TRPI publishes expanded online Latino college scholarship directory

Posted by Elena del Valle on October 5, 2007

Latino College Dollars Scholarship Directory

Photo: Tomas Rivera Policy Institute

The Tomas Rivera Policy Institute (TRPI) recently expanded its Latino College Dollars Scholarship Directory, available online and in print, with national scholarship information for students. Response to the organization’s first Latino scholarship published last year prompted the Institute to produce a national guide in 2007. Last year’s directory of California scholarships was viewed online an average of 7,000 times a month.

The 2007 directory contains 84 pages of information including 62 pages on 329 scholarships available to Latino high school, undergraduate, and graduate students in the United States. The Directory can be downloaded free of charge at LatinoCollegeDollars.org. Hard copies of the guide are available for a postage and handling fee of $5.

The directory, made possible with grants from the John Randolph Haynes and Dora Haynes Foundation, The Sallie Mae Fund and The Walt Disney Company, follows recommendations from a TRPI study that showed Latino students often are misinformed or unaware of scholarship opportunities.

“Our research has shown that Latino families aspire to send their children to college but are critically lacking in awareness of how to pay for it. We’re working to be sure Hispanic parents and students are not caught in a financial aid information divide,” said Kathleen deLaski, president of The Sallie Mae Fund, which last year awarded $2.6 million in scholarships to more than 1,000 students nationwide. The directory is aligned with the charitable organization’s mission of increasing access to higher education for America’s students.

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 Brenda Hurley and Liria Barbosa

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Scholarship listings are categorized by education level, deadline, minimum grade point average, citizenship requirements and region. In addition to information on 329 scholarships, the 2007-2008 directory includes a guide to applying for scholarships, in English and Spanish, “Get the Money You Need!” and “Padres: ¡Ayuden a sus hijos a obtener el dinero que necesitan para asistir la universidad!“

“We can think of no better investment to make than in future talent,” said Efrain Garza Fuentes, director of Multicultural Programs for The Walt Disney Company. “The Latino college community is very important to The Walt Disney Company, and since we had such great success with the directory at the local level, the next logical step was a national effort.”

The online directory is searchable by grade level, grade point average (GPA) and citizenship requirements. Organizers hope the search functionality makes the online directory user-friendly.

According to a study conducted by the Institute and commissioned by The Sallie Mae Fund in 2006, the directory is a much needed resource for the Latino community. The study also found that often scholarship information is conflicting, out-of- date and not actively disseminated to people who need it. The study also indicated 94 percent of Latino parents believe college education is an important part of success in life, but more than half could not name a single source of financial aid.

Harry Pachon, president and chief executive officer, Tomas Rivera Policy Institute

“This project has been very valuable to Latino students and their parents in California, and now the positive impact will be nationwide,” said Harry Pachon, president and chief executive officer of the Tomas Rivera Policy Institute. “We are very excited about encouraging the pursuit of a higher education, about giving Latino students the information they need to help start and finish college by making it more affordable. We expect demand this year to surpass the pace set last year.”

As part of the project the Institute will mail 6,000 scholarship guides to guidance counselors at low-income schools in the five states with the largest Latino populations in the country, California, Florida, Illinois, New York, and Texas. Another 2,500 scholarship guides will be distributed to Latino students during The Sallie Mae Fund Paying for College Bus Tour. An additional 1,500 guides will be distributed to community based and direct service organizations such as The Mexican American Legal Defense Fund, Parent Institute for Quality Education, and the Hispanic Scholarship Fund. 

Founded in 1985, the Tomas Rivera Policy Institute (TRPI) advances informed policy on key issues affecting Latino communities through research contributing to the betterment of the nation. TRPI is an affiliated research unit of the University of Southern California School of Policy, Planning, and Development and is associated with the Institute for Social and Economic Research and Policy at Columbia University.

Singer to release beauty tips books in October 2007

Posted by Elena del Valle on September 14, 2007

Thalia: Belleza! Lessons in Lipgloss and Happiness cover

Photo: Chronicle Books

Singer Thalia shares beauty tips in a new 208-page book, Thalia: Belleza! Lessons in Lipgloss and Happiness (Chronicle Books, $19.95) due out October 2007. Known for her singing, she’s had four top hits and sold over 12 million albums worldwide, the Mexican celebrity is recognized by telenovela fans in 180 countries. She has an ABC radio talk show and now counts publishing a book among her accomplishments.

