Posted by Elena del Valle on October 30, 2006
Click here to sponsor a HispanicMPR.com podcast
Brothers Antonio and Noah Otalvaro from Barrio305.com
Photo: Barrio305.com
A podcast interview with Antonio Otalvaro, chief creative officer and producer, and Noah Otalvaro, who leads business development, information technology and marketing strategies of Barrio 305, is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss reaching Latino youth online and with multimedia tools and Barrio 305 with Elena del Valle, host of the HispanicMPR.com podcast.
Antonio is a graduate of Pratt Institute in New York. Following his graduation he worked as a freelance editorial illustrator and as a creative assistant at McCann Erickson and DMB&B. His most notable work as an illustrator was a commission to showcase the Advertising Club of New York’s Andy Awards Annual in 1996. In that same period his work as a designer was also recognized when he was selected to participate in the Art Director’s Club first ever exhibition of “New York’s Most Wanted Young Gun’s” exhibit.
Following these accomplishments he was invited to contribute as a conceptual artist at Fabrica, the Benetton Think Tank in Italy. Antonio worked directly under Oliviero Toscani, the individual responsible for Benetton’s controversial campaigns throughout the 80s and 90s. While at Fabrica, Antonio developed communication strategies for entities such as Greenpeace and the United Nations. Next he became creative editor for Benetton’s Colors Magazine. Upon his return to the United States Antonio made the switch from print to digital media when he joined his brother at WallStreet Electronica to lead the design team and develop marketing strategies for the online broker dealer.
Noah is one of the founding members of WallStreet Electronica, a privately held online broker dealer that has been ranked among the top online brokers by Barron’s for the past ten years. He was reponsible for the development and implementation WallStreet Electronica’s IT infrastructure, managing the data center operations, network design and connectivity, and development of the firms proprietary online trading platform. He also led business development and marketing initiatives for WallStreet Electronica. Noah graduated from Boston College in 1991 with a degree in Psychology.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Antonio and Noah Otalvaro,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your iTunes program listed under the “advanced” column. The podcast will remain listed in the October 2006 section of the podcast.
Click the button to hear the podcast:
Click here to sponsor a HispanicMPR.com podcast
Posted by Elena del Valle on October 23, 2006
Pitbull
Photo: TVT Records
Cuban American rapper Armando Perez “Pitbull” takes on a political approach for his second studio album, “El Mariel,” scheduled for an October 31 release. According to promotional materials, in the new album he describes the image of Cuba and focuses on President George W. Bush’s war efforts. The album is a far cry from his previous work as the bilingual hip-hop artist tries to prove that his songs are more than just about getting dirty.
“They have this misconception,” said Pitbull, 25. “They’ll say, ‘He’s just this Latin rapper, he’s a reggaeton act, he’s crunk.’ They don’t know what to say about me. [After El Mariel] a lot of folks are gonna start saying, ‘You gotta watch out for that boy Pit.’”
“El Mariel” is named after the Cuban boatlift that relocated almost 125,000 Cubans to Miami, Florida. The album contains rap ballads and club bangers. Pitbull’s aim for the album is to educate his listeners regarding this event. The artist’s life parallels that of some of those who came in the 1980 boatlift.
“Some [Marielitos] yes were criminals, some came from a negative background, but you have those who became politicians, lawyers, judges, and doctors, you name it,” said Pit. “Now that I got my foot in the door it’s time to take opportunities like the Marielitos did.”
Pitbull was born to Cuban immigrants and was raised by a single mother in Miami who worked three jobs. His childhood consisted of frequent relocations and he wasn’t reacquainted with his father until he was 18. The two were on friendly terms until his father’s passing last year.
In 2005, Pitbull surpassed gold status for the sale of more than 500,000 copies of his debut album, “M.I.A.M.I.: Money Is A Major Issue,” released in the United States in 2004. Aside from the “El Mariel” album, the artist will debut his first full-length Spanish only album, “Armando,” in 2007. He is also scheduled perform at the Latin Grammy Street Party in New York, and will do the voice of one of the characters in the upcoming video game, “Scarface: The World Is Yours,” based on the 1983 film. — Sergio Carmona
To listen to “Ay Chico” from “El Mariel” click on the play button below.
Click the button to hear the podcast:
Click here to sponsor a HispanicMPR.com podcast
Posted by Elena del Valle on October 16, 2006
Click here to sponsor a HispanicMPR.com podcast
Cesar Melgoza
Photo: Geoscape International, Inc.
A podcast interview with Cesar Melgoza, president and founder, Geoscape International, Inc., is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Cesar discusses the 3rd Annual Multicultural Market Intelligence Summit with Elena del Valle, host of the HispanicMPR.com podcast.
