Posted by Elena del Valle on May 22, 2006
Heidi Dickert, vice president, New Products and Business Development, MarketTools
Photo: Heidi Dickert
A podcast interview with Heidi Dickert, vice president, New Products and Business Development, MarketTools, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Heidi discusses Hispanic market research with Elena del Valle, host of the HispanicMPR.com podcast.
Heidi Dickert utilizes her 14 years of international consumer and business-to-business research experience to develop products and consumer panels which are at the foundation of market research projects conducted by MarketTools. Hispanic Reach, MarketTools’ Hispanic research offering, is one of the three products she has nurtured from conception.
Prior to joining MarketTools, Heidi led new and established brand research groups and supported Latin American and U.S. Hispanic product development for flagship laundry brands at Clorox. Her experience in conducting hundreds of concept tests, ad tests, product tests and multivariate analyses creates the foundation of MarketTools new products and communities.
Earlier in her career, Heidi spent five years abroad creating and implementing market research programs in Europe and Africa for companies such as DHL Worldwide Express and SC Johnson. Heidi taps into her knowledge of international markets to assess and strategically develop new products that meet the international needs of clients. She earned her bachelor’s degree at the University of Wisconsin in Madison.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Heidi Dickert,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the May 2006 section of the podcast archive.
Click the button to hear the podcast: