Posted by Elena del Valle on October 4, 2007
Alexandra Galindez, director, multi-cultural marketing Burger King Corporation
Photo: Burger King Corporation, Hispanic Youth Foundation
In support of Hispanic heritage, Hispanic culture and National Youth Soccer Month, Burger King Corporation sponsored six Soccer Immersion programs in Los Angeles, Washington, D.C., Chicago, Dallas and Houston, reaching 150 Latino youth. The company’s support will continue in November with a free community-wide outdoor event in conjunction with the 2007 MLS Cup in Washington D.C.
As part of the promotion, Burger King aspiring athletes were able to compete in MLS ¡Futbolito!Tournaments. Numerous clinics and games were scheduled to raise awareness and educate the public about youth soccer as part of the Fifth Annual National Youth Soccer Month. Marketing staff at Burger King believe soccer has regained popularity during recent years among athletes because of the superstars that have joined the game and the “sport’s positive, character-building lessons.” The hamburger maker declined to share budget numbers or details about its efforts to reach Latino consumers.
“Burger King Corporation recognizes the importance of physical activity and team sports, like soccer, as part of a child’s healthy upbringing,” said Alexandra Galindez, director for multi-cultural marketing. “Our desire is to help young athletes further develop their soccer skills and passion for the game by providing them with unique opportunities to compete in tournaments and meet some of their sports heroes.”
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Discuss
- Latino purchasing habits and products they favor
- Latino family characteristics
- Latinos and extended families
- Division of duties, responsibilities within the family
- Who is the decision maker in the Latino family
- Who is the information provider in the Latino family
Click here to find out about Latino purchasing habits and “Latino Family Dynamics”
Burger King sponsored several soccer initiatives in conjunction with MLS W.O.R.K.S. Throughout the year, the company sponsored teams’ registration fees, uniforms and other soccer gear to facilitate Hispanic adult and youth teams in 14 cities to be part of the MLS ¡Futbolito! Tournament. Additionally, Burger King sponsored some youth and their chaperones from local community organizations with enhanced treatment that included special recognition at select SuperLiga games, reserved seating during the game, and access to post-game meet and greet opportunities with soccer celebrities.
Rick Castillo, board member, Hispanic Youth Foundation
“As the demographic landscape continues to grow and change, so do the needs of communities and the kids that live within them,” said Rick Castillo, board member, Hispanic Youth Foundation. Physical and economic restraints often limit the reach and development of youth and it is great to see that companies like Burger King Corporation are taking an initiative to reach out to organizations like the HYF. With the help of BKC and its resources, more opportunities are made available to local children.”
The Burger King system operates more than 11,200 restaurants in 50 states and 69 countries and U.S. territories worldwide. According to promotional materials, 90 percent of Burger King restaurants are owned and operated by independent franchisees. No information was available on the number of Hispanic owned franchises.
According to the Burger King website, the company supports the Hispanic Heritage Council, Hispanic Association on Corporate Responsibility (HACR), League of United Latin American Citizens (LULAC), National Council of La Raza (NCLR), and the U.S. Hispanic Chamber of Commerce (USHCC). Since 1989, Bromley Communications has been the company’s agency of record for Hispanic market issues. The Hispanic Youth Foundation (HYF), a nonprofit organization, funds educational programs and other initiatives for at-risk Hispanic children and youth.
Posted by Elena del Valle on October 3, 2007
Click on image to enlarge
Photo: GuessNow.com
Predictive website GuessNow.com added a new category, Vida Latina, on Latino culture topics to its pages. The new section allows GuessNow members to guess the outcome of future Hispanic market events, in English. The website tests subscribers’ predicting skills and rewards them with points which can be converted into money.
Florida based GuessNow launched the Latin category recently to increase Latino visitor traffic to its website. Executives see English speaking Latino consumers as such an essential market in the prediction arena and their website that they are spending 30 percent of their budget to market to Latinos.