Cesar has been an innovator in the development of market intelligence data, systems and analytic services. In 1995, he formed Geoscape International to focus on the application of marketing intelligence services, data and technology towards the multicultural and multinational markets. He has led growth at Geoscape by developing products and services that provide geo-demographic, marketing and media data, highly predictive database modeling, and information enhancement systems. Most recently, he launched the Geoscape Intelligence System (GIS) and the DirecTarget® system for database enrichment.
Cesar’s career is a blend of information technology and market research. While completing his undergraduate degree at the University of California, Santa Barbara he helped build computer hardware for Information Magnetics Corp. While earning his master’s degree in at the University of Texas at Austin, César was a research associate at one of the first Hispanic market research companies and also at the University’s Center for Mexican American Studies. His master’s professional report, published in 1986 and entitled Hispanics in the New Economy, utilized advanced statistical research techniques and was awarded special recognition by the university.
In the late 1980s, he developed and led desktop mapping and workgroup computing initiatives at Apple Computer in Cupertino, California. He went on to lead marketing and international business development at venture-funded Strategic Mapping, Inc. where he was instrumental in achieving annual revenue growth from $2 million to $35 million in four years. Born in Michoacán Mexico, Cesar grew up in California and has been a resident of various rural and urban population centers in the U.S.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Cesar Melgoza” click on the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the October 2006 section of the podcast archive.
Click the button to hear the podcast:
Click here to sponsor a HispanicMPR.com podcast
Posted by Elena del Valle on October 9, 2006
Aterciopelados
Photo: Nacional Records
Aterciopelados, the platinum-selling, Grammy-nominated pop/alternative Colombian band is back. They will be releasing “Oye,” their first new studio album in five years on October 24. It is the follow up album to “Gozo Poderoso” and will include the single “Complemento” (Nacional Records)
With the critical and commercial success of their previous Grammy-nominated album “Gozo Poderoso,” Aterciopelados landed on the Top 10 of the Billboard Top Latin Albums chart and made an appearance on the “Tonight Show with Jay Leno.” Aterciopelados means velvet ones in Spanish.
Aterciopelados co-founders Andrea Echeverri (vocals, guitars) and Hector Buitrago (bass, arrangements, producer) each released solo albums in the past year (Echeverri’s received two Grammy nominations), building anticipation for the band’s new studio set. The new album was produced by Buitrago and mixed by Thom Russo (Johnny Cash, Juanes, Kinky).
“Oye” is described in promotional materials as an organic rock sound reminiscent of the band’s early work on albums like “La Pipa de La Paz” (Peace Pipe). “Complemento,” the album’s first single, is designed to be an upbeat declaration of love from someone who has found her soulmate. The album also features Aterciopelados’ trademark social and political commentary on songs like “Oye Mujer” which asks of women “are you a human being, or the erotic fantasy of some guy?” Another song, “Pace,” is a call to action for peace. In support of the new album, Aterciopelados will kick off a major market U.S. tour in late October and will return to the States for additional tour dates in 2007.
Aterciopelados formed in Bogota, Colombia in the early 90s debuting with the 1994 album “Con El Corazon en La Mano” rising to fame in Colombia and internationally. They have performed at the Hollywood Bowl and Mexico City’s Auditorio Nacional.
To listen to the single “Complemento” from the new album “Oye” click on the play button below.
Click the button to hear the podcast:
Click here to sponsor a HispanicMPR.com podcast
Posted by Elena del Valle on October 2, 2006
Mabel Valdiviezo, film producer, director
Photo:Suzanne Cancilla-Fox
A podcast interview with Mabel Valdiviezo, producer and director, “Soledad is Gone Forever” is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses making films for Hispanic audiences with Elena del Valle, host of the HispanicMPR.com podcast.
Mabel is a principal of Haiku Films. She is the writer, director and producer of the short films “The Water’s Muse” and “Strange Machines: Music Boxes” that screened at the International Latino Film Festival and the de Young Museum in San Francisco. In 2005, Mabel was series producer and editor behind Peralta Community College Television’s (PCTV) new program “Talk Back,” a fast-paced show that brings the current issues faced by San Francisco’s East Bay communities into sharp uncompromising focus.
“I am a filmmaker born in Peru, a country whose human rights violations duplicate those committed in Chile under the infamous Pinochet era,” said Mabel. “The memories of those atrocities affected a whole generation of exiles, who, like myself, have started the healing process by freeing our voices and telling our stories.”
Mabel is currently developing the feature length version of “Soledad Is Gone Forever.” She is also developing “Silhouettes,” a series of short documentaries exploring emigration/immigration through the eyes of Carlos Cartagena, a Salvadorian born artist and his interaction with immigrants in cities across the nation. Mabel has edited the feature length narratives “Counting The Days” and “My Camera” as well as several other films. She serves as co-chair of the National Association of Latino Producers (NALIP) San Francisco Chapter.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Mabel Valdiviezo,” click on the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your iTunes program listed under the “advanced” column. The podcast will remain listed in the October 2006 section of the podcast.
