Posted by Elena del Valle on September 24, 2007
Miguel Gomez Winebrenner, senior consultant, Cheskin
Photo: Miguel Gomez Winebrenner
A podcast interview with Miguel Gomez Winebrenner, senior consultant, Cheskin is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Miguel discusses his chapter on segmentation by level of acculturation from the Hispanic Marketing & Public Relations book with Elena del Valle, host of the HispanicMPR.com podcast.
Miguel consults with companies to assess market opportunities, help design ways in which to enhance customer experience, and guide innovation in a way that is meaningful to consumers. After graduating with Honors in Economics from the University of Iowa, he worked for Yankelovich in Latin America, where he contributed to multi-phase research projects.
In 2000, Miguel returned to the United States to work for C&R Research in Chicago, with an emphasis on cable, TV and telecommunications. He has worked with companies across several verticals including financial services, consumer packaged goods, quick service restaurant, cable TV and telecommunications, entertainment, healthcare, and health and beauty aids.
Read Miguel’s chapters on “Qualitative and Quantitative Research Strategies” and “Segmentation by Level of Acculturation,” in
Hispanic Marketing and Public Relations book
Click here for more about Hispanic Marketing & Public Relations
He is a member of the National Association for Multiethnicity in Communications (NAMIC) and the Cable and Telecommunications Association for Marketing (CTAM). He is immediate past president and on the Board of Directors of NAMIC South Florida, and is a member of the NAMIC National Multicultural Committee.
His articles have been published in Marketing News, BrandWeek, Restaurant Business, Time, Multichannel News, Diversity Inc, and Cable Advertising Bureau. He wrote the chapters on “Qualitative and Quantitative Research Strategies” and “Segmentation by Level of Acculturation” in the Hispanic Marketing and Public Relations book.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Miguel Gomez Winebrenner,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the September 2007 section of the podcast archive.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
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Assimilation versus acculturation
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Factors that affect Latino acculturation
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How to know if someone is acculturated
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Number of years necessary for acculturation
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Effects of immigration debate on acculturation
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Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
Click the button to hear the podcast:
Posted by Elena del Valle on September 17, 2007
“Viva la Guantanamera” cover
Photo: Nacional Records
Self described Latino-Jewish urban collective Hip Hop Hoodíos recently released a new five-song digital-only extended play recording, “Viva la Guantanamera EP” on Nacional Records. The Hip Hop Hoodios is Josh Norek and Abraham Velez. The duo will donate 18 percent of net profits from digital sales of the “Viva la Guantanamera” single to Amnesty International earmarked toward efforts to close the Guantanamo Bay Prison and encourage the full restoration of due process.
“Music has an infectious quality, particularly a song as joyous and entertaining as ‘Viva la Guantanamera.’ It is our hope that this song will inspire action against the continued human rights abuses carried out at the Guantanamo Bay detention facility, where for more than five years now, individuals have been held without charge, without trial and without end,” said Larry Cox, executive director, Amnesty International USA.
Produced by Wildog of Ozomatli, “Viva la Guantanamera” track guests include Wildog, Frank London and Lorin Sklamberg of The Klezmatics, Kemo the Blaxican of Latin hip hop pioneers Delinquent Habits, and instrumentalists Walter Miranda and Chris Washburne.
“Hip Hop Hoodios wanted to bring attention to the need for due process at Guantanamo Bay Prison, and are willing to put their money where their mouths are,” said Norek, band co-founder. “Our group is concerned about America’s place in the world – how can we lead the ‘war on terrorism’ and claim to be about ‘freedom’ when we are keeping people locked up indefinitely without trials or presenting evidence?”
“Hip Hop Hoodios is of course against terrorism, but feels America’s policies are quite contradictory at times,” said Velez. “Amnesty International’s efforts to close Guantanamo Bay Prison were a good fit for us, and we are honored to be working with them.”
Amnesty International plans to include the Hip Hop Hoodíos track on multiple Amnesty and Amnesty-related websites including AmnestyUSA.org, MusicForHumanRights.org, and TearItDown.org, and amnestyusa.org/espanol.
The “Viva la Guantanamera EP” includes remixes of tracks from the Hip Hop Hoodios previous album “Agua pa’ La Gente.” DJ Niño of Barcelona-based electronic duo The Pinker Tones put a dancefloor-friendly spin on the track “Agua pa’ la Gente”, while Hector Coulon a.k.a Leo Sidran (producer of Jorge Drexler’s Oscar-winning “Al Otro Lado del Rio”) recast “1492” with jazz bass.
Also included on the mini-album is a new mix of “Havana Nagila” from the forthcoming V2 France release “Nu Jewish Musique.” The iTunes edition of the EP includes two bonus tracks, a live Hip Hop Hoodíos performance of “Ocho Kandelikas” on LATV and “Tu Margarita.”