“GuessNow.com will continuously fill their Vida Latina section with questions relevant to the Latin market. The company knows the importance U.S Hispanics give to events related to their ethnic group whether is politics, entertainment or business related so creating a category solely dedicated to these group is for sure the best way to attract the fastest growing minority group in the country,” said Gabriela Nunez on behalf of GuessNow.
Guessnow.com entices subscribers to participate within 15 seconds of logging on by providing short multiple choice questions about the possible outcome of upcoming events. In addition to Vida Latina, Guessnow.com categories include business, finance, people, entertainment, sports, news, and politics.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
“Prediction markets fundamentally work on the wisdom of crowds,” said John Ferber, chief executive officer, Guessnow.com. “We are taking the concept of predictive markets to the masses, including the Latin community. The Internet makes it possible for anyone’s prediction to be known. We want every person’s voice to be heard which helps shape our future.”
Website promoters believe the site will draw people seeking clues on how to advance their business objectives, invest their money, pick winners in sports, choose winning stocks and who will win the 2007 Latin Grammy Awards. Common questions include: Why would you buy a Hybrid car? Will the print news media become obsolete within the next five years? Are the new music videos trivializing the political races? Do you think that immigrants that are in the U.S. illegally should have the right to stay in the U.S.?
Some of the questions in the Vida Latina section include: At this year’s Los Premios MTV Latin America, which artist will receive the Video of the Year Award? Who will be the Best Independent Artist at Los Premios MTV Latin America awards? Which Urban Artist will win the award at Los Premios MTV Latin America? At this year’s Los Premios MTV Latin America, which artist will receive the MTV Tr3’s Best New Artist Award?
Established in July 2007, GuessNow is owned by Vandelay Industries and managed by Ferber, described as the creator of Advertising.com; as well as Jason Ellin as chief financial officer, Erik Simons in business development, Jason Boshoff as chief operating officer, and Nicole Hollander in marketing and business development. Just 60 days after the GuessNow website was launched it reported 15,000 users.
Posted by Elena del Valle on October 2, 2007
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The National Hispanic Business Information Clearinghouse (NHBIC) launched a website, NHBIC.org, designed to provide information for minority entrepreneurs wanting to start their own businesses. The project was funded by a $3.3 million grant from the U.S. Department of Labor and start-up capital from Denver-based Western Union.
Western Union will also assist in publicizing the program to small business owners and merchants through its network of 50,000 U.S. agent locations. The Latino Coalition and other national, state and local groups, as well as community and faith-based organizations, also plan to promote NHBIC to their members.
Western Union’s “ethic of empowering our consumers to achieve sustainable economic stability. These BICs, when available in multiple languages, will reach millions of immigrants and minorities with information to start, grow and maintain successful businesses in the U. S. The rewards will be felt nationwide,” said Fred Niehaus, senior vice president of public affairs for Western Union, of his company’s interest in supporting NHBIC.
Site organizers promise bilingual information on how to finance, manage and market a new or existing business. The website is published in English and Spanish and is expected to include other languages and ethnic groups in the future.
“The NHBIC website focuses on the three m’s of business, money, markets and & management. It empowers aspiring business owners by providing critical information on financing a business, selling products and services and running a company,” said Salvador Gomez, program project director, NHBIC. “As a bilingual resource, it will be especially useful for those who have traditionally been underserved because English is not their first language.”
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
-
Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
-
Discover what questions to ask, steps to take to be a Best in Class companies
Click here to learn about “Best in Class Hispanic Strategies” audio recording
According to promotional materials, the NHBIC website includes pre-screened and categorized business-related content; a specialized and business-specific search engine; personalized user features; localized, culture-specific community resources; and updated news related to minority small businesses.
“The launch and operation of the National Hispanic Business Information Clearinghouse will have a tremendous ripple effect in Latino communities across the United States and the country as a whole,” said Hector Barreto, former administrator of the U. S. Small Business Administration. “Small businesses are the engine of our nation’s economy, and this program encourages and supports entrepreneurial success and is to be commended.”
