Posted by Elena del Valle on February 18, 2008
Natasha Funk, Terra.com and Ken Mallon, Dynamic Logic
Photos: Terra.com, Ken Mallon
A podcast interview with Natasha Funk, sales research manager, Terra.com and Ken Mallon, vice president of Ad Effectiveness Consulting, Dynamic Logic, a Millward Brown Company, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss online research and ad effectiveness when targeting U.S. Latinos with Elena del Valle, host of the HispanicMPR.com podcast.
Natasha, who joined the company in May 2005, is responsible for all aspects of research for Terra.com, one of the nation’s top Spanish language Hispanic portals. During her time at Terra.com she has leveraged internal and external research to drive sales, public relations, and business development.
She has managed the growth and studies within Terra’s large online research panel, Terra Selecto. She is editor of the Smart Marketer research newsletter which focuses on Hispanics online and emerging media. Prior to joining Terra.com, she worked as data warehouse administrator in the Research Department at New York Times Digital in Manhattan. Before that, she worked as database administrator for Abuzz.com, a knowledge management community portal purchased by The New York Times.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
She also worked with Procter & Gamble in Cincinnati, Ohio and Hewitt Associates in Lincolnshire, Illinois in high tech and market research.Natasha holds a Bachelor of Science in Computer Information Systems from Purdue University in W. Lafayette, Indiana and a Master of Liberal Arts with an emphasis in Cultural Anthropology from the University of Chicago in Chicago, Illinois. Fluent in Spanish and English, Natasha is an Oracle certified Oracle 8i Database Administrator.
Ken earned advanced degrees from Johns Hopkins and Stanford with expertise in research methodology, mathematics, statistics and marketing science. After working as a statistical scientist in the health and Biotech arena for 10 years, Ken decided to apply his quantitative background at Yahoo!, where he worked in data mining, primary research and research product development for four years. Ken joined Dynamic Logic in 2004 and lives with his two children in the San Francisco area.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Natasha Funk, Ken Mallon” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the February 2008 section of the podcast archive.
“Beyond the 30 Second Spot” audio recording
Listen to a 105-minute discussion
Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
Click here for information on Beyond the 30 Second Spot
Posted by Elena del Valle on February 11, 2008
Abel Lopez and Gustavo Ott
A podcast interview with Abel Lopez, associate producing director of GALA (Grupo Artistas Latinoamericanos) Hispanic Theatre and playwright Gustavo Ott is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss issues affecting Latinos in contemporary society and “Your Molotov Kisses,” Gustavo’s play, with Elena del Valle, host of the HispanicMPR.com podcast.
Abel is president of the board of directors of the Helen Hayes Awards and the National Association of Latino Arts and Culture; and vice president of Americans for the Arts and chair of the Creative Communities Initiative of the Community Foundation of the National Capital Region. He is chair-emeritus of the D.C. Commission on the Arts and Humanities, and immediate past president of Theater Communications Group, the national service organization for professional theaters, and the American Arts Alliance.
A graduate of Harvard Law School, Abel also is a producer and frequent lecturer. His speaking engagements include panel appearances before the American Critics Association, American Bar Association, National Theatre Conference, National Association of Artists Organization, North Carolina Theater Conference, National Critics Institute, and many other organizations.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
Gustavo, born in Caracas, Venezuela in 1963, holds a B.A. in Mass Communications from the Universidad Católica Andrés Bello in Caracas, Venezuela. In 1993 he was a participant in the International Writing Program at the University of Iowa. The United States premier of “Your Molotov Kisses” is at the GALA Hispanic Theater in Washington, D.C.
Twenty two of Gustavo’s plays have been staged in Venezuela and 19 have been produced abroad in Spain, Italy, United States, Peru, England, Argentina, Chile, Mexico, Costa Rica, Colombia, Brazil, Peru, Denmark, the Czech Republic, the Dominican Republic and Puerto Rico. Gustavo’s plays have been translated into several languages, including Italian, Portuguese, Hungarian, German, French, Czech, Russian, and Polish.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Abel Lopez, Gustavo Ott ” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the February 2008 section of the podcast archive.
