Posted by Elena del Valle on June 6, 2008
Maria la del Barrio DVD cover
Photo: Xenon Pictures
Xenon Pictures, in association with Lionsgate Home Entertainment, recently released the telenovela Maria la del Barrio on DVD. The Spanish language soap is part of a three part series in actress Thalia’s Maria Trilogy. The other serialized program, MariMar, was released earlier this year and the third part, Maria Mercedes, is due for release on DVD this summer.
Some fans consider that this series launched the famed Mexican soap actress into international stardom. Maria la del Barrio was also the first starring role for Fernando Colunga, described in promotional materials as the only actor to have starred in five successive hit telenovelas. Maria la del Barrio also stars actress Iran Eory and Itati Cantoral, whose portrayal of the evil Soraya earned her the 1996 TVyNovelas magazine award for Best Villain.
“Beyond the 30 Second Spot” audio recording
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Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
Click here for information on Beyond the 30 Second Spot
Filmed in Las Lomas de Chapultepec in Mexico City, Maria la del Barrio was written by Ines Rodena (Marimar, Marisol) and directed by Beatriz Sheridan (La Intrusa, La Usurpadora). The soap opera like series aired initially on prime time in 1996 in the United States and 119 other countries.
In Maria la del Barrio, María Hernández (Thalia) is a poor and beautiful 15-year-old girl, forced to scavenge food to support herself and her elderly godmother. When her godmother dies, she goes to live with the wealthy Don Fernando de la Vega (Ricardo Blume). While she lives there she is resented by his new wife, Victoria (Eory), and her niece, Soraya (Cantoral).
María falls in love with the handsome but drunken son of the house, Luis Fernando (Colunga), arousing the jealousy of Soraya. He falls in love with her as well and asks her to marry him. Their happiness is cut short when a misunderstanding separates them. In her grief María gives up their child for adoption. although Luis Fernando returns and they adopt a child together she maintains hope of one day finding the son she gave up for adoption.
The 3-disc DVD set of Maria la del Barrio, with 12 hours (700 minutes) of content, is in Spanish with English subtitles. It is rated TV-PG. Maria la del Barrio has a suggested retail price of $24.98.
Click here to buy Maria La del Barrio
and Mari Mar 
on DVD
Posted by Elena del Valle on June 5, 2008
LegalMatch website – click on image to enlarge
Photos: LegalMatch
LegalMatch has begun translating a few of the 4,000 pages on its legal matching website into Spanish with the goal of targeting Spanish speaking Latinos searching for legal advice, especially for immigration issues. So far the company has translated its homepage, intake processes for each category of law and some pages of its law library. Plans are in place to translate the remaining pages in the coming months.
“Finding the right lawyer in the United States is difficult enough if you speak English and know something about the law,” said Anna Ostrovsky, general counsel and co-founder of LegalMatch. “If you are not familiar with the United States legal system, and don’t speak English, it’s even harder. We created LegalMatch to empower consumers seeking the right attorney for their legal needs. Making LegalMatch available in Spanish was a logical next move for us.”
Five percent of the thousands of attorney members responded to a recent survey about their interest in Spanish language cases. Seventy-five percent of those who responded said they would be interested in receiving Spanish language cases; 44 percent said they spoke Spanish; and an 43 percent said they had Spanish-speaking staff members.
Anna Ostrovsky, general counsel and co-founder, and Laurie Ziffrin, CEO, LegalMatch
“We are very excited about the launch of our service in Spanish,” said Laurie Ziffrin, chief executive officer, LegalMatch. “Spanish is the primary language for about 15 percent of all U.S. residents. LegalMatch is proud to make its lawyer finding service available to this historically underserved group.”
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
“Our Spanish site launch is our first major outreach aimed specifically at the Hispanic community. Before the launch, we likely had many Hispanics using the site in English, but we do not track ethnicity as part of our intake,” said a company representative. “So, we had no way of knowing the race or ethnicity of any of our clients. Once a few months pass after the launch, we will be better able to answer this question, as we will know what percent of clients choose to use the Spanish intake as opposed to English.”
LegalMatch, based in San Francisco, California with offices in Los Angeles, and Austin, Texas, was established in 1999 as a website targeting small business owners and individuals seeking legal counsel. According to the company website, it operated in the 50 states. The company is owned by dozens of shareholders and has 80 employees.
Posted by Elena del Valle on June 4, 2008
2008 Latino Lifestyle Study cover
Photo: The Intelligence Group
Many researchers believe the U.S. Latino population will triple in size and account for most of the nation’s growth from 2005 through 2050. Much of that increase is attributed to young Latinos who are struggling with their self identity, aspirations, hopes and dreams. How can marketers understand Latino youth when these young people are still searching for their role in American society? Will future Latinos be integrated into the mainstream as many generations of immigrants have done before them or will they cling to their cultural heritage as their parents have in the past decades? No one knows for sure.
