Posted by Elena del Valle on October 9, 2009
Secrets of Social Media Marketing book cover
Photos: Quill Driver Books
In Secrets of Social Media Marketing How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! (Quill Driver Books, $15.95) Paul Gillin, a journalist specializing in technology, sets his sights on how readers can leverage social media to a business advantage. He believes that embracing change is essential for business success in today’s fast paced environment.
He argues in his book that the marketing changes taking place now are the best ones the profession has faced; and that those who take advantage of them will thrive while those who ignore them will be left behind and their past skills will become irrelevant.
Author Paul Gillin
The 290-page softcover book, published this year, is divided into 16 chapters. He begins by addressing why social media is worth dedicating time to and what tools are appropriate for the objective sought, focusing on the goal and not just joining for the sake of participating in a popular trend.
He goes on to discuss the importance of monitoring online conversations, identifying online influencers and how to connect with them, blogging and podcasting, social networks big and small, listening to online conversations to build content, engage customers and create trust; and developing content, storytelling, interactive devices, self promotion, measurement, and possible future trends.
Prior to working as a social media consultant Gillin covered computer industry issues as a journalist for fifteen years. He was editor-in-chief of TechTarget and held the same title at Computerworld. He wrote The New Influencers (see Consultant discusses role of social media leaders)
Click here to buy Secrets of Social Media Marketing
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Posted by Elena del Valle on October 7, 2009
By Luisa M. Fournier-Padró
Luisa M. Fournier-Padró
I say that old is how and what we feel. If we think we are not old, then we should live the age we think and feel we are without giving a thought to what other people might think or say. “Getting old isn’t nearly as bad as people think it will be. Nor is it quite as good,” according to the Expectations versus Reality report by Pew Research Center.
What does that mean? Getting older is part of life but it is not the same for all, it depends on past life circumstances that could determine the path of lessons to apply and survive, especially during the current economic crisis that easily flows into an emotional one.
Click here to read complete article Senior issues not always what we think, for Latinos in particular
Posted by Elena del Valle on October 5, 2009
Bruno Ascenzo (“Alonso”), Gisela Ponce de Leon (“Mirkala”), Jason Day (“Sebastian”) and Carolina Cano (“Viviana”) of Esta Sociedad
Photo: Lucia Arana, Zul Studios
Last month mun2 (moon-dos), a bilingual cable network, began airing Esta Sociedad (Spanish for This Society) nationally Thursday nights, beginning September 10, at 10 p.m. ET/PT. The Spanish language a 17-episode series will be subtitled in English and air weekly through December. Repeat episodes will air Tuesdays at 8 p.m. ET/PT. The network portal, holamun2.com, will stream full episodes with English subtitles.
According to promotional materials, Esta Sociedad has been a success in Latin America, particularly among young adults. The series showcases two families in Lima, Peru who deal with issues of interest to youth including sexuality, addiction and fitting in society.
The series features Jason Day (Mancora 2008) and Gisela Ponce de Leon in the role of the new girl in town. She is outspoken and follows her heart although she finds herself among wealthy and the privileged strangers.
“This acquisition will be a great fit for mun2’s slate of original programming as we’ve seen our audience asking for more of this edgy, scripted material,” said Flavio Morales, vice president, Programming for mun2.
Esta Sociedad was produced by Timeline Producciones in Lima, Peru. The bilingual youth oriented network has purchased other foreign programs in the past including El Cartel, which began airing three nights a week this summer, and Sin Senos No Hay Paraiso, which aired earlier this year. Twenty-five percent of the network’s programming is in Spanish with English subtitles, according to a company representative.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations book
Posted by Elena del Valle on October 2, 2009
Celebrating Failure book cover
Ralph Heath, the former president of Ovation Marketing ad agency, believes failure and defeat are the best ways to learn how about success in life. In his newly published book, Celebrating Failure The Power of Taking Risks, Making Mistakes, and Thinking Big (Career Press, $14,99) he explains his reasoning.
In his opinion the best mistakes are those made by people taking chances and making decisions to further a job that needs to be done. To be successful, he is convinced, leaders must celebrate failure and the learning opportunities it fosters. By providing an environment where it is safe to make mistakes without fear of reprimand, ridicule, or dismissal senior business executives make it possible for their staff to grow and thrive while at the same time improving the company’s chances of success.