The NHBIC website will be the organization’s first in a series of online portals providing members of emerging markets basic tools to start a business. Additional clearinghouses are planned in coming years for African-American, Asian and Native-American audiences. Organizers plan to offer business basics, legal requirements, licensing, permitting, accounting, employee management, paying taxes, marketing, sales and government contracting information to those groups.
Posted by Elena del Valle on September 27, 2007
By Elena del Valle, MBA
Principal, LNA World Communications
Elena del Valle, MBA, principal, LNA World Communications
Photo: Cristian Lazzari
Did you ever wonder what you said or did to annoy a Hispanic media representative? Why the story you were working on went to a competitor and your company was mentioned in a lesser light or, worse yet, ignored completely by Hispanic media? As you’re sitting at your desk in the aftermath of the proverbial storm wondering what went wrong consider some sure fire ways to be left out in the future.
Read the complete article Five tips to ensure Hispanic media don’t cover your story
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Subervi, Ph.D. and Elena del Valle, MBA
Find out
• About the hundreds of Latino media
• Who are the major Hispanic media
• Type of media outlets they represent
• Languages in which they are produced
• Programming and content they offer
• Hispanic media geographic reach
• Hispanic media challenges
Click here for information on Latino Media and Hispanic Media Training
Posted by Elena del Valle on September 26, 2007
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The number of Latino foreign workers and their earning ability increased over the last ten years. While foreign born workers represented 7 percent of the labor pool in 1980, by 2005, they represented 15 percent of workers. Latinos accounted for 13 percent of the total labor force in 2005, up from 6 percent in 1980.
At the same time, there were 1.2 million more Latino workers in 2005 than in 1995. Not only did the percent of Latinos in the labor force increase and the absolute number of Hispanic workers shoot up, their earning capacity improved.
According to a recently published report by the Pew Hispanic Center, foreign born Latinos earned more money per hour in 2005 than they did ten years earlier. Newly arrived Hispanics between those years also fared better, according to Rakesh Kochhar, associate director for Research, Pew Hispanic Center.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
Kochhar concluded this is due to the arrival of better educated Latinos more likely to become employed in construction than in agriculture. At the same time that wage earning capacity of Latinos escalated to the middle of the range from the low end, wages for Asians jumped to the high end.The Pew report was based on the Census Bureau Current Population Survey, a monthly survey of 60,000 families. The report did not distinguish between documented and undocumented immigrants or the earning capacity of each group.
The Pew Hispanic Center, an initiative of the Pew Research Center, is a non-partisan, non-advocacy research organization based in Washington, D.C. The Pew Hispanic Center is funded by The Pew Charitable Trusts.
Posted by Elena del Valle on September 25, 2007
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Photo: Hispanic Business magazine
In its September issue Hispanic Business magazine identifies large companies with policies friendly to Latinos and minorites in a special section, “Diversity Elite 60.” The magazine’s staff used more than 30 variables to measure the commitment of top Fortune 1,000 companies, American subsidiaries of Global 500 companies, and large U.S. public and private companies to Hispanic hiring, promotion, marketing, philanthropy, and supplier diversity.
As part of the listing process and following self imposed privacy guidelines, the magazine only disclosed information that is already publicly available. The final directory lists the top 60 companies, based on a weighted processing of company data conducted by HispanTelligence, the research arm of Hispanic Business Inc. Tables illustrating the cumulative data, including individual company quartile scores, accompany the list.
Information provided by magazine representatives indicates in making their selections they considered Hispanic and other minority representation on the board of directors and at the executive level; the company’s efforts to hire minorities; their attempts to support, retain, and promote Hispanic and other minority employees; marketing and advertising efforts targeting Hispanic consumers, as well as philanthropic or community services for minority groups; and supplier diversity programs. There is no indication of the weight given to each category or how many years of data were considered.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
-
Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
-
Discover what questions to ask, steps to take to be a Best in Class company
Click here to buy “Best in Class Hispanic Strategies” audio recording
“While I can’t disclose the weighting for each question in the survey, I can tell you that 33 of the 60 companies in the list reported having at least one Hispanic board member,” said a Hispanic Business magazine representative.