In an effort to reach marketers targeting this fast growing ethnic group, The Intelligence Group recently released the third annual edition of its subscription based study of Latino youth. The 2008 Latino Lifestyle Study was designed as a forecasting tool for marketers looking to understand the 14 to 34 year old Latino consumer.
The Latino Intelligence Report is 150 pages in length and is available in a hard copy as well as CD. To help their researchers find the pulse of the booming market segment, The Intelligence Group tapped Christy Haubegger. The report is divided into six distinct sections: Themes & Trends, Language & Identify, Attitudes & Behavior, Entertainment, Tech & Web, and Marketing & Retail. The cost for the report is $25,000 per subscription which includes a copy of the report and one customized presentation of the report findings.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competition with “Hispanic Projections”
“Unlike their ancestors, young Latinos embrace technology, are predominantly bi-lingual, and are the leaders of both their families and their larger communities,” said Jane Buckingham, president of The Intelligence Group. “It is more important than ever for marketers to find ways to communicate with this growing demographic.”
The study is based on a telephone survey of 1,000 Latino youth in eight Hispanic markets, 1,028 online interviews conducted among 14 to 24 year old Hispanics. Telephone interview participants were recruited for age and gender balance, and interviews were conducted in the language of the participant’s choice by bilingual interviewers.
The researchers conducted online interviews nationwide, with quotas established by market and region to reflect the national Latino population. Online interviews were conducted, with respondents who self-identified as Hispanics, between November 30 and December 20, 2007.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
Researchers also conducted focus groups and individual, in-person interviews with Latinos between 14 and 24 years of age in New York, Los Angeles, Miami, and Houston. They segmented the focus groups by age, gender and language. The Latino Intelligence Report includes attitudinal and behavioral comparisons to general market findings from The Cassandra Report, the company’s general market study that tracks attitudes and trends among young people. The Cassandra Report sample was generated from an online sample of 600 respondents ages 14 to 24.
Christy Haubegger, founder, Latina magazine
“Today’s young Latinos have one foot in each culture and feel very influential in both,” said Haubegger, who founded Latina magazine and Creative Artists Agency. “Marketers will have success if they embrace these notions and create campaigns geared toward culture, not language.”
According to promotional materials, the annual Latino youth study is made up of online surveys, focus groups, and in-person interviews. This year’s report identifies 10 themes the researchers believe will be useful to marketers: Bi-Dentity, The 40 Percent Perception, The American (Latino) Dream, Experience Economy, Flipping The Script, Social Connectors, Latinas Rising, Key Influencers, Mix Mash, Cautious Optimism; and identifies their favorite marketers in the segment. The report also provides an overview of the attitudes, behaviors and preferences the researchers identified among the young Latinos who participated in the study.
Some of the report findings shared by the publishers (the full report was not made available to Hispanic Marketing & Public Relations) include: The 40 Percent Perception, the belief by those surveyed that Latinos represent 40 percent of the United States overall market; Latinas Rising, the sense of empowerment young Latinas expressed in the study; Cautious Optimism, the researchers’ impression that the youth surveyed were optimistic and socially oriented; and Social Networking, the study subjects strong online presence which was identical to non Hispanics in the same age group.
The Intelligence Group is a market research, trend forecasting, and marketing consulting group focusing on Gen X, Gen Y, moms, teens, and tweens. The company, a division of Creative Artists Agency, also publishes the Cassandra Report, a lifestyle study of 14-34-year-old mainstream consumers and trend setters. Creative Artists Agency is a talent and sports agency that represents individuals working in film, television, music, theater, sports and video games, and provides marketing services to corporate clients.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Posted by Elena del Valle on June 3, 2008
Kurt Pflucker, president, LAETV
Photo: LAETV
Relying on the belief that Spanish dominant Latinos living in the United States are eager to remain linked in some way with their countries of origin, Latinamerican Ethnic TV (LAETV) promotes Latin American networks in the United States; and offers United States companies ad space in 14 Latin American television networks.
The company recently added five networks to its existing inventory. The new networks are AYM Sports, MI CINE México, Televisa Michoacán, 22 México, and Once México. Ad rates start at $50 for 30 seconds in the segment between 4 pm and 7 pm and $80 for 30 seconds on prime time.
