Posted by Elena del Valle on October 16, 2009
How to Win Any Negotiation book cover
Attorney Robert Mayer has appeared in more than 130 radio and television interviews to discuss legal issues and negotiation. In How to Win Any Negotiation Without Raising Your Voice, Losing Your Cool, or Coming to Blows (Career Press, $15.99), published in 2006, he discusses how to go about successful negotiations. He believes able negotiation requires flexibility and a multi-dimensional approach, saying in the book’s introduction that “today’s super negotiator is a problem solver who seeks hard bargain results while using a soft touch.”
The successful negotiator relies on an arsenal of possibilities, according to the author. These are drawn from advances in psychology, linguistics, trial advocacy, sales, and management communications; as well as more than 40 years of his professional experience as a negotiator and attorney representing companies, small and large, foreign governments and entertainers.
The 288-page softback book is divided into four distinct sections: Soft Touch: Finessing, Influencing and Persuading Others; Trouble Shooting: Settling for More; Hard Bargain: Winning When the Score Is Kept in Dollars; and The Deal-Maker’s Playbook: Low-Impact, High-Yield Tips, Tricks and Tactics.
Mayer, a professional mediator and Los Angeles resident, shares a law practice with this two children. According to promotional materials, Mayer interviewed over 200 haggling, selling and negotiating pros, including street and bazaar merchants in Bombay, Istanbul, Cairo, and Shanghai, to gather insights for his audience.
Click here to buy How to Win Any Negotiation
Comments:
Filed Under: Books
Posted by Elena del Valle on October 14, 2009
7 Mujeres
Photos: WSBS
In the past, Mega TV, owned by SBS Broadcasting, has offered its Spanish language dominant audience Brazilian programming with success (see WSBS airs Brazilian telenovela) so once again the company will air a made-in-Brazil serialized program. Beginning at 6 p.m. EST and 7 p.m. PST September 21, Mega TV started airing a new Brazilian soap opera, 7 Mujeres based on the romantic novel written by Leticia Wierzchowski by the same title.
The serialized program takes place in the 19th century in southern Brazil, in a town where people, enraged by forced ideals, fight for liberty against the dominion of an empire. One of the central characters is Bento Gonçalves, one of the leaders of the revolution who is married to Uruguayan Caetana. The war has forced Caetana and her daughter, Perpétua, with her three children, and María who is Bento’s younger sister and her three daughters, Rosario, Manuela and Mariana to take refuge.
Cast of 7 Mujeres
The women are joined by Ana Joaquina, Bento’s carefree and spiritual sister, and the owner of the place where they must remain in confinement for many years. These seven women play fundamental roles during the war as they are able to uphold their social structure at the cost of their physical and mental integrity.
Anita and Giuseppe
7 Mujeres will air on Mega TV Channel 22, Channel 57 in West Palm Beach, Channel 32 in Las Vegas, Channel 28.2 in Orlando, Channel 36.2 in Tampa, Florida and Channel 405 on DirecTV Más in the rest of the country.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
Posted by Elena del Valle on October 12, 2009
Three Olives Vodka Grape print ad
Video: 5W Public Relations
Earlier this year, Proximo, a spirits importer, launched a new, multi-million dollar television comic advertising campaign for Three Olives Vodka, the brand’s first broadcast outreach. Parallel efforts in print and an online contest will support the What’s Your O-Face? Campaign and its 10 new 30-second television spots. The idea behind the campaign is to emphasize that drinking their vodka is fun and promote the flavors of the company’s vodka line. Scroll down to watch Three Olives Vodka ads.
“The development of our new campaign was driven by research that produced two key findings: first, that consumers felt the fun had been taken out of vodka with virtually all brands scrambling for the same crowded, so-called ‘luxury’ positioning,” said Elwyn Gladstone, vice president of Marketing at Proximo.
“Secondly, the Three-O flavor range has become the benchmark amongst flavored vodkas for its wild, surprising and intense taste experience. These findings are reflected in the hilarious imagery of the new campaign, featuring a series of situations that one would expect to garner a look of shock, but instead are met with a stoic impression. That is, until the subject tastes shockingly delicious Three-O Vodka.”
Three Olives Vodka Root Beer print ad
The $10 million television campaign, created by Agent16, formerly Mezzina Brown & Partners, a New York-based advertising agency, was launched August 31 on cable channels BRAVO and E! Plans were in the works for buys of interactive, expandable rich media on TMZ and Perez Hilton to showcase the complete collection of TV spots, as well as continuing the print campaign in national magazines, including Maxim and US Weekly.
