Posted by Elena del Valle on September 29, 2006
Baby Abuelita Productions founders Hilda Argilagos-Jimenez, Carol Fenster and Laura Santamaria with the grandparent dolls
Photo: Baby Abuelita Productions
San Antonio, Texas – Baby Abuelita dolls, produced by Baby Abuelita Productions, have been singing success with 35,000 dolls sold since May 2005. The Spanish-lullaby singing dolls made to resemble Hispanic grandparents and a baby come with Latin themed attire like guayaberas, batas de casa and eyeglasses. The grandparent dolls Abuelita Rosa and Abuelito Pancho sell for $29.99 and are available for purchase online and at major retailers. The baby doll, Baby Andrea, sells for $24.99 and may only be purchased on the company website.
The grandparent dolls are available for purchase at 126 Wal-Mart, 286 Target, and 94 Toys R Us stores. They are available at Navarros Pharmacy, Sentir Cubano, Lavins Baby Store, La Ideal Baby Store, and Baby Love in South Florida; The Learning Center in New Jersey, Spanishtoys.com and Language Land in the United Kingdom also sell the dolls.
Abuelita Rosa sings: “Arroz con leche” (Rice Pudding), “Que linda manito que tiene el bebé” (What a Pretty Little Hand the Baby Has), “Esa niña linda” (This Beautiful Baby Girl), “Pon, pon, pon el dedito en el pilón” (Put, Put, Put, Your Little Finger on Your Palm), “Azótate la mocita” (Pat Your Head), and “Duérmete mi niña” (Go to Sleep, My Baby).
Abuelito Pancho sings: “Los pollitos dicen” (The Baby Chicks), “Aserrín, aserrán, los maderos de San Juan” (Aserrín, Aserrán the wood craftsmen from San Juan), “Tengo una vaca lechera” (I Have a Cow), and “Campanitas” (Bells). Baby Andrea sings: “El patio de mi casa,” “Tengo una muñeca,” “A la rueda rueda,” “Amambrocha,” and “Duermete mi niña.”
Baby Andrea
Company representatives believe Baby Abuelita Productions’ rapid growth and acceptance by consumers, is a result of the company’s interest in preserving Hispanic traditions among young children and a shared vision for creating a product that promotes appreciation and love for the Hispanic culture. The dolls are meant to promote positive attitudes about the traditions of Latinos through childhood songs.
“There is an extraordinary demand and an unmet need for products that authentically capture and reflect the culture and traditions of Hispanic-Americans particularly as it relates to music,” said Hilda Argilagos-Jimenez, co-founder and president of Baby Abuelita.
In 2005, three working mothers, a teacher, a lawyer and a psychotherapist, developed the Hispanic themed grandparent dolls concept and established Baby Abuelita, the Miami-based maker of the dolls. Additional information is available online at BabyAbuelita.com
Posted by Elena del Valle on September 28, 2006
Johnny Cobos, CEO, Parlante
Photo: Parlante
A national Spanish-language health magazine, Médico de Familia (“Family Doctor”) is being readied for a January 2007 launch, a joint venture between the Interamerican College of Physicians and Surgeons (ICPS) and Parlante Inc. Médico de Familia articles will be written by ICPS-member doctors who the publishers feel will be especially familiar with the needs and concerns of Hispanic patients.
An initial qualified monthly circulation of 60,000 will be distributed at over 20,000 medical clinics in major Hispanic markets. Javier Martínez de Pisón serves as managing editor and Carlos Bernales is creative director of the new magazine.
“Besides lack of insurance coverage, the single biggest barrier to adequate health care in the United States is language. By using one of the most trusted members of the Latino community, the family doctor, as intermediary, Médico de Familia will help bridge that gap,” said Johnny Cobos, CEO, Parlante.
