Posted by Elena del Valle on June 16, 2006
John Mayerhofer, CEO, VoiceIndigo
Photo: VoiceIndigo
HispanicMPR.com podcast enthusiasts now have the opportunity to listen to podcasts on their mobile phones thanks to VoiceIndigo, a mobile distribution service for podcasts. HispanicMPR.com is available for download on VoiceIndigo’s website along with BBC, ESPN, The Wall Street Journal, and six other Hispanic market oriented podcast programs. The distribution service enables different phone brands to deliver audio podcasts to mobile phones, including those sold within the last two years.
“The ability to get a podcast is a powerful tool for Hispanic community to stay connected and get news and programming not offered through other channels,” said John Mayerhofer, CEO for VoiceIndigo. “Cell phones are much more common, while not everyone has a computer. We think podcasting is a powerful form of openmedia. The cellphone is a popular device and it’s the only way a podcast can be as popular as radio.”
VoiceIndigo has more than 1.7 billion subscribers and was among the 2006 OnHollywood 100 list of top private digital entertainment and media innovators in the world. The company has worked with AT&T Wireless, Virgin Mobile, The Interpublic Group, Ogilvy & Mather, Infoseek, Apple, Yahoo!, Napster, and BroadVision.
Mobile phone podcast enthusiasts can register for free on the Voice Indigo website, where they can listen to HispanicMPR.com podcasts as well as others from their desktop by getting a personalized account and from their mobile phone by using a VoiceIndigo mobile application or clicking a button next to specific episodes. A digital audio capable phone is required to activate VoiceIndigo.
Phones that have the capability include Motorola RAZR(Cingular/T-Mobile), Samsung A900/A920 (Sprint), Treo 650/700w (all carriers), Nokia 6230, 6102, and 6682 (Cingular/T-Mobile). To take advantage of the service, users will need a data plan from their mobile carrier. They can also use Palm OS and Windows Mobile mobile devices. It’s also possible to enjoy VoiceIndigo by listening to podcasts on any WiFi enabled PDA, laptop, or MediaCenter PC without a separate mobile client. Additional information is available online at VoiceIndigo.com — Sergio Carmona
Posted by Elena del Valle on June 13, 2006
Singer and songwriter Diana Mera
Photo: SGM Records
An instrumental version of Diana Mera’s song “Bésame” from the “Dianamera” album will be the theme music for future HispanicMPR.com audio recordings. SGM Records and Diana Mera, the singer and song writer of the song, provided HispanicMPR.com the music and permission to feature it in upcoming recordings. The first podcast to feature the new music was an interview on June 12 with Martin Castro, president and CEO, Mexican American Opportunity Foundation (MAOF).
Diana Mera wrote “Bésame” during the summer of 2002 in Phoenix, Arizona, where she found inspiration to write the songs of her first album. The full length of the song with lyrics, which is available at iTunes, is about four minutes (3:54). The “Bésame” music video has aired on MTV/VHUNO, Televisa, Ritmoson Latino, and Univision.
“Bésame means a lot to me and it feels amazing that it is taking me to do and be part of great projects like being the theme song of the Podcast of HispanicMpr.com,” said Diana Mera.
Mera, born in Quito, Ecuador was raised in Lima, Peru. She has lived in México, Venezuela, Switzerland and the U.S. where she now resides. Mera, who always wanted to sing, started her career on television shows such as “Despierta América” on Univisión and “De Mañanita” on Telemundo.
SGM Records, a record label and production company, conducts digital video production specializing in music videos, TV commercials and public service announcements. It manages and promotes Mera’s career. SGM Records is a young enterprise owned and operated by Hispanic women committed to excel “in all areas of the business by working with the most competitive and dynamic professionals in each field.”
To read past HispanicMPR.com articles on Mera, go to Diana Mera. For additional information Mera’s music online, visit DianaMera.com
Posted by Elena del Valle on June 13, 2006
FOR IMMEDIATE RELEASE Editors: JPG photos available
Long Beach, CA and Boca Raton, FL June 13, 2006 — An instrumental version of Diana Mera’s song “Bésame” from the “Dianamera” album will be the new theme music for HispanicMPR.com audio recordings starting this month. HispanicMPR.com, the first website and podcast on Hispanic marketing and public relations, serves as a forum for the exchange of information and ideas.
