Posted by Elena del Valle on November 9, 2007
“Frekuensia Kolombiana” poster
Photos/video: Frekuensia Kolombiana, Choquib Town, Por Razones de Estado
The United States premiere of a 58-minute documentary film that explores traditional forms of Colombian music and their relationship to hip hop will be at this year’s International Latino Film Festival in the San Francisco Bay Area. Produced in Spanish with English subtitles, “Frekuensia Kolombiana” will be screened Saturday, November 17 at 8 pm at the Macla Castellano Playhouse in San Jose, California. Scroll down to watch the film trailer.
Promoters are planning a tour of the film for early 2008 with stops in Chicago, New York, Dallas, Austin, Miami, Los Angeles and Puerto Rico. Also in the works is a special fundraising event and screening in Chicago to raise funds for non profit hip hop organizations in Colombia.
Por Razones de Estado, producers of political lyrics of Colombian hip hop
According to promotional materials, the film uses interviews, events, situations and landscapes to uncover the voice of the street in Colombia and a youth that “constructs from exclusion a movement of hope and truth.” The documentary showcases Camajan Club, Por Razones de Estado, DJ Fresh, Fondo Blanco, Choc Quib Town, K Music, Por Razones de Estado, SMA, Kamahan Club, La HeroiK and Zona Marginal.
Directed by Vanessa Gocksch and produced by Vanessa Gocksch and Walter Hernandez “Frekuensia Kolombiana” is the second documentary by Gocksch about this theme in Colombia. The first, “Testimonios Hip Hop Colombiano: Año 2000,” won Best Documentary Short in the first edition of the H20 Film Festival in New York City. In the United States, the film is represented by Tinta Roja Projects.
Afro-Colombian hip hop group Choquib Town from Quibdo on the Pacific coast of Colombia
Gocksch is based in Cartagena de Indias on the Caribbean coast of Colombia. She studied visual arts with an emphasis in sculpture at Florida International University, La Cambre and Universidad Autonoma de Mexico. She has worked with sculpture, etching, photography, installation, performance and video. Her work has been exhibited in galleries and festivals in Mexico, Colombia, United States, Canada, Finland and England. In 2000, she began working with multimedia. She performs as a video jockey under the name of Pata de Perro, and develops the communication project Intermundos.
Hernandez, a professor in a Bogota university, has been an active participant and creator of Colombian hip hop since 1989. He has produced events such as Rapkiya, one of the first hip hop events on the Caribbean coast of Colombia and hosted hip hop radio programs in Barranquilla and Bogotá, Colombia.
Posted by Elena del Valle on November 8, 2007
January 28 – 30, 2008
Hyatt Harborside, Boston, MA
Don’t Miss – Kid Power Food & Beverage 2008
Creating Winning Campaigns for Moms that Excite Kids in Today’s Modern Health Age
January 28 – 30, 2008 · Hyatt Harborside, Boston, MA
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In-Depth Presentations, Case Studies, Perspectives & Conversations On:
Marketing in the 21st Century: It’s a Family Affair
Kim Lloyd
Senior Director Global Marketing
McDonald’s Corporation
Cathy Nemeth
Vice President Global Marketing
McDonald’s Corporation
Kids Powered by Healthy Foods: Reaching Kids with a Constructive Message and Restoring Your Brand’s Positive Identity
Sunil Pande
Senior Manager of Strategy and Brand Management
Tyson Foods, Inc.
Barbara Jirka, PhD, SNS
Channel Marketing Manager
Tyson Foods, Inc.
The Impact of Changing Government Guidelines on Marketing Foods in Schools
Chris Testa
CEO
Wild Waters
Lynn Burke
School Business Manager
Campbell Soup Company
Connecting With the C.E.O. (Chief Executive of Offspring) Mom: Providing Relevant Meal Solutions That Speak to Mom’s Heart, Mind & Stomach Through kid-targeted community programs and involvement
Judy Cantrell
Senior Vice President and Chief Brand Officer
Boston Market
Kids Fuel Up & Power On With Healthy Bodies and Minds
Heather Pastir
Brand Manager of Kids and Family
Subway Franchisee Advertising Fund Trust (SFAFT)
Register Now and Save!
This is the only Kid’s marketing event that focuses on effective marketing strategies within the Food & Beverage industry. Hear over 15 unique sessions and 3 workshops that answer your marketing questions.
Discounts are available for teams registering at the same time, For complete session descriptions, speaker bios and convenient online registration, please visit: www.IQPC.com/us/kpowf&b or contact:
Chris Brown
Marketing Manager
Kid Power Exchange
Email: chris.brown@iqpc.com
Posted by Elena del Valle on November 8, 2007
Maria C. Garza, host, “Agenda del Inmigrante“
Photo: Spanish Broadcasting System
Mega TV, a Spanish Broadcasting System (SBS) station, launched “Agenda del Inmigrante,” a weekly hour long show that will focus on immigration issues in the United States. The program is scheduled to air simultaneously on television and over the Internet every Sunday at 7 pm.