Click the button to hear the podcast:
Click here to sponsor a HispanicMPR.com podcast
Posted by Elena del Valle on September 25, 2006
Click here to sponsor a HispanicMPR.com podcast
Roger Selbert, Ph.D., principal, The Growth Strategies Group
A podcast interview with Roger Selbert, Ph.D., a principal of The Growth Strategies Group, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Roger discusses his chapter in the Hispanic Marketing & Public Relations book with Elena del Valle, host of the HispanicMPR.com podcast.
Roger, touted as one of the best-known and most respected trend experts in the United States, is a contributing author of the chapter entitled “Hispanic Projections” in the Hispanic Marketing & Public Relations book. He is editor and publisher of Growth Strategies and a senior fellow at the La Jolla Institute. He indicates that as a business futurist, his 20-year track record of economic, social and demographic foresight is unequalled.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Roger Selbert, Ph.D.,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the September 2006 section of the podcast archive.
Click the button to hear the podcast:
Click here to sponsor a HispanicMPR.com podcast
“Hispanic Projections” audio recording
Presenter Roger Selbert, Ph.D.
To purchase a downloadable or CD audio recording with a presentation by Roger Selbert, Ph.D. on “Hispanic Projections” visit the HispanicMPR.com Resources Section
Posted by Elena del Valle on September 18, 2006
Click here to sponsor a HispanicMPR.com podcast
Richard Glatzer and Wash Westmoreland
Photo: Sony Pictures Classics
A podcast interview with Richard Glatzer and Wash Westmoreland, directors and writers, “Quinceañera” is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss the movie and their efforts to capture the Latino audience with Elena del Valle, host of the HispanicMPR.com podcast.
Over the past few years, Richard has strived to establish himself as an indie filmmaker while simultaneously producing some of televisions’s reality hits. His first feature film “Grief” (1994) broke new ground by treating the AIDS crisis with depth and unexpected humor. “Grief” played in competition at Sundance and won top prizes at the San Francisco Frameline Festival and the Torino Festival.
Richard originally intended to become an academic. He received a Ph.D. in American Literature from the University of Virginia and edited a book of essays about Frank Capra. His television career includes MTV’s “Osbournes”, “Road Rules,” and “Tough Enough.” Richard, Tyra Banks and Ken Mok created the reality program “America’s Next Top Model,” now in its sixth season. He is a Life Master tournament bridge player.
Wash has made several documentaries, features and TV shows. In 2004, he went undercover, leaving his political affiliations at the door, to write and direct a film about the tormented “Gay Republicans” that won the Audience Award for Best Documentary at the AFI Festival and is now available on DVD.
Hailing from Leeds, England, Wash earned his college degree in Politics at the University of Newcastle-upon-Tyne, immediately prior to moving to America. In 1994 he was living in New Orleans, Louisiana, when he caught the film bug and made a short film “Squishy Does Porno!” which according to promotional materials gained cult status. Shortly afterwards he moved to Los Angeles and landed a job in the adult industry. In 2000 he made his debut feature film based on his observations of that industry, “The Fluffer”, co-directed with Richard. The film premiered in North America at the Toronto Film Festival and internationally in Berlin, Germany. Premiere magazine selected it as one of the “Top Ten Buried Treasures” of the year.
Quinceañera is a 2006 Sony Pictures Classics movie winner of the Audience Award and Grand Jury Prize for Best Dramatic Feature at the Sundance Film Festival 2006
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Richard Glatzer and Wash Westmoreland” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the September 2006 section of the podcast.
Click the button to hear the podcast:
Click here to sponsor a HispanicMPR.com podcast
Posted by Elena del Valle on September 11, 2006
Click here to sponsor a HispanicMPR.com podcast
Joel Bary, CEO and board member, LatinMedios.com
Photo: LatinMedios.com
A podcast interview with Joel Bary, CEO and board member LatinMedios.com, is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses online marketing to Hispanics with Elena del Valle, host of the HispanicMPR.com podcast.
Prior to joining LatinMedios.com in 1999 as a business developer, Joel Bary was CEO of MultiMarketing Group, a Venezuelan based marketing and advertising integrated group of companies. The company offered design and manufacture of custom exhibit displays for point-of-purchase and tradeshows, market research and marketing strategy development, and production of promotional and marketing events.
