Posted by Elena del Valle on October 18, 2007
One of the winners of the 2005 altar-building contest in Los Angeles
Photo: Wonka
While Jack-o-lanterns, skeletons and broomsticks adorn the doors and windows of some homes, community centers, schools, museums and arts organizations, in the Mexican-American community, the décor is slightly different, with traditional and personal touches. Some build Día de los Muertos (Day of the Dead) altars in honor of departed relatives, musicians, artists, cultural heroes or leaders. The altars, designed to celebrate a person’s life and contributions to their family or community, may feature favorite belongings of the deceased, sugar skulls and sweets.
In an effort to target Latino youth, Nestlé launched the Wonka Arte program in 2005 with free workshops in Los Angeles to teach kids how to build altars. Wonka partnered with Plaza de la Raza, a community based arts organization in Los Angeles, to offer workshops, a contest and an awards ceremony. This year, the program extended its reach to retail locations and the online world. Still in partnership with Plaza de la Raza, the Wonka sponsored program includes a contest for the best altars, an online sweepstakes and free sugar skull building workshops for children at retail locations.
Wonka.com’s new interactive features allow kids to learn about the Day of the Dead while showing off their altar-building talents in the virtual world for a chance to win prizes. Children are invited to build altars online incorporating virtual Wonka candy and representations of traditional Day of the Dead components such as sugar skulls and cempasuchil (marigold) flowers.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Discuss
- Latino purchasing habits and products they favor
- Latino family characteristics
- Latinos and extended families
- Division of duties, responsibilities within the family
- Who is the decision maker in the Latino family
- Who is the information provider in the Latino family
Click here to find out about Latino purchasing habits and “Latino Family Dynamics”
“We understand the importance of the Day of the Dead holiday to Hispanic youth and their families,” said Elizabeth Vanemburg, marketing manager of Wonka. “We want to encourage kids to observe, learn more about the holiday and participate in the altar-building tradition on Wonka.com. No experience is necessary. All you need is a bit of imagination and access to a computer.”
Children 16 and younger can submit their online altar for a chance to win a laptop computer, mp3 player and a $100 gift card to download music, as well as $120 toward Internet access.
Promotional efforts to inform parents and children about the online portion of the program include a press release, fliers and online advertising. The public relations team is also using calendar and public service announcements, press releases and media alerts to inform Los Angeles residents about the workshop, contest and ceremony.
Día de los Muertos is a Pre-Columbian holiday traditionally observed in Mexico November 1 and 2 to honor loved ones who have passed away by celebrating their lives. According to the Wonka website, some believe the departed join the living during those days to celebrate together. The celebration involves making homemade altars with items that brought happiness to the departed individual. Sugar skulls, candies, photographs, papel picado, candles, incense, and marigold flowers often decorate the altars. Some altars have evolved to include celebrities, musicians, artists, and even pets.
Nestlé USA sells food products and candy including Wonka, Sweetarts, Nerds, and Runts to name a few. Nestlé USA had sales of $8.5 billion in 2006. Its parent company is Nestlé S.A. of Vevey, Switzerland, one of the world’s largest food companies with sales of $79 billion.
Posted by Elena del Valle on October 17, 2007
By Sarah R. Bisconte
Sarah R. Bisconte
Photo: Sarah R. Bisconte
The other night I celebrated my fortieth birthday with a couple of my closest amiguitas, at a well-known Latin dance club in the Bronx. When we arrived, the place was crowded with well-dressed couples moving in sync to the roaring rhythms of Celia, Machito and el bárbaro del ritmo, Beny Moré.
We found a table next to the bandstand and ordered drinks. Before I had a chance to pull my black, spandex-sequined dress over my hips, Sonya*, one of my “traditional-looking”, almond-eyed-olive-skinned Latina friends, was on the dance floor working-up an enviable sweat. One by one, mis hermanas got to strut their stuff in the arms of elegantly-dressed, cologne-scented Latinos. Three rum and cokes later, I was still keeping clave with my right foot, wondering when it would be my turn to rumbear a todo lo que da. “Castellano que bueno baila usted” was in full blast, so I grabbed Sonya and made a mad dash to the floor, unleashing the pent-up fury that had been building in my Cuban-, Italian-American hips. Instantly, two debonair caballeros stepped in.
Click here to read more of Oyeme! White Latinas Have Rhythm, too!
