip Hop Hoodios is Josh Norek and Abraham Velez. The duo will donate 18 percent of net profits from digital sales of the “Viva la Guantanamera” single to Amnesty International earmarked toward efforts to close the Guantanamo Bay Prison and encourage the full restoration of due process.
“Music has an infectious quality, particularly a song as joyous and entertaining as ‘Viva la Guantanamera.’ It is our hope that this song will inspire action against the continued human rights abuses carried out at the Guantanamo Bay detention facility, where for more than five years now, individuals have been held without charge, without trial and without end,” said Larry Cox, executive director, Amnesty International USA.
Produced by Wildog of Ozomatli, “Viva la Guantanamera” track guests include Wildog, Frank London and Lorin Sklamberg of The Klezmatics, Kemo the Blaxican of Latin hip hop pioneers Delinquent Habits, and instrumentalists Walter Miranda and Chris Washburne.
“Hip Hop Hoodios wanted to bring attention to the need for due process at Guantanamo Bay Prison, and are willing to put their money where their mouths are,” said Norek, band co-founder. “Our group is concerned about America’s place in the world – how can we lead the ‘war on terrorism’ and claim to be about ‘freedom’ when we are keeping people locked up indefinitely without trials or presenting evidence?”
“Hip Hop Hoodios is of course against terrorism, but feels America’s policies are quite contradictory at times,” said Velez. “Amnesty International’s efforts to close Guantanamo Bay Prison were a good fit for us, and we are honored to be working with them.”
Amnesty International plans to include the Hip Hop Hoodíos track on multiple Amnesty and Amnesty-related websites including AmnestyUSA.org, MusicForHumanRights.org, and TearItDown.org, and amnestyusa.org/espanol.
The “Viva la Guantanamera EP” includes remixes of tracks from the Hip Hop Hoodios previous album “Agua pa’ La Gente.” DJ Niño of Barcelona-based electronic duo The Pinker Tones put a dancefloor-friendly spin on the track “Agua pa’ la Gente”, while Hector Coulon a.k.a Leo Sidran (producer of Jorge Drexler’s Oscar-winning “Al Otro Lado del Rio”) recast “1492” with jazz bass.
Also included on the mini-album is a new mix of “Havana Nagila” from the forthcoming V2 France release “Nu Jewish Musique.” The iTunes edition of the EP includes two bonus tracks, a live Hip Hop Hoodíos performance of “Ocho Kandelikas” on LATV and “Tu Margarita.”
Nonprofit Amnesty International, a 1977 Nobel Peace Prize recipient, is represented by more than 2.2 million human rights activists worldwide. Amnesty International investigates and exposes abuses, educates and mobilizes the public and strives to transform societies to create a safer, more just world.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
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To listen to the single “Viva la Guantanamera” from the “Viva la Guantanamera EP” album click on the play button below.
Posted by Elena del Valle on September 14, 2007
Thalia: Belleza! Lessons in Lipgloss and Happiness cover
Photo: Chronicle Books
Singer Thalia shares beauty tips in a new 208-page book, Thalia: Belleza! Lessons in Lipgloss and Happiness (Chronicle Books, $19.95) due out October 2007. Known for her singing, she’s had four top hits and sold over 12 million albums worldwide, the Mexican celebrity is recognized by telenovela fans in 180 countries. She has an ABC radio talk show and now counts publishing a book among her accomplishments.
Thalia: Belleza! Lessons in Lipgloss and Happiness, released in English and Spanish simultaneously, has illustrated chapters on skin, hair, makeup, and inner beauty. In the book, Thalia shares personal beauty secrets, beauty dos and don’ts, and beauty tips gleaned from working with top makeup artists and hairstylists. Color photos illustrate techniques and before-and-after features.
According to promotional materials, both books will be supported by a major national marketing campaign, with in-store appearances, podcasts, online promotions and a multi-tiered publicity campaign, including print, online, and national TV and radio.