The Interamerican College of Physicians and Surgeons (ICPS) was founded in 1979 to promote cooperation among U.S. Hispanic physicians and advance their professional and educational needs. ICPS is one of the largest associations of Hispanic physicians in the nation, reaching 39,000 Hispanic physicians the United States and Puerto Rico and a growing number of health professionals in Mexico, the Caribbean, Central and South America, and Spain through its publications, conferences and links to Hispanic medical societies.
Since its inception in 2002, New York city-based Parlante has provided an advertising medium for national and local companies to tailor their marketing messages to the Hispanic community. The company principals, Neil Porter and Johnny Cobos, develop Spanish-language advertising and custom-publishing solutions.
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Posted by Elena del Valle on September 27, 2006
By Elena del Valle, MBA
Principal, LNA World Communications
Elena del Valle, MBA
Photo: Cristian Lazzari
You are a spokesperson for your company, representing it for public speaking and media interviews. You are going about your everyday affairs, granting media interviews on a new product or service your company launched or a timely topic of general interest. All is going well and a Hispanic media representative calls. What should you do?
Should you respond to the request as you do with other general market requests? If you are wondering about the reach and importance of Latino media and Latino audiences nationwide, note that Hispanic buying power is estimated at around $700 billion a year and increasing rapidly. At the risk of stereotyping, remember Latinos are loyal buyers, especially for high ticket items, spend more than mainstream and other minority market buyers on basic products and like to purchase the best they can afford.
Click here to read the complete article
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
To purchase a downloadable or CD audio recording with presentations on Hispanic media training by Elena del Valle and on Latino media by Federico Subervi, Ph.D. visit the HispanicMPR.com Resources Section
Posted by Elena del Valle on September 26, 2006
Conference panelists Paco Olavarrieta, president and creative director, OLE; Gustavo de Mello, vice president and strategic planning director, Lapiz USA; and Ida Chacon, manager, Ethinic Marketing Capabilities, Procter and Gamble
Photos: Elena del Valle
The Association of Hispanic Advertising Agencies (AHAA) held its 21st Semi-Annual Conference in Miami September 19-21, 2006. During the event, hundreds of advertisers listened to presentations about Hispanic advertising and the nature of Latino identity. On Wednesday, Carl Kravetz, chairman, AHAA dedicated an hour to “A New Latino Identity.” Immediately after his presentation five panelists shared their insights on the topic during “Putting Identity to Work” in a standing room only session.
A second panel of six continued the discussion in the afternoon during the “Ask a Latino” session. The following morning the Latino identity discussion was furthered by another panel during “Judges of Character.” “Latino Characters: Drawing the Line” focused on El Hijo del Santo and Baldo. From 11:30 a.m. to 12:30 p.m. six panelists and a moderator discussed “Rewarding Identity.” The final panel group met on the afternoon of September 21 to discuss country specific issues during “Not so Secret Identities.”
Conference attendee Samantha Balassa
“I liked the sense of ‘unionship’,” said Samantha Balassa, a representative of Motive, a New York music production company. “It feels like everyone is part of this one group and that is great about this conference.”
Lunch meetings during the two-day conference were dedicated to account planning, youth creativity awards and the Eduardo Caballero Lifetime Achievement Award. The 8th Annual Advertising Age Hispanic Creative Advertising Awards were presented during the closing gala.
Advertising veterans and first time attendees mingled in the hallways and meeting rooms. Exhibit booths peppered the entrance area for the main meeting room with exhibits for American Airlines, Diario La Estrella, MegaTV/Spanish Broadcasting System, Geoscape, Rumbo, and TransitTV among others.
Posted by Elena del Valle on September 25, 2006
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Roger Selbert, Ph.D., principal, The Growth Strategies Group
A podcast interview with Roger Selbert, Ph.D., a principal of The Growth Strategies Group, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Roger discusses his chapter in the Hispanic Marketing & Public Relations book with Elena del Valle, host of the HispanicMPR.com podcast.
Roger, touted as one of the best-known and most respected trend experts in the United States, is a contributing author of the chapter entitled “Hispanic Projections” in the Hispanic Marketing & Public Relations book. He is editor and publisher of Growth Strategies and a senior fellow at the La Jolla Institute. He indicates that as a business futurist, his 20-year track record of economic, social and demographic foresight is unequalled.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Roger Selbert, Ph.D.,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the September 2006 section of the podcast archive.
