Posted by Elena del Valle on November 11, 2009
Kevin Wise, assistant professor, strategic communication University of Missouri
Photo: University of Missouri
People who search for information online are more likely to trigger greater emotional responses to unpleasant content compared to those who surf and encounter information more casually than those actively searching for it, according to a University of Missouri study funded internally and announced last week.
“If, as these data suggest, the cognitive and emotional impact of online content is greatest when acquired by searching, then Web site sponsors might consider increasing their advertising on pages that tend to be accessed via search engines,” said Kevin Wise, assistant professor of strategic communication and co-director of the Psychological Research on Information and Media Effects (PRIME) Lab at the University of Missouri. “How readers acquire messages online has ramifications for their cognitive and emotional response to those messages. Messages that meet readers’ existing informational needs elicit stronger emotional reactions.”
The results of the study were summarized in an article authored by Wise and Hyo Jung Kim. In the study, researchers, including Wise and two doctoral students, examined how searching for specific content versus surfing a news Web site affected readers’ emotional responses while reading news stories.
The researchers monitored participants’ heart rate, skin conductance and facial musculature to gauge their emotional responses to unpleasant news. The researchers found that unpleasant content triggered greater emotional responses when readers sought the information by searching rather than surfing. In future studies, Wise plans to study the effects of acquiring pleasant content on readers’ emotional responses.
The study, conducted among 92 participants over several months in 2007, indicates that information was better understood and remembered when individuals conducted specific searches for information. Participants came to the laboratory and selected/read news stories from a website (on a computer).
In a previous study, Wise tested the effects of searching and surfing on readers’ responses to images and found similar results. The study, “The Effect of Searching Versus Surfing on Cognitive and Emotional Responses to Online News,” was recently published in the Journal of Media Psychology.
The PRIME (Psychological Research on Information and Media Effects) Lab, part of the Missouri School of Journalism at the University of Missouri, is a research and teaching laboratory devoted to the study of how different features of media affect the way that people think, feel, and act. The staff conduct theory-driven, empirical research using psychophysiology and other behavioral science methods.
Target Latinos effectively by understanding how they shop
“Hispanic Holiday Shopping Patterns” audio recording
Manuel Delgado, CEO Agua Marketing, gives a presentation and participates in an extended Q&A discussion about
- Hispanic shopping patterns national survey
- Why Latino consumers may be more desirable than general market shoppers
- Hispanics holiday shopping patterns and behaviors
Click here for information on “Hispanic Holiday Shopping Patterns” audio recording
Posted by Elena del Valle on November 9, 2009
Hispanic U.S. Citizens by Country of Origin
Click on image to enlarge
While most people with an interest in Hispanic markets know that more than 60 percent of the United States Latino population is comprised of people of Mexican origin, few are aware of the breakdown by country of origin of the remainder. The remaining third come from Puerto Rico, Cuba, El Salvador, Dominican Republic, Guatemala, Colombia, Honduras, Ecuador, and Peru.
Gathering information on ethnicity and country of origin can be challenging and accurate results require additional time and effort for demographic researchers. For example, the concept of ethnicity and country of origin is in itself complex. Individuals self-describe their ethnicity and country of origin relationship when responding to U.S. Census surveys. However, country of origin may differ from country of birth and both may differ from ethnicity. In other words, two individuals from the same family and born in the same country may respond differently to the same question. One may indicate he or she is Latino and the other may not.
Some people born in Los Angeles identify their country of origin as Mexico; some New York natives may also self describe their country of origin as the Dominican Republic or Puerto Rico although the island is part of the United States.
At the same time, the percentage of United States citizens among Latinos varies by country of origin. For example, almost all Puerto Ricans (99.4 percent) are citizens. The groups with the next highest percent of citizens are Cuba, Mexico, Dominican Republic, and Colombia all with more than 60 percent United States citizenship rates, according to updates released by the Pew Hispanic Center on Latino population groups and their characteristics last month.
