Posted by Elena del Valle on September 11, 2008
Ernie Allen, president and CEO, NCMEC
Photo: National Center for Missing & Exploited Children
In an effort to reach Spanish dominant communities with a strong online presence, the NetSmartz Teens website NSTeens.org, an Internet safety resource of the National Center for Missing & Exploited Children (NCMEC) with funding support from Sprint, recently added Spanish language information to the site’s online materials.
Project leaders relied on research from the Pew Internet and American Life Project that indicates 76 percent of bilingual Latinos and 32 percent of Spanish-dominant Latinos use the Internet. The new Spanish translations are designed to reach this audience with online safety resources using Web comics, animated videos and activity cards.
The website, created by staff at NCMEC’s NetSmartz Workshop, was designed to educate tech oriented youth about the potential risks they may encounter online and the importance of following safe behavior on the Internet. Now in its second year, the program’s online resources pages target tweens (youth ages eight to 12), their parents, guardians and educators with information about cyberbullying and social networking.
“We know that talking about the potential risks our children face online can be difficult for everyone, but education is critical to all of our online safety efforts,” said Ernie Allen, president and chief executive officer, NCMEC. “No audience should be overlooked, and we are grateful to Sprint for sharing our commitment to reaching as many people as possible with tools they can use to make their families safer.”
To promote the Spanish language content the National Center for Missing and Exploited Children is planning an online outreach campaign targeted at various websites and parenting publications with banner ads in Spanish directed at children and parents. Additionally, Sprint plans to reach out to local Hispanic Chambers of Commerce of which the company is a member requesting that the organizations notify their members about the availability of the Spanish language information.
Sprint committed $395,000 for the second year of its partnership with NCMEC. The funds are earmarked to enhance the project and develop new content. According to promotional materials, all existing content is available in Spanish in the En Español section of the website. Organizers also plan future content in the coming months in Spanish and English on some of the potential future consequences of online actions and the issues associated with online gaming.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
“We are so pleased to be continuing our partnership with NCMEC to fund NSTeens, particularly now that we’re able to bring these materials to an even wider audience,” said Debby Ballard, director of Community Relations for Sprint. “At Sprint, we’re committed to finding ways that we can all work together to provide the best opportunities for our children. The Internet is an important tool from which many youth can benefit but it’s also a tool that’s seeing an increasing number of dangers. NSTeens.org gives our children the information they need to start making smarter choices online and in the real word, in ways that are both fun and meaningful for them.”
NSTeens.org is part of Sprint’s 4NetSafetySM program which offers online safety information for children, especially tweens, as well as teachers, parents, guardians and other adults. Sprint Project Connect provides all 4NetSafety funding. Sprint Project Connect is Sprint’s phone recycling program which accepts wireless phones and accessories of any make and model, and from any carrier.
The National Center for Missing & Exploited Children is a 501(c)(3) nonprofit organization. Since it was established by Congress in 1984, the organization’s toll-free 24-hour national missing children’s hotline has handled more than 2.3 million calls. It has assisted law enforcement in the recovery of more than 128,750 children. The organization’s CyberTipline has handled more than 600,000 reports of child sexual exploitation and its Child Victim Identification Program has reviewed and analyzed more than 14,750,000 child pornography images and videos.
Sprint Nextel offers wireless and wireline communications services to consumers, businesses and government users. Sprint Nextel has two wireless networks serving nearly 52 million customers at the end of the second quarter 2008; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
Posted by Elena del Valle on August 28, 2008
Daphne Leroy, vice president, Marketing and Communications, NAMIC
Photo: NAMIC
The National Association for Multi-ethnicity in Communications (NAMIC) has selected the winners of this year’s Excellence In Multi-Cultural Marketing Awards (EMMA). Forty-seven awards will be presented September 15, 2008 at a special session of the 22nd Annual NAMIC Conference, Diversity: Pipeline to Innovation in New York City.
