Posted by Elena del Valle on February 19, 2008
U. S. population in 2050 by ethnicity – click on image to enlarge
There should be 438 million souls in America by 2050 and Hispanics may account for 29 percent of the population. According to a recent Pew Hispanic Center report, 82 percent of the growth in the United States from now until 2050 will be the result of immigrant populations and their progeny. While white non Hispanic segments will grow 4 percent, Latino and Asian groups will triple.
By 2050, non Hispanic whites will represent 47 percent of the population, blacks 13 percent and Asian Americans 9 percent. At the same time, one in five American’s may be foreign born compared to one of eight in 2005.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
The Pew Hispanic Center estimates are slightly higher than the U.S. government’s. The Census Bureau estimates there will be 420 people in the U.S. by 2050. Pew researchers believe immigration will result in 117 million new residents to our country, 67 million from immigrants and 50 million from the American born children and grandchildren of immigrants.
The report was authored by Jeffrey S. Passel, a senior research associate, and D’Vera Cohn, a senior writer, at the Pew Hispanic Center. Prior to working at Pew he was principal research associate at the Urban Institute’s Labor, Human Services and Population Center. Before joining Pew, she was a reporter for 21 years at The Washington Post, where she wrote about race, immigration, and other topics from 1991 to 2006.
The Pew Hispanic Center, an initiative of the Pew Research Center, is a non-partisan, non-advocacy research organization based in Washington, D.C. The Pew Hispanic Center is funded by The Pew Charitable Trusts.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
Posted by Elena del Valle on February 18, 2008
Information provided by our Event Partner
Join the PRSA Health Academy at our 19th Annual Conference in Chicago as we address strategies for communicating in today’s challenging world where “one size, same message” is no longer what the doctor or consumer ordered.
Finely targeted and segmented communications play a critical role in effectively reaching the cross-generational, multicultural health care consumer. Increasingly culturally and generationally diverse, today’s health care consumers desire to live long, be young and in control, and want products and services sensitive to their age, gender, ethnicity, sexual orientation and active lifestyles. Don’t miss this opportunity to sharpen your public relations skills and network with colleagues as we dissect the DNA of the generations and cultures that are already having a profound effect on American health care.
Keynote Speakers:
Jane Brody, The New York Times’ personal health columnist and author (April 3)
Jane Brody has written over 10 books on nutrition and health and lectures frequently to audiences both lay and professional. She has appeared on hundreds of radio and television shows throughout the country and has received numerous prestigious awards for journalistic excellence. Jane will share with us her unique health care in American society.
Jonathan Karl, ABC News’ senior national correspondent (April 4)
Jonathan Karl has reported on two presidential elections, President Clinton’s impeachment, the NATO air strikes against Yugoslavia and congressional reaction to the September 11, 2001 terrorists attacks. He was also the first reporter to obtain the Starr Report, one of the most sought-after political documents in recent years. Karl previously served as a congressional correspondent for CNN, covering Capitol Hill, the White House and the Pentagon. Jonathan will speak on the political elections and the candidates’ impact on health care.
Additional Conference Highlights:
Pre-Conference Seminar (April 2)
Journal of the American Medical Association
Senior physician editors, leading media relations staff and key national medical journalists will discuss the issues and processes of communicating the latest medical-scientific and health policy news at JAMA: Journal of the American Medical Association. Whether you’re an agency pro, a staffer for an academic medical center, association or another type of health care organization, you’ll benefit from this session focused on the news operation surrounding these prestigious and important publications.
Plenary and Concurrent Sessions (April 3-4)
Networking Opportunities including the Health Academy Awards Reception
Register at http://www.healthacademy.prsa.org/
Posted by Elena del Valle on February 18, 2008
Natasha Funk, Terra.com and Ken Mallon, Dynamic Logic
Photos: Terra.com, Ken Mallon
A podcast interview with Natasha Funk, sales research manager, Terra.com and Ken Mallon, vice president of Ad Effectiveness Consulting, Dynamic Logic, a Millward Brown Company, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss online research and ad effectiveness when targeting U.S. Latinos with Elena del Valle, host of the HispanicMPR.com podcast.