The Pew Hispanic Center, a project of the Pew Research Center, is a nonpartisan, non-advocacy research organization based in Washington, D.C. and funded by The Pew Charitable Trusts.
Posted by Elena del Valle on November 6, 2009
Photos: Smart Mother’s Guide
According to Planned Parenthood, the United States has the highest rate of teen pregnancies in developed countries. As much as 8 percent of the 4 million women who become pregnant each year may have high-risk pregnancies; and two-thirds of the women may have serious problems, including fetal death (National Center for Health Statistics, Obstetrics & Gynecology).
At the same time, as emerging markets grow these statistics become more relevant to them. For example, one in every four babies, or 25 percent, born in this country is the child of Latino parents. The rates of risky pregnancies are higher for African American and Latino women than for the general population.
Author Linda Burke-Galloway, M.D.
In The Smart Mother’s Guide to a Better Pregnancy: How to Minimize Risks, Avoid Complications, and Have a Healthy Baby (Red Flags Publishing, $15,95) Linda Burke-Galloway, M.D., a board certified specialist in obstetrics and gynecology, shares information on pregnancy issues for soon-to-be moms, including issues affecting Latino and African American women.
The book, five years in the making and published in 2008, has 14 chapters and an extended appendix. Convinced that physicians have lost control of their profession, Burke-Galloway sets out to inform her readers in the hopes that pregnant women across the country will take matters into their own hands to better their odds of a healthy pregnancy by taking proactive steps toward a healthier pregnancy.
Before attending medical school Burke-Galloway studied social work at Columbia University. In 1981, she graduated from the Boston University School of Medicine. She has devoted much of her time to community service and public health, traveling across the country to communities in central Florida, Harlem in New York, a Lakota Native American reservation in South Dakota as well as in Ghana, Senegal, and Cote d’Ivoire.
Click here to buy The Smart Mother’s Guide to a Better Pregnancy
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Filed Under: Books
Posted by Elena del Valle on November 5, 2009
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Posted by Elena del Valle on October 30, 2009
Think Like a Marketer book cover
Lauron Sonnier, a Houston, Texas based marketing advisor, believes a company can have a strategic advantage in business by thinking, and acting on, marketing thoughts. To make her point she wrote Think Like a Marketer What It Really Takes to Stand Out From the Crowd, the Clutter and the Competition (Career Press, $15.99).
She wrote the book to demystify marketing, she says in the introduction. She hopes to help business executives and owners act with “a level head and fresh perspective” on marketing opportunities that are within easy reach. In her mind, it is essential to understand and think like marketers in order to take advantage of everyday marketing opportunities that are otherwise passing readers by without notice.
The 223-page softcover book is divided into twenty one chapters and six parts: Getting Into a Marketing Mindset; Stir the Pot; Standing Out from the Crowd, the Clutter and the Competition; Establish the Systems That Make Marketing Happen; Talk Like a Marketer; and Keep Marketing in Motion.
Sonnier is president of Sonnier Marketing and Communications, Inc. and has 20 years of marketing experience. In the past, she has worked in television, public relations, and advertising. The Louisiana native is also a public speaker and trainer.
Click here to buy Think Like a Marketer
Posted by Elena del Valle on October 23, 2009
Lo Que No Digo Cantando (Beyond The Music) book cover
Photos: Grupo Nelson
Ricardo Montaner, known for his Spanish language singing and composing, shares insights about special moments in his life, his religious convictions, and the role God plays in his life in Lo Que No Digo Cantando (Spanish for Beyond the Music), his first book, published last month (Grupo Nelson, $14.99). The launch took place simultaneously September 8, 2009, on the singer’s 52 birthday, in Spain, Argentina, Colombia, Mexico, and the United States. A companion website, loquenodigocantando.com, went live in time for the book launch.
Montaner, known for his firm roots in the romantic ballad tradition, was born in Buenos Aires, Argentina and raised in Maracaibo, Venezuela. In the Spanish language book, he concentrates on the experiences that helped shape his personality, paying particular attention to an incident that took place in a hospital in Montevideo, Uruguay where an encounter with a little boy affected how he sees the world.
