Posted by Elena del Valle on January 14, 2009
By Aldo Quevedo,
President, Dieste, Inc.
Aldo Quevedo, president, Dieste Dallas
Photo: Dieste
When the fit is right, a Hispanic agency can help brands grow their relationships with multicultural consumers for meaningful, powerful interactions that make sense and connect with consumers’ lives. But the wrong choice can put your efforts in question, since this savvy demographic is always on the watch for commitment and for brands that really speak and interact with them.
Click here to read the complete article
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations book
Posted by Elena del Valle on January 12, 2009
A scene from the Cat’s Meow music video
Photo, video: M80, Snapple
Last year Snapple released an Antioxidant Water “Bubble Wrap” commercial targeting young, indie rock music fans, students, men and women, including Latinos, based in major markets with a strong focus in the south, especially Florida. It was so popular that the company decided to follow up with a music video performed by the same indie rock band, The Bad Eliots, that recorded the commercial. Since the release of the band’s first music video, Cat’s Meow, late last year, the video has been featured in more than 50 websites. The song is available for free download and online purchase. Scroll down to watch the Cat’s Meow video.
Snapple spent $25,000 on the video which was filmed in early 2008 in New York City. It features James Rotondi, lead singer; Anthony Citrinite, drummer; Jonny Matias, singer and guitarist; and Paul Riario, guitarist. Tim Wilson was the director.
The Bad Eliots is a group of four New York City based musicians. Roto (also known as James Rotondi), singer and multi-instrumentalist. He has performed with the French band Air, Mike Patton’s Mr. Bungle and The Grassy Knoll, a jazz-hop band; and Ant Cee (also known as Anthony Citrinite), the band’s drummer. He was a founding member of The Smash-Up, who performed from 2004 to 2007 on Megadeth’s Gigantour, the Deftones’ Taste of Chaos tour, and the Warped Tour, from which Ant’s drum sticks were plucked to be placed on display in Cleveland’s Rock and Roll Hall of Fame.
Matias, the band’s bassist, is a producer and multi-instrumentalist who runs a studio in New Jersey. He is also a singer and guitarist with The Crash Moderns, as well as producer and engineer for the New York City Power Pop band. Riario is the maestro behind The Monster, a New York metropolitan area live cover band.
Snapple is owned by the Dr Pepper Snapple Group, one of the largest beverage companies in the Americas. The company makes and distributes more than 50 brands of carbonated soft drinks, juices, ready to drink teas, and mixers across the United States, Canada, Mexico and the Caribbean including Dr Pepper, Snapple, 7UP, Mott’s, A&W, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Peñafiel, Squirt, Clamato, Mr & Mrs T Mixers, Rose’s, and Yoo-hoo.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
Posted by Elena del Valle on January 9, 2009
I
Dragons of Change in Business book cover
In Taming the Dragons of Change in Business 10 Tips for Anticipating, Embracing and Using Change to Achieve Success (Acuity Publishing, $19.95), Richard G. Stieglitz, Ph.D. explores ways for readers to take advantage of current market, employment, organizational and business shifts. The Maryland resident believes that individuals and companies who are prepared and ready may be able to take advantage of the opportunities that develop in the rapidly changing environment.
Stieglitz, who believes the most notable change is the increased importance of relationships in the business environment, addressed the book to leaders who want to transform their organizations. He divided the book into three sections: Beliefs The Foundation for Success; Relationships Building Blocks of Success; and Actions Only Actions Change Reality. He shared three tips in each of the first two and four tips in the third one.
The three tips in the first section are Abundance Be Abundant in Your Attitude; Opportunity Answer When It Knocks; and Investments Pay It Forward. The tips for the second section are: Communications Get Your Message Across Clearly; Diversity Embrace Diversity to Expand Creativity; and Collaboration Collaborate, Collaborate, Collaborate. The tips for the final section are: Purpose Use Purpose to Set Your Direction; Planning Plan to Achieve Your Goals; Innovation Reach the Top Through Innovation; and Execution Execute to Produce Results.
He dedicated the final eight pages of the book to what he considers are ten future changes: An increase in independent workers; increased customization; more direct communications thanks to technological advances; pressure for high skilled workers to adapt to business demands; heightened importance of creativity; more social change than ever; shifting world market that will drive economic relationships; closer relationships resulting from global markets; a shrinking business environment pressures leaders to sustain healthy relationships; and greater uncertainty.
A nuclear engineer by training, Stieglitz has a 35-year career track. He served 10 years in the United States Navy and then pursued a career in the private sector where he worked for software and aerospace firms. He also authored Taming the Dragons of Change 10 Tips for Achieving Happiness and Success When Everything Around You is Changing.