Natasha, who joined the company in May 2005, is responsible for all aspects of research for Terra.com, one of the nation’s top Spanish language Hispanic portals. During her time at Terra.com she has leveraged internal and external research to drive sales, public relations, and business development.
She has managed the growth and studies within Terra’s large online research panel, Terra Selecto. She is editor of the Smart Marketer research newsletter which focuses on Hispanics online and emerging media. Prior to joining Terra.com, she worked as data warehouse administrator in the Research Department at New York Times Digital in Manhattan. Before that, she worked as database administrator for Abuzz.com, a knowledge management community portal purchased by The New York Times.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
She also worked with Procter & Gamble in Cincinnati, Ohio and Hewitt Associates in Lincolnshire, Illinois in high tech and market research.Natasha holds a Bachelor of Science in Computer Information Systems from Purdue University in W. Lafayette, Indiana and a Master of Liberal Arts with an emphasis in Cultural Anthropology from the University of Chicago in Chicago, Illinois. Fluent in Spanish and English, Natasha is an Oracle certified Oracle 8i Database Administrator.
Ken earned advanced degrees from Johns Hopkins and Stanford with expertise in research methodology, mathematics, statistics and marketing science. After working as a statistical scientist in the health and Biotech arena for 10 years, Ken decided to apply his quantitative background at Yahoo!, where he worked in data mining, primary research and research product development for four years. Ken joined Dynamic Logic in 2004 and lives with his two children in the San Francisco area.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Natasha Funk, Ken Mallon” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the February 2008 section of the podcast archive.
“Beyond the 30 Second Spot” audio recording
Listen to a 105-minute discussion
Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
Click here for information on Beyond the 30 Second Spot
Posted by Elena del Valle on February 15, 2008
Manifest Destinies The Making of the Mexican American Race cover
Photo: New York University Press
New Mexico lawyer and author Laura E. Gomez examines the history of Mexican Americans in that part of the country in her new book Manifest Destinies The Making of the Mexican American Race (New York University Press, $35). In the book, she outlines the westward expansion of the United States 150 years ago and the permanent annexation of land from what was then northern Mexico. The acquisition of new land nearly tripled the United States territory and added 115,000 Mexican American citizens to our country.
What few people today talk about is that, according to Gomez, most of the former Mexican citizens joined American society involuntarily, not as immigrants, but as people conquered in war. She examines, in the 243 pages of the book, the origins of Mexican Americans as a racial group in the United States, and the irregular meanings of race and law in the nineteenth century.
Gómez focuses on the area that is now New Mexico to explore “the central paradox of Mexican American racial status as entailing the law’s designation of Mexican Americans as ‘white’ and their simultaneous social position as non-white” in society. She describes
the strong emotions that pushed and pulled the people of that time: the Mexicans, Indians, and Euro-Americans, the region’s three main populations who defined and dealt with racial and social relations.
Gómez, who was born in Roswell in 1964 and grew up in Albuquerque where she attended public schools in the North Valley, is a graduate of Harvard and Stanford universities. At Stanford, she completed a law degree and doctorate in sociology in six years. She went on to become a tenured professor at University of California, Los Angeles, where she taught for 12 years. In 2005, Gómez returned to New Mexico to join the University of New Mexico faculty as professor of Law and American Studies.
Click here to buy Manifest Destinies: The Making of the Mexican American Race
Comments:
Filed Under: Books
Posted by Elena del Valle on February 14, 2008
51st Most Beautiful contest website – click on image to enlarge
Photo: Yahoo! Telemundo, People en Español
People en Español magazine and Yahoo! Telemundo have been working together in a cross promotional beauty contest they hope will boost magazine readership, website traffic and television viewer numbers. The winner of the 51st Most Beautiful national contest will be included in the magazine’s 50 Most Beautiful issue.
The special annual issue, due in newsstands in late April highlights 50 popular Hispanic celebrities in TV, film and music. This year will be the first time a non-celebrity will be featured in the 50 Most Beautiful issue.
“The 50 Most Beautiful issue is one of our reader’s favorites,” said Jackie Hernandez, publisher of People en Español. “We are thrilled to bring a unique opportunity where we can connect readers with their favorite celebrities in this celebrated issue.”
