Posted by Elena del Valle on August 20, 2008
Hispanic population projections – click on image to enlarge
According to the latest U.S. Census data, black, Hispanic, and Asians under 20 years of age represent the majority or are near the majority in one of every four counties in the United States. Put another way, racial and ethnic minorities represent 43 percent of Americans under 20.
According to the U.S. Census Bureau, more than half the population in almost one in every 10 of the country’s 3,141 counties is majority minority, meaning more than half the residents in that area belong to a minority group.
As of July 2007, Hispanics were the majority in 46 counties. All of the counties, save Seward, Kansas and Bronx, New York were in the South or the West, specifically Florida, Texas, Arizona, California, New Mexico and Washington.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competition with “Hispanic Projections”
At the same time, the Hispanic population is projected to nearly triple, from 6.7 million to 132.8 million during the 2008-2050 period. Its share of the nation’s total population is projected to double, from 15 percent to 30 percent. If that happens nearly one in three U.S. residents would be Hispanic.
Although population changes from July 1, 2007 were minor the update confirms the importance of America’s minorities which now represent one third of the overall population. Some speculate the aggregate of these market segments may constitute more than half of the population sooner than the date estimated by census staff, 2050. The population of the United States as of this writing is 304,870,304.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
Posted by Elena del Valle on August 19, 2008
Mun2 hosts Crash and Frankie Needles
Photos: Mun2
It seems Latino youth enjoy wrestling. WWE Raw! 15th Anniversary Special, a mun2 program, was viewed by more than a quarter million people aged between 12 and 34. It was the most watched program in the history of the network.
Additionally, according to a spokesperson for the network, the show made mun2 the most watched Hispanic cable network in that time period. Its WWE RawQuinceanera Special was among the top five most watched properties on mun2 in the first quarter of 2008.
World Wrestling Entertainment’s Smackdown! averaged more than one million Hispanic viewers each week during early 2008, placing it among Nielsen’s top ten most popular English-language shows with Latinos. WWE Raw! is one of the most watched shows on mun2 and USA networks.
Frankie Needles, WWE Manager Jimmy Hart and Crash
To take advantage of this interest, on August 21 at 8 p.m. ET mun2 will air Vivo, a one-hour music variety show featuring entertainment with live music performances and celebrity guests. The program will include an exclusive at the World Wrestling Entertainment’s Second Annual Summerfest event in Venice Beach, California.
There will also be performances by the Prima J, a Mexican-American pop musical duo integrated by cousins Janelle Martinez and Jessica Martinez, and Omar Cruz, a Los Angeles-based rapper.
Prima J at the WWE Summerfest event in Venice Beach California
To help promote the upcoming program the WWE wrestling some performers made a special guest appearance at the Telemundo and mun2 partnership concert event Descarga on August 3, 2008 at Universal CityWalk.
During the upcoming program, mun2 hosts Frankie Needles and Crash will share with fans exclusive coverage of the second annual WWE Summerfest. The one-hour special will feature interviews with the wresting entertainment industry celebrities Carlito, Chavo, Divas Candice and Lena, and WWE Manager Jimmy Hart.
Launched in 2001, mun2 offers bilingual programming for young U.S. Latinos. The multi-platform youth entertainment network is available nationwide to 17 million viewers on cable and television. The network is part of Telemundo Cable Networks, a division of NBC Universal TV Networks Distribution.
“Moving Beyond Traditional Media Measurement: measuring conversations and social media” audio recording
Presenter Katie Delahaye Paine, founder, KDPaine & Partners
Find out about
- Issues affecting online public relationships today
- Testing relationships as part of a survey
- Measuring ethnic group relationships
- Measuring foreign language communications in a similar ways to English
- Biggest challenges measuring conversations and social media
- Measuring online relationships with little or no money
Click here for information on “Moving Beyond Traditional Media Measurement”
Posted by Elena del Valle on August 18, 2008
All U Need is Mosh album cover
Photos, song: Nacional Records
Plastilina Mosh, a Monterrey, Mexico-based electro rocker band, just released a new Album. All U Need Is Mosh, the album released this early this month, follows the band’s 2006 Best Of’ Collection. Scroll down to listen to Pervert Pop Song from All U Need Is Mosh album.