The first HispanicMPR.com podcast featuring the new theme music is an interview with Martin Castro, president and CEO, Mexican American Opportunity Foundation, one of the nation’s largest nonprofit organizations serving Hispanics, which aired Monday, June 12th.
“SGM Records is delighted to work with HispanicMPR.com to have Diana’s music featured in their podcasts and presentations reaching thousands of marketing experts, advertising executives, and communicators targeting Latinos across the country,” said Soledad Herrada, production director and chief executive officer, SGM Records.
Diana Mera, the singer and song writer of the song, wrote “Bésame” during the summer of 2002 in Phoenix, Arizona, where she found inspiration to write the songs of her first album. Bésame’s music video has aired on MTV/VHUNO, Televisa, Ritmoson Latino, and Univision.
“Bésame means a lot to me and it feels amazing that it is taking me to do and be part of great projects like being the theme song of the Podcast of HispanicMPR.com,” said Diana Mera.
“We’re thrilled to collaborate with SGM Records and incorporate the upbeat and distinctive music from Besame, Diana Mera’s beautiful song, into the HispanicMPR.com recording series including our podcasts and presentations,” said Elena del Valle, MBA, editor of HispanicMPR.com. “Diana’s young and enthusiastic music is a perfect fit for our new online medium and downloadable files.”
The HispanicMPR.com podcast and Resources Section presentations provide listeners essential first hand information from leading Hispanic market experts on how to reach America’s largest minority with marketing and public relations tools.
SGM Records, a record label and production company, conducts digital video production specializing in music videos, TV commercials and public service announcements. It manages and promotes Mera’s career. SGM Records is a young enterprise owned and operated by Hispanic women. For more information online, visit http://www.dianamera.com/ and https://www.hispanicmpr.com/
Contact:
Emilio Zuleta
emilio@sgmrecords.net
562-621-6535
Elena del Valle
elena@lnaworld.com
305-270-6309
Posted by Elena del Valle on June 12, 2006
Martin Castro, president and CEO, Mexican American Opportunity Foundation
Photo: MAOF
A podcast interview with Martin Castro, president and CEO, Mexican American Opportunity Foundation (MAOF), is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses the Foundation with Elena del Valle, host of the HispanicMPR.com podcast.
As head of MAOF Martin administers government and private sector funded projects, including management and administrative duties, for MAOF’s reorganization and expansion. Prior to June 2000 Martin was administrator and director of the MAOF Kern County Programs. He administered the county’s computer, medical worker, bookkeeper, and basic skills training programs as well as foster grandparent and senior citizens community service employment programs. He initiated the organization’s literacy programs.
Martin, who graduated with a Bachelor of Science degree form California State University at Bakersfield (CSUB), is a member of the Montebello and Bakersfield chapters of Rotary Club, Los Angeles County AP Alliance, Programa Paisano, and of the California Childcare Network Association.
MAOF, one of the largest nonprofit organizations targeting Hispanics in the U.S., serves the working poor, welfare to work recipients, older adults, youth and children. MAOF operates 27 childcare centers and serves 5,458 children daily in 1,248 licensed and exempt license provider homes. It has a presence in five California counties with 33 service locations and more than 800 employees. The organization’s annual budget exceeds $50 million.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Martin Castro,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your iTunes program listed under the “advanced” column. The podcast will remain listed in the June 2006 section of the podcast.
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Posted by Elena del Valle on June 9, 2006
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Hummersqueal: left to right Normand, Christian, Poncho and Salvatore
Los Angeles, California — SourPop Records, a leading Latin alternative independent label, recently welcomed a new addition to its musical family, the band Hummersqueal from Mexico City. With a career that spans more than six years, Hummersqueal is dubbed by promoters as an outstanding indie rock band in Mexico.
According to promoters, the band has received consistent radio play at “Reactor,” a popular pop/rock station in Mexico City, recurrent video play and sales of more than 5,000 units in their native country.
“Di:Helo,” the band’s self-produced debut album in the United States, was recorded in Mexico City and Guadalajara, Mexico. Mastered by Don Tyler (Beck, Devo, Nirvana, Jimmy Eat World, Julieta Venegas, Jumbo) at Precision Mastering in Beverly Hills, California, it was set for release stateside this month.