The selection was made, from an undisclosed number of submissions, by 29 judges including representatives from MIO.TV, Telemundo, TV One, Latin2Latin, TBS, TCM & TNT, OlumpuSat, The Gilmore Group, OlumpuSat, Ibis Communications and TuTv.
First established as the NAMIC Excellence Awards in 1992 to recognize marketing and public affairs initiatives targeting multi-ethnic consumers, the competition was renamed Excellence in Multicultural Marketing Awards and expanded to include case studies in 2004.
“The buying power of ethnic consumers has greater impact year over year,” said Daphne Leroy, vice president, Marketing and Communications, NAMIC. “We are proud to raise awareness of the outstanding efforts put forth by the NAMIC EMMA winners to reach multi-ethnic communities, which are critical to the viability of our industry.”
There are two award categories: case studies/campaigns and marketing tactics. Entries in each category are judged within two divisions: companies/distributors and networks/industry suppliers. This year’s awards were sponsored by ESPN Deportes and presented in conjunction with CableFAX Daily, the competition’s exclusive media partner.
Cox Communications and Rogers Cable Communications each received three first-place wins to lead first-place honorees in the cable companies/distributors division. Comcast earned two first-place honors while Time Warner Cable finished first-place in a single category.
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
TBS led all networks/industry suppliers with five first-place awards. TV One earned multiple honors, including two first-place wins. Networks earning a single first-place win include: International Networks and Si TV. Discovery Networks U.S. Hispanic Group took first place honors in the newly added “Diversity Awareness” category. Additional winners within the networks/industry suppliers group include: Ameredia, Inc., BET, Home Box Office, Inc., MTV, mun2, Showtime Networks Inc, iSorpresa!, TuTv, Univision Communications Inc., and VH1.
The competition is the work of NAMIC’s Multi-Cultural Marketing Committee, a consortium of industry multi-cultural marketing representatives. To be eligible, campaigns must be developed for the cable and telecommunications industry with the goal of targeting one or more cultural segments in the the African American, Asian and Hispanic markets.
Entries were evaluated on sound and innovative strategy, strength of creative execution against the strategy and evaluation of results. The competition deviates from the traditional “best of” competition method; instead each entry was judged against a standard of excellence and not against other entrants.
National Association for Multi-ethnicity in Communications (NAMIC ) is an organization dedicated to multi-ethnic diversity in the communications industry. Founded in 1980 as a non-profit trade association, NAMIC has 2,000 professionals in 17 chapters nationwide.
The organization has initiatives that focus on education, advocacy and empowerment, to champion equity and inclusion in the workforce, with special attention to ensuring that the leadership cadres of our nation’s communications industry giants reflect the multi-ethnic richness of the populations they serve.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
Posted by Elena del Valle on August 21, 2008
Photo: FreePhotosBank.com
Latinos health care access and health care information access differs in some ways from the general population. Although many Latinos lack health care providers and have had limited access to health care information in the past year; more than eight in ten respondents to a recent telephone survey rely on media and other sources for health care information, according to a Pew Hispanic Center report released earlier this month.
Latinos rely heavily on the health care information they access through media sources and 79 percent of respondents said they act on this information. This indicates media and social networks are powerful resources to reach America’s Latino population.
Although many Latinos (71 percent) said they received information from a doctor in the past year, an equal proportion indicated their source of health information was social networks such as family, friends, church groups and community groups. And 83 percent said they obtained health information from the media, especially television.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
The researchers concluded that Hispanic men, youth and the less educated were the least likely to have a regular health care provider. This is similar to the demographic pattern present among non Hispanic whites who also lack a health care provider. Spanish dominant, less acculturated Latinos who have been in the United States a short time or are foreign citizens are more likely to report a lack of health care access.
At the same time, many Latinos who responded to the survey saying they have no regular place they visit for medical care are high school graduates (50 percent), United States born (30 percent) and have health insurance (45 percent). Many indicated they don’t have a health care provider because they are rarely ill.
