Posted by Elena del Valle on November 7, 2011
David Wachs, president, Cellit
Photos: Autotrader.com, Cellit
A podcast interview with Jose Puente, director, Mobile Strategy, AutoTrader.com, and David Wachs, president, Cellit, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss mobile marketing with Elena del Valle, host of the HispanicMPR.com podcast.
Jose joined Autotrader.com in 2008 as general manager to develop and launch the company’s strategy for the Hispanic market. Within two years, AutoTrader Latino was ranked by comScore among the top 25 Spanish language websites in the United States. Core to driving the brand’s success Jose developed a comprehensive mobile product platform that includes a mobile website, iPhone and Android apps with voice search and augmented reality features, and an SMS platform to connect buyers and sellers.
The mobile products represent over 40 percent of all user activity, driving significant return on investment to thousands of local dealership advertisers and national brands such as Toyota, Nissan and GM. He is responsible for developing the mobile strategy for AutoTrader.com to include dealer specific products as well as consumer products.
Prior to joining AutoTrader.com, Jose was chief executive officer of Avenida America, Inc. a multimedia Spanish language communications company with products including yellow pages, auto guides, apartment guides in print, online and mobile. In 2008, he was recognized by Catalyst magazine as one of the top 10 entrepreneurs in Atlanta. He is a native of Mexico and resides in Atlanta, Georgia with his family.
Jose Puente, director, Mobile Strategy, AutoTrader.com
David is the founder of Cellit. With an engineering background, David created the Cellit platform as a solution for real estate agents to market their properties; he quickly realized that retailers and other industries could benefit from connecting to their clients through their mobile devices.
David is a dual cum laude graduate of the University of Pennsylvania’s Jerome Fisher Program in Management and Technology. He holds a B.S. in Economics from the Wharton School and a B.S.E. in Computer Science Engineering from the School of Engineering.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Jose Puente, David Wachs” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the November 2011 section of the podcast archive.
Posted by Elena del Valle on October 31, 2011
Joaquin Nuño-Whelan, vehicle chief engineer for small cars, Chevrolet
Photo: General Motors
A podcast interview with Joaquin Nuño-Whelan, vehicle chief engineer for small cars, Chevrolet is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses his job and the Sonic with Elena del Valle, host of the HispanicMPR.com podcast.
Joaquin serves as the vehicle line director for the 2012 Chevrolet Sonic, described as the only sub-compact car made in America. He and his team strive to create a faster, safer and more connected vehicle compared to others of its size with an improved powertrain and increased horsepower for consumers who crave power behind their small fuel efficient rides.
In 1997, Joaquin joined GM and later embarked upon a two-year assignment in Mexico City. During that time, Joaquin led a chassis engineering team in Toluca and developed the alternative energy strategy for GM de Mexico as a special vehicle program manager. While there, he also launched the country’s first Robotics team, which later won the Rookie All-Star achievement, the highest recognition for a first-year team. Upon returning to the States, Joaquin founded Green Place Detroit, a non profit dedicated to providing middle school and high school students the opportunity to make a lasting impact on their community through its urban garden and eco-house projects in Southwest Detroit.
A 2000 graduate of University of Detroit Mercy, Joaquin majored in mechanical engineering. He lives in Royal Oak, Michigan with his wife, Tanya, and their two kids, Isabella and Lander.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Joaquin Nuño-Whelan” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the October 2011 section of the podcast archive.
Posted by Elena del Valle on October 24, 2011
Colleen Fahey, chief strategy officer, VerveLife
Photo: VerveLife
A podcast interview with Colleen Fahey, chief strategy officer, VerveLife is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses RhymbaLatino promotional music store with Elena del Valle, host of the HispanicMPR.com podcast.
Colleen’s areas of expertise are promotional marketing, promotions for children’s products, retail communications, children and food, culture shock and reverse culture shock and digital music marketing. Her background in developing and driving promotional and retail communications strategies includes leading the McDonald’s Happy Meal from a promotion to a full-time menu item.
Prior to her current position Colleen held a dual role as director of Strategic Planning for Publicis Dialog in Seattle and network director through-the-line expert for Nestle’s Global Team as part of Publicis Groupe in Paris. As executive vice president and executive creative director of Frankel, she worked with Frito Lay, McDonald’s, Nestle, Purina Latin America, Target Stores, United Airlines, United States Postal Service, and Visa.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Colleen Fahey” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the October 2011 section of the podcast archive.
Posted by Elena del Valle on October 17, 2011
William S. Hettinger, Ph.D., president, Prosperous Communities
Photo: Prosperous Communities
A podcast interview with William S. Hettinger, Ph.D., president, Prosperous Communities, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses the key to lifetime employment with Elena del Valle, host of the HispanicMPR.com podcast.
Bill is an international consultant and educator dedicated to training students, business owners, and managers in finance, entrepreneurship and small-business creation. The company he leads seeks to create economic vitality and help individuals and organizations turn ideas into actions.
He is also a principal at the Institute for Finance and Entrepreneurship, where he writes, trains, and mentors small business owners and aspiring entrepreneurs. Prior to establishing his consultancy, Bill worked in real estate and finance for several large institutional investors and for a Big-6 consulting firm. He is the coauthor of Finance Without Fear: A Guide to Creating and Managing a Profitable Business (see Consultants outline business finance basics).
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR William S. Hettinger, Ph.D.” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the October 2011 section of the podcast archive.
Posted by Elena del Valle on October 10, 2011
John Baker, creator, The Asking Formula
Photo: The Asking Formula
A podcast interview with John Baker, creator, The Asking Formula is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, John discusses how to ask for what you want with Elena del Valle, host of the HispanicMPR.com podcast.