“This was the first time we recorded an album without a major label breathing down our necks,” said Alejandro Rosso, who also produced the new album. “Which made for a much more relaxed recording environment. It was a truly independent work. We weren’t feeling the pressure of having to please some executive. The funny thing is that the end result is probably our most commercial album yet. Subconsciously, I’m sure we were thinking, ‘we have the freedom to really do what we want’.”
The first Plastilina Mosh album was Aquamosh, produced by Tom Rothrock, on Capitol Records. The single Mr. P-Mosh made Plastilina Mosh popular in Mexico. Following Latin Grammy-nominated Hola Chicuelos, the band’s last studio disc, All U Need Is Mosh took nearly two years to complete with recording sessions in California, Texas and Mexico.
Plastilina Mosh
For the new album founding members Rosso and Jonaz brought on guitarist Eddy Gonzalez, drummer and vocalist Natalia Slipak and bassist Milton Pacheco for the album as well as the band’s revamped live show. Special guests include vocalist Adrian Dargelos from Argentine rock stars Babasonicos, Monterrey-based rapper Niña Dios and Mexican buzz artist Ximena Sari ñ ana. A a Rosso-penned instrumental track, San Diego Chargers experiments with a drumline battery.
“It’s basically a testosterone song about football tackles. The arrangement is focused on the percussion. The song is a weird blend between two styles that I find original and fresh. To be honest, I don’t listen to much rock music,” said Rosso. “I’m always listening to jazz and classical. I sit down and consciously listen. When I get into a certain composer, I buy the sheet music and study it. On the flipside, Jonaz is always looking for the best new rock, punk or electronica album to inspire him. And he’s always trying to make compositions that are ‘hip’ to me. That’s the big twist. We really complement each other.”
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
Jonaz is a punk rocker and Rosso is a classically trained concert pianist. They believe their contrasting styles are an essential element for the band’s creative process.
“It’s my escape from that intense listening and playing. It’s always had some humor and irony. We don’t take it too seriously. When the band started, we never really cared what happened and just focused on having fun. That’s when everything started to happen. That’s always been so important to us. Over the years, we have really learned to keep from rushing things and how to avoid time pressure from affecting the creative process,” said Rosso. “So for this new album, we wrote most of the songs more casually, while we were touring. Everything just felt more natural that way.” ‘
All U Need Is Mosh tracks include: Toll Free, Jonaz Goes To Hollywood, My Party, Let U Know, Cut The Crap, Arriba Dicembre, Danny Trejo (feat. Niña Dios), Going To Mars Bolton, Comeback Bitch, San Diego Chargers, Paso Fino (featuring Adrian Dargelos from Babasonicos), and Pervert Pop Song (feat. Ximena Sariñana and Patricia Lynn). Click on the play button to listen to Pervert Pop Song.
Click here to buy your copy of All U Need Is Mosh
Posted by Elena del Valle on August 15, 2008
Latinos In America book cover
Photos: Wiley-Blackwell
Jorge J. E. Gracia, Ph.D. a professor of philosophy at the State University of New York (SUNY), explores the role of Latinos in United States society in a newly published book, Latinos In America (Blackwell Publishing, $29.95). He sets out to examine the attention and fear United States Latinos inspire within their own communities and within the country at large.
The 252-page soft cover book is divided into three main parts of three chapters each: Latino/a Identities, Latinos/as in Society and Latino/a Philosophy. He believes there is a great mis perception about Latino identity. Contrary to common belief, he espouses that there is no single common element that unites all Hispanics, and that ultimately the Latino community is highly diverse.
He explores the idea that many Hispanic are marginalized in the marketplace; he argues in favor of affirmative action as a remedy to the inequities that exist and the importance of teaching Latino children Spanish. Finally, he addresses Latino philosophy issues, including the negative image Latinos themselves have about the topic.
In the end he returns to the idea that it is not necessary to fear Hispanics. Latinos and non Latinos are not inherently separate like countries, he argues. Instead, they are like families. Related in some ways and not in others.
Jorge J. E. Gracia, Ph.D.