“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Find out
• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity
Click here for information on Latino Identity and Situational Latinidad
Posted by Elena del Valle on October 16, 2007
Cynthia Hudson-Fernandez, executive vice president, Mega TV
Photo: Spanish Broadcasting System
As a result of an exclusive contract signed recently by Spanish Broadcasting System, Inc. (SBS) and DirecTV, beginning October 17, Mega TV Spanish language programming will be broadcast via the DirecTV Más platform on channel 405. According to promotional materials, MegaTV’s programs will be available to DirecTV viewers in 210 markets across the country. No specific information was available from company representatives on Spanish language programming or viewer numbers.
During the last year and a half, Miami based Mega TV has been beefing up its content and growing steadily and quickly. The Emmy Award winning channel has leveraged programming with nationally recognized personalities Jaime Bayly and Maria Elvira Salazar and shows like Paparazzi TV to expand its reach beyond South Florida.
“This is the first step in our strategy for expansion and growth for Mega TV in the United States,” said Raul Alarcón Jr, chief executive officer of SBS. “We are reaching the Hispanic consumer with greater strength each and every day, and we will continue to integrate radio, TV, and the Internet as part of our overall strategy of disseminating original content through different media outlets.”
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
“Mega TV will add tremendous value to what is already the most comprehensive Spanish-language programming offer available nationwide,” said John A. de Armas, vice president of WorldDirect, DirecTV, Inc. “As an exclusive channel on the DirecTV Más platform, Mega TV will provide our customers with a unique and compelling viewing experience. We look forward to having SBS join the DirecTV Más family.”
“We are excited to start our national expansion by partnering with DirecTV,” said Cynthia Hudson-Fernandez, executive vice president and chief creative officer of Mega TV. “To be able to offer original programs that deal with topics of national and international importance, while covering the events that truly concern the Hispanic community, confirms that Mega TV has the quality and originality to become a major player at a national level.”
Several original productions will be incorporated into the new channel concept of Radio en Television with SBS radio shows “El Cucuy” from Los Angeles’ La Raza 97.9 and “El Vacilón de la Mañana” from New York’s Mega 97.9 serving to expand the radio brands onto television. According to Mega TV promotional materials, DirecTV Más customers will be able to watch the following Mega TV programs “María Elvira Live,” “Bayly,” “Paparazzi TV,” “Mega News,” “Chocolate con Pimienta,” “Xpediente,” “El Círculo,” “Lamusica.com,” “Código Astral,” “Handyman,” “Raíces & Recuerdos,” “Mis 15,” “Agenda del Inmigrante” and “Mega Cine.”
DirecTV is a leading satellite television service provider. DirecTV Más offers Spanish and English language programming and satellite technology for digital quality picture and sound. The service provides access to 55 Spanish-language channels with programming from Mexico, Central and South America, Spain, Puerto Rico, and the Dominican Republic
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
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Filed Under: Media
Posted by Elena del Valle on October 15, 2007
Ivan Cevallos, CEO, Ethos Group, Inc. and Cynthia Nelson, chief operating officer, TodoBebe Inc.
Hunter Heller, associate vice president, International Licensing Global Consumer Products, Sesame Workshop and Kitty Kolding, senior vice president, Business Development, House Party Inc.
Photos: Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
A podcast featuring a discussion with Ivan Cevallos, CEO, Ethos Group, Inc.; Hunter Heller, associate vice president, of International Licensing Global Consumer Products at Sesame Workshop; Kitty Kolding, senior vice president of Business Development at House Party Inc. and Cynthia Nelson, chief operating officer of TodoBebe Inc. is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss Beyond the 30-second spot – innovations in online, events and branded entertainment with Elena del Valle, host of the HispanicMPR.com podcast.
Ivan is a marketing strategist with more than fifteen years of experience dedicated to tailoring media, marketing and direct marketing tools to the Latino and Asian communities. Some of the clients he has worked with include Comerica Bank, The Red Cross, Blue Cross, NORPAC Foods, Nissan Motors, Universal Studios, Sony Pictures, Pepsi, SBC, MTA and H&R Block.
“Beyond the 30 Second Spot” audio recording
Listen to the complete 105-minute discussion
Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
Click here to find out about Beyond the 30 Second Spot
Ivan’s creative approach to brand and identity development focuses on the utilization of strategies that transcend culture and geography. As business development director for KAZN AM-1300, an Asian radio station serving Los Angeles, California, he became one of the founding organizers of the Chinese New Year Parade and Street Festival held annually in the San Gabriel Valley, California.
