Posted by Elena del Valle on February 12, 2007
Andrew Gamm, director of brand development, Pizza Patron Inc.
Photo: Pizza Patron
A podcast interview with Andrew Gamm, director of brand development, Pizza Patron Inc. is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses the Latino oriented pizza company’s branding and marketing strategies with Elena del Valle, host of the HispanicMPR.com podcast.
Andrew is responsible for establishing core brand values with the objective of strengthening brand equity within the company and publicly. Before joining Pizza Patron, Andrew worked as creative director, lead production designer and graphic artist with global brand management companies such as Seven Worldwide and Schawk, Inc.
He has provided complex marketing solutions for companies such as Coco-Cola and has created complete branding solutions for startup restaurant concepts such as Wingstop. He strives to maintain consistent brand integration across all media.
Pizza Patron serves Latinos in Texas, Arizona, Colorado, Nevada and California and has aggressive expansion plans for the U.S. as well as Mexico and Latin America. Pizza Patron stores are community-based in Spanish speaking or predominately Hispanic neighborhoods.
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To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Andrew Gamm,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the February 2007 section of the podcast archive.
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Posted by Elena del Valle on February 5, 2007
Professors Diana Rios, Ph.D., and Federico Subervi, Ph.D.
Photos: Diana Rios, Ph.D., Federico Subervi, Ph.D.
A podcast interview with Diana Rios, Ph.D., associate professor, Department of Communication Sciences, University of Connecticut and Federico Subervi, Ph.D., professor, School of Journalism and Mass Communication, Texas State University-San Marcos and director Latinos and Media Project, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss Latino identity with Elena del Valle, host of the HispanicMPR.com podcast.
Associate professor Rios’ research and teaching include minorities, women and media, media effects, and cross-cultural communication. She earned her Ph.D. at the University of Texas at Austin. She is former associate director of the Puerto Rican/Latino Studies Institute of the University of Connecticut.
Professor Subervi has been conducting research, publishing and teaching on a broad range of issues related to the mass media and ethnic minorities, especially Latinos in the United States, since the early 1980s. His book, The Mass Media and Latino Politics, is scheduled for publication in early 2007.
Among his other activities from his home base in Austin, Dr. Subervi directs the Latinos and Media Project, a site dedicated to the dissemination of research and resources pertaining to Latinos and the media, and serves as chair of the Board of Directors of Latinitas, Inc., an organization and Web-based magazine for Latina adolescents and teens.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Diana Rios, Ph.D., Federico Subervi” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the February 2007 section of the podcast archive.
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“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Click here to purchase a downloadable or CD audio recording with presentations on Latino identity by Diana Rios, Ph.D. and Federico Subervi, Ph.D. and a bonus interview with the professors
Posted by Elena del Valle on January 29, 2007
Mezklah is Angel Garcia and Greg Herhandez
Photos: Mezklah
Los Angeles’ alternative-Latin band Mezklah will make its first official appearance at the South By Southwest SXSW Festival and Conference in March in Austin, Texas. The band’s name, Mezklah, is pronounced similarly to the word for mix in Spanish.
“Being asked to play at SXSW is a stroke of luck,” said vocalist, Angel Garcia. “Our first year at the festival is going to be a crazy trip for us.”
Mezklah consists of Garcia’s vocals and Greg Hernandez’ sonic guitar. The two combine their rhythm with drum-n’-bass, cumbia, trip-hop and afro-Cuban beats to create a distinctive style of music.
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Brenda Hurley and Liria Barbosa
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Band members hand-paint tribal illustrations over their bodies before every show
Their debut, SpiderMonkey, is described in promotional materials as breaking the rules of language and song structure. A video for their single, “Chango Araña” is in the final stages. But don’t call Mezklah a typical Chicano rock band. It’s that kind of pigeonholing that Garcia and Hernandez hope to avoid.
“It’s not that I’m not proud of my heritage because I am. It’s just that once that happens, it creates a void,” said Garcia. “Our music is not just a Hispanic thing -it’s about people, about human beings.”
In the past few years, Mezklah has toured Europe and America, collecting fans along the way. Among them was musician Ry Cooder who asked the group to record a track for a future compilation covering diverse Los Angeles musical genres. Another well known fan is KCRW’s Nic Harcourt, who picked the band from hundreds of CDs to feature on his show, “Morning Becomes Eclectic.”
“Whether you’re playing for five or 500 people, being a performer is like going to church,” said Hernandez. “You have to give it 100 percent of your heart and soul.”