“Agenda del Inmigrante” is hosted by Maria C. Garza, co-founder and president of the Mexican-American Council (MAC) and an immigrant from Mexico herself. During the program, she interviews guests and invites viewers to visit the station website and pose questions.
Garza has worked on behalf of immigrants in the U.S. since she was an adolescent. After Garza joined the Homestead, Florida based Mexican-American Council, the organization granted over two million dollars in academic scholarships to children of immigrants.
Mexican born Garza grew up on the U.S. Mexico border and immigrated to the United States as a child with her family. She and her family were migrant workers. According to promotional materials, these personal experiences allow her to understand first hand some of issues faced by Mexican immigrants.
Prior to her work with Mega TV, she hosted a weekly show, “El Show de Maria Garza” in Miami, Florida as well as a daily radio show, “Tus Temas con Maria Garza,” in Phoenix, Arizona.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
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Filed Under: Media
Posted by Elena del Valle on November 7, 2007
St. Anthony’s is a Catholoic-affiliated, stand alone, 794-bed tertiary care, Level II Trauma medical center and the third largest hospital in the metropolitan area. The new VP will be a key leader in advancing a cultural evolution that builds upon the hospital’s already significant achievements.
Click here for the full text of Vice-President, Marketing & Communications – St. Louis, MOmprja110707
Posted by Elena del Valle on November 7, 2007
Karyme Lozano, Valentino Lanus, Elizabeth Alvarez, and Carlos de la Mota, some of the 2007 Fama Magazine awards winners
Photo: Fama Magazine
Miami based Fama Magazine recognized 17 Latino artists during this year’s Fama Awards. The honorees were selected by the magazine’s readers and had to be present to win. More than 700 party goers and 100 celebrities attended this year’s Fama Awards in South Beach, Florida. The Fama Awards are designed to “rescue the value and the idea of awarding in general, to honor achievement.”
“All the awards in the U.S. Hispanic market are for music and usually only for one network; Univision will not mention the Billboards Awards and Telemundo will do the same with Premio lo Nuestro. The award like Premios TVNovela is only for the novelas in Televisa,” said Al Vazquez, owner, Fama Magazine.
Each Fama Award is cast in bronze and weighs six pounds
The most representative of TV’s continuing drama presentations, music, cinema and entertainment, according to Fama Magazine readers were: Cachao, Golden Lifetime Achievement; Christian Meier, Best Actor, TV Drama; Elizabeth Alvarez. The Best Actress, TV Drama; Elluz Peraza, “Toda una vida” Fama Award; Héctor Suárez, “Toda una vida” Fama Award; Karyme Lozano, The Best Actress TV Drama; Mauricio Zeilic, Outstanding Communicator Fama Award; María Elena Salinas, TV Journalist of the year Fama Award; Miguel Varoni, Best Actor Cinema Fama Award; Natalia Streignard, Best Actress International TV Drama Fama Award.
Also recognized were Osvaldo Rios, Best Actor Fama Award; Sergio Sendel, Best Actor in the role of a villain Fama Award; Fama Recognition for Alfonso de Anda Best Presentor Special Events for TV; Fama Recognition for Arap Bethke for Best young actor; Fama Recognition for Candela Ferro, Best Presenter TV; Fama Recognition for Carlos de la Mota; Fama Recognition for Felipe Viel; and Fama Recognition for Marger.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
Previous Fama Awards recipients include Celia Cruz, Don Francisco, La India, José José, Kate del Castillo, Guy Eckerd, Vico C, Adamaris López, Ariel López Padilla, Marlene Favela, Walter Mercado, Itatí Cantoral, Gabriela Spanic, Mario Cimarro, and Charytín Goyco.Fama Magazine was first published in 1997 under the title Osmus.
In 1991, the magazine was restructured and renamed to Fama (Spanish for fame). About 70 percent of the magazine’s readers are women with a median age of 34. According to a company spokesperson, Fama Magazine has a national verified circulation of 150,000 with half sold to subscribers and the remainder sold at newsstands. The online edition has two million page hits per months.
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
Click here for your free copy of Emotional Branding
Posted by Elena del Valle on November 6, 2007
Click on image to enlarge
Interaction between diverse groups of ethnic students may influence students’ attitudes and perhaps future behavior. How desegregated are public schools today? A recent analysis of 93,845 public school enrollment data by the Pew Hispanic Center revealed some interesting findings. The Center examined ethnic make up in public schools between 1993-94 and 2005-06 and discovered that while non Hispanic white students were less isolated from minority students black and Hispanic students became a little more isolated from non Hispanic white students.