In 2006, Hunter joined Sesame Workshop as associate vice president of International Licensing Consumer Products. His territory management includes Canada, Mexico, Latin America as well as some countries in Europe and the Middle-East. In addition, Hunter is spearheading Sesame’s consumer product initiatives for the U.S. Hispanic marketplace.
Prior to Sesame Workshop, he was senior account manager in Disney Publishing Worldwide’s licensing department. During his 13 year tenure, he was primarily responsible for the U.S. continuity and direct-response business, and the Canadian marketplace. He also served as a member of U.S. Hispanic and infant/toddler task forces.
“Marketing to New Hispanic Moms – a case study” audio recording
Presenter Cynthia Nelson, COO, Todobebe
Find out about
• New Latina mom market
• Baby demographics including market size, profile
• New moms’ language preferences
• Latino baby market trends
• Factors influencing Hispanic baby market
• Location of new Hispanic moms’ market
• Issues affecting new Latino moms
• Todobebe strategies
Click for information on “Marketing to New Hispanic Moms – a case study”
Kitty oversees and activates all partnerships for House Party. She has engaged clients such as Kraft, TiVo, Palm, Hershey’s, Cartoon Network, Anthem Blue Cross Blue Shield, Todobebe, Whirlpool and Avon to deploy the House Party viral marketing platform.
Prior to joining House Party in early 2006, she founded and was chief executive officer of an outsourced services firm specializing in strategic sales and partnerships. From 1998-2003 Kitty held a series of senior executive positions at Jupiter Research. Her roles included senior vice president of Global Sales & Client Service, senior vice president of International Business Development and vice president of Global Strategic Accounts. Throughout her tenure at Jupiter, she worked with Fortune 500 clients from major industries in 13 countries.
Cynthia joined the Todobebé team in 2004 as chief operating officer. In her current role, she is responsible for corporate operations, strategic partnerships, and product development and licensing for Todobebé’s media channels including TV, radio, Internet, direct mail, publishing, products, research, and events. This role includes global profit and loss responsibility and legal oversight.
A serial entrepreneur, Cynthia founded several boutique strategy and branded entertainment consulting companies and has served on the board of several Silicon Valley start ups. In her most recent venture, Nexos Consulting, Cynthia worked with Fortune 500 clients and brand managers by providing research, strategic planning and business development for companies such as AOL, Omnicom, Volkswagen, Audi, Panasonic de Mexico, Kraft, Delta Airlines, and USA Networks.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Ivan Cevallos, Hunter Heller, Kitty Kolding, Cynthia Nelson” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the October 2007 section of the podcast archive.
Read Cynthia’s chapter about “Marketing to U.S. Hispanics Online” in
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
Click here for information on Hispanic Marketing & Public Relations book
Click the button to hear the podcast:
Posted by Elena del Valle on October 12, 2007
Hugo Medrano and Gabriela Fernandez-Coffey
Photo: GALA Hispanic Theatre
For the last 32 years theater lovers in Washington D.C. have been able to attend performances at the GALA (Grupo de Artistas Latino Americanos) Theater at Tivoli Square. For the 2007-08 season the theater will receive support from Target, American Airlines, Starbucks Coffee Company, Telemundo Washington, DC and Viva 900 am; and partner with, to name a few, Embassy of Spain, The San Francisco International Arts Festival, La Peña Cultural Center, Mexican Cultural Institute, New Performing Arts Center, National Endowment for the Arts, National Performance Network, Program for Cultural Cooperation between Spain’s Ministry of Culture and U.S. Universities, and Washington Performing Arts Society.
“As one of the leading Latino theaters in the nation, GALA is proud to be at the heart of DC’s dynamic and diverse cultural landscape,” said Hugo Medrano, founder and producing artistic director of the theater. “At GALA culture is never a barrier but always a bridge, uniting us across boundaries and awakening our identity, pride, and endless passion.”
GALA’s 2007-08 season features works by and about some of masters of the Spanish language, such as Jorge Luis Borges and Federico García Lorca. The season also embraces Latino authors and performers whose language is forging a new chapter in Latino culture. There are works by spoken word poets and hip-hop performance artists like Chicano-Cubano Paul Flores, Nuyorican La Bruja, and DC’s Quique Aviles, and a new play by Venezuelan Gustavo Ott. The theater will also hold its annual flamenco festival and showcase the work of Mexican composer-poet Agustin Lara.