Click here to buy Taming the Dragons of Change In Business
Comments:
Filed Under: Books
Posted by Elena del Valle on January 7, 2009
By Elena del Valle, MBA
Principal, LNA World Communications
Elena del Valle, MBA
In these days of economic shrinkage, results, seemingly, are what everyone is looking for as consumers and companies scrutinize expenses and ROI (return on investment). At the same time that the financial downturn is impacting millions of Americans and people and businesses in many countries, once the shock of the loss passes it is possible to see the many efficient companies, strategies, business and technology mavericks and emerging market opportunities that remain.
Click here to read the complete article
A related article was published today on Mplanet blog, part of the American Marketing Association
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations book
Posted by Elena del Valle on January 5, 2009
Gonzalo Yañez album cover
Photos: Nacional Records
When he was 10 years old Gonzalo Yañez had already recorded two children’s songs in Montevideo, Uruguay where he grew up. Several years later, his family relocated to Santiago, Chile and he became involved in the music scene there. By 2008, he had multiple hit singles topping the charts in South America. Recently one of his singles, Dispara, was selected Single of the Week on iTunes Latino. Scroll down to listen to Dispara, a song from the Gonzalo Yañez album.
Yañez is poised to make his success in North America following recent showcases at the Latin Alternative Music Conference (LAMC) in New York, LAMC Mexico and LAMC Argentina. He was invited to join Chilean rock band Los Prisioneros as the guitarist on the band’s last world tour and studio album.
Dispara was featured as iTunes Latino a week after the United States debut of his album. Described in promotional materials as a “rock troubadour with pop sensibilities,” Yañez found inspiration in 60s classics like the Beatles and Joni Mitchell. He picked up the guitar at an early age and discovered he enjoyed songwriting.
Gonzalo Yañez
“I don’t know how to play piano or read music but songs come to me very quickly,” said Yañez. “I know that in rock, the riff is always considered more important than the melody but I prefer the latter. For me, it’s the rhythm and melody, and then, the lyrics.”
In addition to his own solo releases, Yañez has produced and written songs for several Chilean pop stars. Some believe his melodies and massive choruses have helped his solo work shine. Click on the play button to listen to Dispara, a song from the Gonzalo Yañez album.
Click here to buy
A Mis Veinte
Sé
Vovlemos A Caer
Posted by Elena del Valle on December 19, 2008
¡Sabor! A Passion for Cuban Cuisine book cover
Photo: Running Press
Would you like to try something a little different at dinner for the holidays? Do you like Latin food that’s tasty but not red hot? Perhaps Cuban food is just what you need.
In Sabor! A Passion for Cuban Cuisine (Running Press, November 2008,
$29.95), Ana Quincoces Rodriguez, a Miami, Florida resident and amateur cook, offers a look at the food and flavors of Cuba. She starts out outlining what she describes as the “holy trinity” of Cuban cuisine, garlic, bell pepper, and Spanish onion.
She titled the book Sabor, Spanish for flavor, because for her it describes the many aspects of cooking, saying that it’s possible to cook with sabor, speak with sabor, and dance with sabor; and that in “Cuba, sabor is both a state of mind and a way of life.”
The 240-page hardcover book has 130 recipes, many accompanied by full page color photos. Although the chapter titles are in Spanish and English, the rest of the content, including the list of ingredients, is in English. It is divided into: Some Basics, Appetizers and Snacks, Soups and Sandwiches, Sides and Salads, Main Dishes, Desserts and Drinks. At the end, there are Sample Menus, Glossary, Sources Guide and Conversion Tables.
Popular recipes she features in the book include: Croqueta Preparada (Cuban Sandwich with Croquettes); Mariquitas (Fried Plantain Chips) with Mojo Criollo (Garlic Sauce); Frituras de Bacalao (Cod Fritters); Empanadas de Chorizo (Chorizo Turnovers); Bistec de Palomilla (Minute Steak); Pierna Asada (Roast Pork Leg); Tostones (Fried Green Plantains); and Flan de Coco (Coconut Flan).
Rodriguez, who grew up in Miami, learned to cook at her Cuban mother’s side. She has been mentioned in several magazines and newspapers and on national television after self-publishing her first book, Cuban Chicks Can Cook. She lives in Miami, with her husband and two teenage daughters.
Click here to buy Sabor!: A Passion for Cuban Cuisine
Comments:
Filed Under: Books
Posted by Elena del Valle on December 18, 2008
Embarazo.com hompage – click on image to enlarge
Parenting publisher Todobebé, Inc recently re-launched embarazo.com, a website dedicated to Spanish dominant pregnant women. Embarazo is Spanish for pregnancy. Although Todobebé first acquired the URL in 1999, executives at the company believe now is the right time to target this market segment. The website is designed to provide original content about pregnancy related issues to Spanish speaking families.
The website features articles about pregnancy, links to information, tools, community, and resources on everything from planning a pregnancy to being a parent.