The report, based on a nationally representative bilingual telephone survey of 4,013 Hispanic adults, was conducted between July 16, 2007 and September 23, 2007. It was written by Gretchen Livingston, senior researcher, and Susan Minushkin, deputy director, of the Pew Hispanic Center, and D’Vera Cohn, senior writer, Pew Research Center. They also examined Latino knowledge of diabetes issues and conducted the report in conjunction with the Robert Wood Johnson Foundation.
The Pew Hispanic Center, an initiative of the Pew Research Center, is a non-partisan, non-advocacy research organization based in Washington, D.C. The Pew Hispanic Center is funded by The Pew Charitable Trusts.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competition with “Hispanic Projections”
Posted by Elena del Valle on August 20, 2008
Hispanic population projections – click on image to enlarge
According to the latest U.S. Census data, black, Hispanic, and Asians under 20 years of age represent the majority or are near the majority in one of every four counties in the United States. Put another way, racial and ethnic minorities represent 43 percent of Americans under 20.
According to the U.S. Census Bureau, more than half the population in almost one in every 10 of the country’s 3,141 counties is majority minority, meaning more than half the residents in that area belong to a minority group.
As of July 2007, Hispanics were the majority in 46 counties. All of the counties, save Seward, Kansas and Bronx, New York were in the South or the West, specifically Florida, Texas, Arizona, California, New Mexico and Washington.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competition with “Hispanic Projections”
At the same time, the Hispanic population is projected to nearly triple, from 6.7 million to 132.8 million during the 2008-2050 period. Its share of the nation’s total population is projected to double, from 15 percent to 30 percent. If that happens nearly one in three U.S. residents would be Hispanic.
Although population changes from July 1, 2007 were minor the update confirms the importance of America’s minorities which now represent one third of the overall population. Some speculate the aggregate of these market segments may constitute more than half of the population sooner than the date estimated by census staff, 2050. The population of the United States as of this writing is 304,870,304.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
Posted by Elena del Valle on August 13, 2008
Scene from “Transformation” ad
Photos: Gallegos Group
From February 18 to June 30 of this year Foster Farms targeted Latino consumers with a video ad campaign that appeared in California media outlets. It took seven staff members at Grupo Gallegos 10 weeks to produce the commercial which aired in Los Angeles, San Francisco, Oakland, San Jose, Sacramento, Stockton, Modesto, Fresno, San Diego, Bakersfield, Monterey and Salinas.
The “Transformation” spot parodies last year’s, Dove “Evolution.” It features the Foster Imposters, one enduring hours in a director’s chair being primped and pampered by the other, trying to pass as fresh and natural chickens. The commercial, produced for television, won the agency a Belding Bowl Award. According to promotional materials it is the only Belding Bowl awarded to an agency targeting the United States Hispanic market, and one of only five agencies awarded for their work in television.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
“We are extremely honored to be recognized by The Belding Awards for our work with Foster Farms, which speaks directly to the personalities, views, and culture of the Hispanic population,” said John Gallegos, chief executive officer, Grupo Gallegos. “We believe the award validates our partners at Foster Farm’s commitment to telling their story in an entertaining yet effective way. We look forward to continuing to produce award-winning work with our client.”
Foster Farm ad team members: Brian De La Peña, Valeria Maldini, Chi Yoon, Martin Cerri, Carlos Barciela, Nora Ayala, Albert Recinos and Favio Ucedo (bottom row)
The ads aired on Univision, Telefutura, Telemundo and some independent stations: KRCA, KAZA and KWHY in Los Angeles and XEWT in San Diego. Agency representatives declined to share budget information or a video of the ad for this article.