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
Click here for your free copy of Emotional Branding
Posted by Elena del Valle on February 4, 2008
Sergio “El Sensei” Barrientos, co-founder and chief creative officer, Latin3
Photo: Latin3
A podcast interview with Sergio “El Sensei” Barrientos, chief creative officer, Latin3, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses games as a media vehicle with Elena del Valle, host of the HispanicMPR.com podcast.
Sergio, known by many colleagues as “El Sensei,” has leveraged his target market strategies for Cingular, Dell, Google, Microsoft, Nextel, Pepsi, Reebok, Sony, TACA, Visa and Xerox by creating shopping environments for online stores. “El Sensei” is the recipient of Latino Marketing Awards, Web Awards, iNovas, PMA’s, and Reggies. Sergio and his team have also made the finals at Cannes Cyberlions.
Before working with Latin3, Sergio was creative director for other companies in Latin America, Spain and the United States for more than 14 years. Prior to joining Latin3, he managed corporate services for a Latin American communications and interactive group.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Sergio Barrientos,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the February 2008 section of the podcast archive.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
A video message in Spanish from one of our sponsors
Posted by Elena del Valle on January 28, 2008
Michele Valdovinos, senior vice president, Phoenix Multicultural
Photo: Michele Valdovinos
A podcast interview with Michele Valdovinos, senior vice president, Phoenix Multicultural is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Michele discusses her company’s national third research study on multicultural children with Elena del Valle, host of the HispanicMPR.com podcast.
Michele oversees the firm’s marketing functions and leads the Senior Management Analysis and Review Team to provide actionable insights and recommendations for the company’s clients. Michele has more than 12 years of professional experience working in high-profile industries such as network television, entertainment, international marketing, and Hispanic market advertising.
Michele began her career at Univision, where, as audience research director, she conducted Nielsen television ratings analysis and market research. She went on to work at 20th Century Fox, where she was manager of research in the International Television department. In New York, Michele worked as senior manager, Client Services for IBOPE International/WPP, an international research company.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
She later joined The Bravo Group, Young & Rubicam’s Hispanic arm. As vice president, Research & Strategic Planning, she was responsible for all research and strategic planning for leading national advertisers such as AT&T, United States Postal Service, and Unilever/Best Foods.
Michele obtained a Bachelor of Arts degree in Media Management from Pepperdine University and is a graduate of the University of Southern California’s Annenberg School of Communications with a Masters Degree in Communications Management. She is on the Board of Directors for the National Society of Hispanic MBAs, a non-profit organization dedicated to promoting graduate education for U.S. Hispanics. Michele is Mexican-American, fully bicultural and bilingual, and has traveled throughout Latin America and Europe.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Michele Valdovinos,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the January 2008 section of the podcast archive.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
• Quantitative and qualitative research findings
• Practical applications of information in marketing programs
• Areas of the country where the Latino kids market is booming
Click here for information on “Marketing to Multicultural Kids”
A video message in Spanish from one of our sponsors
Posted by Elena del Valle on January 21, 2008
Mabel Valdiviezo, producer and director, “Carlos Baron”
Photo: Mabel Valdiviezo
A podcast interview with Mabel Valdiviezo, producer and director, “Carlos Baron” and “Soledad is Gone Forever” is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses the films and making films for Hispanic audiences with Elena del Valle, host of the HispanicMPR.com podcast.
Mabel is the founder of Haiku Films, a production company based in San Francisco, California. She is the writer, director and producer of the short films “The Water’s Muse” and “Strange Machines: Music Boxes” that screened at the International Latino Film Festival and the de Young Museum in San Francisco.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Her short film “Soledad is Gone Forever” screened at the Short Film Corner Cannes International Film Market in May 2007 and was part of Sundance Producers Conference 2007. It was also nominated for the Emerging Filmmakers Award at the International Latino Film Festival. She is developing the feature length version of “Soledad is Gone Forever” and “Parallel Lies.” Mabel, who was born in Lima, Peru, was nominated for a Sundance NHK International Filmmaker Award.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Mabel Valdiviezo,” click on the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your iTunes program listed under the “advanced” column. The podcast will remain listed in the January 2008 section of the podcast.