Some of the performances this year, in Spanish with English subtitles, include “Cita a ciegas” (Blind Date) by Argentinean Mario Diament, directed by José Carrasquillo and starring Hugo Medrano from September 20- October 14, 2007; the U.S. premiere of “Tu ternura Molotov” (Your Molotov Kisses) by Venezuelan Gustavo Ott and directed by Abel López from January 31-February 24, 2008; “Bodas de sangre” (Blood Wedding) by Spaniard Federico García, directed by Hugo Medrano and with guest artist Mel Rocher, April 3-27, 2008; and the world premiere of “Boleros & Blues, The Legacy of Lara,” a musical by Abel López with pianist Mari Paz and mezzo-soprano Anamer Castrello, June 5–29, 2008.
Over the past 15 years GALA and the Washington Performing Arts Society partnered to commission over 20 new works of theater, music, dance and spoken word and presented hundreds of established and emerging artists such as Tito Puente, Guillermo Gómez Peña, and Gilberto Gil.
GALA is a nonprofit, tax-exempt organization supported in part by the DC Commission on the Arts and Humanities, the National Endowment for the Arts, the DC Mayor’s Office on Latino Affairs, private foundations, corporations and individuals. GALA is a member of the League of Washington Theaters, the Cultural Alliance of Greater Washington, the Theatre Communication Group, the National Association of Latino Arts and Culture, the National Performance Network, the Association of Performing Arts Presenters, and the Latino Federation of Greater Washington.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
Posted by Elena del Valle on October 11, 2007
Jim Vella, president, Ford Motor Company Fund and Community Services
Photo: Ford Motor Company Fund
In celebration of National Hispanic Heritage Month, the Ford Motor Company Fund and Community Services are supporting BizFest, a leadership development and entrepreneurship training program created by the United States Hispanic Chamber of Commerce Foundation that brings together Hispanic high school students from across the country to compete for scholarships, prizes and long-term business support.
The Fund will also reach out to middle school children through the Ford Hispanic Heritage Art Program, a national partnership with Newspapers in Education designed to sharpen student’s art and writing skills as they learn about Hispanic and American history. The Fund was a sponsor of the National Hispanic Foundation for the Arts (NHFA) Noche de Gala in Washington, D.C. to raise funds for graduate scholarships to Latino students.
“Ford has a long history of partnering and working with the Hispanic community. We are proud to continue our tradition of creating and supporting educational and leadership opportunities in the Hispanic community while promoting cross-cultural exchange,” said Jim Vella, president, Ford Motor Company Fund and Community Services.
Listen to Cesar Melgoza discuss
“Changing Latino Landscape” audio recording
Presenter Cesar Melgoza, managing director, Latin Force Group
Find out about
• How demographic, social, political and economic factors affect Latinos
• Number of Hispanics in U.S.
• Hispanics as a percent of the mainstream population
• Number of Puerto Ricans in Puerto Rico
• Hispanics, including Puerto Rico, as a percent of U.S. mainstream
• Number of Asians and African Americans
• Estimated size of Hispanic market by 2012
• Percentage growth of new Hispanics per year
• Number of counties where Latinos are majority
• Areas of significant Latino growth
• Area of U.S. with a 950 percent Latino growth
• Role of acculturation
• Hispanicity segmentation
Click here for information on the Changing Latino Landscape
Ford Motor Company and its philanthropic arm, Ford Motor Company Fund and Community Services, boast of a 30 year collaborative relationship with the Hispanic community. Established in 1949 and made possible by Ford Motor Company profits, Ford Motor Company Fund supports initiatives and institutions that foster innovative education, auto-related safety, and American heritage and legacy.
In the past, Ford has supported, among others, the Alameda National Center for Latino Arts and Culture, Our Journeys/Our Stories: Portraits of Latino Achievement, Corazon de mi vida, Picture Me Safe & Secure, Driving Skills for Life, Retratos: 2,000 Years of Latin American Portraits, Ford Partnership for Advanced Studies, National Association of Hispanic Journalists and National Association of Hispanic Publications Latino Press Fellowship and several education and scholarship programs.
