Posted by Elena del Valle on January 18, 2007
Luis Villanueva, president and CEO, Venevision International
Photo: Venevision International
Miami, Florida – VeneMovies, Venevision International’s pay TV Spanish-language, 24-hour movie channel launched in the U.S. market in September of last year and recently extended its presence to Puerto Rico. The move was part of the line up of OneLink Communications which provides the signal to most subscribers on the island.
Puerto Rico adds an additional 56,000 VeneMovies digital subscribers to those already reached through Comcast in the continental United States. VeneMovies is dedicated to showing films originally produced in Spanish on cable. The company touts the “latest movies from the new generation of actors and directors from Mexico, Spain, Argentina, Chile, Peru, Colombia and Venezuela.”
“We salute the launch of VeneMovies in Puerto Rico, that island so special to all Latin American people and one of the most important communities of the Hispanic market,” said Luis Villanueva, president and CEO of Venevision International. “We are celebrating today our presence among the entertainment options of a community so well disposed towards Hispanic arts.”
VeneMovies reaches Latinos in Miami, San Francisco, Central California, Boston, Chicago, Philadelphia, New Jersey and Albuquerque. Company executives are negotiating to expand the signal to other cable and satellite systems. VeneMovies also presents coverage of the events of the film industry in Spanish in the United States including film festivals and premieres.
Venevision International, an entertainment production and distribution company, is part of the Cisneros Group of Companies. Established more than 30 years ago, Venevision International is a global distributor of television programming and one of the largest independent producers of Spanish-language television programs in the world. Venevision International also distributes Spanish-language films for theater, pay-per-view, home video, paid and broadcast television in the United States. It owns record labels Vene Music and Siente Music and produces and distributes audio books through Fonolibro.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Click here to purchase a downloadable or CD audio recording with presentations Hispanic media training by Elena del Valle and on Latino media by Federico Subervi, Ph.D. For more information visit the HispanicMPR.com Resources Section
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Posted by Elena del Valle on January 17, 2007
Percentage of population that wants U.S. troops to return home
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Graphic: HispanicMPR.com
According to the recently released results of a Pew Hispanic Center telephone survey, Latinos are disenchanted with the Iraq war situation, and feel more strongly than the general population that U.S. troops should be brought home.
Of 1006 Latinos surveyed, 66 percent feel U.S. troops should be brought home from Iraq as soon as possible; compared to 51 percent a year earlier. The number of Latinos who favored keeping troops in Iraq until the situation was more stable declined from 39 percent a year ago to 19 percent.
A survey conducted in December 2006 by the Pew Research Center for the People & the Press, indicates 50 percent of the general public favors bringing U.S. troops home; up from 41 percent a year earlier.
At the same time only 24 percent of Hispanics surveyed think the U.S. made the right decision in using military force compared to 31 percent in August 2006. This is in contrast with 42 percent of the general public according to the Pew Research Center survey of December 2006.
The Pew Hispanic Center indicates that although Hispanics as a group have a more negative view toward the war compared with the rest of the population, the most recent findings show an even stronger opposition, especially when it relates to keeping troops in Iraq.
The Pew Hispanic Center survey, described as nationally representative, was conducted by English and Spanish bilingual interviewers in the language of preference of the respondents. The sample was drawn with Random Digit Dialing methodology. The survey has a margin of error of plus or minus 3.1 percent.
“Hispanic Projections” audio recording
Presenter Roger Selbert, Ph.D.
Click here to learn more and to purchase a downloadable or CD audio recording with a presentation by Roger Selbert, Ph.D. on “Hispanic Projections”
Posted by Elena del Valle on January 16, 2007
FOR IMMEDIATE RELEASE
Editors: JPG photos available
Boca Raton, FL — January 16, 2007 – HispanicMPR.com, an online forum and podcast for the exchange of information and ideas on Hispanic marketing and public relations, released two new downloadable audio recordings, “Electronic Publicity and Broadcast Media” by David Henry and “Hispanic Market Translation Issues” by Martha E. Galindo. The downloadable recordings feature presentations by Latino market researchers and experts. The recordings are available in downloadable MP3 and CD formats, and are priced at $109.95 for the downloadable MP3 files and $129.95 on CD. Details on the recording are available online at https://www.hispanicmpr.com/resources/hmpr-products
Henry is president and founder of TeleNoticias, a broadcast public relations company that targets the U.S. Hispanic market. He has nearly 15 years of experience providing broadcast strategy and counsel to a diverse client base. Henry holds a Bachelor of Science in journalism from the University of Maryland. Galindo, president and CEO of Galindo Publicidad Inc., is a native of Mexico with more than 20 years of experience. She holds a Masters in Communications from Michigan State University and has experience in marketing communications, organizational development and international customer service with companies in the United States, Mexico, Argentina and Chile.