The 191-page book is divided into 30 chapters in which he shares stories of his personal failures as well as those of his business and associates. Heath, president of Heath Leadership Group, is a consultant, motivational speaker and business coach.
Click here to buy Celebrating Failure
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Posted by Elena del Valle on October 1, 2009
Information provided by our event partner
23rd annual NAMIC conference set for October 26-28, 2009 in Denver, Colorado
The National Association for Multi-ethnicity in Communications (NAMIC) will hold its 23rd Annual Conference, “Diversity Rules,” on October 26-28, 2009 at the Grand Hyatt in Denver, Colorado. This year’s NAMIC Conference will be part of the inaugural Cable Connection—Fall week in Denver uniting multiple industry events and conferences in a single location. The Annual NAMIC Conference is the communications industry’s premier forum focused on diversity as a business imperative. The best and brightest leaders will address emerging trends in corporate diversity & inclusion, digital media, leadership development and multi-ethnic content/programming.
Only the NAMIC Conference will feature a keynote by Chris Hughes, the co-founder of Facebook and mastermind behind My.BarackObama.com, two of the most successful start-ups in modern history. Dr. Sanjay Gupta, chief medical correspondent for CNN, will receive the 2009 Mickey Leland Humanitarian Achievement Award. Robert B. Clasen, Chairman & CEO, Starz, LLC is the Honorary Chair. Other highlights include The Magazine’s 2009 Most Influential Minorities in Cable awards breakfast, L. Patrick Mellon Mentorship Program luncheon, presentation of the Excellence in Multi-cultural Marketing Awards (EMMAs), themed evening receptions to provide opportunities for strategic networking and more.
Register online at http:/www.namic.com. Group registration discounts are available for companies wishing to send multiple employees. For more information, contact NAMIC at 212-594-5985 or info@namic.com
Posted by Elena del Valle on September 30, 2009
By Bilal Hussain
Journalist and writer
Bilal Hussain, journalist
Photo: Bilal Hussain
Of the many benefits of homeownership tax reimbursement is the most significant one. Unlike other ethnic groups, Latinos are being deprived of this advantage. Among many other disparities that group bears many Latino homeowners don’t receive the full benefit of mortgage interest tax deductions. To add to the disadvantage, in some cases they aren’t even eligible for tax credits.
The interest tax deduction was introduced along with the income tax in 1913, and the mortgage interest tax deduction has since become the favorite tax deduction for millions of U.S. homeowners.
According to the Internal Revenue Service United States Department of Treasury publication 936 (2008) Home Mortgage Interest Deduction, an individual has to fulfill certain conditions to qualify for home mortgage interest deductions.
Click here to read the complete article Latino homeowners shorn of mortgage interest tax deductions
Posted by Elena del Valle on September 30, 2009
Mi Altos website
Photos: MiAltos.com
In October 2007 Juan Carlos Perez Jr. launched MiAltos.com, a website for fans of Jalisco, Mexico, their families and friends. His website is noteworthy because it is based in Ontario, California and 90 percent of his 4,116 registered members (as of September 2009) and 29,480 monthly visitors are in the United States.
Juan Carlos Perez, Jr., owner, MiAltos.com
“Our goal is to reconnect friends and families that have been distanced due to emigration to the United States. Members are able to share and reconnect their lives by sharing pictures, posting blogs, and actively participating in meaningful discussions, said Perez Jr. “MiAltos has been a great success because it caters to a very focused group of people and is able to provide them with content they cannot find anywhere else.
Many of our members had never owned or used a computer before they joined MiAltos. The allure of the site has engaged these members into learning how to utilize computers and the internet, and they have now become regular contributors to the site. Ultimately the members have been the foundation for our success, and we greatly appreciate them.”
Perez Jr. believes the average user is between 18-34 years old and visitors aged 35-49 are also growing quickly. There are slightly more women than men and the typical users are members of middle class working families earning up to $30,000 per year. The largest concentration of users reside in California, Illinois, Iowa, and Texas. There is also measurable usage from Mexico and Spain.
He promotes the site primarily through word of mouth referrals. According to his findings, over 60 percent of the portal’s members found the site that way. The rest relied on organic search engine results, primarily Google and Bing.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
Posted by Elena del Valle on September 28, 2009
Lon Safko, co-author, The Social Media Bible
Photo: Lon Safko
A podcast interview with Author Lon Safko is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Lon discusses social media issues and his book with Elena del Valle, host of the HispanicMPR.com podcast.