Gracia is Samuel P. Capen chair and SUNY distinguished professor, Department of Philosophy at the State University of New York. His academic credentials include: B.A. in Philosophy, with honors, Wheaton College, M.A. in Philosophy, University of Chicago, M.S.L. in Philosophy, magna cum laude, Pontifical Institute of Medieval Studies, and Ph.D. in Medieval Philosophy, University of Toronto.
He has authored 15 books. Recent publications are: Surviving Race, Ethnicity, and Nationality: A Challenge for the Twenty-First Century, The Classics of Western Philosophy, A Companion to Philosophy in the Middle Ages, and Hispanic/Latino Identity: A Philosophical Perspective.
Click here to buy Latinos in America
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Filed Under: Books
Posted by Elena del Valle on August 14, 2008
La Otra DVD case
Photo: Xenon Pictures
Earlier this year Xenon Pictures and Televisa Home Entertainment in cooperation with Lionsgate Home Entertainment, released the 2003 telenovela La Otra, winner of the 2003 TVyNovelas Award for Novela of the Year. The three-disk set includes the best episodes of the serialized program. The DVD package in Spanish with English subtitles of La Otra sells for $19.98.
Yadhira Carrillo plays the dual role of Carlota and Cordelia. Juan Soler, Jacqueline Andere, Sergio Sendel, Alejandro Ávila, Mercedes Molto, and Manuel Ojeda also appear in the program. La Otra was written by Liliana Abud and directed by the Benjamin Cann.
La Otra is the story of Carlota, the illegitimate daughter of Bernarda and a millionaire named Leopoldo, who left a fortune to Carlota and her half-sister, Eugenia. Although Bernarda tries to keep her daughters from marrying so that she can continue to live off of their inheritance, Carlota marries Dr. Alvaro Ibañez, and Eugenia becomes pregnant with the child of Roman, Leopoldo’s deranged son.
Find out which Latino markets are booming with
“The Next Step: Secondary Latino Markets” audio recording
Presenter Dora O. Tovar, MPA
Click here for information on Secondary Latino Markets
Eugenia dies in childbirth, but Bernarda convinces Alvaro that it was Carlota who died. Devastated, he moves to the country to live with his father, where he meets Cordelia, identical in appearance to Carlota. Social-climbing Cordelia takes advantage of Alvaro’s grief, and marries him for his wealth and position. In the meantime Carlota is trying to get her husband back.
Established in 1986 and headquartered in Santa Mónica, California Xenon Pictures Inc. is a distributor of urban programing in Spanish in the United States and the exclusive distributor of Mexican Grupo Televisa under the label Televisa Home Entertainment.
Click here to buy La Otra
Posted by Elena del Valle on August 13, 2008
Scene from “Transformation” ad
Photos: Gallegos Group
From February 18 to June 30 of this year Foster Farms targeted Latino consumers with a video ad campaign that appeared in California media outlets. It took seven staff members at Grupo Gallegos 10 weeks to produce the commercial which aired in Los Angeles, San Francisco, Oakland, San Jose, Sacramento, Stockton, Modesto, Fresno, San Diego, Bakersfield, Monterey and Salinas.
The “Transformation” spot parodies last year’s, Dove “Evolution.” It features the Foster Imposters, one enduring hours in a director’s chair being primped and pampered by the other, trying to pass as fresh and natural chickens. The commercial, produced for television, won the agency a Belding Bowl Award. According to promotional materials it is the only Belding Bowl awarded to an agency targeting the United States Hispanic market, and one of only five agencies awarded for their work in television.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
“We are extremely honored to be recognized by The Belding Awards for our work with Foster Farms, which speaks directly to the personalities, views, and culture of the Hispanic population,” said John Gallegos, chief executive officer, Grupo Gallegos. “We believe the award validates our partners at Foster Farm’s commitment to telling their story in an entertaining yet effective way. We look forward to continuing to produce award-winning work with our client.”
Foster Farm ad team members: Brian De La Peña, Valeria Maldini, Chi Yoon, Martin Cerri, Carlos Barciela, Nora Ayala, Albert Recinos and Favio Ucedo (bottom row)
The ads aired on Univision, Telefutura, Telemundo and some independent stations: KRCA, KAZA and KWHY in Los Angeles and XEWT in San Diego. Agency representatives declined to share budget information or a video of the ad for this article.