John is a former senior executive and sales staff of American Express and Ameriprise Financial and a consultant. After spending several years studying the fears and trepidations people demonstrated in situations across the spectrum of human interactions he concluded that many people do not know the best way to get what they want. He documented the simplest tactics and strategies that he observed in people who were getting exactly what they were after.
John conceived of a process, an uncomplicated easy-to-repeat formula with six straightforward, adaptable steps, to achieve what he believes is the most compelling, confident and effective way to ask for what you want. He applied it in his own leadership and has taught it to many leaders and sales professionals in the country. He can be found at theaskingformula.com
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR John Baker” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the October 2011 section of the podcast archive.
Posted by Elena del Valle on September 26, 2011
Victor Siegel, CEO, VerveLife
Photo: VerveLife
A podcast interview with Victor Siegel, chief executive officer, VerveLife is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses the role of music in a marketing strategy with Elena del Valle, host of the HispanicMPR.com podcast.
Victor recently acquired AppliedSB hoping to create one of the leading technology-driven music marketing firms in the United States. Victor is responsible for all facets of VerveLife’s business operations such as long-term planning, financial management, marketing, product development, creative and acquisition strategy.
The newly-formed organization will be among the first to offer clients a full suite of music marketing strategy, technology and services and a catalog of four million tracks from major labels and significant independents in the United States.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Victor Siegel” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the September 2011 section of the podcast archive.
Posted by Elena del Valle on September 12, 2011
Chuck Whiteman, senior vice president, Client Services, MotionPoint Corporation
Photo: MotionPoint Corporation
A podcast interview with Chuck Whiteman, senior vice president, Client Services, MotionPoint Corporation, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses the growing trend of bilingual websites with Elena del Valle, host of the HispanicMPR.com podcast.
Chuck has almost 20 years of experience providing strategic planning, marketing and technology consulting for leading companies in a variety of industries. He has expertise in multi-channel marketing, technology strategy, and operations.
At MotionPoint, Chuck’s teams strive to help clients maximize the value of their multi-lingual websites by targeting new markets. Before joining MotionPoint, Chuck was executive vice president of Divers Direct, a multi-channel specialty retailer, and engagement manager at Accenture.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Chuck Whiteman” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the September 2011 section of the podcast archive.
Posted by Elena del Valle on August 29, 2011
Peter Winick, content strategist
Photo: Peter Winick
A podcast interview with Peter Winick, content strategist. is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Peter discusses monetizing your platform strategically with Elena del Valle, host of the HispanicMPR.com podcast.
Peter is a New York City based content strategy consultant who works with non-fiction authors and thought leaders. He has over twenty years of experience and has worked with a large number of bestselling authors and renowned thought leaders including Keith Ferrazzi, Chip Conley, Steve Shapiro, and Carol Roth. He has built and managed several consulting and professional development organizations. He can be found online at thoughtleadershipleverage.com
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Peter Winick” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the August 2011 section of the podcast archive.
Posted by Elena del Valle on August 22, 2011
MK836 With Us or Against Us album cover
Photos, song: HardKandyLand Private Studios
Earlier this month, MK836, an electronic trip hop hip hop group, launched With Us Or Against Us, its first album. The album was produced by Brother Noyze The Mad Musician and D-Note with most of the vocals by Tiffany Nikeita. Scroll down to listen to Sky from With Us Or Against Us by MK836.
The name of the group derives from Mark 8:36, a psalm (“What does it profit a man to gain the whole world but lose his soul” referring to the music business that can be so corrupt). The lyrics were written by D-Note/ The album was recorded, mixed and mastered in HardKandyLand Private Studios in Hillside, New Jersey.
MK836 is Brother Noyze The Mad Musician, D-Note and Tiffany Nikeita
“We only featured two other singers besides Tiffany on this album and they only did one song each, (the) next album may be different.” said D-Note. “This experience has been amazing, especially last year when we presented some of the songs in France for music industry people from around the world to positive reactions.”
Born in Livingston, New Jersey D-Note (Christopher Collins) loved music from an early age. He began his professional music career after being introduced to Brother Noyze The Mad Musician (Greg L.Hines) by Murdock (Theo Holmes), a mutual friend. D-Note is one half of the recording group Jersey Advocates, a socially conscious hip hop duo, with LJ (Stephen Sebastiao).
Nikeita, born and raised in Trinidad and Tobago, learned to sing by listening to the radio as a child. She was introduced to Hines by Jason Paterson, a mutual friend. After she and Hines recorded a few songs together, he offered her a recording contract.
Hines was born in Newark, New Jersey and began entertaining at an early age at family and school functions by singing, doing character impersonations, acting and reading poetry. He has produced rock, pop, jazz, electronic, trip hop and hip hop albums.
Posted by Elena del Valle on August 8, 2011
Marcela Sarmiento, assistant programming manager, Partnerships, AOL Latino
Photo: AOL Latino
A podcast interview with Marcela Sarmiento, former assistant programming manager, Partnerships, AOL Latino is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses tuvozentuvida.com with Elena del Valle, host of the HispanicMPR.com podcast.
During Marcela’s three years at AOL Latino, she served as AOL Latino’s female empowerment site head coordinator. She oversaw tuvozentuvida.com. She also managed editorial and programming, and creative collaborations with the site’s sponsor.
Marcela has been instrumental in the creative development and oversight of Tecnopadres.com, a technology site for parents, and the recently launched Kraft’s Niños de Verdad Program. She was in the lead of AOL Latino’s Influential Contributor efforts. For two years Marcela also served as president of PorColombia, a network of students and young professionals of Colombian background in the United States and Canada.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Marcela Sarmiento” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the August 2011 section of the podcast archive.
