Posted by Elena del Valle on January 7, 2010
Information provided by our Event Partner
Search Engine Strategies Conference and Expo New York, NY – March 22-26, 2010
Good Search Engine Marketing (SEM) is the glue which bonds your content, brand, and audience together in the online world, and is the difference between your customers finding you or not.
Search Engine Strategies New York, has put together a comprehensive agenda for even the most novices of web developers and online marketers. Realizing the value of good content, how to identify useful keywords, and develop link building will set your website on the path to a number one rank on the leading search engines.
SES New York provides one of a kind access as the year’s largest search industry conference.
* Networking with more than 5,000 marketers from over 40 countries across every industry.
* New session tracks tailored for marketers at every experience level.
* Unique intimate networking events to share and exchange new search techniques.
* New product demonstrations and technical insight from more than 100 industry leading vendors and service providers on our expo hall floor.
* Targeted training workshops and site clinics for your specific questions.
* Keynotes from the most exciting speakers in the sector, including Avinash Kaushik, Analytics Evangelist for Google and David Meerman Scott, Author, World Wide Rave.
Sessions include. For a complete agenda visit: http://www.searchenginestrategies.com/newyork/agenda.php?utm_source=hmpr
New Affiliate Opportunities & Strategies
Deep Dive Into Analytics
Search & the Integrated Marketing Mix
Paid Search 101
Social & the Marketing Mix
See more at www.SearchEngineStrategies.com/newyork.
HispanicMPR readers receive a 15% discount when using NY15MPR.
Posted by Elena del Valle on January 6, 2010
Click on image to enlarge
While broadband internet access from home increased among whites, blacks and Hispanics, Latinos showed the most significant increase in internet use from 2006 to 2008. Although there are fewer Latinos online than whites in 2008, 10 percent more Latinos were online than two years before. Internet use among Latino adults reached 64 percent during that time. That growth outstripped that of whites (4 percent) and black (2 percent) visitors to the internet during the same time period, according to Latinos Online, 2006-2008: Narrowing the Gap, a recent report.
The researchers who authored the report believe the growth was mainly because of an increase in Latinos online who have in the past been absent from the virtual world such as foreign-born Latinos, poorly educated Latinos, and Latinos with an income below $30,000 a year.
They believe that from 2006 to 2008 the increase in the likelihood of having a home connection among internet users was minimal. At the same time, rates of broadband connection increased significantly for Hispanics, whites and blacks. In 2006, 63 percent of Hispanics with home internet access had a broadband connection; in 2008, 76 percent had broadband access. Whites with a broadband connection went from 65 percent to 82 percent, a 17 percentage point increase, and black access to broadband went from 63 percent in 2006 to 78 percent in 2008.
The authors of Latinos Online are Gretchen Livingston, senior researcher, Pew Hispanic Center; Kim Parker, senior researcher, Pew Social and Demographic Trends Project; and Susannah Fox, associate director, Pew Internet and American Life Project.
They derived their findings from a compilation of eight landline telephone surveys conducted by the Pew Hispanic Center and the Pew Internet and American Life Project from February to October 2006, and from August to December 2008. The Pew Hispanic Center surveyed 7,554 adults, and the Pew Internet and American Life Project interviewed 13,687 adults.
Founded in 2001, the Pew Hispanic Center is a nonpartisan research organization that seeks to improve understanding of the U.S. Hispanic population and to chronicle Latinos’ growing impact on the nation. The Pew Internet Project conducts original research that explores the impact of the internet on children, families, communities, the work place, schools, health care and civic/political life.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
Posted by Elena del Valle on January 4, 2010
Marked 4 Life album cover
Photos, song: HardKandy Records Inc.
L.J. (Stephen Sebastioa) and D-cypl (Chris Collins) were born in Livingston, New Jersey into broken homes. Little did they know that years later life would bring them together. L.J. began rhyming in the Portuguese section of Newark he called home with his friend Vic at the age of 15. D-cypl loved music since he was a little boy and began rhyming when he was 14. Scroll down to listen to Bandeiras Remix, a song from Marked 4 Life, their debut album.
L.J. and D-cypl
In 2000, L.J. and D-cypl teamed up. That same year they met Murdock, a rap entrepreneur that influenced their music, before L.J. went off to college. Two years later, soon after L.J. and D-cypl got together again, they got a break from a record label. They were featured in In The Name of Hip Hop Vol.1. The duo believe in “brotherhood, kindness, and truth.”
Click on the play button to listen to Bandeiras Remix.
Posted by Elena del Valle on December 28, 2009
Dave Isay, founder and president, StoryCorps
Photos: Griot Initiative
Are you Hispanic and living in a city the United States or Puerto Rico? Are you comfortable with the idea of an audio recording? Is there a past experience you yearn to share with a friend and others you may never meet? If you answered yes to all these questions, you may want to participate in StoryCorps Historias, an ongoing national program for Latinos developed by Dave Isay of StoryCorps and funded by the Corporation for Public Broadcasting (CPB). The program, launched in New York City September 2009, will be in Miami, Florida January 7-30, 2010.