Nonprofit Amnesty International, a 1977 Nobel Peace Prize recipient, is represented by more than 2.2 million human rights activists worldwide. Amnesty International investigates and exposes abuses, educates and mobilizes the public and strives to transform societies to create a safer, more just world.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
Click here to learn about “Best in Class Hispanic Strategies” audio recording
To listen to the single “Viva la Guantanamera” from the “Viva la Guantanamera EP” album click on the play button below.
Posted by Elena del Valle on September 10, 2007
Roger Selbert, Ph.D., editor and publisher, Growth Strategies
Photo: Roger Selbert, Ph.D.
A podcast interview with Roger Selbert, Ph.D., editor and publisher of Growth Strategies, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Roger discusses Hispanic Projections an update with Elena del Valle, host of the HispanicMPR.com podcast.
Roger, tauted as one of the best-known and most respected trend experts in the United States, is a contributing author of the chapter entitled “Hispanic Projections” in the Hispanic Marketing & Public Relations book.
Read Roger Selbert’s chapter about Hispanic Projections in
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on Hispanic Marketing & Public Relations
Roger is president of Ask Dr. Roger Publications, and editor and publisher of Growth Strategies, a monthly newsletter on economic, demographic and business trends; and Integrated Retailing, a monthly newsletter on retailing’s most important trend, the integration of in-store and online environments and operations. Roger is affiliated with The La Jolla Institute, a “new economy” think tank, and with LatinWorks, a Hispanic and general market advertising and marketing firm. He is a frequent public speaker and business trend consultant to a wide range of organizations, institutions and corporations.
Roger holds masters and doctorate degrees in International Relations from the University of Southern California, where he was a Fulbright scholar, Haynes fellow and European Commission grantee. He earned his undergraduate degree in history from Bowdoin College and also attended the University of Copenhagen in Denmark.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Roger Selbert, Ph.D.,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the September 2007 section of the podcast archive.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
Click the button to hear the podcast:
Posted by Elena del Valle on August 31, 2007
“First Sight” cover
Photo: HardKandy Records Inc.
Latina vocalist and guitarrist Florencia Bourdin and her music partner keyboardist Diana Dulanto, Alphafemes, like pop rock. Inspired by the likes of Gwen Stefani, Pink, and Guns N’ Roses they are about to see some of their dreams come true with the release of their first album, “First Sight,” by Record Label HardKandy Records Inc. Coincidentally it’s the New Jersey record label’s tenth album and its tenth year in business.
Live Alphafemes perform as a trio or a quartet. In the studio they are a duo. The album “First Sight” was produced by veteran independent producer Brother Noyze the Mad Musician (G.L.Hines).
Alphafemes
The teenagers, Bourdin, a native of Uruguay, and Dulanto from Peru, met at a high school history class and hit it off. While Bourdin likes to sing, Dulanto’s love is song writing. They each grew up with music in their lives and developed the passion for music that eventually brought them together.
To listen to the single “A Moment” from the “First Sight” album click the button to hear the podcast:
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
Click here for your free copy of Emotional Branding
Posted by Elena del Valle on August 27, 2007
KR Jones, author, The Ghosts of Guantanamo Bay
Photo: KR Jones
A podcast interview with KR Jones, author, Ghosts of Guantanamo Bay, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, KR discusses her fiction novel with Elena del Valle, host of the HispanicMPR.com podcast.
K.R. was born and raised on Long Island, New York, and called Northport her home. Creative at an early age, she acted in plays, sang in musicals, and even played the keyboard in an amateur rock band. She began her first novel when she was 14. Although she didn’t get beyond nine chapters, the project became a turning point in her life, helping her realize her true passion was telling stories.
Her years at Marymount College of Fordham University set the stage for the kinds of books she would later write. Her studies in political science and international relations included a year at Humboldt Universitat in East Berlin and the Universidad de Salamanca, Spain. Her adventures abroad made her long to bring what she learned and experienced to the pages of intriguing and suspenseful novels. She worked at the United Nations Social and Economic Council, and was a researcher for a major lobbying firm in Washington DC, where she learned about the political world.
Married to a Marine Corps officer, she spent the next several years at various duty stations around the country, before a final two-year tour of duty at U.S. Naval Base Guantanamo Bay, Cuba. It was this tour which inspired her to write her first novel, The Ghosts of Guantanamo Bay. Today she lives and writes in rural northern Virginia with her husband, and two children.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR KR Jones,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the August 2007 section of the podcast archive.