According to promotional materials, the company is the largest Latin American television network sales rep firm in the United States, covering 50 percent of available U.S. Hispanic network options. Ecuavisa can be seen in Chicago, Connecticut, Illinois, New Jersey, New York, and Washington DC. While in TV Colombia is available in Arizona, Connecticut, Florida, Indiana, Maryland, Massachusetts, Tennessee, Texas, Oklahoma, Rhode Island, Pennsylvania and Los Angeles, California.
“Without a doubt, we are the most qualified option for those advertisers seeking to establish brand recognition and to increase their products’ demand. We have definitely become the best connection between the media and the Hispanic communities originating from Mexico, Central and South America,” said Kurt Pflucker, president of LAETV.
“Moving Beyond Traditional Media Measurement: measuring conversations and social media” audio recording
Presenter Katie Delahaye Paine, founder, KDPaine & Partners
Find out about
- Issues affecting online public relationships today
- Testing relationships as part of a survey
- Measuring ethnic group relationships
- Measuring foreign language communications in a similar ways to English
- Biggest challenges measuring conversations and social media
- Measuring online relationships with little or no money
Click here for information on “Moving Beyond Traditional Media Measurement”
LAETV offers to connect United States Latinos in touch with their roots while selling the concept to advertisers as a means to establish emotional ties to the Hispanic community and reinforce brand loyalty. LAETV represents entertainment, general information, sports and news networks, with direct broadcasts from Latin American countries. In addition to the five networks that were recently added LAETV has agreements with nine others: CANAL SUR, SUR Perú, TV Venezuela, SUR México, TV Colombia, Telefe, Ecuavisa, TV Chile, and CentroaméricaTV.
“We know very well each of the idiosyncrasies of the different groups that comprise the Hispanic community. We know what they watch, what attracts them and what they buy. Thanks to our varied and extensive portfolio, we offer our clients the possibility of a real closeness with these groups,” said Pflucker. “Although our signals are not yet measured by Nielsen, our clients continue to buy our networks because of the reaction of their audiences to the brand and during direct response campaigns that have proven to be successful.”
Latinamerican Ethnic TV (LAETV) was established in Miami in 2002. The company, which also has offices in New York and Los Angeles and 40 employees in the United States, is wholly owned by Jose Luis Valderrama and Pflucker. LAETV clients include, LAN Airlines, Spirit Airlines, Toyota, Lexus, Americatel and Western Union.
“Beyond the 30 Second Spot” audio recording
Listen to a 105-minute discussion
Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
Click here for information on Beyond the 30 Second Spot
Posted by Elena del Valle on June 2, 2008
Information provided by our Event Partner
With a projected purchasing power of $1 trillion by 2010, the U.S. Hispanic market presents opportunities to push your marketing initiatives to the next level. IQPC’s 13th Annual U.S. Hispanic Marketing 2008 shows you how to create and implement the optimal Hispanic marketing programs for your business. This event goes beyond all other conferences by featuring an unparalleled showcase of industry practitioners and Hispanic marketing experts to help you understand the newest strategies and focus on the best practices.
Don’t miss out on the opportunity to benchmark, network and learn with your Hispanic Marketing colleagues. Mark your calendar: 13th US Hispanic Marketing September 22-25, Los Angeles, California and call 1-800-882-8684 to reserve your seat today! Go to www.iqpc.com/us/USHM to review the agenda.
Posted by Elena del Valle on June 2, 2008
Nortec Collective Presents Bostich + Fussible Tijuana Sound Machine album cover
Photo, song: Nacional Records
Tijuana’s electronica band Nortec Collective released a new album, Nortec Collective Presents Bostich + Fussible Tijuana Sound Machine (Nacional Records), in early May 2008. According to promotional materials, these musicians created and perform Nortec, a style of music they invented, as a fusion of Norteño (Spanish for from the North) and techno; to document the collision between the style and culture of electronica and traditional Mexican music. Scroll down to listen to the first single off the new album the title track, Tijuana Sound Machine.
“With Tijuana Sessions, Vol. 3, we focused on fusing vocoders, synthesizers and drum machines with the Norteño flavor,” said Pepe Mogt (Fussible). “This time around, we really relied more on the acoustic sound. We tried to achieve a better balance between the acoustics and the electronics. While some tracks on Tijuana Sound Machine aren’t even a month old yet, others have been around for a couple of years. We actually wrote many of these songs while on the road promoting Tijuana Sessions .”
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Following the launch of Tijuana Sessions, Vol. 3, Nortec Collective toured internationally, performing in Latin America, United States, Europe, Japan and Australia. They presented at Vive Latino (Latin America’s Coachella), Rokslide Festival (Denmark), Sonar Festival (Barcelona), Smithsonian Institute and Kennedy Center (Washington, DC) and Bellas Artes Museum (Mexico City). An extensive U.S. tour featuring Bostich and Fussible is planned to coincide with the new release.