Mezklah’s live performance exhibits the band’s innovative musical flair and the member’s visually artistic side. Garcia draws upon global cultures and rituals to hand-paint tribal illustrations all over the duo’s bodies before every show. To listen to the single “Chango Araña” from the new Mezklah album “SpiderMonkey” click on the play button below.
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Posted by Elena del Valle on January 8, 2007
Deborah Ramirez, editor, el Sentinel
Photo: The Sun-Sentinel
A podcast interview with Deborah Ramirez, editor, el Sentinel is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses the newspaper with Elena del Valle, host of the HispanicMPR.com podcast.
Deborah feels the bicultural and bilingual environment she grew up in helped her develop professionally and as a human being. She was born in New York City. When she was 12 she and her family moved to Puerto Rico to seek opportunities and take care of her grandparents.
In Puerto Rico, she attended the seventh grade in a small rural school, where some of her classmates were the children of sugar cane workers. This experience made her aware of what life is like for others less fortunate than she was. This made her realize how poverty and ignorance can derail a young life, and also how education and opportunities can make a real difference.
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Deborah graduated from the University of Puerto Rico with a degree in social science. After graduation, she obtained a master’s degree in journalism from Columbia University. She began her career in journalism at the San Juan Star, an English-language newspaper in Puerto Rico, where she worked for a decade before moving to South Florida in 1992. At the South Florida Sun-Sentinel, she first worked as a municipal reporter, before covering Cuba and joining the Editorial Board, where she wrote a bimonthly column and learned to share her opinions with readers.
Three years ago, she was chosen to head up el Sentinel, a Spanish-language weekly launched by the Sun-Sentinel, for a growing Hispanic community in Broward and Palm Beach counties.
She believes a newspaper has the responsibility to inform its readers about what’s going on, accurately and honestly. At the same time she thinks media also can play a role in shaping opinion and giving a voice to those who have none. el Sentinel has the added role of helping immigrants find their way in a new society.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Deborah Ramirez,” click on the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your iTunes program listed under the “advanced” column. The podcast will remain listed in the January 2007 section of the podcast.
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“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Click here to purchase a downloadable or CD audio recording with presentations Hispanic media training by Elena del Valle and on Latino media by Federico Subervi, Ph.D. For more information visit the HispanicMPR.com Resources Section
Posted by Elena del Valle on December 21, 2006
Pacha Massive
Photo: Nacional Records
Nacional Records will release the U.S.-based Pacha Massive duo’s new album “All Good Things” in February 2007. Straight from the boogie-down Bronx, Pacha Massive (from Pachamama meaning “Mother Earth”), is the creative collaboration between Dominican-born Nova (keys, guitar, writer and producer) and Colombian-born Maya (writer and bass). The result is described as a funky fusion of traditional Latin rhythms like Colombian cumbia, Dominican palo, reggae, dancehall, dub and electronica.
The duo met in New York while working on a project with Ivan Benavides (Sidestepper, Bloque, Carlos Vives). A creative collaboration between the two led to the formation of Pacha Massive in 2005. Pacha Massive landed an impressive first gig opening for Colombian rockers Aterciopelados at Madison Square Garden and has since gone on to share the stage with artists like Ozomatli, Sidestepper, and Yerba Buena.
After winning the Latin Alternative Music Conference (LAMC) Battle of the Bands contest (previous winners include Kinky and Los Abandoned who have both gone on to launch successful careers) the duo caught the attention of Nacional Records. Pacha Massive’s track “Don’t Let Go” was featured last year on the Nacional Records soundtrack to “La Mujer de Mi Hermano,” and landed airplay on stations Indie 103.1 (Los Angeles), KCRW (Los Angeles), KEXP (Seattle), and KUT (Austin).
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority
book
Click here for more information and to buy your copy today!
Nova’s Dominican roots exposed him to a lot of traditional music like palo in addition to music from England and the U.S. played on Dominican radio. As a youth he built instruments out of whatever he could find, using cans for drums, 2 X 4s, and rubber bands.
“When I came to the U.S. I got my first instrument on my 15th birthday, a drum set, and as the years passed I picked up guitar, bass, keys, percussion and finally the instrument that allowed me to solidify my ideas in a flexible and efficient way….a Mac,” said Nova. He describes his musical influences from people “who have influenced me in the way I make music” citing Bruce Lee, Benjamin Franklin and Leonardo DaVinci as “people who had a bigger perspective and were more holistic in their craft.”
Maya was born in Colombia and raised in New York City’s Washington Heights. Her love of music also started at an early age with the violin, and later became a career choice when she went to Cuba after graduating to study double bass. Her musical influences range from classical, salsa, bolero and traditional Colombian folklore to reggae, house and artists like Manu Chao, Hector Lavoe and Sidestepper.