Thalia: Belleza! Lessons in Lipgloss and Happiness, released in English and Spanish simultaneously, has illustrated chapters on skin, hair, makeup, and inner beauty. In the book, Thalia shares personal beauty secrets, beauty dos and don’ts, and beauty tips gleaned from working with top makeup artists and hairstylists. Color photos illustrate techniques and before-and-after features.

According to promotional materials, both books will be supported by a major national marketing campaign, with in-store appearances, podcasts, online promotions and a multi-tiered publicity campaign, including print, online, and national TV and radio.

Thalia began her career as a child star on Mexican television and theatre. A recording artist for EMI Music, she has been nominated for four Latin Grammy awards. She has had twelve Top 10 singles, four of which went to number one. Thalia received two Latin Billboard Awards and several Premio Juventud Awards. She has been named one of People Espanol Magazine’s “25 Most Beautiful” on two separate occasions.

In 2003, she launched the Thalia Sodi Collection line of apparel and accessories at Kmart. According to promotional materials, her Kenmark line of eyewear for women and girls topped $100 million in sales. She teamed up with Hershey’s to launch a line of co-branded candies, La Dulceria Thalia. This year, there are plans for an album release.

Founded in 1967, the Chronicle Books mission is to create and distribute exceptional publishing that’s instantly recognizable for its spirit, creativity, and value.

Click here to purchase Thalia: Belleza! Lessons in Lipgloss and Happiness

“Latino Family Dynamics” audio recording

 Brenda Hurley and Liria Barbosa

Listen to podcast interview with KR Jones, author, Ghosts of Guantanamo Bay novel

Posted by Elena del Valle on August 27, 2007

KR Jones, author, The Ghosts of Guantanamo Bay

Photo: KR Jones

A podcast interview with KR Jones, author, Ghosts of Guantanamo Bay, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, KR discusses her fiction novel with Elena del Valle, host of the HispanicMPR.com podcast.  

K.R.  was born and raised on Long Island, New York, and called Northport her home. Creative at an early age, she acted in plays, sang in musicals, and even played the keyboard in an amateur rock band. She began her first novel when she was 14. Although she didn’t get beyond nine chapters, the project became a turning point in her life, helping her realize her true passion was telling stories.

Her years at Marymount College of Fordham University set the stage for the kinds of books she would later write. Her studies in political science and international relations included a year at Humboldt Universitat in East Berlin and the Universidad de Salamanca, Spain. Her adventures abroad made her long to bring what she learned and experienced to the pages of intriguing and suspenseful novels. She worked at the United Nations Social and Economic Council, and was a researcher for a major lobbying firm in Washington DC, where she learned about the political world.

Married to a Marine Corps officer, she spent the next several years at various duty stations around the country, before a final two-year tour of duty at U.S. Naval Base Guantanamo Bay, Cuba. It was this tour which inspired her to write her first novel, The Ghosts of Guantanamo Bay. Today she lives and writes in rural northern Virginia with her husband, and two children.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR KR Jones,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the August 2007 section of the podcast archive.

Discover why so many readers are fascinated with KR Jones first novel, The Ghosts of Guantanamo Bay

Annie E. Casey Foundation: Latinos have highest teen pregnancy, dropout rates

Posted by Elena del Valle on August 17, 2007

2007 Annie E. Casey Foundation Kids Count Data Book

Photo:  Annie E. Casey Foundation

According to the recently released 2007 Annie E. Casey Foundation annual national Kids Count Data Book, Hispanic teens are the most likely to become pregnant and drop out of school. In 2005, Latino teenagers were more than twice as likely as non Hispanic whites to drop out. While 6 percent of non Hispanic whites between 16 and 19 dropped out, 14 percent of Latinos in the same age group left school.

In 2004, Latino girls 15 to 19 were more than three times as likely to become pregnant than non Hispanic white girls of the same age. The teen birth rate among Latinas was 83 for every 1,000 girls compared to 26 births for every 1,000 non Hispanic white girls.