The top ten choices of the magazine’s editor’s this year are Southern California Edison, AT&T, Wal-Mart Stores, JPMorgan Chase, Bank of America, Comerica, Marriott International, Union Bank of California; Verizon Communications; and Hyatt Hotels Corporation.
Hispanic Business Inc. publishes articles about research, trends and the growth of the U.S. Hispanic consumer market and the Hispanic enterprise and professional sectors.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
Posted by Elena del Valle on September 21, 2007
Actress Angélica Vale and Ronald McDonald aboard the Museo de la Música McDonald’s
Photos: Museo de la Musica McDonald’s
In an effort to win Latino hearts with music, McDonald’s recently announced a Latin Grammy oriented campaign including a Latin music museum on wheels. The other elements of the campaign are Latin Grammy Street Parties with performances from Latin music artists; and a national sweepstakes for a trip to the music awards ceremony in Las Vegas.
The Museo de la Musica McDonald’s, a 53 foot long and 23 foot wide truck filled with Latin music memorabilia from 38 artists, will be touring seven United States cities: Albuquerque, Phoenix, Chicago, Los Angeles, New York, Dallas and the City of Hialeah near Miami. The program began with the Museo launching September 6, 2007 in Los Angeles and will tour from September 9 to October 28, 2007.
Some of the memorabilia featured in the vehicle, which took a month and a half to build, include Selena’s iconic purple jumpsuit and her microphone; a wig, dress and heels that once belonged to Celia Cruz; a guitar autographed by Mana; a dress worn by Graciela Beltran during White House festivities; and the bottle of Remy Martin featured on Johnny Pacheco’s album “Champ.” There are also items from Tito Puente, El Gran Combo, Juanes, Maná, Alejandro Fernández, Ramon Ayala, Héctor Lavoe, Israel “Cachao” Lopez, Pitbull and Santana.
Find out which Latino markets are booming with
“The Next Step: Secondary Latino Markets” audio recording
Presenter Dora O. Tovar, MPA
Click here for information on Secondary Latino Markets
Once on site, a hydraulic system enables the vehicle to expand in width to simulate a regular museum experience. Inside the truck, plasma screens feature a video loop of Latin music genres like regional Mexican, Tex-Mex, salsa, merengue, pop, bachata, and rock.According to promotional materials, the tour will include a Gibson Guitar POD Station with musical demonstrations, and a scholarship station where visitors can obtain information about the Ronald McDonald House Charities and HACER Scholarship Program.
“This year, McDonald’s will celebrate the 8th Annual Latin Grammy’s in a big way by bringing all the excitement right to our fans in our Hispanic communities,” said Cristina Vilella, director of Marketing, McDonald’s USA. “Our sponsorship role this year continues our long history of supporting Latin music and providing quality live music events for our customer’s enjoyment.”
Exterior of the Museo de la Música McDonald’s
“The Latin Recording Academy is thrilled to have McDonald’s as a presenting sponsor of the 8th Annual Latin Grammy Awards, and recognizes its efforts to support initiatives that bring Latin music to the general public through the Latin Grammy Street Parties, the McDonald’s Museo de la Música and the 8th Annual McDonald’s Latin Grammy Awards Sweepstakes,” said Gabriel Abaroa, president of the Latin Recording Academy.
The McDonald’s 8th Annual Latin Grammy Awards Sweepstakes will give away ten grand prizes consisting of a trip for two to attend the 8th Annual Latin Grammy Awards show in Las Vegas on November 8, 2007. The prize includes round-trip airfare, hotel accommodations for a two-night, three-day stay in Las Vegas and a $500 gift card.
There are 261 Hispanics who own and operate 851 McDonald’s restaurants in 35 states with combined revenues exceeding $1.8 billion. McDonald’s USA, LLC, is a leading foodservice provider in the United States serving fast foods to millions of customers every day. More than 80 percent of McDonald’s 13,700 U.S. restaurants are independently owned and operated by local franchisees. Ronald McDonald House Charities, a non-profit, 501 (c) (3) corporation, creates, finds and supports programs that directly improve the health and well being of children.
