Posted by Elena del Valle on May 9, 2007
Juan José Nuñez, vice president of operations, StarMedia Videos
Photo: StarMedia Videos
Miami, Florida – StarMedia, a wholly owned subsidiary of Orange, launched a Spanish language video sharing channel last week. StarMedia Videos, the new channel, allows users to watch and share original videos through websites, mobile phones and PDA’s. Visitors to the new website’s home page can see 12 videos.
Each video listing includes a descriptive title, author, average rating and the number of times it’s been viewed. Registered users may vote, add to favorites, and copy videos. Some videos for adults 18 and older require visitor registration and a password.
“Now everybody can enjoy and rate videos on StarMedia,” said Juan José Nuñez, vice president of operations, StarMedia Videos. “StarMedia Videos was developed as an open platform for all users; it’s one of a new generation of services and content designed to enhance their online experience.”
According to promotional materials, registered users can also upload an unlimited number of video clips. Content is classified by most recent postings as well as under popular categories: Automotive, Films, Sports, People, Humor, Games, Women, Music and Technology. StarMedia Videos also incorporates a search feature, enabling users to identify and view postings by order of importance, posting date, viewers and rankings.
StarMedia.com is a free-to-web service connecting more than 22 million Spanish-speakers through the Internet including three million in the United States. StarMedia has local operations in Mexico, Spain and the United States (Los Angeles, Miami and New York). Orange is a subsidiary of the France Telecom Group.
Discover how to reach Latinos in language today with
“Hispanic Market Translation Issues” audio recording
Presenter Martha E. Galindo
Translation company owner Martha E. Galindo explains
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Posted by Elena del Valle on May 8, 2007
“Suegras” host Amelia Vega
Photo: Azteca America
Former Miss Universe (2003) Amelia Vega, hosts “Suegras,” an Azteca America reality show in which 12 women, six “ready to marry” men and their mothers share living space. Suegra means mother in law in Spanish. In the last episode, the winner may ask one of three remaining mothers for her son’s hand in marriage.
Viewers can watch program clips and participant interviews on the show’s website. They are invited to vote via short message service (SMS) and at Terra.com. “Suegras” is scheduled to air Monday to Friday at 10 pm CST for 10-weeks. The last episode will air May 20, 2007.
“Amelia was selected for her exceptional talent, and we expect her national stature and Dominican heritage to serve as a bridge to all Hispanic audiences, especially given the spectacular participants, who represent a broad array of Hispanic American cultures,” said Bob Turner, president, Network Sales, Azteca America.
Participants’ heritage is diverse with representatives from Cuba, Colombia, Mexico, Puerto Rico, Uruguay and Venezuela. According to promotional materials, weekly challenges for the men and women, as well as the potential mother in law participants, reveal motives, habits, and possible conflicts.
Azteca America is a wholly-owned subsidiary of TV Azteca S.A. de C.V, one of the largest producers of Spanish language television content in the U.S.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Find out
Latino purchasing habits and products they favor
Latino family characteristics
Latinos and extended families
Division of duties, responsibilities within the family
Who is decision maker in the Latino family
Who is information provider in the Latino family
Click here to purchase a recording on Latino Family Dynamics
Posted by Elena del Valle on May 7, 2007
“The Chicas Project” cover
Photos: Nacional Records
Nacional Records will release the official soundtrack to the popular mun2 reality show “The Chicas Project,” starring mun2 hosts Yasmin and Crash, May 8, 2007. The soundtrack includes Grammy-nominated artists Aterciopelados, Nortec Collective and Andrea Echeverri, as well as Los Bunkers, The Pinker Tones, Pacha Massive, Sara Valenzuela, Bitman & Roban, Cuarto Poder, and Mexican Institute of Sound. iTunes and eMusic digital editions of “The Chicas Project” soundtrack feature two bonus tracks.