The good news is that these indicators have been moving in the right direction for Hispanic teens. The Hispanic teen birth rate dropped 5 percent since 2000 and the Hispanic high school drop out rate dropped 31 percent since 2000.

“Unfortunately, the percent of Hispanic teens who are high school dropouts and the teen birth rate for Hispanic teens has consistently been the highest among the racial and ethnic groups we look at in our report over the last several years,” said Laura Beavers, research associate, Kids Count. “One exception was that in 2000, the high school dropout rate for American Indian teens was slightly higher than for Hispanic teens.”

This year, for the first time since 1990, the Annie E. Casey Foundation (AECF) annual national Kids Count Data Book includes data on children living in Puerto Rico in a separate section of the book. According to Foundation findings, children in Puerto Rico face higher levels of risk on nine of ten key indicators of child well-being.

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 Brenda Hurley and Liria Barbosa

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“The Kids Count Data Book is the gold standard for all those interested in data on the status of children in this country. The inclusion of Puerto Rico not only is a welcome and much-needed addition, but also will ensure that the urgent needs of Puerto Rico’s children are taken more fully into account,” stated Janet Murguía, president and chief executive officer, National Council of La Raza.                

The National Council of La Raza has housed the Kids Count Puerto Rico Project for the last five years. The organization published several reports and provided free information through an online database.

According to the 192-page report, in 2005, there were one million children in Puerto Rico. This represents a larger child population than that of about half the states in the United States. Puerto Rico’s child poverty rate, 55 percent, was nearly three times that of the U.S.

The Annie E. Casey Foundation is a private charitable organization, dedicated to fostering public policies, human services reforms, and community supports to meet the needs of vulnerable children and families.  The 2007 Kids Count Data Book is available online and can be ordered free of charge.

Author discusses impact of Latino culture on mainstream America in new book

Posted by Elena del Valle on July 27, 2007

Latinization cover

First time author Cristina Benitez explores the positive impact of Latinos on mainstream America in her recently released 128-page book, Latinization: How Latino Culture is Transforming the U.S. (Paramount Market Publishing, $24.95). The second generation Latina relied on 20 years of Hispanic marketing experience and the input of 20 leaders.

In the book, she also included quotes and the insights of 14 men and six women in the arts and sciences, many from the Chicago area, in her efforts to define the influence of Hispanics on American culture. The leaders Benitez consulted include Hispanics and non Hispanics; entrepreneurs, authors, artists, performers, managers and the first woman to walk in space.

They are: Juan Andrade, Jr., president, United States Hispanic Leadership Institute; Rick Bayless, a Mexican cuisine expert; Aldo Castillo, an art dealer, artist and human rights activist; Henry Cisneros, founder and chairman, CityView; Mary A. Dempsey, commissioner, Chicago Public Library; Robert Fitzpatrick, Pritzker director and chief executive officer, The Museum of Contemporary Art; Henry Godinez, resident artistic associate, The Goodman Theatre; Juana Guzman, vice president, National Museum of Mexican Art; Carlos R. Hernandez, executive director, Puerto Rican Arts Alliance; Achy Obejas, author; Sylvia Puente, director, The Center for Metropolitan Chicago Initiatives of The Institute for Latino Studies, University of Notre Dame; Jorge Solis, director, Illinois Division of Banking; Kathryn Sullivan, president and chief executive officer, Center of Science & Industry; Andrés T. Tapia, chief diversity officer and emerging workforce solutions leader, Hewitt Associates; Studs Terkel, author; Carlos Tortolero, founder and president, National Museum of Mexican Art; José A. Vargas, founder and executive director, The International Latino Cultural Center; Eduardo Vilaro, founder and artistic director, Luna Negra Dance Theater; Father Bruce Wellems, pastor, Holy Cross/Immaculate Heart of Mary Parish.

Benitez is the founder of Lazos Latinos, a Chicago branding and advertising company specializing in Hispanic markets. Prior to founding her company in 1998, she was senior vice president, Ethnic Marketing, DraftWorldwide; before that she was vice president at FOVA, Grey Advertising’s Hispanic marketing group. Her experience includes teaching secondary and college students Spanish for eight years. She is a board member of the Gateway Foundation, The Chicago Public Library, and The Hispanic Alliance for Career Enhancement and Luna Negra Dance.

