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Hispanic marketing enthusiasts can listen to new downloadable presentation, discussions about marketing to Hispanics online

Posted by Elena del Valle on July 25, 2006

Joel Bary

Joel Bary, CEO, and presenter “Marketing to Hispanics Online”


Online marketing enthusiasts now have the opportunity to listen to a presentation and several interviews covering the Hispanic online marketing boom on their computer or MP3 player with “Marketing to Hispanics Online.” The four-hour recording includes a downloadable 50-minute presentation by Joel Bary, CEO and board member of, as well as interviews on the topic with Bary, Matias Perel, founder and president of Latinthre3, and Alex Carvallo, media manager for Consumer Marketing at Intel Americas.

“It’s an educational event on how to hold online media plans for Hispanics,” said Bary about his presentation.” It includes a lot of basic concepts on what to do and what not to do for online Hispanic marketing. It offers a lot of insight on how to reach Hispanics and what options are available, aside from the obvious ones like Univision, and how you as a planner can use the options that are available.”

“Marketing to Hispanics Online” covers the 16 million Latino online market. Four separate downloadable audio recordings, also available on CD, provide listeners detailed information such as gender of users; how to reach Hispanic urban youth online; what percentage of their Hispanic market budget marketers are dedicating to online efforts; areas where Latino online users rate higher than mainstream online users; what Spanish language websites Latinos prefer; and what percent of Hispanics access the Internet through their cell phones.

Bary’s presentation was recorded last month. It and the three additional discussion recordings available for download by clicking on the links at It costs $169.95 and $199.95 on CD, and provides instructions on how to download the file to an MP3 player.

Three additional audio presentations are available in the Resources Section: “Hispanic Market Overview” with Editor Elena del Valle and Michelle Valdovinos; “The Next Step: Secondary Latino Markets” with Dora O. Tovar, MPA; and “Latino Media and Hispanic Training” with Federico Suverbi, Ph.D. and del Valle. Additional information is available online at HispanicMPR.comSergio Carmona