Ricardo Montaner
In the book, he also discusses his family life and his formative experiences. The 219-page hardcover book includes several pages of black and white photos of the author with friends and acquaintances.
Montaner has worked to better the lives of children in Latin America and the United States. In 2007, he was presented with the Espiritu de Esperanza (Spirit of Hope Award) at the Latin Billboard Awards. He was also named Ambassador of Good Will for Latin America and the Caribbean by UNICEF. The singer has been married for twenty years to Marlene who also produces his video clips. The Miami residents are the parents of five children.
Click here to buy Lo que no digo cantando (Spanish Edition)
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Filed Under: Books
Posted by Elena del Valle on October 19, 2009
Julio Chavez, Cecilia Roth and a victim in Epitafios
Photo, video: courtesy HBO
When the second season of Epitafios, an HBO Latino and HBO2 suspense series in Spanish, began last month detectives Renzo Marquez (Julio Chávez) and Marina Segal (Cecilia Roth) were tracking another killer. This one replicates previous slayings as if they were works of art and photographs the crimes for posterity. Scroll down to watch a short video of Epitafios.
The 13-episode second season, written by twin brothers Walter Slavich and Marcelo Slavich, is scheduled to air Fridays at 10 p.m. ET/PT on HBO Latino and Tuesdays, at the same time, on HBO2 with English subtitles. The series will also be available on HBO On Demand in Spanish with English subtitles.
Cast members for the series, filmed Buenos Aires, Argentina, include: Julio Chávez as Renzo Márquez; Cecilia Roth as Marina Segal; Leonardo Sbaraglia as the murderer; Daniel Fanego as Mazzoni; Alejandro Awada as XL; Natalia Lobo as Gabriela Friedman; Villanueva Cosse as Marcos Márquez; Nahuel Perez Biscayart as Pablo; and Carlos Belloso as Díaz.
In 2005, a 13-episode season of Epitafios first aired on HBO Latino in the United States. In 2006, the series had its HBO Signature debut with English subtitles. The series is described as HBO Latin America’s first fictional dramatic series written and filmed in Latin America, by Latin Americans, and for the Latin American audience. A suspense story inside a love story, the Spanish-language series made its TV premiere on HBO Latin America in 2004.
Also filmed in Buenos Aires, the first season followed the cat-and-mouse game between a morose police detective (Julio Chávez) who was looking for a reason to live and a psychotic serial killer (Antonio Birabent) who was bent on revenge.
HBO Latino is a dedicated Spanish-language premium channel targeting Spanish speaking Latinos in the United States. The channel features U.S. premieres of Spanish-language series, music videos, original short-form programming, films, and documentaries from North America, Latin America and Spain. HBO Latino also shows Hollywood movies, HBO boxing and HBO original programming from the network’s main channel in Spanish.
Posted by Elena del Valle on October 16, 2009
How to Win Any Negotiation book cover
Attorney Robert Mayer has appeared in more than 130 radio and television interviews to discuss legal issues and negotiation. In How to Win Any Negotiation Without Raising Your Voice, Losing Your Cool, or Coming to Blows (Career Press, $15.99), published in 2006, he discusses how to go about successful negotiations. He believes able negotiation requires flexibility and a multi-dimensional approach, saying in the book’s introduction that “today’s super negotiator is a problem solver who seeks hard bargain results while using a soft touch.”
The successful negotiator relies on an arsenal of possibilities, according to the author. These are drawn from advances in psychology, linguistics, trial advocacy, sales, and management communications; as well as more than 40 years of his professional experience as a negotiator and attorney representing companies, small and large, foreign governments and entertainers.
The 288-page softback book is divided into four distinct sections: Soft Touch: Finessing, Influencing and Persuading Others; Trouble Shooting: Settling for More; Hard Bargain: Winning When the Score Is Kept in Dollars; and The Deal-Maker’s Playbook: Low-Impact, High-Yield Tips, Tricks and Tactics.