Jackie Hernandez, publisher of People en Español
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
2007 50 Most Beautiful issue cover – click on image to enlarge
Yahoo! Telemundo invited visitors to submit photos to compete for the title of People en Español’s 51st Most Beautiful. People en Español and Yahoo! Telemundo together selected 25 finalists from the original 5,000 photo entries. Contest organizers hope to generate traffic for the website by inviting the public to view contestant photos, related articles, celebrity news, fashion and beauty tips, message boards, and profiles and vote for their favorites.
“We are thrilled to be partnering up with People en Español on this 360-degree media promotion, the first of its kind in any language,” said Peter Blacker, senior vice president, Digital Media, Telemundo.
Jose Rivera Font, general manager, Yahoo! Hispanic Americas
“Our Bello 51 site will not only allow our community of users to vie for the chance to be the first non-celebrity to be featured in the 50 Most Beautiful issue, it will also let them be an integral part of the selection process,” said Jose Rivera Font, general manager, Yahoo! Hispanic Americas.
Prior to the final selection the pool of finalists will be narrowed down to 15 and then five contestants. The winner of the 51st Most Beautiful contest will be selected February 26 by unnamed People en Español and Yahoo! Telemundo staff taking into account “user votes and other editorial components.”
The winner, who will receive a cameo role on a Telemundo telenovela, will be announced on Telemundo programs “Cada Dia” and “Al Rojo Vivo con María Celeste.” He or she will be flown to Miami for the show appearances; take part in a cover photo shoot; and be invited to the contest party in May.
Launched in 1996 as a special issue, People en Español has a monthly circulation of 515,000. Yahoo! Telemundo is a commercial venture between Yahoo! Inc. and Telemundo Communications Group, Inc.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
-
Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
-
Discover what questions to ask, steps to take to be a Best in Class company
Click here for information on “Best in Class Hispanic Strategies” audio recording
Comments:
Filed Under: Media
Posted by Elena del Valle on February 13, 2008
Heather Dominick, EnergyRich entrepreneur success coach, EnergyRich Coaching, Inc.
Photo: EnergyRich Coaching, Inc.
So many entrepreneurs try to do it all and get frustrated by all the time it takes. Here are 5 solid-gold steps to keep your energy high, your tasks moving quickly and your bank account full.
1. Prep Your Energy
Have time set aside every day (even 5 minutes) to really connect to that part of yourself which is about the passionate reason why you went into business in the first place. It’s this place that gives you access to the ideas, solutions, and “how to’s” that cannot be conceived of, created, or tapped into when you are so busy “doing” and “going 24-7.” And it’s those ideas that are the true golden nuggets of your business. You need them; so make space for them!
Click here to read the complete article
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
• Quantitative and qualitative research findings
• Practical applications of information in marketing programs
• Areas of the country where the Latino kids market is booming
Click here for information on “Marketing to Multicultural Kids”
Posted by Elena del Valle on February 12, 2008
Mark Potok, director, Intelligence Report of SPLC
Photo: Mark Potok, National Council of La Raza
Is immigration based hate speech aimed at Latinos getting out of hand? Although immigration growth has slowed down in the last 18 months, hate groups have been booming between 2000 and 2007.
Growth estimates for groups with explicitly racial hate messages, due for release this year, are expected to be close to 50 percent, according to a spokesperson from the Southern Poverty Law Center (SPLC). At the same time, data released by the FBI and California officials indicates a 35 percent spike in anti-Latino violence in the United States between 2003 and 2006.
“I do think it will continue. The fact that immigration is slowing down has not reached those groups,” said Mark Potok, director, Intelligence Report of SPLC, an organization that has expressed concern about this issue for the past four years, in relation to the hate group growth in spite of the downward trend in immigration growth.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
Parallel to the mushrooming of anti-Latino hate groups, there has been a boom of nativists, white supremacist groups who favor U.S. born residents over recent immigrants. Since April 2005, 250 nativist groups have been established in various parts of the country.
SPLC classifies 144 of those groups as Confrontational Nativist Extremists or groups of individuals who exhibit anti-Latino confrontational behavior. Although they tend to be concentrated in Border States, some of the hate groups can also be found in less likely places like Alabama, Georgia, Iowa, and North Dakota.