“In every place we have toured to, whether it is Australia, Japan or the U.S., crowds respond differently,” said Fussible. “Even in Mexico, the response changes from town to town. But when it comes down to it, they are coming to our shows for the music, no matter whether they found it through a friend or online. So they are super enthusiastic either way. The real fun challenge comes when we play at festivals with audiences that are hearing our music for the first time.”
Bostich and Fussible
In 2005, Nortec Collective received two Grammy nominations for Tijuana Sessions, Vol. 3, for Best Alternative Music Album and Best Recording Package. The group’s music has appeared in commercials for Volvo, Dell, Fidelity Mutual, Edwin Jeans and Nissan.
Tracks from Tijuana Sessions, Vol. 3 can also be heard in HBO’s “Big Love,” NBC’s “Friday Night Lights” and the movies “Fast Food Nation” and “Babel” as well as the video games, FIFA Soccer and FIFA Street 2. An interactive coffee table book, Paso del Nortec- This Is Tijuana dedicated to the Nortec phenomena, was published in the United States, Mexico and Europe.
Five artists, Fussible, Bostich (Ramón Amezcua), Panóptica (Roberto Mendoza), Clorofila (Jorge Verdín) and Hiperboreal (PG Beas) make up Nortec Collective. Bostich and Fussible’s are touted as the masterminds of the band’s previous tracks Tengo La Voz, Tijuana Bass, and Tijuana Makes Me Happy off the double Grammy-nominated 2005 album Tijuana Sessions, Vol. 3.
Click on the play button to listen to Tijuana Sound Machine from Nortec Collective Presents Bostich + Fussible Tijuana Sound Machine album.
Posted by Elena del Valle on May 30, 2008
Raising a Bilingual Child book cover
Photos: Living Language
Linguistics expert Barbara Zurer Pearson, Ph.D. believes it’s healthy to raise children speaking two or more languages. She explains why in her recently published book, Raising a Bilingual Child: A Step-by-Step Guide for Parents (Living Language, $14.95). Pearson, a research associate at the University of Massachusetts, first became bilingual as a university exchange student in Paris, France. She has dedicated 20 years to studying bilingualism and linguistics and believes parents don’t have to be bilingual themselves to raise bilingual children.
The 346-page soft cover book is divided into eight chapters: The Benefits of Childhood Bilingualism; Learning a First Language; Learning Two (or More) Languages; Establishing a Bilingual Environment; How-To Testimonials; Are There Any Children Who Cannot Learn Two Languages?; Research Comparing Monolinguals and Bilinguals; and About Bilingual Identity. Each chapter begins with an outline of the content and what the reader will find. There are 11 tables and 11 figures spread across the book.
Author Barbara Zurer Pearson, Ph.D.
In her book, Pearson strives to shows parents how to raise a bilingual child and realize the intellectual and cultural benefits knowing more than one language may bring; while exploring the fascinating process by which children acquire language. She dedicates part of her book to dispelling myths about childhood bilingualism and explains how being bilingual can enhance a child’s overall intellectual and emotional development.
Improve your outreach programs by understanding
how Latinos see themselves – listen to
“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Find out
• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity
Click here for information on Latino Identity and Situational Latinidad
Pearson highlights some of the reasons why monolingual and bilingual parents choose to raise their children bilingually: to take advantage of a broader job market that may offer greater opportunities and a competitive edge to bilingual or multilingual applicants; to improve relationships with extended family members that link them to their parent’s culture and their heritage; and as part of an international adoption some new parents believe learning the language of their home country may help adopted children remain in touch with their heritage.
She also outlines ways parents can provide the right home environment to encourage and support bilingualism. She suggests they start young whenever possible; encourage the child to learn a second language by making it a fun experience; repeatedly praise the benefits of bilingualism; include the second language in the child’s routine; and make sure there are group activities that involve the second language.
Pearson is an adjunct professor in the Department of Communication Disorders at the University of Massachusetts-Amherst. She received her graduate degree in Applied Linguistics and conducted her early research on bilingualism at the University of Miami. Those studies were published in the book Language and Literacy in Bilingual Children.
Click here to buy Raising a Bilingual Child 
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Posted by Elena del Valle on May 29, 2008
Susanna Whitmore and David Morse
Photos: New American Dimensions
According to a 2008 segmentation study, acculturation is the most significant factor when segmenting the U.S. Hispanic market. At the same time, the lead researchers involved in the study, David Morse and Susanna Whitmore of New American Dimensions, believe there are important differences between the various groups marking it important for marketers to have a clear understanding of Latino market segments before approaching them.