Posted by Elena del Valle on September 19, 2007
Bibi Gaytán, spokesperson for Kraft Foods’ De mamá a mamá program
Photo: Kraft Foods
Kraft Foods and several of its most popular brands has hired Bibi Gaytán, a Mexican actress and mother, to be the face of the company’s De mamá a mamá and From Mom to Mom program that target busy Spanish dominant Latino mothers. The program includes Spanish language spots, in-store demonstrations and a website.
“As any mom, I am always exploring new ways to be ‘supermom’, while spending quality time with my children and providing them with smarter lifestyle choices so they can keep their bodies and minds strong,” said Gaytán. “I am excited to work with Kraft Foods on this program to share a wealth of valuable information, ideas and inspiration with Latina moms to help them balance their two worlds.”
The program, divided into Quick Idea, Smart Food Choices and Spending Time with the Family, includes ideas and tips centered on Kraft products for Hispanic moms, especially Spanish dominant Latinas who wants to make a speedy meal.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Discuss
- Latino purchasing habits and products they favor
- Latino family characteristics
- Latinos and extended families
- Division of duties, responsibilities within the family
- Who is the decision maker in the Latino family
- Who is the information provider in the Latino family
Click here to find out about Latino purchasing habits and “Latino Family Dynamics”
“With the Kraft brands that moms know and trust and our Kraft Kitchen experts, we can help create avenues in which Latina mothers can receive, share and incorporate solutions into their everyday life,” said Yolanda Angulo, director of Multicultural Marketing for Kraft Foods. “We know how time consuming being a mom can be and how important it is to spend quality time with loved ones. Working hand in hand with Bibi Gaytán on our De mamá a mamá program, we can help Latina mothers across the U.S. make every day special for their families.”
The Kraft De mamá a mamá program incorporates a series of television vignettes and radio spots showcased in Hispanic markets. Also in the works are in-store demonstrations in Texas (San Antonio, Dallas, Houston, McAllen, Harlingen and Brownsville), Miami, New York and Los Angeles. Media workshops for mothers will feature Gaytán and a Hispanic Kraft Kitchen expert. When we visited the program’s bilingual website, the home page showcased five articles, a Spanish language video of Gaytán and the home maker’s biography. There were also links to Recipe Exchange, Comida y Familia, Cooking School, Healthy Living, Promotions and Our Products sections.
Mexican-born actress and singer Gaytán gained popularity by acting in many popular telenovelas and when she joined the musical group Timbiriche in 1989. After meeting actor Eduardo Capetillo on the set of her last telenovela, she married and retired from show business to focus on being a wife and mother.
Kraft Foods, one of the world’s largest food and beverage companies, has annual revenues of more than $34 billion. Kraft markets a broad portfolio of brands in 155 countries, including seven brands with revenue of more than $1 billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Post cereals; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates.
“Marketing to New Hispanic Moms – a case study” audio recording
Presenter Cynthia Nelson, COO, Todobebe
Find out about
• New Latina mom market
• Baby demographics including market size, profile
• New moms’ language preferences
• Latino baby market trends
• Factors influencing Hispanic baby market
• Location of new Hispanic moms’ market
• Issues affecting new Latino moms
• Todobebe strategies
Click here to purchase “Marketing to New Hispanic Moms – a case study”
Posted by Elena del Valle on September 13, 2007
Isabel Gómez-Bassols, spokesperson, Kimberly-Clark Hispanic initiative Madre y Mujer
Photo: Kimberly-Clark
Scott Brand launched an interactive promotional campaign targeting Spanish speaking Latino consumers. The company hopes Latinos will share Hispanic sayings in the “Comparte tu Dicho” Dichonario campaign, slated to run September 1 through December 14, 2007. Scott will gather submissions to compile what promoters describe as one of the world’s first dictionaries of Spanish-language proverbs.