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“Hispanic Projections” audio recording
Presenter Roger Selbert, Ph.D.
To purchase a downloadable or CD audio recording with a presentation by Roger Selbert, Ph.D. on “Hispanic Projections” visit the HispanicMPR.com Resources Section
Posted by Elena del Valle on September 22, 2006
Presenter Federico Subervi, Ph.D., professor School, Journalism and Mass Communication, Texas State University-San Marcos
Next week, marketing experts will present different ways on how marketers can reach Hispanic consumers at the U.S. Hispanic Marketing Conference, held at the Hilton Del Mar in San Diego, California from Monday through Thursday. During the conference, which is produced by the International Quality and Production Center, speakers will share marketing approaches and available strategies to brand products to the escalating Hispanic consumer population in the United States.
“The conference is not just about a marketing division, but on how people can market Hispanic brands,” said Naomi Secor, conference director for IQPC. “It’s a certain market and certain messages need to be branded a certain way.”
Presenters Derene Allen, senior vice president, Santiago Solutions and Elena del Valle, MBA, principal, LNA World Communications
The event will include case study driven presentations, discussion panels, and several workshops. Those expected to speak during the workshops include Elena del Valle, editor of Hispanicmpr.com, Cary Davis, vice president of Multicultural Advertising Sales for ABC Radio Networks Inc, Claudia Phillips, COO of Hispanic Digital Network, Lee Vann, principal of Captura Group, and Derene Allen, senior vice president of Santiago Solutions. Federico Subervi, Ph.D., professor School, Journalism and Mass Communication, Texas State University-San Marcos, will conduct an hour long keynote address on “Understanding Latino Identity and Situational Latinidad: Implications for Marketing Outreach and Research” based on a chapter he co-authored in the Hispanic Marketing & Public Relations book.
“Everyone speaking has already put award-winning campaign,” said Secor. “Those attending will learn new ways to market, and they could learn how to take an existing brand and market it to Hispanics. There are now Hispanic figures for kids and network opportunities for marketing professionals.”
The workshops topics include Developing a Multi-cultural, Multi-Platform Hispanic Marketing Strategy, Developing Effective Campaign Measurement & Interactive Marketing, Understanding Hispanic Media and Media Training Issues, Discovering Strategies and Tactics for Success in the Hispanic Online Market, Building the Business Case to Enter the Hispanic Market, Effective Retail Marketing to Hispanic Shoppers, Tailoring Your Marketing Plan to Appeal to Hispanic Young Adults, and Delivering Full Growth Potential from the Hispanic Market Opportunity Through Portfolio Prioritization. More information is available online at U.S.HispanicMarketing.com — Sergio Carmona
HispanicMPR.com courtesy admission recipient
Shayne Walters, president and founder, Carmen’s Cupones y Consejos™ was the first HispanicMPR.com subscriber to respond to a HispanicMPR.com email invite. He will attend the event with a complimentary admission courtesy of HispanicMPR.com and IQPC.
Hispanic Marketing and Public Relations book
To purchase a copy of the Hispanic Marketing & Public Relations book featuring “Latino Identity and Situational Latinidad,” a chapter co-authored by Federico Subervi, Ph.D., “A Deeper Look into the U.S. Hispanic Market,” a chapter co-authored by Derene Allen and “Cultural Understanding Key to Effective Hispanic Media Training” by Elena del Valle visit the HispanicMPR.com Resoures Section
Posted by Elena del Valle on September 21, 2006
Samsung digital camera
Photo: Terra.com
Samsung digital camera has launched its first online campaign “imagine NV A New Voyage Awaits.” This is the project’s first venture online as well as Samsung Digital’s first campaign targeting U.S. Hispanics via an online outlet. The campaign, called “imagina NV ¡Un nuevo viaje te espera!” in Spanish, can been seen online only at Terra.com and targets the young Hispanics online audience.