Posted by Elena del Valle on January 14, 2008
Liria R. Barbosa, research director, C&R Research
Photo: C&R Research
A podcast interview with Liria R. Barbosa, research director, C&R Research is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Liria discusses Hispanics’ perspectives on advertising with Elena del Valle, host of the HispanicMPR.com podcast.
Liria joined C&R in 2005 bringing with her tri-lingual and multi-cultural moderating and analysis expertise. A native of Sao Paulo, Brazil Liria spent several years studying and working in Mexico. At Cultural Access Group, as well as at Synovate, she was responsible for multi-ethnic qualitative studies focusing on U.S. minority, Latin America and Caribbean markets.
Liria has experience working with household cleaners, automotive, financial services, telecommunications, pharmaceuticals, alcohol beverages and health and beauty aide projects. She has moderating experience in English, Spanish and Portuguese.
Liria has a Bachelor of Science degree in Business Administration majoring in International Business from Barry University in Miami, Florida. She has also attended courses at the Burke Institute and Riva.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Liria Barbosa,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the January 2008 section of the podcast archive.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
A video message in Spanish from one of our sponsors
Posted by Elena del Valle on January 7, 2008
Demian M. Bellumio, president, Hoodiny Entertainment Group, LLC
Photo: Hoodiny Entertainment Group, LLC
A podcast featuring an interview with Demian M. Bellumio, president, Hoodiny Entertainment Group, LLC, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses his company and Cyloop with Elena del Valle, host of the HispanicMPR.com podcast.
Demian is the founder and president of Hoodiny Entertainment Group (“Hoodiny”), an entertainment company focused on U.S. Hispanic, Latin America, and Spain markets. Through its three business units, Cyloop.com (formerly elHood.com), Hoodiny Interactive and Hoodiny Productions, Hoodiny assists some of the leading Spanish language media companies in the monetization of their content and adoption of media delivery platforms. In 2007, Hoodiny completed a $10 million financing round. The company has operations in Miami and Los Angeles in the United States as well as Madrid and Buenos Aires.
Prior to founding Hoodiny, Demian was vice president of corporate finance and development at Terremark Worldwide, Inc., a provider of internet infrastructure services in the U.S., Latin America and Europe. While at Terremark, he executed over $200 million in financing transactions, including a $45 million secondary offering, an $80 million senior debt financing and an $86 million convertible note financing. Demian also was responsible for developing and managing a $60 million corporate budget and coordinating investor relations’ activities.
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
Click here for your free copy of Emotional Branding
Demian is a founding member and shareholder of BroadSpan Capital, Ltd., an investment banking firm that specializes in Latin America and the U.S. Hispanic market, with offices in Miami and Rio de Janeiro. Prior to BroadSpan, Demian worked for the Latin American division of Barclays Capital, the investment-banking arm of Barclays Bank PLC.
Demian, born in Buenos Aires, Argentina, received a B.B.A. in finance, international business and marketing from Florida International University (FIU) in 2000. He is a member of FIU’s Dean’s Council, the College of Business Administration’s principal advisory board.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Demian M. Bellumio,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the January 2008 section of the podcast archive.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information on “Marketing to Hispanics Online”
Posted by Elena del Valle on December 31, 2007
Los Tres
Photo: Nacional Records
Chilean rockers Los Tres recently released their first studio album in five years, “Hagalo Usted Mismo” (“Do It Yourself”), a follow up to the band’s 2001 “Freno de Mano.” The first single in the album, “Camino,” received heavy airplay in Mexico and Chile. Scroll down and click on the play button to listen to “Camino.”
“Hagalo Usted Mismo” is described as combining melodic rock with traditional Chilean folkloric influences and instruments, as well as classic rock sounds, while the single “Camino” has an upbeat, vintage rockabilly sound.
The album, produced by Joe Blaney (The Clash, Prince, Charly Garcia), was recorded earlier this year in New York City and features drummer Steve Jordan (Bob Dylan, The Rolling Stones, Eric Clapton, Aretha Franklin). Emmanuel del Real from Café Tacuba produced and mixed several of the songs.