“Electronic Publicity and Broadcast Media” and “Hispanic Market Translation Issues” are the latest additions to the HispanicMPR.com Resources Section launched in 2006. Other presentations by experts and leaders in the field are: present “Hispanic Market Overview,” “The Next Step: Secondary Latino Markets,” “Latino Media and Hispanic Media Training,” “Marketing to Hispanics Online,” “Search Engine Marketing to Hispanics,” “Latino Family Dynamics,” and “Hispanic Projections.” Experts include: Joel Bary, CEO and board member, LatinMedios.com; Liria Barbosa, senior research analyst, C & R Research; Alex Carvallo, U.S. Hispanic media manager for Consumer Marketing, Intel Americas; Elena del Valle, MBA, principal, LNA World Communications; Brenda Hurley, vice president, C & R Research; Matias Perel, founder and president, Latin3; Roger Selbert, Ph.D., principal, The Growth Strategies Group; Federico Subervi, Ph.D., professor, School of Journalism and Mass Communication, Texas State University-San Marcos; Dora O. Tovar, MPA, president, Tovar Public Relations; and Michele Valdovinos, vice president of Research and Marketing, Phoenix Cultural Access Group.
Started as a weblog for the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95), HispanicMPR.com provides a forum for readers and authors of the book, website subscribers and visitors to connect, discover the latest Hispanic market news and updates and listen to expert interviews and presentations in an audio podcast. Visitors may sign up for daily email updates, search the website for Hispanic market information; and listen to podcasts on the podcast announcement page, the website’s audio player or download them for convenient listening on their MP3 or iPod players.
The Hispanic Marketing & Public Relations book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics, contributed fifteen chapters to the book, which benefits the Hispanic Marketing & Communication Association (HMCA), is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. More information is available online at https://www.hispanicmpr.com/
Contact:
Elena del Valle
elena@lnaworld.com
Posted by Elena del Valle on January 16, 2007
ImpreMedia publications aggregate monthly readership
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Graphic: ImpreMedia
New York, New York – ImpreMedia, the self proclaimed number one Spanish-language publisher in the U.S., announced it reaches over nine million Hispanics with its publications and online network. On the heels of its acquisition of Vista Magazine last month, ImpreMedia promotional materials indicate it reaches 7,555,561 Hispanics through its print publications and 1,818,019 monthly unique visitors through its online properties for a total reach of nearly 9.4 million Hispanics monthly.
“This is testament to the work we have been doing to create value for our shareholders and advertisers alike,” said John Paton, chairman and CEO of ImpreMedia. “We continue to refine our competitive edge and the strength is in the audience numbers we deliver.”
ImpreMedia’s™ Audience Insights Team worked with both Scarborough Research and Certified Audit of Circulations (CAC) to provide a clear methodology to aggregate its print reach over one month. The analysis is based on one ad per week in its dailies and weeklies; plus Audience Insights considered one ad in its monthly Vista Magazine, and online impressions reaching one month of unique online visitors based upon the reported online measurement sources. The Scarborough reach analysis displays an unduplicated audience across all ImpreMedia print assets analyzed and the addition of the online impressions.
ImpreMedia publishes El Diario La Prensa and El Diario Contigo in New York, El Mensajero in the San Francisco bay area, La Opinion® and La Opinion® Contigo in Los Angeles, La Prensa in Orlando and Tampa and La Raza in Chicago, leading Spanish language newspapers in their respective markets.
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Posted by Elena del Valle on January 12, 2007
A young DJ delivers a home-grown tradition to New York Mexicans, one of the city’s hardest-pressed immigrant groups
By Miguel Angel Angeles
Sonido Kumbala is a revered figure on New York’s sonidero scene
Photo: Elizabeth Campos
You can barely hear the lyrics of Julieta Venegas’ recent hit “Me Voy,” since a deep voice shouting over her number booms from the speakers. Some people stand and watch, as colored lights fall on disco balls spinning over the crowd on the dance floor. But others make their way to the man behind the voice: Alejandro Aviles, aka Sonido Kumbala, a Mexican DJ in New York who has developed a following and a measure of fame.