Thalia began her career as a child star on Mexican television and theatre. A recording artist for EMI Music, she has been nominated for four Latin Grammy awards. She has had twelve Top 10 singles, four of which went to number one. Thalia received two Latin Billboard Awards and several Premio Juventud Awards. She has been named one of People Espanol Magazine’s “25 Most Beautiful” on two separate occasions.
In 2003, she launched the Thalia Sodi Collection line of apparel and accessories at Kmart. According to promotional materials, her Kenmark line of eyewear for women and girls topped $100 million in sales. She teamed up with Hershey’s to launch a line of co-branded candies, La Dulceria Thalia. This year, there are plans for an album release.
Founded in 1967, the Chronicle Books mission is to create and distribute exceptional publishing that’s instantly recognizable for its spirit, creativity, and value.
Click here to purchase Thalia: Belleza! Lessons in Lipgloss and Happiness
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Discuss
Latino purchasing habits and products they favor
Latino family characteristics
Latinos and extended families
Division of duties, responsibilities within the family
Who is the decision maker in the Latino family
Who is the information provider in the Latino family
Click here for more about “Latino Family Dynamics”
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Posted by Elena del Valle on September 13, 2007
Isabel Gómez-Bassols, spokesperson, Kimberly-Clark Hispanic initiative Madre y Mujer
Photo: Kimberly-Clark
Scott Brand launched an interactive promotional campaign targeting Spanish speaking Latino consumers. The company hopes Latinos will share Hispanic sayings in the “Comparte tu Dicho” Dichonario campaign, slated to run September 1 through December 14, 2007. Scott will gather submissions to compile what promoters describe as one of the world’s first dictionaries of Spanish-language proverbs.
“Dichos embody the common sense of our community,” said Isabel Gómez-Bassols, spokesperson for Kimberly-Clark’s multi-brand Hispanic initiative Madre y Mujer, which includes Scott products. “By compiling them into a book that will be accessible to future generations, Scott will be helping to preserve a very important and precious part of our cultural legacy.”
For campaign purposes, dichos are “easily remembered, home-spun, common-sensical verbal treasures that punctuate most Latinos’ daily conversations” that contain collective wisdom and are handed down by word of mouth through generations of Hispanics.
“Scott has established a very strong connection with consumers in the general market as the common-sense choice, the brand that delivers what it takes to get the job done, for people who want substance, value and quality,” said Wendy Jacobson, marketing manager, Consumer Promotion for Scott. “We hope to further extend that connection to Latino consumers by celebrating cherished traditions such as dichos, and helping them thrive.”
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
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The initiative, created by Miami-based Mass Hispanic Marketing, will be driven by radio ads in three cities, Los Angeles, Houston and San Antonio. At the national level, the campaign is expected to reach Latinos online and through in-store events. Consumers will be invited to share favorite Spanish language sayings in exchange for a chance to win a $3,000 grand prize, two $500 first prizes, and a year’s supply of Scott bathroom products.
“Eblasts will be sent by retailers to their Hispanic customer base, and the initiative will be supported by the brand with national radio via Dr. Isabel’s Univision Radio network show, spot radio buys in San Antonio, Houston and Los Angeles, in-store activities and POP displays in S.A., Houston, L.A. and New York, and a consumer-oriented PR campaign, nationally,” said Odette Hasbun, director, Client Services, Mass Hispanic Marketing. “As a matter of policy, Kimberly-Clark does not divulge marketing budgets,” she responded when asked about the campaign budget.
In 2006, Scott brand crossed the billion-dollar U.S. sales mark following four consecutive years of significant growth in the consumer bath tissue and towel category. When combined with sales of Scott-branded products in Europe and in Kimberly-Clark Professional and K-C’s developing and emerging markets businesses, the brand’s worldwide sales exceed $2 billion. No information was available about the extent of the company’s efforts to reach the Latino market or the brand’s popularity among Hispanics.