The Belding Awards recognize the best work in television, print, interactive and radio; of advertising conceived and created in Southern California. An independent advertising firm specializing in the U.S. Hispanic market, Grupo Gallegos is located in Long Beach, California. Agency clients include Target, Energizer, Fruit of the Loom, Comcast, The California Milk Processor Board, and Valvoline.
Foster Farms is one of largest poultry sellers in the Western United States. The company has been accused by an East Bay Animal Advocates website of failing to provide proper care for chickens.
Posted by Elena del Valle on August 12, 2008
The Regional Transportation Authority (RTA), located in downtown Chicago, is currently accepting applications to fill the position of Manager, Communications.
Under the direction of the Director of Communications, the incumbent writes and oversees production of publications and reports, orchestrates and executes media relations campaigns, leads and provides communications support for agency projects, programs and activities, serves as the agency’s secondary media spokesperson and creates and maintains content for agency web site.
Click here for the full text of Manager, Communications
Posted by Elena del Valle on August 12, 2008
Diego and Tuga
Photo, video: Nick Jr.
Nickelodeon will premier Diego’s Moonlight Rescue, a 60-minute movie for bilingual preschool children, on Monday, August 18 at 8 pm ET. The new Go, Diego, Go! Primetime TV Movie with a catchy tune and fast rhythm will be simulcast on Noggin at 8 pm ET. Go, Diego, Go! is the work of creator and executive producer by Chris Gifford and Valerie Walsh Valdes, the team behind the popular show Dora the Explorer. Scroll down to watch a short preview excerpt from the movie.
“Nick Jr. viewers have helped Diego rescue all kinds of animals from red-eyed tree frogs to pygmy marmosets and spectacled bears,” said Brown Johnson, president, Animation, Nickelodeon/MTVN Kids and Family Group. “This next adventure takes our action hero with a heart to a new level as he sets out to save Luna, the moon. Preschoolers will have an amazing time exploring underwater cities and outsmarting orca whales, while learning about the ocean and its inhabitants.”
The story begins on a moon filled night. Diego, Alicia and Tuga, the leather back sea turtle, are gathered at the beach under the full moon for story time. Diego shares a fantastic tale about his adventures with Tuga and Luna the moon to help the hatching baby sea turtles find their way into the ocean. When a comet accidentally bumps Luna, she breaks into four pieces which fall from the sky into the sea. Luna must be put back together because the baby sea turtles need moonlight to find their way into the water. Diego and Tuga navigate through ocean gardens and a jellyfish cove to recover Luna’s missing pieces before the baby sea turtle eggs hatch.
Nick Jr. will roll out content from Diego’s Moonlight Rescue across the following platforms in August. Monday, August 11, 2008 Nick Jr. Video, Nick Jr.’s broadband video service available on Nickjr.com, will begin streaming a two-minute film preview and song clips as well as themed episodes from Go, Diego, Go!
That same day, a two-minute preview from Diego’s Moonlight Rescue, plus additional themed clips from Go, Diego, Go! episodes will be available on wireless carriers. Beginning Monday, August 18, Video On Demand will feature Diego’s Moonlight Rescue in its entirety, shorts and song clips from the episode and additional Go, Diego, Go! shows on Time Warner Cable, Comcast, Charter, Cablevision, Verizon FiOS and Cox. Seasons one and two, as well as some episodes from season three of Go, Diego, Go!, will be available for purchase on iTunes.
Discover from a new mom market expert how to reach Latino moms by listening to
“Marketing to New Hispanic Moms – a case study” audio recording
Presenter Cynthia Nelson, COO, Todobebe
Find out about
• New Latina mom market
• Baby demographics including market size, profile
• New moms’ language preferences
• Latino baby market trends
• Factors influencing Hispanic baby market
• Location of new Hispanic moms’ market
• Issues affecting new Latino moms
• Todobebe strategies
Click for information on “Marketing to New Hispanic Moms – a case study”
As part of the film promotion Nick Jr.’s website will feature an interactive game and activities to complement the premiere of the film. Beginning Friday, August 8, NickJr.com will feature the Diego’s Underwater Adventure game. The NickJr.com will also feature underwater-themed printables, crafts, and activities.I
In each episode, Diego (Jake T. Austin) receives a call for help at his Animal Rescue Center in the rain forest. With help from his friends, high-tech gadgets and viewers at home, Diego identifies and locates the animal in trouble and the adventure begins. Diego is joined by his 11-year-old sister Alicia (Serena Kerrigan), a computer whiz who is also bilingual and easily switches between speaking English and Spanish. Baby Jaguar is the animal closest to Diego’s heart.