Imported from England Three Olives Vodka is handcrafted in small batches and made from English wheat after quadruple distilling and quadruple filtration. It’s available in 17 flavors including Cherry, Grape, Passion Fruit, Pomegranate, Chocolate, Mango, Root Beer, Tomato, and Triple Shot Espresso, and Bubble, the newest flavor. It sells for $19.99 and up for a 750 milliliter bottle.
Proximo, a family owned company based in New York City, also sells 1800 Tequila, Gran Centenario Tequila, Maestro Dobel Diamond Reposado Tequila, and Ron Matusalem rum.
Posted by Elena del Valle on October 9, 2009
Secrets of Social Media Marketing book cover
Photos: Quill Driver Books
In Secrets of Social Media Marketing How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! (Quill Driver Books, $15.95) Paul Gillin, a journalist specializing in technology, sets his sights on how readers can leverage social media to a business advantage. He believes that embracing change is essential for business success in today’s fast paced environment.
He argues in his book that the marketing changes taking place now are the best ones the profession has faced; and that those who take advantage of them will thrive while those who ignore them will be left behind and their past skills will become irrelevant.
Author Paul Gillin
The 290-page softcover book, published this year, is divided into 16 chapters. He begins by addressing why social media is worth dedicating time to and what tools are appropriate for the objective sought, focusing on the goal and not just joining for the sake of participating in a popular trend.
He goes on to discuss the importance of monitoring online conversations, identifying online influencers and how to connect with them, blogging and podcasting, social networks big and small, listening to online conversations to build content, engage customers and create trust; and developing content, storytelling, interactive devices, self promotion, measurement, and possible future trends.
Prior to working as a social media consultant Gillin covered computer industry issues as a journalist for fifteen years. He was editor-in-chief of TechTarget and held the same title at Computerworld. He wrote The New Influencers (see Consultant discusses role of social media leaders)
Click here to buy Secrets of Social Media Marketing
Comments:
Filed Under: Books
Posted by Elena del Valle on October 7, 2009
By Luisa M. Fournier-Padró
Luisa M. Fournier-Padró
I say that old is how and what we feel. If we think we are not old, then we should live the age we think and feel we are without giving a thought to what other people might think or say. “Getting old isn’t nearly as bad as people think it will be. Nor is it quite as good,” according to the Expectations versus Reality report by Pew Research Center.
What does that mean? Getting older is part of life but it is not the same for all, it depends on past life circumstances that could determine the path of lessons to apply and survive, especially during the current economic crisis that easily flows into an emotional one.
Click here to read complete article Senior issues not always what we think, for Latinos in particular
Posted by Elena del Valle on October 5, 2009
Bruno Ascenzo (“Alonso”), Gisela Ponce de Leon (“Mirkala”), Jason Day (“Sebastian”) and Carolina Cano (“Viviana”) of Esta Sociedad
Photo: Lucia Arana, Zul Studios
Last month mun2 (moon-dos), a bilingual cable network, began airing Esta Sociedad (Spanish for This Society) nationally Thursday nights, beginning September 10, at 10 p.m. ET/PT. The Spanish language a 17-episode series will be subtitled in English and air weekly through December. Repeat episodes will air Tuesdays at 8 p.m. ET/PT. The network portal, holamun2.com, will stream full episodes with English subtitles.
According to promotional materials, Esta Sociedad has been a success in Latin America, particularly among young adults. The series showcases two families in Lima, Peru who deal with issues of interest to youth including sexuality, addiction and fitting in society.
The series features Jason Day (Mancora 2008) and Gisela Ponce de Leon in the role of the new girl in town. She is outspoken and follows her heart although she finds herself among wealthy and the privileged strangers.
“This acquisition will be a great fit for mun2’s slate of original programming as we’ve seen our audience asking for more of this edgy, scripted material,” said Flavio Morales, vice president, Programming for mun2.
Esta Sociedad was produced by Timeline Producciones in Lima, Peru. The bilingual youth oriented network has purchased other foreign programs in the past including El Cartel, which began airing three nights a week this summer, and Sin Senos No Hay Paraiso, which aired earlier this year. Twenty-five percent of the network’s programming is in Spanish with English subtitles, according to a company representative.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations book
Posted by Elena del Valle on October 2, 2009
Celebrating Failure book cover
Ralph Heath, the former president of Ovation Marketing ad agency, believes failure and defeat are the best ways to learn how about success in life. In his newly published book, Celebrating Failure The Power of Taking Risks, Making Mistakes, and Thinking Big (Career Press, $14,99) he explains his reasoning.