To listen to the single “Don’t Let Go” from the new Pacha Massive album “All Good Things” click on the play button below.
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Posted by Elena del Valle on December 11, 2006
Martha E. Galindo, president and CEO, Galindo Publicidad Inc.
Photo: Martha E. Galindo
A podcast interview with Martha E. Galindo, president and CEO, Galindo Publicidad Inc., is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Martha discusses Hispanic market translation issues with Elena del Valle, host of the HispanicMPR.com podcast.
Martha is a native of Mexico with more than 20 years of experience. She has experience in marketing, organizational development and international customer service with companies in the United States, Mexico, Argentina and Chile.
Martha is the recipient of multiple awards for outstanding achievement in international trade, marketing, communications, and entrepreneurship. Her company was selected twice as a Florida 100 company by the University of Florida, a top honor recognizing rapidly growing, privately owned companies in the state of Florida.
A certified translator, Martha is a member of professional and community organizations such as the Coral Springs Rotary Club, American Translators Association. She is vice president of the Florida Chapter of the American Translators Association, board member of the Coral Springs International Partnerships, and Member of the National LEP Advocacy Task Force, a group of stakeholders who support anti discrimination laws on the basis of national origin because of language and cultural differences.
She earned a Master of Arts in Communications from Michigan State University and a Bachelor of Arts in Communications from Tecnológico de Monterrey in Mexico.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Martha Galindo,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the December 2006 section of the podcast archive.
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Discover how to reach Latinos in language today with
“Hispanic Market Translation Issues” audio recording
Presenter Martha E. Galindo
Certified translator and translation company owner Martha E. Galindo explains why it’s important to reach your clients in language to convey your message effectively. She walks you through the ins and outs of translations issues, how to select a translator, what to expect, how to save on translation costs and much more.
Click here to purchase a downloadable or CD audio recording presentation and bonus discussion on Hispanic Market Translation Issues by Martha E. Galindo
Posted by Elena del Valle on December 4, 2006
Daniel Eilemberg, editor, Hispanic magazine
Photo: Hispanic magazine
A podcast interview with Daniel Eilemberg, editor, Hispanic magazine, is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses online marketing to Hispanics with Elena del Valle, host of the HispanicMPR.com podcast.
Daniel Eilemberg’s professional experience encompasses leading executive positions at prominent production and media companies. After finishing high school, Daniel started working for NTC News, one of Colombia’s leading TV production companies. At 16 he was named associate producer for NTC’s news division. Soon after, Daniel moved to London, England to pursue his B.A. in Film and Television Production at the University of Westminster. He also received a certificate in Media and Communication Studies from The London Institute.
After graduation, Daniel moved to Los Angeles, where he worked at Fountainbridge Films, the production company headed by Sean Connery. In 2002 Daniel began work in the creative department of famed studio Metro-Goldwyn-Mayer. During his time there Daniel worked closely with MGM’s senior management team in the production of projects such as “Walking Tall,” “Be Cool,” “The Amityville Horror,” “The Pink Panther,” “Hotel Rwanda” and “Into the Blue.”
In 2005, Daniel relocated to Miami, Florida to lead the editorial team of LOFT Magazine, one of the country’s leading lifestyle publications aimed at affluent Hispanics in the U.S. Daniel was most recently named editor of Hispanic magazine, the country’s third largest English language magazine for the Hispanic community. Owned by Editorial Televisa, the magazine reaches over 300,000 households monthly. He also authors regular articles and columns in journals and magazines.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Daniel Eilemberg,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your iTunes program listed under the “advanced” column. The podcast will remain listed in the December 2006 section of the podcast.
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Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
To purchase a downloadable or CD audio recording with a presentation on marketing to Hispanics online by Joel Bary and interviews with Joel Bary, Alex Carvallo and Matias Perel visit the HispanicMPR.com Resources Section
Posted by Elena del Valle on November 27, 2006
David Henry, president, TeleNoticias
Photo: TeleNoticias
A podcast interview with David Henry, president, founder, TeleNoticias is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses electronic publicity and broadcast public relations and his chapter of the same title in the Hispanic Market & Public Relations book with Elena del Valle, host of the HispanicMPR.com podcast.
David has 15 years of experience providing broadcast strategy and counsel to a diverse client base. He touts an understanding of and experience with electronic media. David, who received a Bachelor of Science degree in journalism from the University of Maryland, has experience counseling Fortune 500 clients, public relations agencies, associations and nonprofit organizations. He has executed broadcast strategies for new product launches, existing brand communications, issues management, crisis communications and special events.
