Posted by Elena del Valle on September 19, 2006
Tu Dinero magazine October 2006 cover
Photo: Tu Dinero magazine
Washington, D.C. — The National Association of Hispanic Journalists (NAHJ) will recognize 20 journalists and media outlets from a diverse range of places such as Los Angeles, Miami, El Paso, and Barcelona, Spain, at the organization’s 21 Noche de Triunfos Journalism Awards Gala on October 5, 2006 in Washington, D.C. The 2006 ñ and Journalism Awards recognize print, wire, broadcast media and one online publication.
Two media outlets received ñ Awards, NAHJ’s highest honors. Tu Dinero, a year old Spanish language magazine on financial issues, published by Editorial Televisa, received this year’s Leadership Award. The Broadcast Journalist of the Year Award was for Ernesto Schweikert, owner, and the staff of New Orleans’ KGLA Radio Tropical for their work providing the region’s Spanish-speaking community with information in the aftermath of Hurricane Katrina. The awards are designed to honor “excellent work that truly serves the Latino community and outstanding journalists.”
“The excellent and varied work Latino journalists are doing not only makes us proud, but proves that we have a valuable contribution to make in an informed, democratic society,” said Ivan Roman, executive director, NAHJ. “Latino journalists and other colleagues keep making strides in telling our stories, and their work encourages us to keep moving forward in that effort.”
Tony Delgado of KHOU in Houston received the Photojournalist of the Year Award. The Frank del Olmo Print Journalist of the Year is Rocky Mountain News’ city columnist Tina Griego. Daniel Hernandez, a writer with L.A. Weekly and formerly with the Los Angeles Times, was selected as the Emerging Journalist of the Year.
The 14 Journalism Awards honor journalists for their coverage of stories like Guatemalan mudslides, the Mara Salvatrucha gang in El Salvador, hidden pesticides causing deformities in children, the abuse of Latino workers who plant U.S. forests, the scourge of land mines in Latin America, the influence of the Christian right in politics, and struggles of Mexican police on Tijuana streets controlled by drug cartels.
This year’s winners for print media are: Breaking News to E. Eduardo Castillo, Associated Press; Commentary to Ana Menendez, The Miami Herald; Design to Hugo Espinoza, Chicago Tribune; Feature to Luis Fabregas, Pittsburgh Tribune Review and Krissah Williams, The Washington Post; Investigative News to John Lantigua, Christine Evans and Christine Stapleton, The Palm Beach Post.
In Television: Breaking News to Maria Elena Salinas, “Aqui y Ahora,” Univision; Documentary to Llucia Oliva, Jose Jimenez Pons and Juan Antonio Sacaluga, TVE (Spanish Public Television); Feature to Rebecca Medina, Miguel Mendez, KDBC 4; Investigative News to Alvaro Visiers and Mario Carrasco, WGBO Univision.
In Radio: Reporting to Mandalit del Barco, National Public Radio. In Photo: News to Hector Amezcua, The Sacramento Bee; Story to Marice Cohn Band, The Miami Herald. Anna Cearley-Rivas, San Diego Union Tribune, received the Guillermo Martinez-Marquez Award for Latin American Reporting. And, the Online category winning feature was by Tom Knudson and Hector Amezcua, The Sacramento Bee, Sacbee.com.
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Posted by Elena del Valle on September 12, 2006
Carlos Alfaro, editor, Hispanic Trends and Elena del Valle, editor, HispanicMPR.com
This month’s lunch meeting of the Gold Coast Public Relations Council will focus on Hispanic media. During the September 19 meeting, the editors of three Hispanic publications and one website will discuss “How to Reach and Pitch Hispanic Media” with public relations professionals at The Atrium in Boca Raton. Editors Elena del Valle of Hispanic Marketing & Public Relations.com, Carlos Alfaro of Hispanic Trends magazine, Em Mendez of La Palma, and Debbie Ramirez of El Sentinel will explain their editorial operations. The cost for lunch is $15 for members and $20 for guests.
