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Samsung promotes digital cameras on Hispanic website

Posted by Elena del Valle on September 21, 2006

Samsung digital camera 

Samsung digital camera


Samsung digital camera has launched its first online campaign “imagine NV A New Voyage Awaits.” This is the project’s first venture online as well as Samsung Digital’s first campaign targeting U.S. Hispanics via an online outlet. The campaign, called “imagina NV ¡Un nuevo viaje te espera!” in Spanish, can been seen online only at and targets the young Hispanics online audience.

The campaign includes 728×90, 160×600 and 300×250 flash banner ads and newsletters to drive awareness to FotoGenios, a content hub on Content modules on the home page will direct online users to the FotoGenios hub and Samsung retail partners.

FotoGenios provides visitors instructions “from click to print” and includes photography tips such as avoiding red eye. The section also features a guide of photo editing software, digital album or Internet upload image storage instructions.

In addition to advice on taking pictures with a digital camera, FotoGenios showcases new features available in the Samsung NV series (NV3, NV7 and NV10). The FotoGenios mini-site and all creatives were designed by Terra Networks in conjunction with Samsung. To see it go to