Click here to purchase Latinization

Hispanic executive describes her formula for success in faith oriented book

Posted by Elena del Valle on July 20, 2007

Keeping the Faith cover

Photo: HarperCollins Publishers

In Keeping the Faith How Applying Spiritual Purpose to Your Work Can Lead to Extraordinary Success (Rayo, $22.95), Ana Mollinedo Mims describes how she arrived in the United States as a Cuban immigrant and eventually thrived in the corporate world. In the book, meant for anyone who has a job or hopes to be employed, she proposes to the reader that each struggle becomes an opportunity to grow spiritually, develop a purpose and achieve professional success. She believes that the answers we seek will reveal themselves more clearly and lead us to satisfaction through a blending of faith and work.

“My book is about developing a relationship with God that will lead to understanding one’s purpose and calling. I rarely talk about where I go to church because what is important is having the relationship not where you go to church. My book is not written from a denominational perspective and applies to everyone and anyone that has or is interested in developing a relationship with God regardless of where they go to church. God is the God of all not just one race or culture and I believe loves us all equally,” said  Mollinedo Mims. “I was recently interviewed by Club 700 Hoy, the Hispanic version of the 700 Club and the response there was awesome. There are not many Hispanics, and specifically female Hispanics for the matter speaking about faith and how it applies to the workplace and to career development. So the response from all has been very rewarding.”

In Keeping the Faith, Mollinedo Mims, chief corporate communication officer, Cable & Wireless, Americas & Caribbean, discusses seven principles, faith, integrity, humility, prayer, forgiveness, stewardship, and legacy. The 256-page hardcover book is divided into three parts: Rebirth, Principles of the Spirit Led Career and On Reflection.

Mollinedo Mims has held executive positions with Fortune 500 companies and non profit organizations in strategic development, communications, media and corporate relations, government and investor relations, and website design. Prior to working with Cable & Wireless, she was global vice president of communications, Community Affairs & Diversity for Starwood Hotels & Resorts Worldwide, Inc.

Click here to purchase Keeping the Faith

Author presents controversial approach to immigration issue

Posted by Elena del Valle on July 13, 2007

Photo: Level 4 Press

Is Erik Rush a forward thinking problem solver or a land hungry imperialist? In the 220-page book Annexing Mexico: Solving the border problem through annexation and assimilation (Level 4 Press, $24.95) he shares his plans to take over Mexico in order to solve the United States Mexico immigration issues.

He argues that the 2,000 mile United States and Mexico border is more than just a boundary between nations; he sees it as a chasm that separates a wealthy global superpower from a poverty-stricken Third World Country. Perhaps, as he believes, the Mexico border has become a finish line for millions of Mexicans desperate for a better life. Instead of protecting the border, Rush says, get rid of it by absorbing the entire country.

“We’re like a dog chasing its tail,” said Rush. “We spend billions of dollars each year to keep immigrants out, then billions more on their education and healthcare once they get here anyway. We’d be smarter to spend those billions to improve and annex Mexico. We would solve the immigration problem and reap a host of other benefits.”

On the other hand, researchers point out that immigration from Mexico to the United States is past its peak and showing signs of slowing down further. They also say that the Mexican economy is likely to improve, reducing the desirability of northern migration.

Rush readily admits that a peaceful annexation of Mexico is a huge project that would require arduous political, economic and cultural work and years of integration. He points to polls that show 40 percent of Mexicans would like to live in America and 10 percent of Mexico’s population is already here. Would American’s ever agree to annex Mexico? How about Mexicans? Could it work? Would it matter that the reason Mexicans have migrated in the past is less relevant today and for years to come? 

Click here to purchase Annexing Mexico

“Mexicans are generally a hard-working, family-oriented population,” said Rush.  “Most Americans can appreciate those traits. The problem now is U.S. taxpayers are rightfully angry about carrying someone else’s load. The animosity will dissipate when the burden is shared equally by annexing Mexico and improving conditions there.” 