The Belding Awards recognize the best work in television, print, interactive and radio; of advertising conceived and created in Southern California. An independent advertising firm specializing in the U.S. Hispanic market, Grupo Gallegos is located in Long Beach, California. Agency clients include Target, Energizer, Fruit of the Loom, Comcast, The California Milk Processor Board, and Valvoline.
Foster Farms is one of largest poultry sellers in the Western United States. The company has been accused by an East Bay Animal Advocates website of failing to provide proper care for chickens.
Posted by Elena del Valle on August 7, 2008
Pat Hensley and Jose Amaya accepted the award for Hy-Vee
Photos: Nielsen
Some 360 marketers from across the nation gathered in Miami, Florida last week to discuss the latest trends in the Hispanic retail industry. Nielsen Business Media, the conference organizer, took advantage of the gathering to recognize retailers. Six retailers in five categories received 2008 Hispanic Retail Excellence Awards: 7-Eleven, Jewel/Osco, Hy-Vee, Longs Drugs, Target, and Best Buy during the fourth annual Hispanic Retail 360 summit, held July 28-30 in Miami.
Conference representatives presented the Mass Retail award to Target Stores; the Grocery award to Jewel/Osco and Hy-Vee (tie); Convenience Stores to 7-Eleven; Drug Stores to Longs Drugs and Specialty Retail to Best Buy.
Representatives from Best Buy accept their award
The awards, based on a poll of more than 1,000 Hispanic-focused retailer and supplier executives, including members of conference’s 22-company Retailer Advisory Board, are designed to recognize leadership among retailers targeting the growing Latino population.
Poll recipients were asked to write in the name of the retailer in each of six classifications (Drug Stores, Convenience Stores, Grocery, Mass Retail, Specialty Stores and Department Stores) that “has done the most in the past year to win the hearts, minds and spending dollars of Hispanic consumers.” There were 100 responses to the poll and 12 companies received votes.
Roger Gonzalez of AARP, Mark Banister of Longs Drug, and Don Longo with Nielsen
The Advisory Board, representing retailers with more than 42,000 stores and more than $190 billion in annual revenue, also heavily influenced the content of the conference program. The board includes retailers from varied channels of retailing and food service such as ExxonMobil, Giant Eagle, McDonald’s Corp., Minyards, SuperValu, and Winn-Dixie.
Last year’s winner of the Hispanic Retail Excellence Award was Phoenix-based Bashas’ Food City. The 2006 winner was Anaheim-based JAX Markets and the 2005 winner was Pros Ranch Market, which operates Hispanic market stores in southern California and four in Phoenix, Arizona. Hispanic Retail 360 is produced by Progressive Grocer and Convenience Store News, two media brands owned by Nielsen Business Media.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
-
Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
-
Discover what questions to ask, steps to take to be a Best in Class company
Click here for more about “Best in Class Hispanic Strategies” audio recording
Posted by Elena del Valle on July 31, 2008
Soulmates by Suzan Wolters
Art: Soulmates by Suzan Wolters
In spite of the social stigma associated with being overweight one quarter of the adult population in the United States is obese as defined by Center for Disease Control and Prevention (CDC) standards of weight. To address the issue of obesity several years ago the leadership of that organization set a goal to reduce the number of obese people to 15 percent of the adult population by 2010. That may be a lofty goal since not a single state has reached it.
Obesity exceeds 30 percent in three states, Alabama, Mississippi and Tennessee; and one quarter of states have 25 percent obesity levels. The state with the lowest obesity is Colorado and 19 percent of adults in that state are obese.
To find out the state of obesity in the country the CDC analyzed the results of a national telephone survey, the 2007 Behavioral Risk Factor Surveillance System (BRFSS), a random-digit–dialed telephone survey of the country’s civilian population 18 years of age and older by state. Among ethnic minorities 36 percent of blacks and 28.5 percent of Hispanics were obese.
College graduates, men and women, were the least likely to be obese. Men who responded to the survey and had graduated from college reported 22 percent obesity; women respondents who had graduated from college reported 17.9 percent obesity.