Part of the program’s outreach is done by partnering with local radio stations, cultural institutions and community-based organizations to collect recordings from 21 locations. In Miami, StoryCorps is partnering with WDNA-FM 88.9 Public Radio, which plans to air some of the local stories. Selected interviews will also air on Latino USA, an English-language news program broadcast in 31 states and NPR’s Morning Edition.
Maggie Pelleyá, general manager of WDNA-FM 88.9 Public Radio
“Miami is the gateway to the Caribbean as well as Central and South America, and everyone has a story of how they arrived here, how they work, how they raise their families, and how they consider Miami their home,” said Maggie Pelleyá, general manager of WDNA-FM 88.9 Public Radio. “WDNA is proud to host this opportunity to share the stories of many who consider Miami as the Magic City.”
According to a StoryCorps representative, participants are free to discuss anything they like, in English or Spanish, such as a favorite memory or important life questions. The StoryCorps Historias website lists some ideas and suggested questions for those seeking inspiration.
“StoryCorps reminds us of our shared humanity; by listening to our stories, we walk in the shoes of others and recognize how much we have in common,” said Isay, founder and president, StoryCorps in a press release about the upcoming Miami program. “We are proud to work with WDNA to help create a growing portrait of our nation’s fastest-growing minority group by preserving the stories of Latinos throughout the country.”
As part of the process, each participant, asked to donate $25, receives a broadcast quality copy of his or her recording. The fee will be waived for those who cannot afford to pay. A facilitator assists participants in the recording session. There are two bilingual facilitators in the program.
At the end the organization plans to select 1,000 recordings to collate together. Those recordings selected for broadcast and archiving in the Library of Congress will be edited and shortened with the participants permission. Also involved in the national initiative are Latino Public Radio Consortium, Latino USA and the U.S. Latino and Latina World War II Oral History Project.
A StoryCorps MobileBooth
Residents of San Francisco, California; Eastern Puerto Rico; Taos, New Mexico; Alamosa, Colorado; Austin and Houston, Texas; and Boston, Massachussets already participated in the program this year. In addition to Miami, the Mobile Booth, where the recordings take place, will visit: Yuma and Phoenix, Arizona January 4, 2010; San Juan, Puerto Rico January 20, 2010; Los Angeles, February 8, 2010, and Fresno, March 22, 2010 in California; as well as Washington, DC April 2010; Albuquerque, New Mexico May 17, 2010; Chicago, Illinois May 17, 2010; Brownsville, May, 2010, and San Antonio, June, 2010, in Texas; San Diego, California July, 2010 and Granger, Washington at a date to be determined.
StoryCorps plans to collect 120 stories in Miami. Its MobileBooth will be parked at the Wolfson Campus of Miami Dade County College for four weeks. Details can be found on the organization’s website, StoryCorps.org.
In addition to Historias, StoryCorps has three other initiatives: Griot, designed to preserve the voices, experiences, and life stories of African Americans; Memory Loss Initiative for people affected by memory loss; and 9/11 Initiative to honor and remember the stories of survivors, rescue workers, and others personally affected by September 11.
StoryCorps is an independent non-profit whose mission is to “honor and celebrate one another’s lives through listening.” According to promotional materials, StoryCorps has one of the largest archives of American voices ever created. Each week, StoryCorps broadcasts air on NPR’s Morning Edition. Other funders include The Atlantic Philanthropies, The Ford Foundation, The Annenberg Foundation, and Joe and Carol Reich.
Posted by Elena del Valle on December 21, 2009
Jude Law, Guy Ritchie and Robert Downey, Jr. on the set
Photos, video: Warner Bros.
That eccentric British detective is at it again. This time Robert Downey Jr. plays the famous fictional character and Jude Law his faithful sidekick. The latest reincarnation of Arthur Conan Doyle’s Sherlock Holmes is brought to the screen this Christmas Day by Director Guy Ritchie in the simply titled Sherlock Holmes, a Warner Bros. release. Scroll down to watch a film clip.
After a string of brutal, ritualistic murders, Holmes and Watson arrive in time to save the latest victim and uncover the killer, Lord Blackwood. He has terrorized inmates and jailers with his seeming connection to dark and powerful forces. As he approaches his scheduled hanging, Blackwood warns Holmes that death has no power over him. And when, by all indications, Blackwood makes good on his promise, his apparent resurrection panics London and confounds Scotland Yard. Fortunately for fans of the detective to Holmes, the game is afoot.