Rush believes merging with the United States would bring health care benefits to Mexico, save American taxpayers $1.4 billion in emergency medical care to undocumented immigrants, and provide the combined country with energy independence thanks to Mexico’s oil reserves. 

“Mexico has huge oil reserves that could eliminate our reliance on OPEC,” said Rush. “The state run oil business in Mexico operates at a loss right now, which is testament to the corruption in the Mexican government. There’s no excuse for this; it’s time for a dramatic change.”

Rush was born in New York City in 1961, the first child of a white father and a black mother. His family lived in the same neighborhood as Betty Shabazz, widow of slain civil rights activist Malcolm X, and her children. As a result he grew up keenly aware of the unfolding civil rights issues of the day. Rush has worked as a musician and a biomedical researcher.

In 1996, one of his short stories won a Chrysalis first place award for short fiction. His first novel, The Angels Fell, was released in 2002. Rush is a contributor of social commentary to WorldNetDaily and is a staff writer and acting associate editor and publisher for the New Media Alliance, Inc., a non-profit national coalition of writers, journalists and grass-roots media outlets.

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Cookbook features regional Mexican recipes from Austin restaurant

Posted by Elena del Valle on July 6, 2007

Fonda San Miguel cover

Photo: Fonda San Miguel

South-of-the-border salads, tapas, and mixed drinks that won’t keep you locked up in a hot kitchen for hours is the promise of a Fonda San Miguel: Unique South of the Boder Recipes for Summer Celebrations (Shearer Publishing, $34.95). Tom Gilliland and Miguel Ravago, owners of Fonda San Miguel restaurant in Austin, Texas with the help of food writer Virgina B. Wood put together a collection of their favorite easy-to-prepare restaurant recipes in the hardcover book, a 2006 International Association of Culinary Professionals (IACP) award-winning cookbook.

Recipes include Tequila-Cured Salmon Tostadas, Ceviche Veracuzano, Tostadas de Cochinita Pibil, Quesadillas de Hongos, and Albondigas en Chipotle from the Mexican regions of Vera Cruz, Yucatan, Chihuahua and Mexico City that the authors have served at their Texas restaurant.

“We had a grand dream, little experience, and a lot less cash when we began,” said Gilliland. “I love it as much today as the first day we opened. The title of our cookbook captures the dual focus of Fonda San Miguel, food and art. Distinctive Mexican art and décor is the best complement to authentic Mexican food.”

Gilliland and Ravago also share Mexican summer cocktails in the book. Some of the original concoctions included on the restaurant’s bar menu and in the cookbook are Fresh Lime Margaritas, Mango Margarita, Palomito (Grapefruit Soda Margarita), Sangría Fonda San Miguel, Agua de Sandía (Watermelon Water), and Cazuela Guadalajara (Tropical Tequila Punch).

Click here to purchase Fonda San Miguel

 The large and colorful book is filled with photographs of the appetizing dishes and the restaurant’s interior. There are photos of the tropical courtyard, custom made punched-tin light fixtures, some of the hand-painted stuccoed walls of the hacienda-style restaurant, furnitute and distinctive artwork. 

Gilliland is a graduate of the University of Nebraska and the Law School of the University of Texas at Austin. He studied law at the Universidad National Autónoma de México in Mexico City, as well as at the American Institute of Foreign Trade (now the Garvin School of International Management) in Glendale, Arizona. A co-founder of San Angel Inn and Fonda San Miguel, Gilliland oversees the front of the house staff and directs the interior design and art collection.

Ravago first learned to cook from his grandmother, a native of Sonora, Mexico. A co-founder of San Angel Inn and Fonda San Miguel, he has specialized in regional Mexican cooking for more than thirty years. Ravago co-authored Cocina de la Familia with Marilyn Tausend in 1997. The book won a Julia Child cookbook award in 1998, and was later published in Spanish.

Wood, a native Texan and a graduate of the University of Texas at Austin, began her professional cooking career as the first pastry chef at Fonda San Miguel restaurant in 1977. She went on to operate her own wholesale dessert and catering company for many years before becoming a food journalist. She is the food editor at the Austin Chronicle.