From a geographic perspective, residents of Southern states were most likely to be obese, 27 percent; while the Midwest region showed 26.5 percent; the Northeast region had 24.4 percent; and the West had 23.1 percent.
The CDC determines obesity using height and weigh to establish a person’s body mass index. For example, a 5 foot 9 inch adult with a weight of 203 pounds has a body mass index of 30 and is considered obese.
The mission of the CDC is “to promote health and quality of life by preventing and controlling disease, injury, and disability.”
“Happy for No Reason” audio recording
Presenter Marci Shimoff, author, Happy for No Reason
What: An audio presentation by Marci Shimoff and Q&A with Marci Shimoff and HispanicMPR.com audio program host Elena del Valle about finding happiness.
Available exclusively on HispanicMPR.com!
What you receive: Downloadable recording of a 39-minute audio presentation “Happy for No Reason” and a bonus 50-minute interview of Marci Shimoff.
Ready to buy? Select a format to add to your shopping cart:
Downloadable MP3 of Happy for No Reason $119.95
Audio CDs of Happy for No Reason $139.95
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Posted by Elena del Valle on July 29, 2008
Coca-Cola’s Full Throttle Blue Demon energy drink
Photo: The Coca-Cola Company
Hispanics represent 27 percent of the total energy drink volume consumed in the United States. In late 2006, recognizing a desirable market when they saw it, marketers at The Coca-Cola Company decided to target blue collar Latino men 20 to 30 years of age with a new energy drink. For inspiration they relied on the Blue Demon, a Mexican luchador (wrestler) and movie star. In almost two years, Full Throttle Blue Demon, has nearly doubled in volume from the company executives’ original projections.
According to company representatives, Full Throttle Blue Demon has become the key growth product for the Full Throttle product line. In addition, Blue Demon has helped the Full Throttle trademark create a connection with young Hispanic men, a segment the company considers a key target audience.
Full Throttle Blue Demon is available in stores nationwide in Blue Agave flavor in 16 and 24-ounce cans. It contains caffeine, ginseng extract, Taurine, Guarana extract and B vitamins.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
-
Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
-
Discover what questions to ask, steps to take to be a Best in Class company
Click here for more about “Best in Class Hispanic Strategies” audio recording
In order to connect with Latino consumers it’s important to make specialty products readily in Hispanic oriented retail stores, according to Reinaldo Padua, assistant vice president of Hispanic Marketing, Coca-Cola North America, who discussed the company’s marketing strategies by phone.
It’s also important for the message to connect with the target audience and to understand that the reality of United States Hispanics is different from other market segments in the country.Since the launch of Full Throttle Blue Demon Coca-Cola marketers have promoted the drink via a national Spanish and English-language advertising campaign, in-store sampling and merchandising, public relations programs and a mobile promotional tour.
Full Throttle Coffee
Coca-Cola recently announced another product in the Full Throttle line, Full Throttle Coffee, a coffee and energy blend. The new beverage, which may appeal to the same demographic as the Blue demon, will first become available in the U.S. Pacific Northwest and Southeast regions before rolling out nationally in August 2008.
Executives hope to make further inroads among young men seeking an energy boost with the new energy coffee drink. The beverage is made with 100 percent premium Colombian Arabica coffee and the Full Throttle energy and vitamin blend. It will be available in 15-ounce aluminum cans.
“Guys are increasingly looking for great-tasting beverage options that will give them the extra ‘kick’ they need to conquer their day,” said Rafael Acevedo, senior brand manager, Energy Drinks, Coca-Cola North America. “Full Throttle Coffee combines the smooth, rich taste of coffee with the intensity that you can only get from a Full Throttle Energy Drink.”