Lon is the creator of the “First Computer To Save A Human Life.” That computer, along with 18 inventions and more than 30,000 of Lon‘s papers, is in the Smithsonian in Washington, D.C. He created numerous hardware and software solutions for the physically challenged, developed the first CAD software for civil engineers, and designed the archetypes for the Apple Newton and Microsoft’s Bob Operating Systems.
He is also responsible for the Tool-Tips help-balloon pop-ups. Some of the awards Lon has received include: Westinghouse Entrepreneur of the Year, Arizona Innovation Network’s Innovator of the Year, Arizona Software Association’s Entrepreneur of the Year, and Public Relations Society of America’s Edward Bernays Mark of Excellence Award.
Lon is the founder of nine companies, including Paper Models, Inc., which uses downloadable three-dimensional models in business advertising, promotions, and education. He has authored five books on: how to train managers to think creatively, how to launch a successful on-line business, and how new home owners can reduce building costs. His latest book The Social Media Bible Tactics, Tools, and Strategies for Business Success (see Business men outline social media basics…) addresses social media tools such as Facebook and YouTube.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Lon Safko” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the September 2009 section of the podcast archive.
Click here to buy The Social Media Bible
Posted by Elena del Valle on September 25, 2009
Trust Agents book cover
Chris Brogan and Julien Smith believe the Internet has changed the nature of business relationships. While researching information is faster and more efficient with the advent of the Internet, unreliable websites, spam, blam and other suspect communication tools make it hard to trust online and related sources. Reaching out to strangers or responding to their outreach efforts in the virtual world is challenging, they say. Winning over customers who are increasingly unwilling to respond to traditional media strategies and often are suspicious of expert claims requires a new approach, according to them.
They outline their thoughts on these issues in their newly published 271-page book, Trust Agents Using the Web to Build Influence, Improve Reputation, and Earn Trust (Wiley, $24.95). In the hardcover book Brogan and Smith discuss how the they think the web has become more humanized. Brogan indicates that “the people who succeed in understanding this and using the web to build businesses are called trust agents.”
In the book, an introduction and eight chapters focus on six characteristics and skill sets: standing out, belonging, having leverage, developing access, understanding, and establishing a network of contacts and relationships. The two co-authors discuss how readers can become trust agents, and make software, resources and tool recommendations. The chapter are titles as follows: Trust, Social Capital and Media; Make Your Own Game; One of Us; Archimedes Effect; Agent Zero; Human Artist; Build an Army; and The Trust Agent.
Julien Smith, co-author, Trust Agents
Brogan, who has been blogging since 1998, is co-founder of Podcamp, a new media conference series on the use of social media to build business and personal relationships. Smith, a trend analyst, has run web communities for 10 years. A resident of Montreal, Canada and he has been podcasting since 2004.
Click here to buy Trust Agents
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Posted by Elena del Valle on September 23, 2009
Time Warner Cable El Paquetazo board - click to enlarge
Photo: Gotham, Inc.
Earlier this year, the cable operator hired Gotham Inc., a New York-based advertising firm, to spread the word about the launch of El Paquetazo, is new bilingual entertainment brand, to bilingual families in New York. El Paquetazo was launched in Los Angeles first. Gotham relied on broadcast, radio, and grassroots community-driven efforts with the tag line I am La Mezcla (Spanish for I am the mix), to introduce the brand in the Big Apple.
“El Paquetazo is unique as it an entertainment package built from the ground up for the Latino American consumer. Blending Spanish and English entertainment seamlessly much like the community itself moves seamlessly between Spanish and English creating its own unique mix,” said Peter McGuinness, chief executive officer of Gotham, in a press release.
El Paquetazo is a package of 140 of the Spanish and English language channels, including news, comedy, sports, music and family as well as channels from Colombia, Mexico and Puerto Rico. No further information was available according to a company representative.
Gotham, a 160-employee company, provides communication services for clients in fashion and beauty, retail, healthcare, financial services, and packaged goods such as: Lindt, Fresh Direct, Yellowbook.com, Sony Ericsson, Bausch & Lomb, Maybelline, Remington, RSM McGladrey and Newman’s Own. The Time Warner mission according to the company website is to “Connect people and businesses with information, entertainment and each other. Give customers control in ways that are simple and easy.”
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
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Filed Under: Media
