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September Gold Coast PR Council lunch meeting focuses on Hispanic media

Posted by Elena del Valle on September 12, 2006

Carlos Alfaro  Elena del Valle

Carlos Alfaro, editor, Hispanic Trends and Elena del Valle, editor,

This month’s lunch meeting of the Gold Coast Public Relations Council will focus on Hispanic media. During the September 19 meeting, the editors of three Hispanic publications and one website will discuss “How to Reach and Pitch Hispanic Media” with public relations professionals at The Atrium in Boca Raton.  Editors Elena del Valle of Hispanic Marketing & Public, Carlos Alfaro of Hispanic Trends magazine, Em Mendez of La Palma, and Debbie Ramirez of El Sentinel will explain their editorial operations. The cost for lunch is $15 for members and $20 for guests.

Gary Schweikhart

Gary Schweikhart, co-founder and president, Gold Coast PR Council

“Lunch meetings of the Gold Coast PR Council give our members a chance to meet and network with media decision-makers. With the growing influence of Hispanic media in South Florida, this will be a valuable opportunity to find out important information, such as deadlines and the way in which the editors like to receive pitches (by phone or email), even something as important as to whether or not they accept press releases written in English or should we have them translated into Spanish first,” said Gary Schweikhart, co-founder and president of the Gold Coast PR Council. “This is really a great opportunity to get one-on-one with some key editors, so the next time one of our PR professionals call the editor of these Hispanic publications, they  can say, ‘Hey, remember me?  I met you at the Gold Coast PR Council lunch, and do I have a great story for you…”

“How to Reach and Pitch Hispanic Media” will be divided into three segments. From 11:30 a.m. to 12 p.m. attendees will have an opportunity to network; from 12 to 12:15 p.m., there will be lunch and organizational announcements; and from 12:15 to 1:15 p.m., there will be a presentation followed by a question and answer session.

The Gold Coast PR Council is an independent group of public relations, marketing and communications professionals from Palm Beach and Broward counties. The Gold Coast PR council holds networking and educational lunch meetings, such as this one, on the third Tuesday of every month. More information is available online at  — Sergio Carmona

Hispanic Marketing and Public Relations book

Hispanic Marketing & Public Relations 1932534083 

To purchase a copy of the Hispanic Marketing & Public Relations book edited by Elena del Valle, principal LNA World Communications, visit the Resoures Section