David began his career at Creamer Dickson Basford, a New York public relations agency. He then held positions at broadcast public relations companies Medialink, Orbis Broadcast Group and On The Scene Productions. His past clients include Goya Food Inc., Johnson & Johnson, Visa, Levi Strauss & Co., Pfizer, Inc., Post Cereals, Mattel, Inc., McNeil Consumer Products, Sears, Philips Electronics, GlaxoSmithKline, Proctor & Gamble, Nabisco, Weight Watchers, Ortho-McNeil Pharmaceuticals and the American College of Physicians.
A member of the Public Relations Society of America (PRSA) for more than 15 years, David has earned the designation Accredited in Public Relations (APR). He was the 2003 chair of the PRSA National membership committee and 2003 chair of the PRSA Health Academy, one of the largest groups in PRSA. He has also served as a judge for the PRSA Silver Anvil Awards and for the New York chapter’s Big Apple Awards for the past 13 years. He is a frequent guest lecturer at New York University and has spoken a various public relations conferences.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR David Henry” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the November 2006 section of the podcast.
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“Electronic Publicity and Broadcast Public Relations” audio recording
David Henry presenter
To purchase a downloadable or CD audio recording with a presentation on Electronic Publicity and Broadcast Public Relations by David Henry visit the HispanicMPR.com Resources Section
Posted by Elena del Valle on November 13, 2006
Tracy Vega, director, Marketing & Publicity, Rio Nuevo Publishers
Photo: Tracy Vega
A podcast interview with Tracy Vega, director, Marketing & Publicity, Rio Nuevo Publishers is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses book publishing and Latino markets with Elena del Valle, host of the HispanicMPR.com podcast.
As a native of Arizona, Tracy has spent a life immersed in the diversity of cultures in the American Southwest. She received a BA in English and in Creative Writing from the University of Arizona. While pursuing her degree, Tracy interned with the University of Arizona Press Marketing Department and got a taste of the publishing industry.
Prior to her career in the field of publishing, Tracy’s work experience included tending bar, waiting tables and Early Intervention for the Arizona Department of Developmental Disabilities. She feels each job has enriched her effectiveness to interact with individuals across the boundaries of ethnicity, socio-economics, and ability.
In 2003, Tracy accepted a position at Rio Nuevo Publishers. During her time as Director of Marketing and Publicity, she promoted many award winning books such as Birds of Prey in the American West, winner of the Mountains & Plains Booksellers Association Best Art Book (2004); Voice of the Borderlands winner of the Western Spur Award in Poetry (2006) and most recently, Yard Full of Sun: The Story of a Gardener’s Obsession That Got a Little Out of Hand winner of the American Horticultural Society Book of the Year Award (2006).
She is currently working on Rio Nuevo Publisher’s most recent release A Taco Testimony: Meditations on Family, Food and Culture by award-winning author Denise Chávez, and the upcoming title, The Reaper’s Line: Life and Death on the Mexican Border, scheduled for publication September 2006. Tracy lives with her son in Tucson, Arizona.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Tracy Vega” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the November 2006 section of the podcast.
A Taco Testimony by Denise Chavez (Rio Nuevo, $16.95)
Click here to buy A Taco Testimony: Meditations on Family, Food and Culture
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Posted by Elena del Valle on November 6, 2006
John Mayerhofer, founder and CEO, VoiceIndigo
Photo: VoiceIndigo
A podcast interview with John Mayerhofer, founder and CEO, VoiceIndigo is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses mobile phone audio products and the Hispanic market with Elena del Valle, host of the HispanicMPR.com podcast.
John has more than 15 years of experience in the software industry, including twelve years of experience in international general management, executive level sales management, and marketing roles dealing with emerging market software products and geographies. Prior to founding VoiceIndigo, John was vice president of Worldwide Sales at Westbridge Technology, a leading XML web services security infrastructure company, and a member of their founding management team. John’s focus during much of the 1990s was Internet electronic commerce.
Prior to Westbridge, John was vice President of International Operations for Comergent Technology, where he led their efforts to establish field operations in markets outside of North America. John was the founding member of BroadVision’s European executive management team where he started and managed various BroadVision businesses in Europe and the Middle East.
Prior to BroadVision, John managed Gain/Sybase’s interactive new media sales efforts in Europe and developed software as an engineer at Oracle Corporation. John is also co-founder of Clearport Technology Group; a non-profit organization that provides on-demand hosted application technology to socially oriented non-profits. John graduated Magna Cum Laude from the University of Illinois, Champaign-Urbana with a Bachelors of Science in Chemical Engineering.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR John Mayerhofer” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the November 2006 section of the podcast.
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