Barcelona duo The Pinker Tones provide the show’s theme song with the high-energy, political parody “Karma Hunters.” The Pinker Tones recently made an appearance at SXSW and are scheduled to be at KCRW’s Sounds Eclectic Evening in Los Angeles, California.
“The Chicas Project” Crash and Jasmin
“The Chicas Project” Official Soundtrack also features previously unreleased remixes from Grammy-nominated Aterciopelados and Mexican singer Sara Valenzuela, as well as new artists like Venezuela’s Cuarto Poder with “Arenita Playita” and Mexican rockers Porter.
“The Chicas Project” airs nationally on NBC/Telemundo’s bilingual youth network mun2. In the show Crash, a west coast rocker, and Yasmin, an urban-flavored youth from New York, take viewers on comedic adventures. The show, in pre-production for its second season, airs Saturdays at 2 pm.
Hear from market researchers about the Latino family in
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Find out
Latino family characteristics
Latinos and extended families
Division of duties, responsibilities within the family
Who is decision maker in the Latino family
Who is information provider in the Latino family
Click here to purchase a recording on Latino Family Dynamics
To listen to the single “Karma Hunters” from the new “The Chicas Project” album click on the play button below.
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Posted by Elena del Valle on May 4, 2007
Boca Abajo won first place at Riofest in Harlingen, Texas
Photo: Kirsten Luce
Miami, Florida – Burger King Corporation (BKC) launched a 10-city Latino music talent showcase dubbed “Tu Ciudad, Tu Música SM” to provide aspiring musicians the opportunity to be named the best local band in their city. It began April 21 in Harlingen, Texas and will conclude June 23 in Miami, Florida.
The “Tu Ciudad, Tu MúsicaSM” program will showcase popular local bands. Organizers will pre-select ten bands in each market. These will go on to compete onstage for a chance to win $2,500 in cash and the opportunity to get their music on area radio stations.
Following the launch in McAllen, the showcase will include stops in Dallas, Phoenix, Fresno, Houston, San Francisco, Chicago, New York, Los Angeles and Miami. A panel of three local judges will determine winners of individual competitions based on each band’s live performance, musical talent and crowd cheers.
“Burger King Corporation recognizes the importance of supporting rising talent in local communities,” said Alexandra Galindez, director for Multi-Cultural Marketing, Burker King Corporation. “This year, BKC embraces the diversity within Latin cultures by providing a platform for Latino music’s newest stars.”
“Tu Ciudad, Tu MúsicaSM” concerts are free. As part of the showcase, Telemundo Network Group is offering a national sweepstakes for music fans. The grand prize is a trip for two to attend the final concert in Miami.
According to promotional materials, for the last six years BKC has sponsored promotional musical platforms including “We Sing En Español…And English Too,” a program for middle and high school students.
Confirmed judges include in Dallas, Manuel Tellez of Rock Vivo, Inc., Theresa Jenkins, president, Texas Chapter of the Recording Academy (Grammy), and Enedelia Diaz, music editor, Latino Connection magazine; Fresno, Velvet Galindo of Grupo Gallegos, Arturo Bencoa of Bienvenido a Casa-TV Azteca, and Brenda Pineda of Univision Radio; Los Angeles, Delia Orjuela, assistant vice president for Latin Music, BMI, and Sergio Bursten, music critic, La Vibra; Phoenix, Fuerk Sanchez of Univision Radio-KHOT, Gaby Robledo of Univision Radio-KQMR, and Alberto Duran, DJ, Sky Lounge.
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida.
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Posted by Elena del Valle on May 2, 2007
Gilberto Reyes and Miguelito Gonzalez
Photo: WXDJ El Zol
Miami, Florida – A comedy show with DJ’s Gilberto Reyes and Miguelito Gonzalez began airing recently on Miami radio station WXDJ El Zol 95.7 FM. “Fonomanía con Gilberto y Miguelito” will run daily Monday through Friday from 3 p.m. to 7 p.m. Show selections will air Saturdays from 3 p.m. to 7 p.m.