Madre y Mujer is a Kimberly-Clark initiative designed to provide practical, everyday solutions to Hispanic women in an effort to improve their quality of life and that of their families. Kimberly-Clark and its brands Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend can be found in 150 countries.
Posted by Elena del Valle on September 12, 2007
By Deborah Gonderil
Vice president, Quantitative Client Services
Phoenix Multicultural
Deborah Gonderil, vice president, Phoenix Multicultural
A. Characteristics of Online Adult Hispanics Compared with Total Hispanic Population
56% of the adult Hispanic population had online access in 2006, an increase of 10% over the level in 2001.
The Hispanic online population skews heavily toward:
• English Dominant and Bilingual
• Better- Educated
• Younger
• Upper Income
• U.S. Born
If these characteristics match the demographics of the target for the research, online research can be considered.
Click to read more about Conducting Research Among U.S. Hispanics Online
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information on “Marketing to Hispanics Online”
Posted by Elena del Valle on September 11, 2007
John Brier, chief executive officer of Tinbu
Photo: Tinbu
Tinbu, a Pensacola, Florida based technology company, recently expanded its Spanish language interactive content division. Established in 2005, Tinbu uses patent-pending technology to create interactive turn-key modules used by online media groups to drive page views, repeat visitors, and advertising revenues.
“We have seen explosive growth in the demand for our Spanish language content modules,” said John Brier, chief executive officer of Tinbu. “Our interactive lottery, horoscope, and swimsuit modules are driving millions of page views each month for our online media partners, and we are pleased to see Spanish language media groups benefiting from our patent-pending technology.”
Spanish language websites represent about 15 percent of the company’s business. Tinbu works with Spanish language online publishers AOL Latino, Quepasa, MSN Espanol, Tribune, Telemundo, and ABC Television.
Tinbu, which offers interactive Spanish language content modules for lottery, horoscope, and swimsuit models, plans to launch additional Spanish language content modules for weather, global soccer, flight tracking, gasoline pricing, finance, and entertainment, in the next two quarters. Brier estimates Tinbu technology reaches 20 million Spanish speakers in the United States.
Tinbu, LLC, and its wholly owned subsidiaries Gaming Solutions International, LLC, and CyberIntegrations, LLC, use patent pending technology to provide interactive data products to online and wireless companies. Tinbu is owned by Brier, Bin Tu, Wade Dawe, and Southbound Investments, Inc., a Canadian corporation. The name of the company is derived from Tu’s name.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
Posted by Elena del Valle on September 10, 2007
Roger Selbert, Ph.D., editor and publisher, Growth Strategies
Photo: Roger Selbert, Ph.D.
A podcast interview with Roger Selbert, Ph.D., editor and publisher of Growth Strategies, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Roger discusses Hispanic Projections an update with Elena del Valle, host of the HispanicMPR.com podcast.
Roger, tauted as one of the best-known and most respected trend experts in the United States, is a contributing author of the chapter entitled “Hispanic Projections” in the Hispanic Marketing & Public Relations book.
Read Roger Selbert’s chapter about Hispanic Projections in
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
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Click here for information on Hispanic Marketing & Public Relations
Roger is president of Ask Dr. Roger Publications, and editor and publisher of Growth Strategies, a monthly newsletter on economic, demographic and business trends; and Integrated Retailing, a monthly newsletter on retailing’s most important trend, the integration of in-store and online environments and operations. Roger is affiliated with The La Jolla Institute, a “new economy” think tank, and with LatinWorks, a Hispanic and general market advertising and marketing firm. He is a frequent public speaker and business trend consultant to a wide range of organizations, institutions and corporations.
Roger holds masters and doctorate degrees in International Relations from the University of Southern California, where he was a Fulbright scholar, Haynes fellow and European Commission grantee. He earned his undergraduate degree in history from Bowdoin College and also attended the University of Copenhagen in Denmark.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Roger Selbert, Ph.D.,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the September 2007 section of the podcast archive.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
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