Miami consultant touts power of Spanish language to reach Latinos

Posted by Elena del Valle on June 29, 2007

The Power of Business en Español cover

Photo: HarperCollins Publishers

Jose Cancela, a Miami businessman and marketing consultant, discusses his thoughts on the importance of marketing to Spanish-language consumers in the recently published title The Power of Business en Español: Seven Fundamental Keys to Unlocking the Potential of the Spanish-Language Hispanic Market (Rayo, $19.95). The 199-page book outlines the importance of becoming aware of and targeting Spanish speaking Latinos in the United States.

Cancela, owner of Hispanic USA Inc., outlines in seven chapters the concepts he believes will help marketers understand Latino consumers. He focuses on similarities between Latinos, the size, importance and location of the markets, Hispanics’ love for the United States, Latino voting power, religion, family values and buying power, and why he feels it’s essential to reach out to this market segment in Spanish.

He also discusses briefly the Latino baby boom, hypergrowth markets, Latino versus Anglo values, Spanish speaking population estimates, top 10 advertisers on Hispanic websites, favorite websites for Spanish language surfers, and businesses likely to grow among Latinos.

For his insights he relies on 25 years of experience working with Spanish dominant Latinos in the top 50 U.S. Hispanic markets; and on behalf of brands like Proctor & Gamble, Toyota, Verizon, Kellogg’s, Pepsi, ING, Group 1 Automotive, ABC Radio en Espanol, ESPN Deportes Radio, King World Productions and US Century Bank.

In 1979, Cancela began his career as a sales trainee at the Univision station in Miami, WLTV/Channel 23. He went on to run a TV station in Phoenix at the age of 27 and later managed station groups for the Univision and Telemundo television networks. Subsequently he launched a start up, National Hispanic Radio Network, and ran for mayor of Miami-Dade County.

Click here to purchase The Power of Business en Espanol

Discover how to reach Latinos in language today with

“Hispanic Market Translation Issues” audio recording

Presenter Martha E. Galindo

Translation company owner Martha E. Galindo explains

• Why it’s important to reach your clients in language 
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Listen to podcast interview with author Ernesto Caravantes about his book Clipping Their Own Wings

Posted by Elena del Valle on June 25, 2007

Ernesto Caravantes, author, Clipping Their Own Wings

Photos: Ernesto Caravantes

A podcast interview with Ernesto Caravantes, author, Clipping Their Own Wings is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Ernesto discusses his book with Elena del Valle, host of the HispanicMPR.com podcast. 

Ernesto Caravantes is a native Angeleno who grew up in Lakewood, California. He was the only son of Mexican immigrant parents who instilled a deep sense of wonder and pride in his Mexican roots and had a profound impact on the choices and accomplishments in his life. They emphasized the value of education in the United States for those who want the best life possible, even the American Dream.

As a boy he visited the meat markets of Los Angeles and saw firsthand how beleaguered and unassimilated the Hispanic population had become in California. Latino immigrants were living in Los Angeles as if they had never left their native country. They remained poor, uneducated, and laboring at menial low-wage jobs with a stubborn resistance to learn English.

Ernesto’s parents were bilingual and spoke Spanish at home until he reached the second grade. His teacher told his parents, “Teach this boy English or go back to Mexico.”  As a result his parents began a long crusade of English immersion. Although his early struggles to learn English as a first-grader along with subsequent remedial English classes, challenged his confidence they fueled a determination to succeed. As an adult, he expanded his skills, completing a Masters’ Degree in Counseling from the University of La Verne, hosting an educational cable television show, and becoming committed to lifelong learning. 

Buy your copy of Ernesto Caravante’s Clipping Their Own Wings

Click here to purchase Clipping Their Own Wings 

In Clipping Their Own Wings The Incompatibility between Latino Culture and American Education, Caravantes describes how the Latino culture itself is the culprit for Hispanic underachievement in the United States. He explains how Hispanics can advance themselves in society, without necessarily having to give up the beauty, spirit and lyricism that have given so much richness to Latin American culture.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Ernesto Caravantes,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the June 2007 section of the podcast archive.

Target Latinos effectively by anticipating changes in the market with

“Hispanic Projections” audio recording

Presenter Roger Selbert, Ph.D.

Find out

Click here for details on “Hispanic Projections”