He led the expansion of MultiMarketing Group into Latin America as well as the foundation of LatinMedios.com to which he was appointed CEO in 2001. LatinMedios.com is a specialized U.S. Hispanic and Latin-American online marketing and advertising agency founded in 1999 in Caracas, Venezuela. Its headquarters are in Miami, Florida with branches in Argentina, Chile, México and Venezuela.
While working with LatinMedios.com Joel has served some of the most important traditional advertising agencies in the region, as well as Fortune 500 companies including AmericanAirlines, Master Card, General Motors, Discovery Networks, Unilever, PalmOne and Nike. He studied architecture at the Simon Bolivar University in Caracas, Venezuela.
Over more than 12 years in marketing and advertising, he has been awarded several international recognitions, specifically in graphic design and corporate image. He received an honorary mention by the UNICEF, two short-listed nominations to the Lion Awards in Cannes (online advertising category) and most recently, the 2006 National Leadership Award by the National Republican Congressional Committee, naming him honorary chairman of the Business Advisory Council on behalf of the State of Florida.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Joel Bary,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your iTunes program listed under the “advanced” column. The podcast will remain listed in the September 2006 section of the podcast.
Click the button to hear the podcast:
Click here to sponsor a HispanicMPR.com podcast
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
To purchase a downloadable or CD audio recording with a presentation on marketing to Hispanics online by Joel Bary and interviews with Joel Bary, Alex Carvallo and Matias Perel visit the HispanicMPR.com Resources Section
Posted by Elena del Valle on September 1, 2006
Los Tres
Photo: Los Tres
Chilean rock band Los Tres is releasing a new album, “Hagalo Usted Mismo” (Do It Yourself), on September 26, 2006. A follow up to 2001’s “Freno de Mano,” it combines melodic rock with traditional Chilean folkloric influences and instruments, and classic rock sounds. “Camino,” the first single, is described in promotional materials as having an upbeat, vintage rockabilly sound. “Camino” broke radio records for initial airplay on its Chilean release and has been going strong on rock stations throughout Mexico.
The album, produced by Joe Blaney (The Clash, Prince, Charly Garcia) was recorded earlier this year in New York City and features the participation of drummer Steve Jordan (Bob Dylan, The Rolling Stones, Eric Clapton, Aretha Franklin); and Café Tacuba’s Emmanuel del Real, who participated as an invited musician and produced and mixed several of the songs.
The collaboration with Café Tacuba was a natural step after the success of Tacuba’s four-song EP of Los Tres covers “Vale Callampa,” which brought Los Tres back into the spotlight and introduced the trio to an international audience. Del Real accompanied Los Tres before a crowd of 30,000 fans in Santiago, Chile and also at their performance at the Latin American equivalent of Coachella, Vive Latino in Mexico City.
Los Tres, originally formed in Concepcion in the late 80s, is Alvaro Henriquez (vocals, guitar, piano), Angel Parra (lead guitar) and Roberto “Titae” Lindl (bass). To listen to “Camino” from the new album, “Hagalo Usted Mismo” click on the play button below.
Click the button to hear the podcast:
Click here to sponsor a HispanicMPR.com podcast
Posted by Elena del Valle on August 28, 2006
Matias Perel, founder and president, Latin3
Photo: Latin3
A podcast featuring an interview with Matias Perel, founder and president, Latin3, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Matias discusses online search marketing to Hispanics with Elena del Valle, host of the HispanicMPR.com podcast.
Matías founded Latin3 in 2000. Since then he has led the company to a leading position among interactive marketing agencies in the U.S. and Latin America. He has a 10-year professional track record in the U.S. and Latin American advertising industries.
A native of Argentina, he has lived and worked in the U.S. for many years gaining knowledge of the Hispanic and Latino communities. Matias is invited to participate in seminars and conferences in the region and is frequently interviewed on CNN en Español.
Matias, a past board member of the Miami chapter of the International Advertising Association, serves on the Hispanic Committee of the Internet Advertising Bureau. He is also enrolled in the business graduate program at Harvard Business School.
As president of Latin3, Matias is charged with leading the company while working with clients to assist them to gain e-strategic advantage in the U.S. Hispanic and Latin American regions. Some of Latin3’s clients include Cisco Latin America, Dell Latin America, Lexicon, Microsoft Latin America, Nextel International, Pepsi Latin America & USH, Reebok, Sony Latin America, Sunbeam Latin America, TACA Airlines, Visa International, and Xerox.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Matias Perel” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the August 2006 section of the podcast.
Click the button to hear the podcast:
Click here to sponsor a HispanicMPR.com podcast
“Search Engine Marketing to Hispanics” audio recording
Presenter Matias Perel, founder and president, Latin3
To purchase a downloadable or CD audio recording presentation and discussion with extended information on search engine marketing to Hispanics by Matias Perel visit the HispanicMPR.com Resources Section