Hummersqueal has toured in major the Mexican markets of Mexico City, Toluca, Guadalajara, Monterrey, Zacatecas, Guanajuato, and Veracruz. In Mexico, the band has shared the stage and rocked alongside Audioslave, Tristeza, The Misfits, Jumbo, Genitallica, and Amigos Invisibles.
Hummersqueal band members, natives of Mexico City, are: Salvatore Vitale, (guitar) Alfonso Contreras, (drums/vocal) Normand Olea (bass) and Christian Guijosa (guitar/vocals). The band’s collective mission is to play “good/intelligent rock-and-roll about life experiences in the big city, growing up and love, for the new generations regardless of language.”
The band took the unusual name from an equally unlikely source a 1970’s Czech film in which the main protagonist (an autistic child) sports that very word embroidered on his jacket. Hummersqueal is scheduled to perform in the United States (West Coast) during the summer of 2006.
Since 2000, SourPop Records has been a pioneering Latin Alternative label in the United States, uniting bands “that celebrate the spirit of independent music” from the U.S.A., Mexico, Canada, Argentina, Colombia and Japan. SourPop Records’ is distributed in the United States and Puerto Rico by DLN.
To listen to Hummersqueals “Buick A Monterrey” song from the recently released “Di:Helo” album scroll down on HispanicMPR.com until you see “Podcast” on the right hand side, then select “Hummersqueals Buick A Monterrey ” by clicking on the title or on the play button. You can also download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the June 2006 section of the podcast.
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Posted by Elena del Valle on June 5, 2006
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Michele Valdovinos, vice president, Phoenix Cultural Access Group
A podcast interview with Michele Valdovinos, vice president, Phoenix Cultural Access Group, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Michele discusses U.S. Hispanic markets with Elena del Valle, host of the HispanicMPR.com podcast.
Michele, who is co-author of “A Snapshot of the U.S. Hispanic Market,” oversees the firm’s marketing functions and leads the Senior Management Analysis and Review Team to provide actionable insights and recommendations for the company’s clients. She brings more than twelve years of professional experience having worked in high-profile industries such as network television, entertainment, international marketing, and Hispanic market advertising.
Michele began her career at Univision, where, as audience research director, she conducted Nielsen television ratings analysis and market research. She then went on to work at 20th Century Fox, where she was manager of research, International Television Department. At Fox, her responsibilities included extensive research for the launch of Fox’s Latin American cable channels.
In New York, Michele worked as senior manager, Client Services for IBOPE International/WPP, an international research company. At IBOPE, her focus was on customer service, sales and marketing in connection with the leading television ratings panel in Latin America. Michele later joined The Bravo Group, Young & Rubicam’s Hispanic arm, and the largest Hispanic advertising agency in the U.S. As vice president, Research & Strategic Planning, she was responsible for all research and strategic planning for leading national advertisers such as AT&T, United States Postal Service, and Unilever/Best Foods.
Michele obtained a Bachelor of Arts degree in Media Management from Pepperdine University and is a graduate of the University of Southern California’s Annenberg School of Communications with a master’s degree in Communications Management. She is on the board of directors of the National Society of Hispanic MBAs, a non-profit organization dedicated to promoting graduate education for U.S. Hispanics. Michele who is Mexican-American, bicultural and bilingual, has traveled in Latin America and Europe.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Michele Valdovinos,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the June 2006 section of the podcast archive.
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Posted by Elena del Valle on May 30, 2006
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Rupa Ranganathan, ethnic strategist and senior vice president, Strategic Research Institute
Photo: Rupa Ranganathan
A podcast interview with Rupa Ranganathan, ethnic strategist and senior vice president, Strategic Research Institute, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Rupa discusses the 2006 7th Hispanic Boom conference in Los Angeles with Elena del Valle, host of the HispanicMPR.com podcast.
Rupa is responsible for a portfolio of 65 conferences in the multicultural marketing, market development in healthcare, branding, e-marketing, relationship marketing, healthcare and disease management areas. Prior to joining the Strategic Research Institute, Rupa was a conference producer for Global Business Research in New York City. Before that she was general manager of marketing and public relations for the Apollo Hospitals Group in Chennai, India.
Rupa received a Bachelor of Arts in Public Relations from Madras University. She has been a multicultural columnist for Retailwire since 2004 and was a judge of the Asian American Advertising Creative Awards for 2005.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Rupa Ranganathan,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the May 2006 section of the podcast archive.