“He was probably the first superhero, an intellectual superhero,” said Downey Jr. “He was, and probably still is, one of the most recognizable icons on Earth, so much so that a lot of people actually thought that Sherlock Holmes was a real person. The more you look into Arthur Conan Doyle’s books, the more you see what a rich character Sherlock Holmes is. He’s very adept at so many things: he plays violin, he’s a martial artist, a boxer, an expert single stick fighter and a swordsman of sorts. He has a strong moral code in helping good guys catch bad guys, so he has dedicated his life to being a consulting detective. He doesn’t do it to show everyone how smart he is, or that he has figured everything else out when they haven’t; he’s actually a crusader.”
A scene in Sherlock Holmes
“We’ve tried to take him back to what we believe to be his origin, which is essentially a more visceral character,” said Guy Ritchie, who has been a Holmes fan since childhood. “We’ve tried to integrate that and make him more streetwise. He is inquisitive about chemistry, martial arts, and the human condition. Yet he managed to percolate through all the different echelons of English society, which was tremendously complex. But then, as now, Sherlock Holmes is unique; there’s really no one else like him. I think that’s why his appeal has stuck. And while our story is rooted in London of the 1890s, we have tried to make it as contemporary as we possibly can.”
Although a spokesperson indicated by email that “The studio will not be sending screeners for this film,” according to promotional materials, Holmes and Watson fight to bring down “a new nemesis and unravel a deadly plot that could destroy the country.” Other cast members include Rachel McAdams, Mark Strong, Eddie Marsan, and Kelly Reilly in the dark looking story. Michael Robert Johnson, Anthony Peckham and Simon Kinberg are responsible for the screenplay.
Posted by Elena del Valle on December 18, 2009
A scene in Falling Awake
Photos, video: Mega Films, IFC Entertainment
IFC Entertainment and Spanish Broadcasting System (SBS) are partnering to promote Falling Awake, a new film due to be released January 2010. The marketing partnership will be between IFC Film, part of IFC Entertaiment, and Mega Films, the film division of SBS. Scroll down to watch a 60-second video clip of Falling Awake.
IFC Films is scheduled to release the new movie in late January in New York and Miami with a simultaneous release nationwide on demand while SBS is scheduled to promote the film with a multi-million dollar advertising and promotion campaign on the company’s television, radio and online outlets.
Jonathan Sehring, president, IFC Entertainment
“SBS and IFC together are a potent team and are ideal partners for the release of Falling Awake,” said Jonathan Sehring, president of IFC Entertainment, in a press release. “Our combined areas of expertise should ensure this terrific film finds the widest possible audience.”
Falling Awake, Mega Films’ first English-language production, stars Jenna Dewan (Step Up), Nicholas Gonzalez (Melrose Place) and Andrew Cisneros. The film was directed by Agustin (Gabriel, El Vacilon) and produced by Andrew Adelson. The executive producers were Steven Molasky, Dean Valentine, Brad Friedmutter and Raul Alarcon, (president, chief executive officer and chairman of SBS).
According to promotional materials, the movie sets out to illustrate the story of Jay (Andrew Cisneros), a young Latino musician in the Bronx who struggles to find his identity in a home crowded with family members and a neighborhood of loyal friends and dangerous enemies. His determination to find himself grows after he meets a beautiful Brooklynite, Alessandra (Jenna Dewan).
At the same time he is dealing with life issues like the loyalty he feels to his friends, his brother (Nicholas Gonzalez), who recently returned home from the war, and the expectations of his frustrated, angry father (Nestor Serrano). As Jay fights to break free of the cycles of anger and violence that grip his life, he finds that only love can give him a chance at happiness, and comes to a new understanding that helps him take the long, uncertain leap into his future.
Agustin, director, Falling Awake
“It is fantastic to have the opportunity to work with a company like IFC Films that understands the strength and reach of SBS and Mega Films within the 40 million strong U.S. Hispanic market. I think the coming together of our audiences is precisely what Falling Awake is about,” said Agustin.
Spanish Broadcasting System (SBS), is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. The company owns or operates 21 radio stations, Mega TV, and LaMusica.com.
IFC Entertainment consists of multiple brands devoted to bringing specialty films to IFC Films, IFC Festival Direct, IFC Productions, and the IFC Center. IFC Films is a distributor of independent films. Its day and date distribution model, IFC In Theaters, releases independent films simultaneously in theaters, on cable’s On Demand platform and through Pay-Per-View. IFC Entertainment’s companies are subsidiaries of Rainbow Media Holdings LLC which in turn is a subsidiary of Cablevision Systems Corporation.
Posted by Elena del Valle on December 16, 2009
U.S. Hispanic, Non Hispanic Youth – click to enlarge
What’s on Latino youths minds? Why should business people, marketers and mainstream Americans care? According to the Pew Hispanic Center, this is the first time in the history of the United States that a minority ethnic group has represented such a large a share of the youngest Americans. Eighteen percent of people 16 to 25 in America claim Latino ethnicity. These young men and women represent an important part of the future of our country and will continue to do so for years to come since one of every four babies born in the United States today is Hispanic.