Gilberto Reyes and Miguelito Gonzalez started their radio career several years ago in Miami on El Zol 95.7 FM, and became quite popular. Their radio show evolved into a late night variety program on a local TV station. It was during this time that their catch-phrase “Metiendo Mikimbin” became a friendly Cuban greeting among show listeners. Following a recent reunion, Miguelito and Gilberto decided to embark on the second chapter of their professional partnership.
“I truly believe that Gilberto and Miguelito’s wit and enthusiasm will propel this show to great heights. They are a charismatic duo that possesses the natural ability to connect with the human spirit, and Miamians are in for a real treat with the market’s funniest new afternoon drive radio program,” said Jackie Nosti-Combo, vice president and general manager, SBS.
“Gilberto and I were never really apart. We owed it to ourselves to pursue some individual opportunities that were available to us. I have an individual contract with Mega TV as host of the home improvement show ‘Handyman’ but once we were given the opportunity to collaborate again, we both knew it was time,” said Gonzalez.
“This is the next step in our professional journey. We both love Miami, love our audience, and love to make people laugh. I can’t wait to get started. I think everyone will soon find out that Miguelito and I are back in a big way,” said Reyes.
In 1995, Gonzalez became a radio host for Spanish Broadcasting System’s WXJD, El Zol 95.7 on “El Show de la Mañana.” He then worked on a local Miami television show, “El Mikimbín de Miami,” where he fleshed out a number of characters based on his own life experiences.
“Search Engine Marketing to Hispanics” audio recording
Presenter Matias Perel, founder and president, Latin3
Find out about
- The 16 million Latino online users
- Types of online access among Hispanics
- Latino online user language preferences
- What they do online
- Usage by age
- Income levels among Hispanics who visit the Internet
- Internet use by Hispanics
Click here to purchase a recording about search engine marketing to Hispanics
Posted by Elena del Valle on April 30, 2007
Shock Bukara: “Corporama” CD cover
Photo: Nopalbeat Records
Pasadena, California – La Corporación Muzic and Mexican record label Nopalbeat Records entered into an exclusive North American licensing and distribution deal. The first release resulting from the agreement is electronica and trip hop group’s Shock Bukara “Corporama” album.
As part of the agreement, La Corporación Muzic will be handling the distribution and marketing for all Nopalbeat Records releases, catalog and new titles for the North American market.
“This gives us the opportunity to tap into other Latin based record companies outside the U.S. and give them the distribution and marketing in the North American territory they are seeking through our national distributor Navarre. We look forward to this long term partnership with Nopalbeat Records not only on the distribution side, on the production side as well,” said David Jordan, president, La Corporación Muzic.
Manuel Amezquita and Daniel Martinez, producers and DJs from Guadalajara, Mexico are behind the electronic sounds of Shock Bukara. The band seeks the perfect union between acid cabaret and tech-house. The first single off the album, “Purple Game,” is described as a groovy up tempo track. The music video has already been serviced to music video outlets and can be viewed on the La Corporación Muzic website.
La Corporación Muzic, based in Pasadena, California, is an independent record label that specializes in signing and developing Latino talent for the U.S. bilingual market with exclusive distribution by Navarre. Other titles released on La Corporación Muzic include Maxim! En Espanol Rockz, Latin Explosión and Peter Michael Escovedo Moments.
To listen to the singles “Play Something Smooth” and “Purple Game” from the “Corporama” album click on the play button below.
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“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
A presentation by Jay Gronlund and Mario Quiñones and discussion with Jay Gronlund and Mario Quiñones and HispanicMPR.com host Elena del Valle about emotional branding to Latinos.
This product consists of 104 minutes of useful insights and information by leading Latino market experts. Available for the first time exclusively on HispanicMPR.com!“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida.