Gary Schweikhart, co-founder and president, Gold Coast PR Council
“Lunch meetings of the Gold Coast PR Council give our members a chance to meet and network with media decision-makers. With the growing influence of Hispanic media in South Florida, this will be a valuable opportunity to find out important information, such as deadlines and the way in which the editors like to receive pitches (by phone or email), even something as important as to whether or not they accept press releases written in English or should we have them translated into Spanish first,” said Gary Schweikhart, co-founder and president of the Gold Coast PR Council. “This is really a great opportunity to get one-on-one with some key editors, so the next time one of our PR professionals call the editor of these Hispanic publications, they can say, ‘Hey, remember me? I met you at the Gold Coast PR Council lunch, and do I have a great story for you…”
“How to Reach and Pitch Hispanic Media” will be divided into three segments. From 11:30 a.m. to 12 p.m. attendees will have an opportunity to network; from 12 to 12:15 p.m., there will be lunch and organizational announcements; and from 12:15 to 1:15 p.m., there will be a presentation followed by a question and answer session.
The Gold Coast PR Council is an independent group of public relations, marketing and communications professionals from Palm Beach and Broward counties. The Gold Coast PR council holds networking and educational lunch meetings, such as this one, on the third Tuesday of every month. More information is available online at GCPRC.com — Sergio Carmona
Hispanic Marketing and Public Relations book
To purchase a copy of the Hispanic Marketing & Public Relations book edited by Elena del Valle, principal LNA World Communications, visit the HispanicMPR.com Resoures Section
Posted by Elena del Valle on August 15, 2006
Juan Jose Nuñez, vice president, Operations, StarMedia
Photo: StarMedia
Miami, Florida – StarMedia a Wanadoo company and leader in Internet media for the global Spanish-speaking audience, announced the re-launch of its new woman-themed channel, StarMedia Mujer. Promotional materials promise a new style and expanded content intended to appeal directly to the portal’s existing audience and draw new users.
The new service is the latest in a series of upgrades to the portal. StarMedia recently announced strategic alliances with Hotels.com to launch travel channel StarMedia Viajes, its first and most extensive travel booking engine for Spanish-speaking web users; and also with Voy Music in launching its online digital Latin music service, StarMedia Radios.
“StarMedia Mujer brings a new and welcome touch of glamour to the portal,” said Juan José Nuñez, vice president, operations, StarMedia. “In developing the new women’s channel we’ve implemented many excellent suggestions submitted to us by our users, including the expansion of content generally, particularly in the Fashion & Beauty as well as Diet & Nutrition areas. StarMedia has continually sought to strengthen its brand by developing the relevance and selection of its content; we’re certainly very proud of this latest addition, which we’ll continue working hard to improve, in consideration of our users and advertisers.”
A key feature of StarMedia Mujer is the new “Tu Espacio” (Your Space) section, with family, work, travel and leisure content. Consistent with the portal’s new image and re-design, StarMedia Mujer plans to feature an intuitive menu and navigation meant to allow easy access to its content with a design pallet in lightly shaded orange and gray tones over white.
StarMedia.com is a free-to-web service. According the company, their portals connect more than 20 million Spanish-speakers through the Internet. StarMedia has local operations in Mexico and Spain as well as Los Angeles, Miami and New York in the United States. It is wholly owned by Wanadoo, Europe’s second largest online company and a subsidiary of the France Telecom Group.
Posted by Elena del Valle on August 9, 2006
José Rivera Font, general manager Yahoo! North Latin America
Photo: Yahoo!
Coral Gables and Hialeah, Florida — Yahoo! Telemundo, leaning on Toyota sponsorship muscle, is launching a Hispanic short film festival, the Yahoo! Telemundo Short Film Festival. This festival is designed as a competition which promoters promise will enable Hispanic filmmakers to showcase their independently produced work to millions online, and allow online visitors to cast votes for the best short films in four different genres.
The winning U.S. filmmaker will travel to the Sundance Film Festival January 25 to 29, 2007; and the winning short will be featured on the Yahoo! Telemundo front page for 24 hours and on Telemundo and Mun2 networks.
Filmmaking enthusiasts have until September 5, 2006 to submit their two-to-ten minute short films on Yahoo! Telemundo Cine, the recently re-launched online movie channel. Films can be submitted in English or Spanish, or both, in the following categories: Comedy, Horror, Action/Drama and Animation. The online voting begins September 11 and runs through October 20.