WeCanStopTheHate website – click on image to enlarge
According to watch dog organizations like SPLC and the National Council of La Raza (NCLR), this surge in violence and vitriolic messages in the United States is worrisome. The Council, in partnership with likeminded organizations, recently launched the Wave of Hope Campaign and a companion website, WeCanStopTheHate.org, to draw attention to the issue. The campaign also urges news media networks and presidential candidates to set aside hateful rhetoric while addressing immigration and Latino issues.
“The immigration issue deserves serious debate and serious solutions,” said Janet Murguía, president and chief executive officer, NCLR. “We cannot have that debate as long as hate has the floor. There’s a bully in the room, and each of these candidates has a choice. They can stand up to the bully or they can cater to him. It is a question of courage or cowardice. To date, we have seen far too little courage.”
Janet Murguía, president and chief executive officer, NCLR
Murguía criticized cable news television for “handing hate a microphone” by hosting representatives from hate and vigilante groups such as Dan Stein of Federation for American Immigration Reform and Jim Gilchrist and Chris Simcox of the Minuteman Project more than 110 times, usually identifying them only as “anti-immigration advocates.”
She also pointed at television figures such as CNN’s Lou Dobbs and Glenn Beck and MSNBC political commentator Pat Buchanan for copying hate speech and providing a forum that demonizes Hispanics. Representatives of CNN declined to respond to email and phone questions about NCLR’s allegation. The Anti-Defamation League, an organization listed in the Allies section of the new website, also declined to respond to questions about the issue and its involvement in the campaign and companion website.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
Posted by Elena del Valle on February 11, 2008
Abel Lopez and Gustavo Ott
A podcast interview with Abel Lopez, associate producing director of GALA (Grupo Artistas Latinoamericanos) Hispanic Theatre and playwright Gustavo Ott is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss issues affecting Latinos in contemporary society and “Your Molotov Kisses,” Gustavo’s play, with Elena del Valle, host of the HispanicMPR.com podcast.
Abel is president of the board of directors of the Helen Hayes Awards and the National Association of Latino Arts and Culture; and vice president of Americans for the Arts and chair of the Creative Communities Initiative of the Community Foundation of the National Capital Region. He is chair-emeritus of the D.C. Commission on the Arts and Humanities, and immediate past president of Theater Communications Group, the national service organization for professional theaters, and the American Arts Alliance.
A graduate of Harvard Law School, Abel also is a producer and frequent lecturer. His speaking engagements include panel appearances before the American Critics Association, American Bar Association, National Theatre Conference, National Association of Artists Organization, North Carolina Theater Conference, National Critics Institute, and many other organizations.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
Gustavo, born in Caracas, Venezuela in 1963, holds a B.A. in Mass Communications from the Universidad Católica Andrés Bello in Caracas, Venezuela. In 1993 he was a participant in the International Writing Program at the University of Iowa. The United States premier of “Your Molotov Kisses” is at the GALA Hispanic Theater in Washington, D.C.
Twenty two of Gustavo’s plays have been staged in Venezuela and 19 have been produced abroad in Spain, Italy, United States, Peru, England, Argentina, Chile, Mexico, Costa Rica, Colombia, Brazil, Peru, Denmark, the Czech Republic, the Dominican Republic and Puerto Rico. Gustavo’s plays have been translated into several languages, including Italian, Portuguese, Hungarian, German, French, Czech, Russian, and Polish.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Abel Lopez, Gustavo Ott ” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the February 2008 section of the podcast archive.
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
Click here for your free copy of Emotional Branding
Posted by Elena del Valle on February 8, 2008
Hyperborder The Contemporary U.S.-Mexico Border and its Future cover
Photos: Alfonso Caraveo, Colegio de la Frontera Norte, LAR/Fernando Romero
The Mexico-United States border, with one million daily crossings, is one of the busiest borders in the world. The ninth longest in the world and the fourth longest in the Americas, it has an area bigger than some countries like Spain or Sweden and a population greater than Portugal or Guatemala.