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Posted by Elena del Valle on April 26, 2007
Rodrigo de la Serna and Rodrigo Noya in “Detectives, Brothers & Co.”
Photo: WSBS
Miami, Florida – Beginning in April 2007 Mega TV Channel 22 will add an Argentinean comedy series to its Miami programming. “Detectives, Brothers & Co.,” stars Rodrigo de la Serna and Rodrigo Noya, and is directed by Damián Szifrón. The Spanish language series will be broadcast in high-definition at 9 pm Thursdays for 10 consecutive weeks.
Franco Montero (Rodrigo de la Serna) is a detective who, after his father’s death, learns he has an 11-year-old half-brother, Lorenzo (Rodrigo Noya). Since they have no other family, the courts rule that Lorenzo must remain in Franco’s custody. Lorenzo, who has a great interest in his brother’s detective work, uses his own detective skills to help Franco solve what was thought to be a dead-end case. From that moment on, Franco brings Lorenzo under his wing, and the two brothers work together in the resolution of various criminal cases.
“Detectives, Brothers & Co.” promises viewers suspense and laughter. In each episode, Franco and Lorenzo solve a criminal case, while engaging in wild shenanigans.
Serna has been an actor since he was 12, working in comedy and drama. Prior to the series, he worked in “Okupas,” “Los Simuladores,” “En el fondo del mar,” “Ciber-six,” “Naranja y media,” “Crónica de una fuga,” and “Diarios de motocicleta.” Noya has been acting since the age of five.
Reach Latinos consumers with electronic publicity tools with
“Electronic Publicity and Broadcast Public Relations” audio recording
David Henry presenter
Broadcast publicity expert David Henry shares insights drawn from years of experience to help you target Latinos effectively during this presentation and interview.
Find out
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to reach Latinos with electronic publicity
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how many U.S. TV stations offer news programming in Spanish
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which markets have the number one newscasts in Spanish
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which markets offer bilingual news TV programming
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Click here to purchase an audio presentation on Electronic Publicity and Broadcast Public Relations by David Henry
Posted by Elena del Valle on April 20, 2007
“Holocausto 6”
Photo: WSBS
Miami, Florida – WSBS Mega TV Channel 22, television personality Maria Elvira Salazar, Miami Dade Community College, and the city of Miami Cultural Fridays initiative, will host a free screening of “Holocausto 6,” the first part of a two-part film in Spanish, at 7 pm, Friday, April 27, 2007 at the Tower Theater in Miami, Florida. The second part of the film will be broadcast on the Mega TV show “Raíces y Recuerdos” at 9 pm May 27, 2007.
Inspired by true events, “Holocausto 6” is described in promotional materials as a documentary film with fiction and non-fiction elements. The film’s producers blended testimonies of Holocaust survivors and information from historical documents to address one of the most tragic crimes against humanity.
The main character, Federico, is a Jewish man born in Poland. He is an Auschwitz survivor living in Buenos Aires, Argentina, with his family. Federico, played by Argentinean actor, Pepe Soriano, is concerned that people, especially young adults, are forgetting the legacy of the Shoah and how hate and bigotry can easily spread.
In the movie, Gabriel, Federico’s 21-year-old grandson, has grown up listening to stories about the Holocaust, but has shown little interest or appreciation of its historical significance, or of his family’s experience during this painful event. To ensure that Gabriel, played by newcomer Juan D’Andre, gains a true understanding of these issues, Federico plans a journey, with the help of Gabriel’s mother, played by Ana Maria Piccio.
Their journey takes them through six Latin American countries, as Federico gathers documents and pictures to publish a book about the holocaust, and begins searching for five of his friends who left Poland after Auschwitz to start a new life. Each country, Uruguay, Argentina, Chile, Bolivia, and Cuba, represents an important step in Federico’s journey.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
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Posted by Elena del Valle on April 19, 2007
Juan José Nuñez, vice president, Operations, StarMedia
Photo: StarMedia
Miami, Florida – Although it’s parent company, Wanadoo, is changing names, StarMedia will maintain its brand. StarMedia, a multi-platform media organization wholly owned by Wanadoo, serves three million U.S. Hispanics. Wanadoo, now Orange, is one of Europe’s largest online companies.