“The Yahoo! Telemundo Short Film Festival was created for filmmakers in need of an outlet for their boundless creativity, talent and imagination,” said José Rivera Font, general manager, Yahoo! North Latin America.
“We are committed to the next generation of creatives whose stories need to be heard, with no limitation of language or media, by giving them access to a media world only Yahoo! Telemundo can offer. This is a groundbreaking competition where we may find the next Alfonso Cuarón or Alejandro González Iñárritu,” said Antoinette Zel, senior executive vice president, network strategy, Telemundo.
Festival organizers hope online visitors will vote weekly for their favorite film in each of the four genres. During the final week, the films with the greatest number of votes in each genre will compete to become the overall users’ choice. The short film which earns the most votes will air on Telemundo’s broadcast network in its Weekend Prime Time Movie Block and on mun2’s soon to be premiered movie-driven show, “Have you Cine?”
“We are targeting a market that is young, fresh and full of creative energy, much like the spirit evident in the new Yaris,” said Teri Hill, car advertising manager, Toyota Motor Sales, U.S.A., Inc.
Toyota, the exclusive sponsor of the festival, is learning on the Festival and Yahoo! networks’ 12.8 million U.S. Hispanic online visitors* to promote Yaris, its new sub-compact model. The sponsorship is part of a multi-channel marketing campaign created by Conill, Toyota’s Latino communications agency. Additional information is available online at Yahoo!Telemundo Festival
*comScore Media Metrix, May 2006
Posted by Elena del Valle on August 8, 2006
Luis Baraldi, CEO, Baral
Photo: Baral Group Studios
Coral Springs, Florida – “Mexico Lindo y Futbol,” produced in the Baral Group Studios in Coral Springs, Florida and in Mexico City, covers soccer, the lives of Mexicans living in the U.S., their culture, and their interest in Mexican soccer. The program, which claims a viewer ship of 11 million homes, has been broadcast since May 2006 on GolTV Monday through Friday at 11 p.m.
“This program gives us a chance to show Mexico through various points of view. Soccer is a universal sport and the leagues in Mexico are among the most important in the world,” said Luis Baraldi, CEO, Baral. “However we don’t only show soccer since Producer Alina Baraldi and Exec Producer Julio Sonino from GolTV can be very creative in including the culture, and lifestyles from the major Mexican cities, and the beauty of Mexico and how they relate to soccer.”
The show anchor is Javier Vargas. Other staff include co-anchor Gerardo Ruiz, and Paloma Marquez from the studios in Coral Springs. Vargas reports on soccer while Marquez focuses on Mexicans living in the U.S., their cultures, and their continued dedication to Mexican soccer. Gustavo Ramírez España, Santiago Cortes, Víctor González, Guillermo Portillo, and Alfonso Hidalgo are the Mexican correspondents and Luis Arrieta is the reporter in Los Angeles, California.
Other programs produced by Baral Group include, “Tenis Con Clerc”-ESPN, “A Year in the Life of Lorena Ochoa” for ESPN and“Soccer Legends” for HBO and Canal+. GolTV is devoted exclusively to soccer, 24 hours a day, broadcasting over 1,500 games per year, in English and Spanish. Baral Inc. specializes in the production of programming for various networks in the U.S. and Latin America.
Posted by Elena del Valle on July 27, 2006
Julieta Vanegas
Photo: LATV
LATV, the bilingual youth network, is airing musical performances taped before a live audience this summer. Featured acts on “En Concierto” include Julieta Venegas, Jeremias, Bebe, Jeannie Ortega, Lucybell, David Garza and Sidestepper.
Every week, LATV’s studio and television audiences enjoy live concerts “in an intimate setting.” Offering a mix of mostly English and some Spanish language music and lifestyle programming, LATV aims to be the groundbreaking network among bicultural young Latinos in Los Angeles, America’s largest Hispanic metropolitan market. According to station promotional materials, LATV is the only network airing on basic cable in Los Angeles that reaches the highly sought-after bicultural demographic.