Discover why so many readers are fascinated with KR Jones first novel, The Ghosts of Guantanamo Bay
Click the button to hear the podcast:
Posted by Elena del Valle on August 20, 2007
Carlos Santiago and Derene Allen of Santiago Solutions Group
Photos:Santiago Solutions Group
A podcast interview with Carlos Santiago, president, Santiago Solutions Group and Santiago ROI and Derene Allen, managing partner, Santiago Solutions Group, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss best practices to reach Hispanics with Elena del Valle, host of the HispanicMPR.com podcast.
Carlos is a marketing strategy expert whose new paradigms in resource allocation, target marketing and quantitative prediction of multicultural purchasing behavior have been highlighted by national media including CNBC and The Wall Street Journal. Carlos has consulted and created profit and loss business units, branding and retail strategies across many industries.
Beginning his career at Anheuser-Busch’s strategic planning group, he internally consulted for beer, bread, snacks, bottled water and parks subsidiaries. Later, he was director of Ethnic Markets for Pacific Bell, where he launched Latino and Asian direct response initiatives targeting record growth. As NYNEX vice president of Premium Markets & Sales, he led the company’s first centralized unit dedicated to Latinos, African Americans and Asians, rolling-out programs for growth, loyalty and reengineering processes.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
Click here to buy “Best in Class Hispanic Strategies” audio recording
Derene heads Santiago Solution Group’s San Francisco practice bringing with her direct response, loyalty and Latin American marketing experience. Prior to joining the Santiago Solution Group, Derene was general manager for Fiera, a Latino e-commerce site. Derene was an adjunct professor at the Instituto Tecnológico de Monterrey. While in Mexico, she served as consultant for CCM-FEMSA (a leading beer-soda conglomerate), UNICEF and AeroMexico.
Previously, Derene co-founded The Innova Group, an international marketing firm where she consulted for Johnson & Johnson, Cigna, Philips, Kodak, Dannon, Nestlé and Proctor & Gamble. She is an adjunct professor at the University of San Francisco and an entrepreneurship instructor for The Women’s Initiative’s Alas program for Latinas, a non-profit. She is a contributing co-author of the Hispanic Marketing and Public Relations book. A native of Aruba, she is fluent in Spanish and Portuguese and served on the Board of MANA, a national Latina leadership organization.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Carlos Santiago, Derene Allen” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the August 2007 section of the podcast archive.
Read Derene’s chapter about “A Deeper Look into the U.S. Hispanic Market ” in
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
Click here to buy Hispanic Marketing & Public Relations today!
Click the button to hear the podcast:
Posted by Elena del Valle on August 13, 2007
Jose Reyes, partner and creative director, Turbulence Advertising
A podcast interview with Jose Reyes, partner and creative director, Turbulence Advertising is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses advertising to Hispanic markets with Elena del Valle, host of the HispanicMPR.com podcast.
During his tenure at Turbulence Advertising the firm has won more than 40 awards. The company has billings of $10 million and clients like Benihana, The Sunpost, Humana healthcare, and The Collection.
Prior to working at Turbulence Advertising, he worked as group creative director of Hispanic markets at Zubi Advertising for five years. Some of his past clients include Ford Motor Company & Lincoln/Mercury, American Airlines, the Florida Lottery, SCJohnson, GE, and Starburst, Skittles and TWIX masterfood brands.
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
Click here to receive a free copy of Emotional Branding
In 2003, he won a Gold Advertising Age and Association of Hispanic Advertising Agencies Hispanic Creative Award; and he was an OJO de Iberoamerica finalist for an American Airlines ad campaign. In 2004, he was Festival Iberoamericano de la Publicidad finalist for Spanish language advertising in the U.S. Jose has received 25 Gold Addys, 35 Miami Addys, and two national Silver Addys.
He also received the 2004 Best of Show TV, Interactive and Print Addy in Miami. He received 14 Davey awards for general market ads in 2005. Prior to his work in advertising, he co-owned and managed an independent art gallery for seven years. He has been an instructor at The Miami Ad School for five years.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Jose Reyes” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the August 2007 section of the podcast.
Click the button to hear the podcast:
Posted by Elena del Valle on August 6, 2007
“Infinito Palmeras” from Mexican DJ producer Galapago
Photos: La Corporacion Muzic
Pasadena, California – Independent record label La Corporación Muzic recently released two new titles from the Nopalbeat Records catalog, “Musica Moderna” from DJ producers Sussie 4 (cuatro) and “Infinito Palmeras” from Mexican DJ producer Galapago. They are the second and third releases from the La Corporación Muzic/Nopalbeat Records deal.
“Musica Moderna” is described as a blend of chill out, lounge, jazz, house and trip hop music. “Infinito Palmeras,” an experimental project that fuses diverse rhythms and colors of Latin American music with tones of vanguard, combines house, lounge, funk, and hip hop with a touch of reggae and cumbia music.