“He plays our music,” said Ramíro Salazar, 18, of the Bronx. “This is a place where we can hang out and dance and forget about everything out there for a while.”
Now celebrating his 10th anniversary of performing for crowds of Mexican and Mexican-American youth, Sonido Kumbala, 28, is an important figure in New York City’s sonidero scene, an essential part of Mexican youth culture. The practice, which migrated from Mexico City, centers around the sonidero, a type of DJ who, rather than mixing songs on a turntable, sends shoutouts over Colombian cumbia.
Click here to read the complete article
“The Next Step: Secondary Latino Markets” audio recording
Presenter Dora O. Tovar, MPA
Click here to purchase a downloadable or CD audio recording with a presentation by Dora O. Tovar on secondary Latino markets
Posted by Elena del Valle on January 11, 2007
La Opinion’s new classified advertising director, Lynnette M. Canedy
Photo: La Opinion
La Opinión recently hired Lynnette M. Canedy as classified advertising director. Canedy, who has over seventeen years of experience in the media industry in positions in classifieds and advertising management, most recently served as automotive sales manager and director of Key Accounts, Retail Division, for the Orange County Register.
“We are excited to have Lynnette Canedy in our advertising team,” said Monica Lozano, chief executive officer and publisher of La Opinión. “Lynnette has a solid background in the media industry and experience in multiple categories including automotive, retail and classified. She will lead our classified team to the next level through print and online initiatives.”
Canedy’s career also includes five years as publisher for a division of VNU, Inc.; general manager of the Recycler Classified Newspapers, Las Vegas; sales manager for PR Newswire; and sales positions with the Lexington Kentucky Herald Leader Newspaper and the Willoughby Ohio News Herald. She attended the University of Kentucky and graduated with a Bachelor of Arts in Communications/Journalism.
La Opinión is a leading Spanish-language daily newspaper. According to promotional materials it distributes 124,000 copies throughout the five-county Southern California area and reaches over 482,000 readers on a daily basis. La Opinión is owned and operated by ImpreMedia LLC.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Click here to purchase a downloadable or CD audio recording with presentations Hispanic media training by Elena del Valle and on Latino media by Federico Subervi, Ph.D. For more information visit the HispanicMPR.com Resources Section
Posted by Elena del Valle on January 10, 2007
By Sergio Carmona
David Henry, president and founder, TeleNoticias
Photo: David Henry
An audio recording titled “Electronic Publicity and Broadcast Public Relations,” a presentation and unabridged audio interview with TeleNoticias President and Founder David Henry, is available on Hispanic Marketing and Public Relations.com. In “Electronic Publicity,” the 15-year broadcast veteran discusses electronic publicity and how public relations professionals should target the U.S. Hispanic market through broadcast media. He also discusses his chapter by the same title in the Hispanic Marketing and Public Relations book with Elena del Valle, host of the HispanicMPR.com Podcast. The downloadable presentation is available in an MP3 format for $109.95. It can also be purchased in audio CDs for $129.95.
“Electronic publicity is really taking the public relations tools and things that we normally would use for print media and adapting them to electronic media; whether it be television outlets or television news, whether it be radio, or whether it be Internet; so in the case that you would write a printed press release, traditionally, when everybody thinks of public relations, they think of writing a press release, and that’s good for the print media; but television needs pictures, and radio needs sound, and the Internet pretty much needs all of the above, so it’s a matter of making sure we’re looking for different weigh-ins and how could we effectively reach these media and give them the things they need to do their job,” said Henry during the podcast discussion.
During the presentation, Henry discussed electronic publicity and broadcast media tools and how they are useful in reaching the Hispanic market. Some of the tools he discussed include video news releases and radio audio news releases. He also explained that the best way to reach the market is to use Spanish language broadcasts because most Hispanic-oriented broadcasts are in Spanish. He also indicates that Hispanics have become a powerful presence in this country.
“The U.S. Hispanic market is becoming powerful because families are becoming larger and immigrant populations are still coming in,” said Henry. “They have a great influence on culture, like reggaeton sweeping a lot of youth in the country. It’s also important because the mother tongue is the language most people are comfortable with. If you look at a lot of surveys, they show that advertising in Spanish is more effective than English because ads are in their culture and they speak directly to them in the U.S. Hispanic market.”