According to a Todobebé press release there are over 10 million births globally born to Spanish speaking families, and millions of searches for pregnancy information on the Internet each month.
Todobebé reaches United States Spanish speaking Latino parents with books, television programs, radio, events and online. Todobebé focuses on families planning, expecting and raising babies through varied media platforms.
Discover from a new mom market expert how to reach Latino moms by listening to
“Marketing to New Hispanic Moms – a case study” audio recording
Presenter Cynthia Nelson, COO, Todobebe
Find out about
• New Latina mom market
• Baby demographics including market size, profile
• New moms’ language preferences
• Latino baby market trends
• Factors influencing Hispanic baby market
• Location of new Hispanic moms’ market
• Issues affecting new Latino moms
• Todobebe strategies
Click for information on “Marketing to New Hispanic Moms – a case study”
Posted by Elena del Valle on December 17, 2008
Juan José Nuñez, COO, starMedia
Photo: starMedia
Following the recent announcement that French owned starMedia will continue to pursue Spanish speaking markets in the Americas via a weather website powered by The Weather Channel Interactive (TWCi), the two companies announced starMedia will represent the TWCi Spanish website in advertising sales initiatives in Latin America and the United States Hispanic market.
“During the course of developing starMedia Clima, together with our colleagues at TWCi, we realized how both companies could also benefit by joining forces to leverage our strengths to better service our advertisers,” said, Juan José Nuñez, chief operating officer, starMedia. “We’re very excited about this opportunity, and have every confidence it represents a true win-win equation for starMedia, TWCi, and especially our advertisers.”
StarMedia already secured several telecommunications, tourism and travel advertising accounts. In October, The Weather Channel Interactive re-launched its Spanish language website with a new look, interactive maps and navigation improvements.
“We’re delighted with the initial results garnered from our new alliance with starMedia,” said Pascal Racheneur, director international at TWCi. “The overall feedback we’ve received from the advertising community is quite positive and inspires confidence with regard to the future development of our sales activities throughout the U.S. Hispanic and Latin America markets.”
The Weather Channel Interactive (TWCI) is a leading provider of broadband and wireless weather products including weather.com, The Weather Channel Desktop, and The Weather Channel Mobile. According to promotional materials, the website for The Weather Channel provides content for 98,000 locations worldwide and reaches 38 million unique users online each month in the United States. Other TWCi’s websites include forGetaway.com, a vacation home rental site, Forecast Earth, a site dedicated to the discussion of climate change.
The company reaches international markets via weather.co.uk (United Kingdom), meteo123.com (France), wetter123.com (Germany), canaldotempo.com (Brazil) and weather.com/espanol (Latin America).
StarMedia.com is a free-to-web service connecting three million Spanish-speakers online in the United States and 24 million overall. StarMedia has local operations in Mexico, Spain and the United States (Los Angeles, Miami and New York). Orange, starMedia’s parent company, is a subsidiary of the France Telecom Group.
Target Latinos effectively by understanding how they shop
“Hispanic Holiday Shopping Patterns” audio recording
Manuel Delgado, CEO Agua Marketing, gives a presentation and participates in an extended Q&A discussion about
- Hispanic shopping patterns national survey
- Why Latino consumers may be more desirable than general market shoppers
- Hispanics holiday shopping patterns and behaviors
Click here for information on “Hispanic Holiday Shopping Patterns” audio recording
Comments:
Filed Under: Media
Posted by Elena del Valle on December 16, 2008
Michele Ravilet, presenter, De Mujeres and Sabor a Mi
Photos: Spanish Broadcasting System
Spanish Broadcasting System and Mega TV recently announced three new programs hosted by Hispanic women and slated to air on Mega TV on Direct TV channel 405 in the afternoons. The programming compliments the woman driven programming the television and radio work offers under the marketing title of Las Divas de la Tarde (Spanish for the Afternoon Divas) as well as its new women oriented website.
The afternoon programming block consists of three television shows expected to air Monday through Friday from 3 pm to 4 pm (ET) (12 pm to 1pm PT). The new interactive website provides informational, educational and entertaining sections for Hispanic women including opportunities to listen to the SBS Female DJ’s, programming information, health, beauty sections, and fashion sections as well as entertainment news.
The three new programs are De Mujeres, scheduled to air Mondays, Wednesdays and Fridays; Sabor a Mi, slated for Tuesdays; and Patricia Tello en Casa, scheduled to air Thursdays. In January 2009 the network plans to add a two new programs, Casa y Estilo Internacional and Québec a la Carta.
“Mega TV continues to create innovative integration strategies that bring our talent and different SBS media platforms together,” said Cynthia Hudson Fernandez, chief creative officer and executive vice president, Spanish Broadcasting System. “By launching this new interactive Web site alongside a slate of new television segments, we can reach a broader audience while offering a new unique platform to clients.”
