Listen to podcast discussion on innovations in online, events and branded entertainment with Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
Posted by Elena del Valle on October 15, 2007
Ivan Cevallos, CEO, Ethos Group, Inc. and Cynthia Nelson, chief operating officer, TodoBebe Inc.
Hunter Heller, associate vice president, International Licensing Global Consumer Products, Sesame Workshop and Kitty Kolding, senior vice president, Business Development, House Party Inc.
Photos: Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
A podcast featuring a discussion with Ivan Cevallos, CEO, Ethos Group, Inc.; Hunter Heller, associate vice president, of International Licensing Global Consumer Products at Sesame Workshop; Kitty Kolding, senior vice president of Business Development at House Party Inc. and Cynthia Nelson, chief operating officer of TodoBebe Inc. is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss Beyond the 30-second spot – innovations in online, events and branded entertainment with Elena del Valle, host of the HispanicMPR.com podcast.
Ivan is a marketing strategist with more than fifteen years of experience dedicated to tailoring media, marketing and direct marketing tools to the Latino and Asian communities. Some of the clients he has worked with include Comerica Bank, The Red Cross, Blue Cross, NORPAC Foods, Nissan Motors, Universal Studios, Sony Pictures, Pepsi, SBC, MTA and H&R Block.
“Beyond the 30 Second Spot” audio recording
Listen to the complete 105-minute discussion
Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
Ivan’s creative approach to brand and identity development focuses on the utilization of strategies that transcend culture and geography. As business development director for KAZN AM-1300, an Asian radio station serving Los Angeles, California, he became one of the founding organizers of the Chinese New Year Parade and Street Festival held annually in the San Gabriel Valley, California.
In 2006, Hunter joined Sesame Workshop as associate vice president of International Licensing Consumer Products. His territory management includes Canada, Mexico, Latin America as well as some countries in Europe and the Middle-East. In addition, Hunter is spearheading Sesame’s consumer product initiatives for the U.S. Hispanic marketplace.
Prior to Sesame Workshop, he was senior account manager in Disney Publishing Worldwide’s licensing department. During his 13 year tenure, he was primarily responsible for the U.S. continuity and direct-response business, and the Canadian marketplace. He also served as a member of U.S. Hispanic and infant/toddler task forces.
“Marketing to New Hispanic Moms – a case study” audio recording
Presenter Cynthia Nelson, COO, Todobebe
Find out about
• New Latina mom market
• Baby demographics including market size, profile
• New moms’ language preferences
• Latino baby market trends
• Factors influencing Hispanic baby market
• Location of new Hispanic moms’ market
• Issues affecting new Latino moms
• Todobebe strategies
Click for information on “Marketing to New Hispanic Moms – a case study”
Kitty oversees and activates all partnerships for House Party. She has engaged clients such as Kraft, TiVo, Palm, Hershey’s, Cartoon Network, Anthem Blue Cross Blue Shield, Todobebe, Whirlpool and Avon to deploy the House Party viral marketing platform.
Prior to joining House Party in early 2006, she founded and was chief executive officer of an outsourced services firm specializing in strategic sales and partnerships. From 1998-2003 Kitty held a series of senior executive positions at Jupiter Research. Her roles included senior vice president of Global Sales & Client Service, senior vice president of International Business Development and vice president of Global Strategic Accounts. Throughout her tenure at Jupiter, she worked with Fortune 500 clients from major industries in 13 countries.
Cynthia joined the Todobebé team in 2004 as chief operating officer. In her current role, she is responsible for corporate operations, strategic partnerships, and product development and licensing for Todobebé’s media channels including TV, radio, Internet, direct mail, publishing, products, research, and events. This role includes global profit and loss responsibility and legal oversight.
A serial entrepreneur, Cynthia founded several boutique strategy and branded entertainment consulting companies and has served on the board of several Silicon Valley start ups. In her most recent venture, Nexos Consulting, Cynthia worked with Fortune 500 clients and brand managers by providing research, strategic planning and business development for companies such as AOL, Omnicom, Volkswagen, Audi, Panasonic de Mexico, Kraft, Delta Airlines, and USA Networks.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Ivan Cevallos, Hunter Heller, Kitty Kolding, Cynthia Nelson” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the October 2007 section of the podcast archive.
Read Cynthia’s chapter about “Marketing to U.S. Hispanics Online” in
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
Click here for information on Hispanic Marketing & Public Relations book
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