Henry has worked in all facets of electronic media, including script writing, video and radio production and post production, distribution, and the Internet. He received a Bachelor of Science degree in journalism from the University of Maryland, and has held positions at broadcast public relations companies Media link, Orbis Broadcast Group and On The Scene Productions. Henry has also been a member the Public Relations Society of America (PRSA) for more than 15 years and was the 2003 chair of the PRSA National membership committee and 2003 chair of the PRSA Health Academy, one of the largest groups in PRSA.
“Electronic Publicity and Broadcast Public Relations” audio recording
David Henry presenter
Click hereto purchase a downloadable or CD audio recording with a presentation on Electronic Publicity and Broadcast Public Relations by David Henry
Posted by Elena del Valle on January 9, 2007
Louis Laguardia, vice president, Talent Acquisition and Diversity, Denny’s
Photo: Denny’s
Spartanburg, South Carolina – Denny’s named Louis Laguardia to the new position of vice president, Talent Acquisition and Diversity. Laguardia is expected to provide hiring best practices and promote diversity efforts to ensure Denny’s attracts and retains high-performing and diverse talent at more than 1,500 restaurants and in support positions. Most recently, Laguardia was vice president of Staffing and Diversity for Frito Lay North America.
“We are pleased to have such a results-driven executive as Louis join Denny’s to help us build our internal leadership pipeline which is essential to the long-term success of our brand,” said Yvonne Wolf, Denny’s chief people officer. “Louis is a perfect example of the importance of finding the right leaders for Denny’s.”
Laguardia has over 25 years of experience in human resources, diversity and general management. He has held senior leadership positions for American Express Consumer Card Group, Blockbuster and H.E.B Grocery Company. He was also president and CEO of a privately-owned entity specializing in human resources consulting.
A native of Cuba, Laguardia has a master’s degree in Industrial Psychology from Stevens Institute of Technology and a doctorate in research and measurement from New York University. He is based at Denny’s corporate headquarters in Spartanburg, South Carolina.
Denny’s is one of America’s largest family restaurant chains, consisting of 526 company-owned units and 1,024 franchised units. It has operations in the United States, Canada, Costa Rica, Guam, Mexico, New Zealand and Puerto Rico.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
Click here for more information and to buy your copy today!
Posted by Elena del Valle on January 8, 2007
Deborah Ramirez, editor, el Sentinel
Photo: The Sun-Sentinel
A podcast interview with Deborah Ramirez, editor, el Sentinel is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses the newspaper with Elena del Valle, host of the HispanicMPR.com podcast.
Deborah feels the bicultural and bilingual environment she grew up in helped her develop professionally and as a human being. She was born in New York City. When she was 12 she and her family moved to Puerto Rico to seek opportunities and take care of her grandparents.
In Puerto Rico, she attended the seventh grade in a small rural school, where some of her classmates were the children of sugar cane workers. This experience made her aware of what life is like for others less fortunate than she was. This made her realize how poverty and ignorance can derail a young life, and also how education and opportunities can make a real difference.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
This book includes chapters on Latino media, public relations, electronic publicity, and Hispanic media training.
Click here for more information and to buy your copy today!
Deborah graduated from the University of Puerto Rico with a degree in social science. After graduation, she obtained a master’s degree in journalism from Columbia University. She began her career in journalism at the San Juan Star, an English-language newspaper in Puerto Rico, where she worked for a decade before moving to South Florida in 1992. At the South Florida Sun-Sentinel, she first worked as a municipal reporter, before covering Cuba and joining the Editorial Board, where she wrote a bimonthly column and learned to share her opinions with readers.
Three years ago, she was chosen to head up el Sentinel, a Spanish-language weekly launched by the Sun-Sentinel, for a growing Hispanic community in Broward and Palm Beach counties.
She believes a newspaper has the responsibility to inform its readers about what’s going on, accurately and honestly. At the same time she thinks media also can play a role in shaping opinion and giving a voice to those who have none. el Sentinel has the added role of helping immigrants find their way in a new society.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Deborah Ramirez,” click on the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your iTunes program listed under the “advanced” column. The podcast will remain listed in the January 2007 section of the podcast.
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“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Click here to purchase a downloadable or CD audio recording with presentations Hispanic media training by Elena del Valle and on Latino media by Federico Subervi, Ph.D. For more information visit the HispanicMPR.com Resources Section
Posted by Elena del Valle on January 2, 2007
We hope you had a wonderful holiday season. Now that we have said good-bye to 2006, we are ready to welcome the New Year. Thank you for your support!
HispanicMPR – Hispanic Marketing & Public Relations