The apparently contradictory statement can be explained, according to Rick Fry, a senior research associate at the Pew Hispanic Center and the author of the analysis, by looking at the overall demographic trends affecting schools during those years and how they affected the system. The report concludes that in nearly every state non Hispanic white students became more exposed to minority students since 1993-94. At the same time, in many states minority students are less exposed to non Hispanic white students.
His review indicates an increase of Hispanics in the public school system greater than 55 percent. In 2005-06, Latin students represented almost one fifth (19.8 percent) of public school students compared to 12.7 percent twelve years earlier.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Discuss
- Latino purchasing habits and products they favor
- Latino family characteristics
- Latinos and extended families
- Division of duties, responsibilities within the family
- Who is the decision maker in the Latino family
- Who is the information provider in the Latino family
Click here to find out about Latino purchasing habits and “Latino Family Dynamics”
Because non Hispanic whites represent a lesser percent of students in public schools than in the past, they are more likely to come in contact with minority students. While in 1993-94, 34 percent of non Hispanic white students attended a nearly all-white school (according to the Pew report “nearly all-white” meant a school with less than 5 percent non-white students); by 2005-06, only 21 percent of non Hispanic white students was attending a nearly all-white school.
Today, minority students are less likely to be exposed to non Hispanic white students than in previous years. In 2005-06, 29 percent of Hispanic and 31 percent of black students attended nearly all-minority schools (Pew defines a “nearly all-minority” school as one in which fewer than 5 percent of the students are non Hispanic white). In 1993-94, 25 percent of Hispanic students and 28 percent of black students attended all-minority schools.
The researchers based their findings on data from the U.S. Department of Education Common Core of Data (CCD) Public School Universe Survey. The Pew Hispanic Center, an initiative of the Pew Research Center, is a non-partisan, non-advocacy research organization based in Washington, D.C. The Pew Hispanic Center is funded by The Pew Charitable Trusts.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
Posted by Elena del Valle on November 5, 2007
“Loteria Beats Mixtape, Vol. 1” album cover
Photo, song: Nacional Records
Raul Campos, host of “Nocturna” show on Santa Monica public radio station KCRW, just released “Loteria Beats Mixtape, Vol. 1,” one of the first of its kind in this genre with the flow of a mixtape; well known electronic acts like Nortec Collective (Tijuana), The Pinker Tones (Barcelona), Pacha Massive (The Bronx) and Mexican Institute of Sound (Mexico City); rare remixes of the work of Thievery Corporation, David Byrne and Sergio Mendes; and up-and-comers Cuarto Poder, Los Rumbers, and Choc Quib Town.
The new album tracks include DJ Bitman, Shine; Nortec Collective, Olvidela Compa (Rosco Remix);Los Rumbers, Como Mi Ritmo No Hay Dos; Pacha Massive, Don’t Let Go; Cuarto Poder, Arenita Playita; Papashanty, Roots; Choc Quib Town, Somos Pacificos; Brothers Behind the Light with SBL, If You Wanna Be Yourself (ESJK Remix); Thievery Corporation, Exilio (Rewound by Thievery Corporation); Stolen Identity, Playa De Musica; David Byrne, Like Humans Do (Los Amigos Invisibles Remix); Sergio Mendes feat. Black Eyed Peas, Mas Que Nada (Masters at Work Remix); The Pinker Tones, Aonido Total (The Million Guitar Remix); Digi & Gabo, Color; Mexican Institute of Sound, Cha Cha Cha; and Territorio Comanche, Cumbian Dub.
Listen to Cesar Melgoza discuss
“Changing Latino Landscape” audio recording
Presenter Cesar Melgoza, managing director, Latin Force Group
Find out about
• How demographic, social, political and economic factors affect Latinos
• Number of Hispanics in U.S.
• Hispanics as a percent of the mainstream population
• Number of Puerto Ricans in Puerto Rico
• Hispanics, including Puerto Rico, as a percent of U.S. mainstream
• Number of Asians and African Americans
• Estimated size of Hispanic market by 2012
• Percentage growth of new Hispanics per year
• Number of counties where Latinos are majority
• Areas of significant Latino growth
• Area of U.S. with a 950 percent Latino growth
• Role of acculturation
• Hispanicity segmentation
Click here for information on the Changing Latino Landscape
Campos, a native Angelino, is a tastemaker DJ and host of the annual Latin Alternative Music Conference for the second year in a row. He also hosts Saturday night’s mega-mixes for Power Tools on Power 106 FM, one of the longest running underground mix shows in Los Angeles. Campos has also opened for musical acts including Stevie Wonder, Martin Gore of Depeche Mode, Sheila E, Supreme Beings of Leisure and Lionel Richie.