Additional national Hispanic organizations the Fund supports include: League of United Latin American Citizens (LULAC), National Council of La Raza (NCLR), National Hispanic Caucus of State Legislators (NHCSL), National Hispanic Foundation for the Arts (NHFA), and National Puerto Rican Coalition (NPRC).
Posted by Elena del Valle on October 10, 2007
Our client, one of the world’s largest financial institutions, with assets in excess of $500 billion, is seeking an Executive Vice President, Corporate Communications and Public Relations. This person will play a pivotal role as the company continues its expansion into the U.S. Market, following a significant acquision that places them among the top 20 banks in the United States. He or she will provide strategic leadership and guidance in developing a consistent communications and public relations program.
Click here for the full text of Executive Vice President, Corporate Communications and Public Relations
Posted by Elena del Valle on October 10, 2007
Click on image to enlarge
Photos: Martin Giovaneli, SCA Latam
SCA Promotions and Entertainment Production Group (EPG) established a new company, SCA Latam, to bring the game show concept to brands and agencies in the United States and Canada. SCA Promotions is a Dallas, Texas provider of promotional risk coverage for contests, games and events and Entertainment Production Group is a Buenos Aires, Argentina-based game show producer.
Hoping to emulate its sister company’s past success in Latin America, Africa and Europe, the new company will focus on the Hispanic market exclusively at the beginning. Promotional efforts will consist of announcements in the SCA Promotions newsletter; and outreach to the parent company’s existing contacts and to Spanish language ad agencies in the United States. Executives hope SCA Latam will sign its first deal at the end of this year.
“Our goal is to bring our knowledge and success with the TV game shows to the U.S. and Canada first targeting the Hispanic market in the U.S. and then going after the entire market sector,” said Martin Giovaneli, a representative for EPG who is overseeing the SCA Latam initiative.
The idea is for SCA Latam’s big money game show promotions to enable brands to drive consumer behavior on a mass scale by giving consumers the chance to play for a million dollars or more on a live two- to six-minute TV game show aired on local and network television. Although initial efforts will be in Spanish only, executives are considering English outreach as well. Initially, the company will have six staff members in the United States and four in Argentina.
While each promotion is customized to meet the needs of the brand, the basic promotion format remains the same. A brand sponsors the game show, which can feature any big-money prizes desired, and enables consumers to enter for a chance to play on the game show via SMS or mailing in proofs of purchase. The game show is aired daily during the promotion period and a winning entry is selected on a random basis live on the air during each show. The company contacts the person selected at random by phone and allows him or her to play for the prizes.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
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Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
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Discover what questions to ask, steps to take to be a Best in Class company
Click here for more on“Best in Class Hispanic Strategies” audio recording
Martin Giovaneli
“We use different games depending on the promotion designed for the brand,” said Giovaneli. “For example, we might feature a prize board containing 24 numbers and if the contestant selects the three numbers that reveal the brand’s logo, he or she wins a million dollars. One of the most important components is that contestants always win a big prize. If they don’t win the million dollar grand prize, they win a second or third place prize, such as $100,000 or a new car.
It really is a win, win, win. The consumer has the chance to win a life-changing prize and always walks away with something big. The TV network wins because the game show increases its ratings and revenues; and the brand sponsor wins because the promotion drives mass sales, engages consumers, and captures valuable customer information. And because SCA Latam assumes the promotional risk, the participating brand pays a fixed cost for the promotion that amounts to a fraction of the actual grand prize money being offered. When a big win occurs, SCA Latam pays the brand the grand prize so they can award the winner.”
According to promotional materials, the two companies have worked together for 12 years, helping brands and their agencies launch more than 4,000 games show episodes in 19 countries, and award more than $32 million in cash and prizes. The game show promotion, utilized by Coca Cola, Unilever, Energizer, Nabisco, Colgate, Nestle, Procter & Gamble, PepsiCo, and SAB Miller worldwide, has been so successful that it landed in the Guinness World Records for driving 35 million entries in a single season.
SCA Latam, a subsidiary of Dallas-based SCA Promotions, will specialize in driving mass consumer response through large-money TV game show promotions. Described as a leading provider of promotional risk coverage for contests, games and events founded in 1986, SCA Promotions has covered billions of dollars and paid out over $153 million in cash and prizes for sales and consumer product promotions, lottery and casino jackpots, radio contests, and direct mail, Internet and sports promotions. SCA Promotions has offices in Dallas, London and Calgary.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
Posted by Elena del Valle on October 9, 2007
Journalist María Elvira Salazar hosts “María Elvira Live”
Photo: Spanish Broadcasting System (SBS)
In an effort to reach a wider and more diverse audience, Spanish Broadcasting System (SBS) launched a nightly news magazine program on its Miami station Mega TV Channel 22. Hosted by journalist María Elvira Salazar, “María Elvira Live” airs weekdays at 8 pm.