De Mujeres is designed to mix true-life stories, Hispanic culture, updated celebrity gossip, art and etiquette that may interest Spanish dominant Latino women who watch television. The show will be presented by Michele Ravilet, a Chilean presenter; Andrea Romagna, an interior designer; and Marcela Barragán, touted as an the expert on etiquette.
Target Latinos effectively by understanding how they shop
“Hispanic Holiday Shopping Patterns” audio recording
Manuel Delgado, CEO Agua Marketing, gives a presentation and participates in an extended Q&A discussion about
- Hispanic shopping patterns national survey
- Why Latino consumers may be more desirable than general market shoppers
- Hispanics holiday shopping patterns and behaviors
Click here for information on “Hispanic Holiday Shopping Patterns” audio recording
Patricia Tello, presenter, Patricia Tello en Casa
Sabor a Mi, also hosted by Ravilet, was created to inform Hispanic women about international restaurants. In Patricia Tello en Casa, according to promotional materials, the host will share home making secrets with viewers, including advice on home improvements, cooking, gardening, decoration, fashion and beauty techniques. Tello promises to show viewers that organizing, upgrading and renovating a home is easy and fun when the task is made into a special event.
Casa y Estilo Internacional, winner of two Emmys, features information about interior design, architecture, art, fashion, jewelry, trips, spas, hotels, and lifestyle. Quebec A la Carte combines reality with extreme challenges in Canada.
Visitors to the new website, lasdivasdelatarde.com, will be able to listen live to network hosts Maria Regina Bustamante, Maria Elvira Salazar, Ileana Garcia, Daysi Ballmajó, Lourdes Ruiz-Toledo, Gloria B, Raq-C, and Lupita del Castillo. The portal also offers permanent chat rooms on health, lifestyle, fashion, sexuality, maternity, shopping, and men.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations book
Comments:
Filed Under: Media
Posted by Elena del Valle on December 15, 2008
Around the World, Señor Coconut’s new album
Photos, song: Nacional Records
Nacional Records released the latest Señor Coconut album Around the World along with a reissue of El Baile Alemán November 18. Señor Coconut, a German producer and DJ based in Santiago, Chile also known as Atom and Uwe Schmidt, produces Latin electronic music. Scroll down to listen to Corcovado from the Around the World album.
His first album, El Baile Alemán, was a Latin tribute to Kraftwerk, an electronica producer. The album was released for the first time at digital outlets and the physical disc is due to be re-issued in stores with bonus tracks.
The new album, Around the World, was designed to offer a virtual music global tour of Latin tributes to club hits. Señor Coconut reassembled and processed each track before recording with his preferred big band. Around the World features Daft Punk’s track by the same name as an intro, interlude and outro. According to promotional materials, Señor Cocount takes an original song “from the depths of a sweaty club and places it in a Latin dancehall with a multi-layered sound of brass, double bass and an orchestra of drummers.”
Uwe Schmidt is known by his artistic name Señor Coconut
“Once Around the World had been established as the theme and motto of the album, it was clear what the selection criteria for the songs had to be,” said Señor Coconut. “The first prerequisite was that every track had to come from a different country. One track which had been in my thoughts for years for a Señor Coconut production was Sweet Dreams, purely and simply because it is rhythmically and melodically a perfect Cha-Cha-Cha. I suddenly heard certain lines of the lyrics which I had not noticed at first, and which provided a curious cross-reference to Around the World: ‘I traveled the world and the seven seas… Everybody’s looking for something.'”
Sweet Dreams is a take on the Eurythmics classic, with vocals by Señor Coconut’s frontman Argenis Brito, a Venezuelan singer based in Berlin. Kiss by Prince was interpreted by Louie Austen. With El Baile Aleman, Señor Coconut’s idea was to transpose Kraftwerk byte-for-byte into a sound field of maracas, congas, shakers, and vibes-a-go-go.
El Baile Aleman includes takes on Kraftwerk classics Showroom Dummies, Trans Europe Express, The Robots, Autobahn and Tour de France with the percussion and effects of the originals replaced by Latin rhythms.
“I think that it’s not just a covers album,” said Coconut. “It also unveils quite a lot about the original compositions and their significance. Kraftwerk songs contain a strong musical content even if freed from their electronic arrangements. And I don’t think the band is as serious as people think they are.”
The album tracks are as follows: Around the World (Intro), Sweet Dreams, Da Da Da Ich Leib Dich Nicht du Liebst Mich, Kiss, Corcovado (Quiet Nights of Quiet Stars), Around the World (Interlude), Que Rico El Mambo, Pinball Chacha, White Horse, La Vida Es Llena de Cables, Moscow Discow, Around the World (Outro), Dreams Are My, and Voodoo Dreams (Atom Remix). Click on the play button to listen to Corcovado from the new album Around the World.
Click here to buy Around the World