This summer’s LATV “En Concierto” airdates are as follows: July 12 and August 7 Julieta Venegas and Jeremias; July 17, Angel y Kris and Jay D; July 19 and August 16, Jeannie Ortega and Rigo Luna; July 24, Gecko Turner and B Side Players; July 26, Lucybell and Zenvox; July 31, Elefant and David Garza; Augutst 2, Sidestepper and Superelegantes; August 14, Bebe and Locos Por Juana.
Posted by Elena del Valle on July 25, 2006
Joel Bary, CEO, LatinMedios.com and presenter “Marketing to Hispanics Online”
Photo: LatinMedios.com
Online marketing enthusiasts now have the opportunity to listen to a presentation and several interviews covering the Hispanic online marketing boom on their computer or MP3 player with “Marketing to Hispanics Online.” The four-hour recording includes a downloadable 50-minute presentation by Joel Bary, CEO and board member of LatinMedios.com, as well as interviews on the topic with Bary, Matias Perel, founder and president of Latinthre3, and Alex Carvallo, media manager for Consumer Marketing at Intel Americas.
“It’s an educational event on how to hold online media plans for Hispanics,” said Bary about his presentation.” It includes a lot of basic concepts on what to do and what not to do for online Hispanic marketing. It offers a lot of insight on how to reach Hispanics and what options are available, aside from the obvious ones like Univision, and how you as a planner can use the options that are available.”
“Marketing to Hispanics Online” covers the 16 million Latino online market. Four separate downloadable audio recordings, also available on CD, provide listeners detailed information such as gender of users; how to reach Hispanic urban youth online; what percentage of their Hispanic market budget marketers are dedicating to online efforts; areas where Latino online users rate higher than mainstream online users; what Spanish language websites Latinos prefer; and what percent of Hispanics access the Internet through their cell phones.
Bary’s presentation was recorded last month. It and the three additional discussion recordings available for download by clicking on the links at HispanicMRP.com. It costs $169.95 and $199.95 on CD, and provides instructions on how to download the file to an MP3 player.
Three additional audio presentations are available in the HispanicMPR.com Resources Section: “Hispanic Market Overview” with HispanicMPR.com Editor Elena del Valle and Michelle Valdovinos; “The Next Step: Secondary Latino Markets” with Dora O. Tovar, MPA; and “Latino Media and Hispanic Training” with Federico Suverbi, Ph.D. and del Valle. Additional information is available online at HispanicMPR.com — Sergio Carmona
Posted by Elena del Valle on July 24, 2006
Carlos A. Alfaro, editor, Hispanic Trends Magazine
Photo: Seth Bennett
A podcast interview with Carlos A. Alfaro, editor Hispanic Trends Magazine, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses an upcoming Hispanic Trends magazine event with Elena del Valle, host of the HispanicMPR.com podcast.
Carlos joined Page One Media in October 2005, and was named editor of Hispanic Trends a few months later. He is also responsible for Internet related projects of the company including Poder magazine’s blog. He is a monthly contributor to the gadgets section of Hispanic magazine.
Before joining Page One Media, Carlos was sections editor for lifestyle magazine Loft where he was responsible for producing the content for 12 sections of the magazine. He joined Zoom Media Group, Inc., Loft’s parent company in 2000 as staff writer for Internet magazine Punto-Com focusing on technology stories. Punto-Com later evolved into the business magazine Poder where Carlos still contributes to the travel and technology sections.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Carlos A. Alfaro,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the June 2006 section of the podcast.
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Posted by Elena del Valle on July 18, 2006
Reasons people write in blogs
According to Terra*, Hispanics blog usage is booming. Terra’s analysis indicates that between December 2005 and May 2006 Hispanics visiting blogs grew 54 percent in unique visitors while the general market grew by 33 percent. The Spanish preferred segment grew 82 percent; English preferred increased 35 percent; and bilingual visitors went up 80 percent for the same time period. Terra relied on the comScore Media Metrix US Hispanic Service, Demographic Report, Blog Category, May 2006 for its analysis.
