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Listen to podcast interview with Jose Puente, director, Mobile Strategy, AutoTrader.com, and David Wachs, president, Cellit about mobile marketing

Posted by Elena del Valle on November 7, 2011

David Wachs, president, Cellit

David Wachs, president, Cellit

Photos: Autotrader.com, Cellit

A podcast interview with Jose Puente, director, Mobile Strategy, AutoTrader.com, and David Wachs, president, Cellit, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss mobile marketing with Elena del Valle, host of the HispanicMPR.com podcast.

Jose joined Autotrader.com in 2008 as general manager to develop and launch the company’s strategy for the Hispanic market. Within two years,  AutoTrader Latino was ranked by comScore among the top 25 Spanish language websites in the United States. Core to driving the brand’s success Jose developed a comprehensive mobile product platform that includes a mobile website, iPhone and Android apps with voice search and augmented reality features, and an SMS platform to connect buyers and sellers.

The mobile products represent over 40 percent of all user activity, driving significant return on investment to thousands of local dealership advertisers and national brands such as Toyota, Nissan and GM. He is responsible for developing the mobile strategy for AutoTrader.com to include dealer specific products as well as consumer products.

Prior to joining AutoTrader.com, Jose was chief executive officer of Avenida America, Inc. a multimedia Spanish language communications company with products including yellow pages, auto guides, apartment guides in print, online and mobile. In 2008, he was recognized by Catalyst magazine as one of the top 10 entrepreneurs in Atlanta. He is a native of Mexico and resides in Atlanta, Georgia with his family.

Jose Puente, director, Mobile Strategy, Autotrader.com
Jose Puente, director, Mobile Strategy, AutoTrader.com

David is the founder of Cellit. With an engineering background, David created the Cellit platform as a solution for real estate agents to market their properties; he quickly realized that retailers and other industries could benefit from connecting to their clients through their mobile devices.

David is a dual cum laude graduate of the University of Pennsylvania’s Jerome Fisher Program in Management and Technology. He holds a B.S. in Economics from the Wharton School and a B.S.E. in Computer Science Engineering from the School of Engineering.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Jose Puente, David Wachs” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the November 2011 section of the podcast archive.