Producers promise to feature sophisticated television technology, cutting edge graphics and visuals while highlighting “Salazar’s energetic and animated personality.” Show segments in “María Elvira Live” are: leading news stories of the day including in-studio discussions among guests; “Fuente Confidencial” featuring unconfirmed news; “Sin Anestesia,” Salazar’s one-minute editorial opinions on breaking news; “Fuera de Foco,” Salazar’s opinions on politically incorrect comments from on-air personalities; “Tiro al Blanco con Urdaneta,” a bi-weekly, political satire presented by Orlando Urdaneta, a humorist and actor; and “In Fraganti,” where the audience is invited to be reporters for “María Elvira Live” by sending in their own photos, videos, complaints and opinions.
Listen to Cesar Melgoza discuss
“Changing Latino Landscape” audio recording
Presenter Cesar Melgoza, managing director, Latin Force Group
Find out about
• How demographic, social, political and economic factors affect Latinos
• Number of Hispanics in U.S.
• Hispanics as a percent of the mainstream population
• Number of Puerto Ricans in Puerto Rico
• Hispanics, including Puerto Rico, as a percent of U.S. mainstream
• Number of Asians and African Americans
• Estimated size of Hispanic market by 2012
• Percentage growth of new Hispanics per year
• Number of counties where Latinos are majority
• Areas of significant Latino growth
• Area of U.S. with a 950 percent Latino growth
• Role of acculturation
• Hispanicity segmentation
Click here for information on the Changing Latino Landscape
Salazar has worked in journalism for 22 years and received several Emmy awards. She worked as a news anchor, as a war correspondent for El Salvador’s 12-year civil conflict, and as a White House correspondent. Prior to joining SBS, she worked with CNN en Español, Telemundo and Univision and hosted her own debate show, “María Elvira Confronta.”
Salazar has interviewed political and public figures, including Presidents Bill Clinton and George Bush. In 1996, she was the first Spanish-language U.S-based television reporter to obtain a one-on-one interview with Cuban leader Fidel Castro. In 2003, she interviewed Chilean President Augusto Pinochet.
A Cuban-American, Salazar was raised between Puerto Rico and Miami. She holds a Masters Degree in Public Administration from the Harvard University’s John F. Kennedy School of Government. She began her broadcast career in 1983 as a reporter for Channel 23 in Miami.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
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Filed Under: Media
Posted by Elena del Valle on October 8, 2007
DeSoL’s “On My Way” album
Photo: DeSoL
Latin Rockers deSoL’s recently released album “On My Way” blends English and Spanish rock and Latin rhythms. The new CD from Asbury Park’s deSoL is described in promotional materials as “a spiritually charged musical journey that reverberates the confidence of a band that knows exactly where they are going and has just what it takes to get them there.” DeSoL was released through saZon Records/Two22 Music with distribution through ADA.
Over the course of their six years together, deSoL has toured extensively and shared marquees with R.E.M., The Legendary Wailers, Los Lonely Boys, Blues Traveler, Particle and Widespread Panic at Bonnaroo, Lollapalooza, and Austin City Limits.
deSoL
The band’s first single, “Karma,” released in 2005, became a Top 5 hit on the AAA radio format. DeSol has Puerto Rican, Salvadorian, and Mexican influences and the band members’ musical heroes include Fania All Stars, Tito Puente, Buena Vista Social Club, Los Lobos, and Santana.
Just before going into the studio to record “On My Way,” deSoL spent a month in the Middle East under contract by the Department of Defense’s Armed Forces Entertainment program. They entertained the men and women of the U.S. troops stationed in Bahrain, Qatar, Djibouti, and Kuwait.
“We’ve been together for more than six years now and the musical and spiritual bonds between the band members just keeps growing stronger all the time,” said Albie Monterrosa, vocalist and guitarist of deSol.
“A Snapshot of the U.S. Hispanic Market” audio recording
Presenter Michele Valdovinos, Phoenix Cultural Access Group
Click here for information on “A Snapshot of the U.S. Hispanic Market”
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