Mexico City resident and architect Fernando Romero, with the help of nine project staff including two designers, interviewed academics, researchers and organizational representatives in North America to write about the United States-Mexico border from multiple points of view reflective of varied disciplines. In his recently published 317-page paperback book, Hyperborder The Contemporary U.S.-Mexico Border and its Future (Princeton Architectural Press, $35) he dedicated 15 chapters to the topic.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competition with “Hispanic Projections”
In the book, he describes the U.S.-Mexico border as “among the most contrasting borders in the world” and “a dynamic site that encompasses modern global issues.” He uses the term hyperborder to describe a geographical and political boundary as well as a demarcation line for culture and economic conditions.
Romero’s book is peppered liberally with black and white photos, maps, graphs, charts and bright orange accents to highlight and emphasize content. He starts from far away; looking at borders in other parts of the world to provide a comparative understanding of what makes the United States-Mexico border special. He dedicates several chapters to border data, reactions to the border and the relationship between the two neighboring countries and its significance.
Fernando Romero, author, Hyperborder
He examines 12 themes he believes will play a pivotal role in the future of the border and the two countries that share it. These are: security issues, drug traffic, informal sector, migration, education, trade and economic development, transportation, energy, environment, health and urbanization.
Mexico City born Romero is the founder of Laboratory of Architecture (LAR), a Mexico City-based architecture firm established to address society through a process of architectural translation and urban study.
Click here to buy Hyperborder
Comments:
Filed Under: Books
Posted by Elena del Valle on February 7, 2008
Enrique Iglesias
Photos: Universal Music Latino
Last Friday, Pepsi, mun2 and Yahoo! Telemundo launched the two-hour premier of a new version of “Pepsi Música,” a bi-coastal multiplatform program highlighting select music, lifestyle and youth culture themes. Producers hoped to attract viewers to the show’s debut program with appearances by Enrique Iglesias and Jeremias, a Venezuelan singer-songwriter.
“Pepsi Música” will air Fridays from 5 to 7 pm EST. A bilingual host and a guest DJ will lead the audience through a top 20 video countdown, news segments, entertainment trivia, artist profiles, video premieres, and in-studio contests.
Alex Pels, general manager, mun2
“The bicultural youth space is at a tipping point, and mun2’s partnership with Pepsi and Yahoo! Telemundo on a show of this magnitude is a great indication of the potential of this marketplace and mun2’s ability to reach it in a culturally relevant way,” said Alex Pels, general manager, mun2.
The weekly two-hour show, produced live in front of a studio audience from mun2 studios in Miami and Los Angeles, will include live music, celebrity guests, user-generated content and a weekly video contest. To maximize the program’s reach organizers are cross promoting it on Telemundo, mun2 sister network, and online via Yahoo! Telemundo.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
-
Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
-
Discover what questions to ask, steps to take to be a Best in Class company
Click here for information on “Best in Class Hispanic Strategies” audio recording
Telemundo will air a customized “Pepsi Música” segment within Telemundo programs “Nitido” and “Cine Nuestro.” Show promoters hope viewers will also visit a related website to vote for their favorite videos and submit user-generated content via mobile devices and the Web.
The program’s website, set to launch January 30, 2008, will also feature the Pepsi Música video player with clips and music videos from the show and the Pepsi Música radio station with streaming play lists. Additional features include the Pepsi Música “Question of the Week” and the “Viewers Choice Web Poll.”
Pop singer Jeremias
“Pepsi Música is going to be bigger and even more exciting this year with the help of mun2 and Yahoo! Telemundo,” said Gustavo Perez, director of multicultural marketing, Pepsi-Cola North America. “This show is really for the fans and now there will be a number of opportunities for them to shape the look and feel of each episode.”
Launched in 2001, mun2 offers bilingual programming for young U.S. Latinos. The multi-platform youth entertainment network, available nationwide to 17 million viewers on cable and television, focuses on emerging trends among Latino youth and features music, movies, sports, fashion, and social activism. The network is part of Telemundo Cable Networks, a division of NBC Universal TV Networks Distribution.
New York-based Pepsi-Cola North America is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Yahoo! Telemundo is a commercial venture between Yahoo! Inc. and Telemundo Communications Group, Inc.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