The campaign includes 728×90, 160×600 and 300×250 flash banner ads and newsletters to drive awareness to FotoGenios, a content hub on Terra.com. Content modules on the Terra.com home page will direct online users to the FotoGenios hub and Samsung retail partners.
FotoGenios provides visitors instructions “from click to print” and includes photography tips such as avoiding red eye. The section also features a guide of photo editing software, digital album or Internet upload image storage instructions.
In addition to advice on taking pictures with a digital camera, FotoGenios showcases new features available in the Samsung NV series (NV3, NV7 and NV10). The FotoGenios mini-site and all creatives were designed by Terra Networks in conjunction with Samsung. To see it go to Terra.com
Posted by Elena del Valle on September 20, 2006
Esteban Arce new co-host of “Mexico Lindo y Futbol”
Photos: Baral Group Studios
One of GolTV’s shows, “Mexico Lindo y Futbol,” will have a new co-host who prides himself on his sense of humor and familiarity with soccer. Television veteran Esteban Arce will join Javier Vargas and Gerrardo Ruiz Massieu on a show about Mexican soccer and Mexican culture. More than 50 percent of the audience for the show, produced by South Florida based Baral Group Studios, is Mexican.
“Esteban, Javier, Gerardo and the entire team of correspondents present a very entertaining, fun, illustrative, and exciting show about Mexican soccer and Mexican life,” said Alina Baraldi, the show’s executive producer. “This is a different way to show Mexico, the culture, their passion, the way of living, their people. This is a program every Mexican living in the United States wants to watch and our audience participates very much with many interactive themes.”
Alina Baraldi, executive producer, “Mexico Lindo y Futbol”
According to the promotional materials, Arce is known for his humor and has often joked about Mexican superstars including Maria Felix, Luis Miguel, and Irma Serrano. His television experience includes creating and presenting the Televisa production, “El Calabozo,” experience on a radio program, “The Crazy World of Esteban Arce,” and hosting “Cotorreando,” on Telemundo-NBC in the United States. Arce also brings to the table a professional soccer career as a player in Mexico in the 1980s.
“Mexico Lindo y Futbol” made its debut on May 5, 2005. It airs daily Monday to Friday at 11 p.m. ET in English and Spanish and presents highlights, scores, statistics, and aspects of Mexican life and the world of soccer. More information can be found at GolTV.tv — Sergio Carmona
Posted by Elena del Valle on September 19, 2006
Tu Dinero magazine October 2006 cover
Photo: Tu Dinero magazine
Washington, D.C. — The National Association of Hispanic Journalists (NAHJ) will recognize 20 journalists and media outlets from a diverse range of places such as Los Angeles, Miami, El Paso, and Barcelona, Spain, at the organization’s 21 Noche de Triunfos Journalism Awards Gala on October 5, 2006 in Washington, D.C. The 2006 ñ and Journalism Awards recognize print, wire, broadcast media and one online publication.
Two media outlets received ñ Awards, NAHJ’s highest honors. Tu Dinero, a year old Spanish language magazine on financial issues, published by Editorial Televisa, received this year’s Leadership Award. The Broadcast Journalist of the Year Award was for Ernesto Schweikert, owner, and the staff of New Orleans’ KGLA Radio Tropical for their work providing the region’s Spanish-speaking community with information in the aftermath of Hurricane Katrina. The awards are designed to honor “excellent work that truly serves the Latino community and outstanding journalists.”
“The excellent and varied work Latino journalists are doing not only makes us proud, but proves that we have a valuable contribution to make in an informed, democratic society,” said Ivan Roman, executive director, NAHJ. “Latino journalists and other colleagues keep making strides in telling our stories, and their work encourages us to keep moving forward in that effort.”
Tony Delgado of KHOU in Houston received the Photojournalist of the Year Award. The Frank del Olmo Print Journalist of the Year is Rocky Mountain News’ city columnist Tina Griego. Daniel Hernandez, a writer with L.A. Weekly and formerly with the Los Angeles Times, was selected as the Emerging Journalist of the Year.