A recent Pew survey indicates Latinos 16 to 25 years old believe in the value of education, hard work and a career. These young people have in common a degree of satisfaction with their lives and optimism about their future. At the same time the youths that responded to the survey appear more likely to drop out of school, live in poverty and be teen parents than mainstream youths. The Pew researchers also believe many of these young people are exposed to gangs and live between two cultures. That may not be surprising since the researchers estimate almost one of four (22 percent) Hispanic youths between 16 and 25 are unauthorized immigrants.
The 150-page report, Between Two Worlds: How Latino Youths Come of Age in America, authored by the staff of the center, is based on analysis of government demographic, economic, education and health data sets; a series of focus groups; and a survey conducted between August 2009 and September 2009 among a random national sample of 2,012 Hispanics ages 16 and older, with an oversample of 1,240 Hispanics ages 16 to 25. The survey was conducted in English and Spanish by cellular and land line telephones.
Paul Taylor, director, Pew Hispanic Center wrote the report overview and edited the report. Rakesh Kochhar, associate director for research; Mark Hugo Lopez, associate director; Rich Morin, senior editor of the Pew Research Center’s Social and Demographic Trends project; and Richard Fry, senior research associate, also contributed chapter work to the report.
The report offers a generational analysis of the behaviors, values and experiences of Latino youth who are immigrants themselves (about one-third) and those who are the children and grandchildren (or higher) of immigrants and who responded to the survey.
Two-thirds of Hispanics ages 16 to 25 are native-born Americans. This year marks the first time that so many, 37 percent, of Latinos in this age group are the U.S.-born children of immigrants. An additional 29 percent are of third-or-higher generations while only 34 percent are immigrants themselves. Although Latinos only make up 18 percent of all youths 16 to 25 in the country in some states the percentage of Latinos in that age group is significantly higher: 51 percent of all youths in New Mexico, 42 percent in California, 40 percent in Texas, 36 percent in Arizona, 31 percent in Nevada, 24 percent in Florida and in Colorado.
Survey respondents expressed a strong preference to be identified with their family’s country of origin (52 percent) over American (24 percent) or the terms Hispanic or Latino (20 percent). One third of the U.S.-born children of immigrants identifies first as American and half of the third and higher generation identifies as American first.
The Pew Hispanic Center is a project of the nonpartisan, non-advocacy Pew Research Center. The complete report is available on the organization’s website.
Posted by Elena del Valle on December 15, 2009
An article profiling Elena del Valle, principal LNA World Communications and HispanicMPR editor and host, was published in the October 2009 issue of Somos Magazine for Hispanic Heritage Month. The Spanish language article was written by Luisa M. Fournier-Padró and also appears in the online edition of the publication at Somosonline.com.
Posted by Elena del Valle on December 14, 2009
Photos: Cecilia Moreno Yaghoubi
A podcast interview with Artist Cecilia Moreno Yaghoubi is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses her strategy in making it in the arts world as well as marketing tactics, initiatives and how to get visibility as an artist with Elena del Valle, host of the HispanicMPR.com podcast.
Social and political imagery, religious iconography, found objects, and mixed media all combine in Cecilia’s work of mix media assemblages with found objects. A Colombian-born artist Cecilia emigrated at a young age with her family to the United States. In time, she earned her Bachelor’s in Business Administration in marketing and began a career in property management. Working and living in the suburbs for the greater part of her life, she decided a little over six years ago to focus on her artwork, create a studio and pursue this venture full-time.
Through a combination of influences, Cecilia’s art has traveled from the lush and beautiful, yet safe and mainstream landscapes of her homeland to the more challenging, riskier mixed media work. Featuring political and social imagery, religious iconography and found objects such as dolls, much of her current work is assembled from flea markets, thrift shops and recycled materials like wood and fabric.
Virgin Mary, Assemblage Found Objects (dimensions 20 X 20 X 8 inches)
In 2005, Cecilia premiered her paintings at “Origenes Latinos/Latin roots” gallery in Chelsea, New York. She has exhibited in New York and Connecticut at the Silvermine Art Center, Westchester Art Workshop, Cork Gallery at Lincoln Center, the National Academy of Art Museum and at the Colombian Consulate of New York. In Miami, her work has been featured at Opera Gallery and had a solo exhibit, “Girl from Cali,” at the Colombian Consulate in Coral Gables in October 2009. In December 2009, she will be one of 800 artists from around the world invited to exhibit her artwork at the Biennale in Florence, Italy.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Cecilia Moreno Yaghoubi” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the December 2009 section of the podcast archive.