Full Throttle Blue Demon and Full Throttle Coffee are part of the Full Throttle line which combines tropical citrus flavor in an energy drink. According to the company website, Coca-Cola produces 450 brands and 2,800 beverages. Consumers drink 1.5 billion servings of its products per day.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Posted by Elena del Valle on July 28, 2008
Mark Potok, director, Intelligence Report of SPLC
Photo: Mark Potok
A podcast interview with Mark Potok, director, Intelligence Report, Southern Poverty Law Center is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses anti Latino hate groups with Elena del Valle, host of the HispanicMPR.com podcast.
As editor of the Southern Poverty Law Center’s Intelligence Report magazine, Mark leads an operation that monitors the extreme right in the world today. In addition to editing the magazine, Mark acts as a spokesman for the SPLC, a well-known civil rights organization based in Alabama. He has testified before the Senate and the United Nations High Commission on Human Rights.
Before joining the Southern Poverty Law Center in 1997, Mark spent almost 20 years as a reporter at newspapers including USA Today, the Dallas Times Herald and The Miami Herald. While at USA Today, he covered the 1993 siege in Waco, the rise of militias, the 1995 Oklahoma City bombing and the trial of Timothy McVeigh.
Find out which Latino markets are booming with
“The Next Step: Secondary Latino Markets” audio recording
Presenter Dora O. Tovar, MPA
Click here for information on Secondary Latino Markets
In 1996, his editors nominated him for a Pulitzer Prize for a package of stories on racism in Texas public housing. The Intelligence Report he edits recently received the 2007 Investigative Award part of the Utne Independent Press Awards.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Mark Potok,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the July 2008 section of the podcast archive.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Posted by Elena del Valle on July 25, 2008
The 2008 Official Public Relations Salary & Bonus Report
Public relations and human resources executives are the target audience for The Official Public Relations Salary & Bonus Report 2008 Edition, a 13-page spiral bound summary of public relations salaries and bonuses across the country. The report, published since 1996 by New York City based Spring Associates, Inc., sells for $399.
The report is compiled and analyzed from the Spring Associates private database of 20,000 credentialed individuals who work in public relations. According to promotional materials, random survey methods of data gathering are not used. Representatives from the company collate the data on a daily basis during direct communications with public relations executives.
The 2008 report indicates average corporate communications base salaries went up 3.8 percent and public relations agency salaries increased 3.9 percent. The report outlines eight cities with the greatest number of public relations practitioners: New York, Atlanta, Chicago, Los Angeles, Boston, Dallas, Washington, D.C., and San Francisco. Salaries in these cities combined increased 4.2 percent for agencies and 4 percent for corporate communications departments.
Over the past years, Spring Associates analysts have concluded that once salaries and other benefits are taken into account public relations practitioners in corporate America are better compensated than their agency counterparts.
Spring Associates is a 28 year old executive search company founded by Dennis Spring. Its staff assist companies seeking to hire professionals in public affairs, consumer marketing, investor relations, corporate communications, marketing communications, speech writing, employee communications, financial communications, media relations, medical/health care, and hi-tech (dot com, e-commerce, e-retail).
“Happy for No Reason” audio recording
Presenter Marci Shimoff, author, Happy for No Reason 7 Steps to Being Happy from the Inside Out (Free Press, $24.95) and president Esteem Group
What: An audio presentation by Marci Shimoff and Q&A with Marci Shimoff and HispanicMPR.com audio program host Elena del Valle about using your energy to attract clients and customers.
“Happy for No Reason” audio recording consists of 89 minutes of useful insights and information by the internationally famous author and speaker.
Available exclusively on HispanicMPR.com! For your convenience you may also purchase these materials on audio CD’s.
What you receive: Downloadable recording of a 39-minute audio presentation “Happy for No Reason” and a bonus 50-minute interview of Marci Shimoff.
Ready to buy? Select a format to add to your shopping cart:
Downloadable MP3 of Happy for No Reason $119.95
Audio CDs of Happy for No Reason $139.95
More information on “Happy for No Reason” audio recording with Marci Shimoff