The 14 Journalism Awards honor journalists for their coverage of stories like Guatemalan mudslides, the Mara Salvatrucha gang in El Salvador, hidden pesticides causing deformities in children, the abuse of Latino workers who plant U.S. forests, the scourge of land mines in Latin America, the influence of the Christian right in politics, and struggles of Mexican police on Tijuana streets controlled by drug cartels.
This year’s winners for print media are: Breaking News to E. Eduardo Castillo, Associated Press; Commentary to Ana Menendez, The Miami Herald; Design to Hugo Espinoza, Chicago Tribune; Feature to Luis Fabregas, Pittsburgh Tribune Review and Krissah Williams, The Washington Post; Investigative News to John Lantigua, Christine Evans and Christine Stapleton, The Palm Beach Post.
In Television: Breaking News to Maria Elena Salinas, “Aqui y Ahora,” Univision; Documentary to Llucia Oliva, Jose Jimenez Pons and Juan Antonio Sacaluga, TVE (Spanish Public Television); Feature to Rebecca Medina, Miguel Mendez, KDBC 4; Investigative News to Alvaro Visiers and Mario Carrasco, WGBO Univision.
In Radio: Reporting to Mandalit del Barco, National Public Radio. In Photo: News to Hector Amezcua, The Sacramento Bee; Story to Marice Cohn Band, The Miami Herald. Anna Cearley-Rivas, San Diego Union Tribune, received the Guillermo Martinez-Marquez Award for Latin American Reporting. And, the Online category winning feature was by Tom Knudson and Hector Amezcua, The Sacramento Bee, Sacbee.com.
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Filed Under: Media
Posted by Elena del Valle on September 18, 2006
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Richard Glatzer and Wash Westmoreland
Photo: Sony Pictures Classics
A podcast interview with Richard Glatzer and Wash Westmoreland, directors and writers, “Quinceañera” is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss the movie and their efforts to capture the Latino audience with Elena del Valle, host of the HispanicMPR.com podcast.
Over the past few years, Richard has strived to establish himself as an indie filmmaker while simultaneously producing some of televisions’s reality hits. His first feature film “Grief” (1994) broke new ground by treating the AIDS crisis with depth and unexpected humor. “Grief” played in competition at Sundance and won top prizes at the San Francisco Frameline Festival and the Torino Festival.
Richard originally intended to become an academic. He received a Ph.D. in American Literature from the University of Virginia and edited a book of essays about Frank Capra. His television career includes MTV’s “Osbournes”, “Road Rules,” and “Tough Enough.” Richard, Tyra Banks and Ken Mok created the reality program “America’s Next Top Model,” now in its sixth season. He is a Life Master tournament bridge player.
Wash has made several documentaries, features and TV shows. In 2004, he went undercover, leaving his political affiliations at the door, to write and direct a film about the tormented “Gay Republicans” that won the Audience Award for Best Documentary at the AFI Festival and is now available on DVD.
Hailing from Leeds, England, Wash earned his college degree in Politics at the University of Newcastle-upon-Tyne, immediately prior to moving to America. In 1994 he was living in New Orleans, Louisiana, when he caught the film bug and made a short film “Squishy Does Porno!” which according to promotional materials gained cult status. Shortly afterwards he moved to Los Angeles and landed a job in the adult industry. In 2000 he made his debut feature film based on his observations of that industry, “The Fluffer”, co-directed with Richard. The film premiered in North America at the Toronto Film Festival and internationally in Berlin, Germany. Premiere magazine selected it as one of the “Top Ten Buried Treasures” of the year.
Quinceañera is a 2006 Sony Pictures Classics movie winner of the Audience Award and Grand Jury Prize for Best Dramatic Feature at the Sundance Film Festival 2006
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Richard Glatzer and Wash Westmoreland” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the September 2006 section of the podcast.
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