As a part of the global re-branding campaign, StarMedia plans to maintain its brand name, and incorporate the Orange footer on the company Spanish language website Starmedia.com.
“We’re very proud to be preserving our own identity, in view of this major new global branding effort by Orange parent company France Telecom Group,” said Juan José Nuñez, StarMedia’s vice president of operations. “This decision speaks directly to the success and brand loyalty the StarMedia name has come to enjoy.”
The Orange brand name was born in the United Kingdom in 1994 as a mobile phone service provider. The idea behind Orange was to offer a new identity with a rational and emotional appeal. Over the past few years, France Telecom Group has been extending the Orange brand to incorporate mobile, fixed line, Internet and TV offers.
StarMedia.com is a free-to-web service connecting more than 22 million Spanish-speakers through the Internet, StarMedia has local operations in Mexico, Spain and the United States (Los Angeles, Miami and New York). Orange is a subsidiary of the France Telecom Group (NYSE: FTE).
“Search Engine Marketing to Hispanics” audio recording
Presenter Matias Perel, founder and president, Latin3
Find out about
- The 16 million Latino online users
- Types of online access among Hispanics
- Latino online user language preferences
- What they do online
- Usage by age
- Income levels among Hispanics who visit the Internet
- Internet use by Hispanics
Click here to purchase a recording about search engine marketing to Hispanics
Posted by Elena del Valle on April 17, 2007
Luis J. Echarte, chairman, Azteca America
Photo: Azteca America
Los Angeles, California – In 2006, according to a Bigresearch study reported on eMarketer, 65 of adults and 74 of teens in the U.S went online while watching TV. Hoping to draw online and TV audiences, Azteca America and Terra Networks have joined to create a co-branded Internet site powered by Terra.com and showcasing Azteca America content via online video. Through the new alliance the companies hope to reach Spanish dominant Latinos who go online while watching television.
The organizers plan to encourage audience interactivity in real time through polls, live chats, and community pages. Site access is via Aztecamerica.com and Aztecaamerica.terra.com.
“This venture is the marriage of two leading players in Hispanic media, and we are excited about synergies going forward,” said Luis J. Echarte, chairman of Azteca America. “Aside from the proven portal management experience, clients have the best of both broadband and broadcast worlds to maximize their brands.”
Under the agreement, Terra Networks will be responsible for hosting and editing content with the collaboration of Azteca America. In addition to displaying TV Azteca’s extensive content, the site is supposed to feature exclusive U.S. Hispanic content including headline video reports from “Noticiero Azteca America,” Azteca’s daily news program.
The new website is expected to have special in-depth features and video clips from “Suegras,” a new Azteca America reality series. Promoters hope the show, coupled with visitor’s online interaction, will drive additional users to the portal. Online sales for the site will be handled by Terra Networks with coordination for television sales with Azteca America.
“Now is the ideal time to leverage the online TV multitasking space, with the majority of U.S. households on broadband,” said Fernando Rodriguez, chief executive officer of Terra Networks. “Terra Networks and Azteca America are delighted to step up to the challenge to create both a compelling user experience for our combined, tech savvy audiences and exciting interactive opportunities for advertisers, such as live chat sponsorships occurring during the TV shows.”
Azteca America is a wholly-owned subsidiary of TV Azteca S.A. de C.V, one of the largest producers of Spanish language television content in the U.S. Terra.com, the U.S. Hispanic arm of the Terra Networks group, provides a portal and services to Spanish speaking users.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Click here to purchase an audio recording with a presentation on marketing to Hispanics online by Joel Bary and interviews with Joel Bary, Alex Carvallo and Matias Perel