In the Acculturation & Beyond New American Dimensions Hispanic Segmentation Study report they counsel marketers to be cautious of stereotypes. As an example, they point out that consumers that would be considered unacculturated by some standards may exhibit behaviors more common among acculturated Latinos. On the other hand, many Latinos born in the United States are eager for a strong cultural connection with their country of origin and roots.
They also point out that although language is often linked to acculturation, some less acculturated Latinos prefer to receive information in English and some highly acculturated individuals favor Spanish language communications.The study was conducted between January 21 and February 10, 2008 via phone with 1,000 Hispanics across the country.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
New American representatives selected the names at random from surname lists in zip codes where Hispanics comprised at least 1 percent of the population. Survey participants self-identified as Hispanics between 18 and 64 years of age and the group was divided almost equally between men and women. Although respondents could chose to be interviewed in Spanish or English, slightly more than 60 percent chose Spanish.
Researchers sought a representative sample by including a proportionate number of Latinos from major U.S. Hispanic markets and from varied age groups similar to those reflected in the January 2008 United States Census Hispanic Current Population Survey. About 18 percent of respondents were aged 18 to 24; 30 percent were between 25 and 34; 35 percent were between 35 and 49, and 17 percent were between 50 and 64 years of age.
The 85-page report available on the company website is divided as follows: Attitudes About Heritage; Culture & Life in U.S.; Beliefs About Family, Religion, Conformity & Other Aspects OF Role in Society; Shopping Habits and Brand & Store Selection Criteria, Leisure Activities, Language Proficiency and Media Preferences, Opinions On Immigration, Segmentation Results, Getting to Know Them, Accidental Explorers, and Conclusions.
New American Dimensions is a California marketing research and consulting firm dedicated to identifying “how ethnic consumers think, feel, and make decisions about purchasing, brands, communications, and marketing.”
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competition with “Hispanic Projections”
Posted by Elena del Valle on May 28, 2008
Alex Reider, a 2008 intern at Revolucion in New York
Photos: Revolucion
This year, four United States based advertising companies specializing in the Latino market are participating in a student internship program offered by the Miami Ad School. Although 240 of the school’s students participate in the internship programs every year, only a handful of agencies offer Hispanic market and Spanish language oriented opportunities. Miami Ad School student interns receive a scholarship and academic credit. The agencies sponsor the student’s tuition and housing costs for the quarter.
“In Miami, we teach our classes in English but about half of our students and teachers speak Spanish and/or Portuguese as well as other languages,” said a Miami Ad School representative. “We have students from all over the world. It is a very multi-cultural environment. Our Quarter Away and internship programs offer our students the opportunity to enter the work force with a global perspective on advertising.”
Currently, Revolucion NYC, Vidal Partnership NYC, Lapiz Chicago, Jeffrey Group Miami, (and Ogily & Mather Sao Paulo) are participating. Most of these agencies accept Spanish speaking and non-Spanish speaking interns. Latinworks Austin and Dieste Dallas have also participated in past years. In 2008, 20 students are expected to participate in Hispanic oriented internships.
“Beyond the 30 Second Spot” audio recording
Listen to a 105-minute discussion
Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
Click here for information on Beyond the 30 Second Spot
This year, Revolucion Hispanic Communications welcomed two interns for a ten-week internship. Mexico City native Alex Reider studies copywriting and Vanessa Velez of Puerto Rico likes art direction. The students will work full-time at the Manhattan agency through June and report directly to Roberto Alcazar, the agency’s executive creative director.“We are proud to join the esteemed roster of agencies on Miami Ad School’s internship list,” said Alcazar. “Our agency is always looking for opportunities to share our expertise with the next generation of creatives and fresh ideas from the newest talent entering the industry.”
Roberto Alcazar, executive creative director, Revolucion
“To give Miami Ad School students the best education in the business, we expose them to the best minds in the business,” said Pippa Seichrist, president and founder of Miami Ad School. “That’s why we partner with the most innovative agencies around the world. We’re excited about having our students intern at Revolucion. They’ll have remarkable opportunities working in the Latin market, the fastest-growing market segment.”
The Miami Ad School, founded in 1993, has six full time schools that graduate 400 students per year from its two year program. The school also has a full time Spanish speaking school in Madrid and, a full time Portuguese speaking school in Sao Paulo. The Miami Ad School began working with Hispanic agencies in Miami such as La Comunidad and Alma DDB 15 years ago. Miami Ad School’s Quarter Away and internship program has been offered for 10 years. Revolucion is a New York City based Hispanic brand-communications agency.