According to a 2005 AOL survey the reasons people keep a blog vary. Almost half of respondents said blogging was therapeutic. Forty percent blog to stay in touch with family and friends and 20 percent said they do it because people they know blog. Others blog to improve their writing skills or because they are interested in journalism. Some want to stay ahead of the news and gossip or expose political information.
At the same time, the majority of blog readers said they like blogs because they provide news that isn’t available elsewhere and with a better perspective; and that they find news on blogs more quickly, with more up-to-date and honest content than news that’s available elsewhere. Approximately 75 percent of the respondents felt blogs provide news with a better perspective then what they find in other places. Nearly half of respondents thought blogs offered news with more personality and more than 40 percent said the biases on blogs were transparent. More than one third of respondents look to blogs for the latest trends.
One of the reasons visitors gave for reading blogs was to find out about the latest updates on topics of interest such as the 2006 soccer games. This drive to have the most recent information available at their fingertips seems to be prompting some media to explore blogging as a news delivery tool. Although we couldn’t locate any daily print Hispanic oriented or Spanish language media outlets delivering news via blogs, some well known general market news websites are offering news updates in blog format. Examples include Washingtonpost.com and USAToday.com .
It seems an increasing number of Hispanic online visitors are looking for the latest news of interest to them. When they don’t find it, according to the comScore Media Metrix report, some bloggers are producing their own content. At the same time, 72 percent of Hispanic blog visitors are between 18 and 44 years of age and divided almost equally by gender. In terms of income, 18 percent of Hispanic blog visitors earn between 25,000 and 39,999; 27.6 percent earn between 40,000 and 59,999; 13.7 percent earn between 60,000 and 74,999; and 19.9 percent earn more than 75,000.
*Smart Marketer Newsletter June 2006
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Posted by Elena del Valle on July 7, 2006
Ricardo Montalban’s American high school diction teacher inspired his future as one of Hollywood’s most recognizable Mexican Americans, seen here as Fantasy Island’s “Mr. Roarke”
Photo: Photofest and Shades of L.A./Los Angeles Public Library
WLIW will redistribute “The Mexican Americans,” originally produced in 2000, nationwide on public television in August 2006. According to promotional materials actor Ricardo Montalban, comedian Paul Rodriguez, singers Vikki Carr and Tish Hinojosa, former U.S. Secretary of Energy Bill Richardson, director Luis Valdez (“La Bamba”), activist Dolores Huerta, artists, politicians, journalists, and community leaders share their personal stories during the program.
According to the film producers, Mexican Americans defended this nation in every war in the 20th century, becoming among the highest decorated ethnic groups. “The Mexican Americans” looks at the Mexican diaspora and its various waves such as the “accidental immigrants” who found themselves on the other side of the California and New Mexico borders at the end of the U.S.-Mexican war; the miners and railroad workers who came after the Mexican Revolution; and the migrant farmers who came to the United States when their Mexican ranchos were taken from them. “The Mexican Americans” endeavors to showcase the challenges they overcame, and the changes that their children have affected in the United States.
World War II servicemen and their girlfriends
For the migrant farmer, traveling up and down the United States following crop seasons or a wage increase of as little as two cents a bushel, playwright and director Luis Valdez recalls in the program, home “was a question mark.” But as many in the program recognize, this sacrifice reaped the American Dream, and when the children of these laborers succeeded, they never forgot where they came from.
Comedian Paul Rodriguez shares an emotional account of the day he handed his father the deed for the 40 acres of farmland his parents worked to provide for the family when he was a small boy. He was able to make the purchase from a level of success they never imagined possible for themselves.
The program also focuses on Mexican-Americans’ ability to improve the quality of their experience in the United States within a generation; and the late Cesar Chavez and Dolores Huerta’s efforts. The program includes archival film and photos blended with modern footage of communities in California, Texas, and New York in order to portray the Mexican American community’s heritage.
“The Mexican Americans” is the twelfth program in WLIW New York’s series of cultural documentaries celebrating the diversity of America, which also includes “The Cuban Americans” and “The Puerto Ricans: Our American Story.” It was produced by Roy Hammond, executive producer; Roman Brygider, producer and director; and producers Robin Llompart and Blanca Santos.