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Posted by Elena del Valle on May 22, 2006
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Heidi Dickert, vice president, New Products and Business Development, MarketTools
Photo: Heidi Dickert
A podcast interview with Heidi Dickert, vice president, New Products and Business Development, MarketTools, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Heidi discusses Hispanic market research with Elena del Valle, host of the HispanicMPR.com podcast.
Heidi Dickert utilizes her 14 years of international consumer and business-to-business research experience to develop products and consumer panels which are at the foundation of market research projects conducted by MarketTools. Hispanic Reach, MarketTools’ Hispanic research offering, is one of the three products she has nurtured from conception.
Prior to joining MarketTools, Heidi led new and established brand research groups and supported Latin American and U.S. Hispanic product development for flagship laundry brands at Clorox. Her experience in conducting hundreds of concept tests, ad tests, product tests and multivariate analyses creates the foundation of MarketTools new products and communities.
Earlier in her career, Heidi spent five years abroad creating and implementing market research programs in Europe and Africa for companies such as DHL Worldwide Express and SC Johnson. Heidi taps into her knowledge of international markets to assess and strategically develop new products that meet the international needs of clients. She earned her bachelor’s degree at the University of Wisconsin in Madison.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Heidi Dickert,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the May 2006 section of the podcast archive.
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Posted by Elena del Valle on May 19, 2006
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Los Bunkers “Vida de Perros” album cover
Chilean rockers Los Bunkers recently had their U.S. debut on Nacional Records. After a steady rise to fame in Chile and three albums under their belts, Los Bunkers bring their Brit-pop infused rock to U.S. shores. “Vida de Perros” (“A Dog’s Life”), they feel, is sure to please fans of The Kinks, Franz Ferdinand, and The Strokes.
According to their promoters, the album was received with open arms by Chilean audiences in the tens of thousands during the “Gira de Perros” tour, and the album’s heavy radio play in Mexico of the first single “Llueve Sobre La Ciudad” created a hit single there.
Comprised of two sets of brothers and another friend, Los Bunkers is Gonzalo Lopez (bass), Mauricio Duran (guitar and vocals), Alvaro Lopez (vocals and acoustic guitar), Mauricio Basualto (drums) and Francisco Duran (guitars, keyboards, harmonica and vocals). Los Bunkers, formed in 1999 in Concepcion, Chile, was influenced by The Beatles, Sloan, and Supergrass. They eventually migrated to Santiago, Chile and released three albums, “Los Bunkers” (2001), “Canción de Lejos” (2002) and “La Culpa” (2003) before signing with Nacional Records for their first U.S. release “Vida de Perros.”
To listen to “Llueve Sobre La Ciudad” by Los Bunkers from the “Vida de Perros” soundtrack, scroll down on HispanicMPR.com until you see “Podcast” on the right hand side, then select “Llueve Sobre La Ciudad,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the May 2006 section of the podcast.
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Posted by Elena del Valle on May 11, 2006
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Daniel Ayala, senior vice president and business unit manager, Wells Fargo Global Remittance Services group
Photo: Wells Fargo
A podcast interview with Daniel Ayala, senior vice president and business unit manager, Wells Fargo’s Global Remittance Services group, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Daniel discusses marketing financial services to Hispanics with Elena del Valle, host of the HispanicMPR.com podcast.
As senior vice president and business unit manager for Wells Fargo’s Global Remittance Services group Daniel is responsible for developing, executing, and managing the bank’s global consumer remittance strategy. His team is primarily focused on the product development and management of consumer remittance product operations for Latin America and Asia. Daniel and his team manage the InterCuenta Express, Dinero al Instante, and other products focused on consumer remittances to India, the Philippines, Mexico, Guatemala, and El Salvador.
Daniel is a global payments systems expert with more than 15 years of experience. Previously, he was responsible for product management, marketing, and sales management activities for Citibank, JP Morgan Chase, and Bank of America.
He graduated from DePaul University in Chicago, Illinois with a bachelor’s degree in Computer Science and received his master’s degree in business administration from Nova Southeastern University in Fort Lauderdale, Florida. Daniel is also a Certified Cash Manager (CCM) with the Association for Financial Professionals. He and his family live in the San Francisco Bay Area in California.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Daniel Ayala,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the May 2006 section of the podcast archive.
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