Mayer, a professional mediator and Los Angeles resident, shares a law practice with this two children. According to promotional materials, Mayer interviewed over 200 haggling, selling and negotiating pros, including street and bazaar merchants in Bombay, Istanbul, Cairo, and Shanghai, to gather insights for his audience.
Click here to buy How to Win Any Negotiation
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Filed Under: Books
Posted by Elena del Valle on October 14, 2009
7 Mujeres
Photos: WSBS
In the past, Mega TV, owned by SBS Broadcasting, has offered its Spanish language dominant audience Brazilian programming with success (see WSBS airs Brazilian telenovela) so once again the company will air a made-in-Brazil serialized program. Beginning at 6 p.m. EST and 7 p.m. PST September 21, Mega TV started airing a new Brazilian soap opera, 7 Mujeres based on the romantic novel written by Leticia Wierzchowski by the same title.
The serialized program takes place in the 19th century in southern Brazil, in a town where people, enraged by forced ideals, fight for liberty against the dominion of an empire. One of the central characters is Bento Gonçalves, one of the leaders of the revolution who is married to Uruguayan Caetana. The war has forced Caetana and her daughter, Perpétua, with her three children, and María who is Bento’s younger sister and her three daughters, Rosario, Manuela and Mariana to take refuge.
Cast of 7 Mujeres
The women are joined by Ana Joaquina, Bento’s carefree and spiritual sister, and the owner of the place where they must remain in confinement for many years. These seven women play fundamental roles during the war as they are able to uphold their social structure at the cost of their physical and mental integrity.
Anita and Giuseppe
7 Mujeres will air on Mega TV Channel 22, Channel 57 in West Palm Beach, Channel 32 in Las Vegas, Channel 28.2 in Orlando, Channel 36.2 in Tampa, Florida and Channel 405 on DirecTV Más in the rest of the country.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
Posted by Elena del Valle on October 12, 2009
Three Olives Vodka Grape print ad
Video: 5W Public Relations
Earlier this year, Proximo, a spirits importer, launched a new, multi-million dollar television comic advertising campaign for Three Olives Vodka, the brand’s first broadcast outreach. Parallel efforts in print and an online contest will support the What’s Your O-Face? Campaign and its 10 new 30-second television spots. The idea behind the campaign is to emphasize that drinking their vodka is fun and promote the flavors of the company’s vodka line. Scroll down to watch Three Olives Vodka ads.
“The development of our new campaign was driven by research that produced two key findings: first, that consumers felt the fun had been taken out of vodka with virtually all brands scrambling for the same crowded, so-called ‘luxury’ positioning,” said Elwyn Gladstone, vice president of Marketing at Proximo.
“Secondly, the Three-O flavor range has become the benchmark amongst flavored vodkas for its wild, surprising and intense taste experience. These findings are reflected in the hilarious imagery of the new campaign, featuring a series of situations that one would expect to garner a look of shock, but instead are met with a stoic impression. That is, until the subject tastes shockingly delicious Three-O Vodka.”
Three Olives Vodka Root Beer print ad
The $10 million television campaign, created by Agent16, formerly Mezzina Brown & Partners, a New York-based advertising agency, was launched August 31 on cable channels BRAVO and E! Plans were in the works for buys of interactive, expandable rich media on TMZ and Perez Hilton to showcase the complete collection of TV spots, as well as continuing the print campaign in national magazines, including Maxim and US Weekly.
Imported from England Three Olives Vodka is handcrafted in small batches and made from English wheat after quadruple distilling and quadruple filtration. It’s available in 17 flavors including Cherry, Grape, Passion Fruit, Pomegranate, Chocolate, Mango, Root Beer, Tomato, and Triple Shot Espresso, and Bubble, the newest flavor. It sells for $19.99 and up for a 750 milliliter bottle.
Proximo, a family owned company based in New York City, also sells 1800 Tequila, Gran Centenario Tequila, Maestro Dobel Diamond Reposado Tequila, and Ron Matusalem rum.