Other characters include Click (Rosie Perez), a high-tech camera with a knack for locating lost animals; Rescue Pack, a messenger bag that transforms into any form of transportation that Diego needs, like a boat, snowboard or parasail; and the Bobo Brothers, a mischievous pair of spider monkeys. Diego’s cousin Dora also makes guest appearances in the series.
Nick Jr. is a specially designed programming block airing on Nickelodeon weekdays from 9 a.m. to 2 p.m. (ET/PT) for preschoolers ages 2-5. Nickelodeon, celebrating 29 years on the air, offers television programming and production in the United States and internationally as well as consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 96 million households.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
Posted by Elena del Valle on August 11, 2008
Information provided by our Event Partner
October 6-8, 2008
Wilshire Grand
Los Angeles, CA
http://www.billboardevents.com/billboardevents/rmms/eng/index.jsp
Don’t Miss The only Summit Dedicated Exclusively
To The Top Selling Genre of Latin Music!
Now in its 3rd year, this unique summit celebrates regional Mexican music and unites the key industry players that drive this lucrative sector of the Latin music business.
Join today’s top regional Mexican artists, concert promoters, retailers, sponsors, managers as well as record label, digital/mobile entertainment, marketing, advertising and radio executives to network, do business and discuss hot industry topics.
Radio, Touring and Retail Trends
New Digital/Mobile and Licensing Opportunities
Publishing and Copyright Issues
Innovative Marketing/PR Strategies to Introduce New Artists into this Market
The Billboard Superstar Q&A
Live Artist Showcases with Up-And-Coming Acts
Roundtable Discussions
Discount Rate available for Hispanic MPR. Contact Brittany.davies@nielsen.com for a special rate.
(The discount code is MPR249)
Posted by Elena del Valle on August 11, 2008
Rayroq Acosta, chief executive officer and president, Wu-Tang Latino
Photo: Wu-Tang Latino
A podcast featuring an interview with Rayroq Acosta, chief executive officer and president, Wu-Tang Latino is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses urban Latino music with Elena del Valle, host of the HispanicMPR.com podcast.
Rayroq strives to innovate the ways Urban Latinos do business, promote and market their products. He co-launched and marketed Latinflava, a television show which evolved into a website. He also helped establish and build a non-traditional distribution and marketing system at United Box Office (UBO).
A native of the Dominican Republic, Rayroq arrived in Washington Heights, New York City with his family when he was three years old. It was in his neighborhood that he was introduced to hip hop, the music that would change his life. After graduating with a masters degree in design and marketing from the New York Institute of Technology (NYIT), Rayroq started working in the music and fashion industry.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
Influenced by hip hop artists Run DMC, Kool Moe Dee and LL Cool J, Rayroq started a career in marketing and creative consulting. He co-owned Designey Inc., a design and marketing firm in New York City that provided logos, images and marketing for companies like Sony, Epic, Wu-tang, Rocawear, LL Cool J, Razorsharp Records, Wu-wear, Avirex, Disney, A&E, History Channel, Loud Records, SRC, Persaud Brothers, Sprite and Adidas.
As a result of the rapid growth of Latinflava, Rayroq was named senior vice president of Marketing and Latin Music at UBO; he also assisted in the building of the company’s non-traditional distribution and Freedom Girls marketing system. Rayroq and a long-time friend, Rza, member of the original Wu-Tang Clan, created Wu-Tang Latino, a new record label they hope will become the Def Jam of Latin hip hip and Reggaeton.He has served as liaison between rival Latino and African-American gangs to lessen gang violence and crimes. He is co-founder of the United AIDS Foundation, a non-profit organization that raises money for AIDS research.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Rayroq Acosta,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the August 2008 section of the podcast archive.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