The collaboration with Café Tacuba was a natural step after the success of Tacuba’s four-song EP of Los Tres covers “Vale Callampa” which brought Los Tres back into the spotlight and introduced the trio to an international audience. Del Real accompanied Los Tres before 30,000 fans in Santiago, Chile and at Vive Latino in Mexico City.
Los Tres, originally formed in Concepcion in the late 1980’s, is Alvaro Henriquez (vocals, guitar, piano), Angel Parra (lead guitar) and Roberto “Titae” Lindl (bass).
“Beyond the 30 Second Spot” audio recording
Listen to a 105-minute discussion
Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
Click here to find out about Beyond the 30 Second Spot
Click on the play button to listen to “Camino.”
Posted by Elena del Valle on December 24, 2007
DJ Bitman
Chilean DJ Bitman, formerly known as Bitman & Roban, released a new album and a radio single,“Shine,” recently featuring a mix of electronic, funk, hip hop, Latin and lounge music. In “Latin Bitman,” his music matches bilingual lyrics and Latin electronica.
The album follows the 2006 debut of “Musica Para Despues de Almuerzo,” which received airplay on t stations like Indie 103 and KCRW in Los Angeles, KEXP in Seattle and KUT in Austin. Since the release of “Musica Para Despues del Almuerzo,” and in the past year his music has appeared in EA Games’ FIFA 2007 video game and the “La Mujer de Mi Hermano” soundtrack.
DJ Bitman is José Antonio “Toto” Bravo. This is his first release as DJ Bitman, following three releases as Bitman & Roban, “Musica Para Despues del Almuerzo,” “Robar es Natural” in 2002 and “Hurtos” in 2000.
Click on the play button below to listen to DJ Bitman’s song “Shine” from the “Latin Bitman” album:
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information on “Marketing to Hispanics Online”
Posted by Elena del Valle on December 17, 2007
Click on image to enlarge
Photo, video and song: SGM Records
When she performs, singer Diana Mera wears From Eye to I shirts and hoodies designed by Honey Tavassoli, a 24 year old born in Iran and raised in Tustin, California known in the fashion industry as Honey T. The two artists established a promotional agreement through which Mera showcases her favorite Hotney T. clothing line items when she performs.
Mera shows off some of the clothing items in the music video “20 Pedacitos” while she sings the song by the same name. Scroll down to watch the music video “20 Pedacitos” and to listen to the song by the same name.
“Besides loving the designs, Honey is wonderful and has created pieces specifically for me when I had photo sessions, she is fabulously talented and like her name, very sweet,” said Mera.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Discuss
- Latino purchasing habits and products they favor
- Latino family characteristics
- Latinos and extended families
- Division of duties, responsibilities within the family
- Who is the decision maker in the Latino family
- Who is the information provider in the Latino family
Click here to find out about Latino purchasing habits and “Latino Family Dynamics”
Honey T designs T-shirts, jackets and tank tops with original drawings and paintings of her own inspiration. She then makes her paintings ready to print on the T-Shirts. Honey T original art is pressed in the fabrics that Mera wears, together with her iconic ties and chucks. Honey T clothes, made in the United States, cost between $13 to $40 and are available on the designer’s website.
“We had to look for something original within the simple image Diana has; I thought Honey T’s clothes were excellent because the printed designs in the shirts are unique, she personally draws them, it’s very interesting.” said Jorge Torres, Mera’s publicist.
Mera, a singer, composer and an actor, was born in Quito, Ecuador. She was raised in Lima, Peru and lived in México, Venezuela, and Switzerland prior to arriving in the U.S. were she now resides. She started her career in television shows such as “Despierta América” on Univisión and “De Mañanita” on Telemundo. Four of her music videos have appeared in VHUNO and MTV Español. She has appeared on radio and television shows like “El Gordo y La Flaca,” “América en Vivo,” Univisión Radio, Caracol and Cadena Azul and on Cristina Saralegui’s show.