“Dichos embody the common sense of our community,” said Isabel Gómez-Bassols, spokesperson for Kimberly-Clark’s multi-brand Hispanic initiative Madre y Mujer, which includes Scott products. “By compiling them into a book that will be accessible to future generations, Scott will be helping to preserve a very important and precious part of our cultural legacy.”
For campaign purposes, dichos are “easily remembered, home-spun, common-sensical verbal treasures that punctuate most Latinos’ daily conversations” that contain collective wisdom and are handed down by word of mouth through generations of Hispanics.
“Scott has established a very strong connection with consumers in the general market as the common-sense choice, the brand that delivers what it takes to get the job done, for people who want substance, value and quality,” said Wendy Jacobson, marketing manager, Consumer Promotion for Scott. “We hope to further extend that connection to Latino consumers by celebrating cherished traditions such as dichos, and helping them thrive.”
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
Click here to buy “Best in Class Hispanic Strategies” audio recording
The initiative, created by Miami-based Mass Hispanic Marketing, will be driven by radio ads in three cities, Los Angeles, Houston and San Antonio. At the national level, the campaign is expected to reach Latinos online and through in-store events. Consumers will be invited to share favorite Spanish language sayings in exchange for a chance to win a $3,000 grand prize, two $500 first prizes, and a year’s supply of Scott bathroom products.
“Eblasts will be sent by retailers to their Hispanic customer base, and the initiative will be supported by the brand with national radio via Dr. Isabel’s Univision Radio network show, spot radio buys in San Antonio, Houston and Los Angeles, in-store activities and POP displays in S.A., Houston, L.A. and New York, and a consumer-oriented PR campaign, nationally,” said Odette Hasbun, director, Client Services, Mass Hispanic Marketing. “As a matter of policy, Kimberly-Clark does not divulge marketing budgets,” she responded when asked about the campaign budget.
In 2006, Scott brand crossed the billion-dollar U.S. sales mark following four consecutive years of significant growth in the consumer bath tissue and towel category. When combined with sales of Scott-branded products in Europe and in Kimberly-Clark Professional and K-C’s developing and emerging markets businesses, the brand’s worldwide sales exceed $2 billion. No information was available about the extent of the company’s efforts to reach the Latino market or the brand’s popularity among Hispanics.
Madre y Mujer is a Kimberly-Clark initiative designed to provide practical, everyday solutions to Hispanic women in an effort to improve their quality of life and that of their families. Kimberly-Clark and its brands Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend can be found in 150 countries.
Posted by Elena del Valle on September 11, 2007
John Brier, chief executive officer of Tinbu
Photo: Tinbu
Tinbu, a Pensacola, Florida based technology company, recently expanded its Spanish language interactive content division. Established in 2005, Tinbu uses patent-pending technology to create interactive turn-key modules used by online media groups to drive page views, repeat visitors, and advertising revenues.
“We have seen explosive growth in the demand for our Spanish language content modules,” said John Brier, chief executive officer of Tinbu. “Our interactive lottery, horoscope, and swimsuit modules are driving millions of page views each month for our online media partners, and we are pleased to see Spanish language media groups benefiting from our patent-pending technology.”
Spanish language websites represent about 15 percent of the company’s business. Tinbu works with Spanish language online publishers AOL Latino, Quepasa, MSN Espanol, Tribune, Telemundo, and ABC Television.
Tinbu, which offers interactive Spanish language content modules for lottery, horoscope, and swimsuit models, plans to launch additional Spanish language content modules for weather, global soccer, flight tracking, gasoline pricing, finance, and entertainment, in the next two quarters. Brier estimates Tinbu technology reaches 20 million Spanish speakers in the United States.
Tinbu, LLC, and its wholly owned subsidiaries Gaming Solutions International, LLC, and CyberIntegrations, LLC, use patent pending technology to provide interactive data products to online and wireless companies. Tinbu is owned by Brier, Bin Tu, Wade Dawe, and Southbound Investments, Inc., a Canadian corporation. The name of the company is derived from Tu’s name.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