To listen to the single “Olvidela Compa” (Rosco Remix) by Nortec Collective from the Raul Campos “Loteria Beats Mixtape Vol. 1″ album click on the play button below.
Click the button to hear the song:
Posted by Elena del Valle on November 2, 2007
Duck and Lulu t-shirts
Photos: Palomita
Mexican entrepreneur, Molly Robbins and her company LicenZing LLC, launched Palomita, a new junior and girls fashion brand for Hispanics at the Magic show in Las Vegas earlier this year. Robbins secured exclusive rights to use trademarks and vintage art from various Latino companies, including the logos and characters, for to junior and girls apparel. Relying on nostalgic art from Latin America, the brand is designed to appeal to Hispanic women of all ages, an underserved market segment, with the company motto “Por fin una marca para ti” (Finally a brand for you).
Molly Robbins, Palomita founder
Based in San Rafael, California, Palomita features designs from fruit drinks of Pascual Boing, clothing detergents Zote and Roma, Topo Gigio the puppet mouse, and pastries from Bimbo. The items are manufactured by Wish Licensing in Central America of cotton and rayon mix, and some in 100 percent cotton.
“We have also focused on the strength of the social media; we have a My Space, work with blogs, and an array of Latino news web sites. We participate in events such as the Miss Universe Pageant, MTV Latino Awards 2007, Tri City pageant etc.,” said a company spokesperson about Palomita’s promotional efforts. “We have worked with radio stations such as Bloomberg news and local 1010 am radio; we also work with Latino news papers nationwide; finally we have strategically placed ads in magazines nationwide. We are where Latinos are, everywhere.”
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
Click here for your free copy of Emotional Branding
The company website offers t-shirts, pajamas ($20) and market bags ($24) for sale. Palomita clothes are available at JCPenney, Sears Mexico and online. Mervyns and Wal-Mart are considering carrying the Palomita line.
A line with masculine designs and products from cement companies, tire manufacturers, beverage and confection makers, Chucho, will be launched early next year. The initial launch will have 10 to 15 designs in an assortment of colors for buyers to choose from.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Discuss
- Latino purchasing habits and products they favor
- Latino family characteristics
- Latinos and extended families
- Division of duties, responsibilities within the family
- Who is the decision maker in the Latino family
- Who is the information provider in the Latino family
Click here to find out about Latino purchasing habits and “Latino Family Dynamics”
Posted by Elena del Valle on November 1, 2007
Click on image to enlarge
Photos: FindRelativesInMexico.com
Since it was established 18 months ago, Chula Vista, California based FindRelativesInMexico.com has worked with 3,000 United States residents wanting to make contact with relatives in Mexico. Founded and owned by Richard Villasana, the website business relies on staff in the United States and Mexico. FindRelativesInMexico.com has worked with attorneys for child custody cases with a parent living in Mexico, foster agencies, and child services from around the country.
Since the website was redesigned recently by Juan Carlos Garcia, a Mexican graphic artist, there has been an increase in visitors from Mexico of more than 300 percent. The site is so popular with Spanish speakers a Spanish language version of the website is in the works.
“Soon, clients will be able to present their information, have it evaluated and be presented with the service that best fits their research level of ease or difficulty for under $40. We have taken our experience from working with over 3,000 clients and are preparing to launch a new system that will walk clients through the research process,” said Villasana.
Richard Villasana, owner, FindRelativesInMexico.com
“One of the greatest challenges facing people is not knowing what information they must have and then how to apply it. With the new system clients will only spend about ten minutes entering needed information compared to non-clients who spend months, even years searching with no guidance and no results. Clients will know the probability of successfully finding a person. For clients with complex issues, they will get the professional consulting needed to be reunited with someone in Mexico.”
Services range from $127 to $257 depending on the information clients provide on the person they want to find. The company researches records in Mexico to identify the person or a relative. Research varies from each case although most require access to government records that are not digitized. Average time for a search is about two weeks.
According to Villasana, finding a relative may be the key to locating a particular person. Relatives are often able to provide missing information on the person sought, especially in cases where the person has moved to another part of Mexico. Villasana is a professional speaker and president of The Mexico Guru. He authored The Insider’s Guide to Doing Business in Mexico.
“Search Engine Marketing to Hispanics” audio recording
Presenter Matias Perel, founder and president, Latin3
Find out about
- The 16 million Latino online users
- Types of online access among Hispanics
- Latino online user language preferences
- What they do online
- Usage by age
- Income levels among Hispanics who visit the Internet
- Internet use by Hispanics
Click here for information on “Search Engine Marketing to Hispanics”