In his opinion the best mistakes are those made by people taking chances and making decisions to further a job that needs to be done. To be successful, he is convinced, leaders must celebrate failure and the learning opportunities it fosters. By providing an environment where it is safe to make mistakes without fear of reprimand, ridicule, or dismissal senior business executives make it possible for their staff to grow and thrive while at the same time improving the company’s chances of success.
The 191-page book is divided into 30 chapters in which he shares stories of his personal failures as well as those of his business and associates. Heath, president of Heath Leadership Group, is a consultant, motivational speaker and business coach.
Click here to buy Celebrating Failure
Comments:
Filed Under: Books
Posted by Elena del Valle on October 1, 2009
Information provided by our event partner
23rd annual NAMIC conference set for October 26-28, 2009 in Denver, Colorado
The National Association for Multi-ethnicity in Communications (NAMIC) will hold its 23rd Annual Conference, “Diversity Rules,” on October 26-28, 2009 at the Grand Hyatt in Denver, Colorado. This year’s NAMIC Conference will be part of the inaugural Cable Connection—Fall week in Denver uniting multiple industry events and conferences in a single location. The Annual NAMIC Conference is the communications industry’s premier forum focused on diversity as a business imperative. The best and brightest leaders will address emerging trends in corporate diversity & inclusion, digital media, leadership development and multi-ethnic content/programming.
Only the NAMIC Conference will feature a keynote by Chris Hughes, the co-founder of Facebook and mastermind behind My.BarackObama.com, two of the most successful start-ups in modern history. Dr. Sanjay Gupta, chief medical correspondent for CNN, will receive the 2009 Mickey Leland Humanitarian Achievement Award. Robert B. Clasen, Chairman & CEO, Starz, LLC is the Honorary Chair. Other highlights include The Magazine’s 2009 Most Influential Minorities in Cable awards breakfast, L. Patrick Mellon Mentorship Program luncheon, presentation of the Excellence in Multi-cultural Marketing Awards (EMMAs), themed evening receptions to provide opportunities for strategic networking and more.
Register online at http:/www.namic.com. Group registration discounts are available for companies wishing to send multiple employees. For more information, contact NAMIC at 212-594-5985 or info@namic.com
Posted by Elena del Valle on September 30, 2009
By Bilal Hussain
Journalist and writer
Bilal Hussain, journalist
Photo: Bilal Hussain
Of the many benefits of homeownership tax reimbursement is the most significant one. Unlike other ethnic groups, Latinos are being deprived of this advantage. Among many other disparities that group bears many Latino homeowners don’t receive the full benefit of mortgage interest tax deductions. To add to the disadvantage, in some cases they aren’t even eligible for tax credits.
The interest tax deduction was introduced along with the income tax in 1913, and the mortgage interest tax deduction has since become the favorite tax deduction for millions of U.S. homeowners.
According to the Internal Revenue Service United States Department of Treasury publication 936 (2008) Home Mortgage Interest Deduction, an individual has to fulfill certain conditions to qualify for home mortgage interest deductions.
Click here to read the complete article Latino homeowners shorn of mortgage interest tax deductions
Posted by Elena del Valle on September 30, 2009
Mi Altos website
Photos: MiAltos.com
In October 2007 Juan Carlos Perez Jr. launched MiAltos.com, a website for fans of Jalisco, Mexico, their families and friends. His website is noteworthy because it is based in Ontario, California and 90 percent of his 4,116 registered members (as of September 2009) and 29,480 monthly visitors are in the United States.
Juan Carlos Perez, Jr., owner, MiAltos.com
“Our goal is to reconnect friends and families that have been distanced due to emigration to the United States. Members are able to share and reconnect their lives by sharing pictures, posting blogs, and actively participating in meaningful discussions, said Perez Jr. “MiAltos has been a great success because it caters to a very focused group of people and is able to provide them with content they cannot find anywhere else.
Many of our members had never owned or used a computer before they joined MiAltos. The allure of the site has engaged these members into learning how to utilize computers and the internet, and they have now become regular contributors to the site. Ultimately the members have been the foundation for our success, and we greatly appreciate them.”
Perez Jr. believes the average user is between 18-34 years old and visitors aged 35-49 are also growing quickly. There are slightly more women than men and the typical users are members of middle class working families earning up to $30,000 per year. The largest concentration of users reside in California, Illinois, Iowa, and Texas. There is also measurable usage from Mexico and Spain.
He promotes the site primarily through word of mouth referrals. According to his findings, over 60 percent of the portal’s members found the site that way. The rest relied on organic search engine results, primarily Google and Bing.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