Sussie 4’s “Musica Moderna” album
Electronica and house music maker Sussie 4, made up of DJ producers Cesar Gudino and Odin Parada, was created in 1998 in Guadalajara, Mexico. They have performed in national festivals Techno Geist 2001, Union Fest 2001, Art 01, Mexican Electronics Festival, Beach MTV 2002, and Festival Rock To Park 2001 in Bogota, Colombia. Additionally, Sussie 4 has shared the stage with artist’s Bentley Rhythm Ace, Gus Gus, DJ Hell, Sven Väth, Deep Dish and Buscemi. “Musica Moderna” was originally released in Mexico in 2002. Galapago has played in Venezuela, Colombia, Cuba, France and Spain.
La Corporación Muzic, based in Pasadena, California, is an independent record label that specializes in signing and developing Latino talent for the U.S. bilingual market with exclusive distribution by Navarre. Other titles released on La Corporación Muzic include Maxim! En Espanol Rockz, Latin Explosión and Peter Michael Escovedo Moments.
Discover how to reach Latinos in language today with
“Hispanic Market Translation Issues” audio recording
Presenter Martha E. Galindo
Translation company owner Martha E. Galindo explains
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Why it’s important to reach your clients in language
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Ins and outs of translations issues
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How to select a translator
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What to expect
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How to save on translation costs
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Much more
Click here to purchase ”Hispanic Market Translation Issues”
Click the button to hear the song Solo Voy:
Click the button to hear the song Salsa y Control:
Posted by Elena del Valle on July 30, 2007
Martha Montoya, president, Los Kitos Entertainment LLC
Photo: Martha Montoya
A podcast featuring an interview with cartoonist Martha Montoya, president, Los Kitos Entertainment LLC, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses Los Kitos with Elena del Valle, host of the HispanicMPR.com podcast.
Born to educators, in Bogotá, Colombia, Martha began her professional career as a teacher of chemistry, biology and English in her native country. During her childhood she became very ill and was in and out of hospitals. It was during these periods when she created Los Kitos, the characters that became her friends and helped her develop a sense of social awareness.
Martha has worked with the telecommunications industry, food and service industries in various campaigns that were directed to employees, manufacturers, suppliers, retailers consumers and business community.
She has been recognized for her entrepreneurial spirit with several awards including the Latin Business Association Latina Entrepreneur of the Year, 2002 Hispanic Businesswoman of the Year by the California Hispanic Chamber of Commerce the Hispanic Business 2002, and Hispanic Magazine 2003 honoring her as one of the 100 most influential people in the U.S. market. She also received the Film Advisory Board Cartoonist of the Year Award and the National Hispanic Publications Cartoonist Award.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Martha Montoya” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the July 2007 section of the podcast archive.
Click the button to hear the podcast:
Hear from market researchers about the Latino family in
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Click here to purchase “Latino Family Dynamics”
Posted by Elena del Valle on July 23, 2007
Cynthia Nelson, chief operations officer, TodoBebe
Photo: Cynthia Nelson
A podcast interview with Cynthia Nelson, chief operations officer, TodoBebe, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses marketing to Hispanic moms and Todobebe with Elena del Valle, host of the HispanicMPR.com podcast.
Cynthia joined the Todobebé team in 2004 as COO. In her current role, she is responsible for corporate operations, strategic partnerships, and product development and licensing for Todobebé’s media channels including TV, radio, Internet, direct mail, publishing, products, research, and events. This role includes global profit and loss responsibility and legal oversight.
Read Cynthia’s chapter about “Marketing to U.S. Hispanics Online” in
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
Click here to buy Hispanic Marketing & Public Relations today!
A serial entrepreneur, Cynthia founded several boutique strategy and branded entertainment consulting companies and has served on the board of several Silicon Valley start ups. In her most recent venture, Nexos Consulting, Cynthia worked with Fortune 500 clients and brand managers by providing research, strategic planning and business development for companies such as AOL, Omnicom, Volkswagen and Audi, Panasonic de Mexico, Kraft, Delta Airlines, and USA Networks.
She is a contributing co-author of a chapter in the Hispanic Marketing & Public Relations book. Cynthia started her career in 1984 as an independent computer consultant in Los Angeles. She then joined Ingram Micro, a global supplier of technology products and supply chain management services managing global accounts and supplier relations.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Cynthia Nelson” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the July 2007 section of the podcast archive.
Click the button to hear the podcast:
“Marketing to New Hispanic Moms – a case stuy” audio recording
Presenter Cynthia Nelson, COO, Todobebe
Find out about
• New Latina mom market
• Baby demographics including market size, profile
• New moms’ language preferences
• Latino baby market trends
• Factors influencing Hispanic baby market
• Location of new Hispanic moms’ market
• Issues affecting new Latino moms
• Todobebe strategies
Click here to purchase “Marketing to New Hispanic Moms – a case study”
