Posted by Elena del Valle on July 31, 2006
Ileana Oroza and Leonard Ferreira, Ph.D., University of Miami
Photos: Ileana Oroza, Leonardo Ferreira, Ph.D.
A podcast interview with Leonardo Ferreira, Ph.D and Ileana Oroza, University of Miami journalism professors, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss Hispanic market journalism and the University’s Spanish language graduate journalism program with Elena del Valle, host of the HispanicMPR.com podcast.
Leonardo received his Ph.D. in mass media from Michigan State University and his J.D. from the Universidad Nacional de Colombia Law School. While completing his graduate studies, he was awarded an Excellence-in-Teaching Citation by the Michigan State University Office of the Provost and a Martin Luther King Jr. -César Chávez-Rosa Parks Fellowship by the Michigan Department of Education.
Devoted to the study of Inter-American media policy, Dr. Ferreira has worked on academic projects with the United Nations Children’s Fund, the Dominican Republic’s Global Foundation for Democracy and Development (FUNGLODE), Fleischman & Hillard Inc., and the Telecommunications Research Center (CINTEL) in the Andean countries. He is a regular contributor to the BBC’s Servicio Latinoamericano on communication issues. He is author of Centuries of Silence the Story of Latin American Journalism, scheduled to be released in late 2006 in the United States.
Ileana joined the School of Communication faculty in January 2000. For the previous 22 years, she was on the staff of The Miami Herald. In her last position at The Herald, as assistant managing editor, she supervised newsroom operations in the evenings and was responsible for the Universal Desk and A section content. She was foreign editor and arts and entertainment editor and served on the editorial board of The Miami Herald. She began her Herald career at El Herald, where she served as city editor, features editor and general assignment reporter.
Before working at The Herald, she was a producer of public affairs programs at WPLG-Channel 10. She has an M.A. from the University of North Carolina at Chapel Hill and a B.A. from Newcomb College, Tulane University, both in English literature. She spent her junior year at the University of Sheffield, England.
Ileana was a Thomas J. Watson fellow in Europe, 1971-72; a Woodrow Wilson Fellow at Chapel Hill, 1972-73; and a National Arts Journalism Fellow at Columbia University in New York, 1995-96. She was on the board of the National Arts Journalism Program from 1996 to 2002. She is a member of the boards of the Cintas Foundation and the Miami Design Preservation League.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Leonardo Ferreira, Ph.D and Ileana Oroza” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the July 2006 section of the podcast.
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Posted by Elena del Valle on July 28, 2006
Photos of full size sculptures by Carlos Cartagena
Photos: Chelis Lopez
Bay area artists have come together to bring immigrant silhouettes to life. Peruvian filmmaker Mabel Valdiviezo will follow Salvadorian Artist Carlos Cartagena as he travels throughout the Americas to help immigrants tell their stories in her latest project “Silhouettes: Immigration/Emigration Through The Eyes Of An Artist.”
Cartagena will portray the tales of the immigrants’ journeys from their homeland to the United States by using silhouettes. He works with them to create full size images of the immigrants carrying their prized possessions. The silhouettes are made up of letters written to and received from each person’s country of origin, documents of identification and photographs. Along with these are the reasons that caused him or her to leave his or her country.
Photos of full size sculptures by Carlos Cartagena
The documentary will be made up of different installments shot through out North and South America. Mexico City is planned to be the first stop. From then on the artists will bring the past location’s silhouettes in order to give others a foundation on which to base the artwork.
Valdiviezo will produce and direct the film for Haiku Films based out of San Francisco. She is a principal in the company which also produced the film “Soledad is Gone Forever.” With “Silhouettes,” she believes immigration is being explored in a new light with a fresh dynamic perspective.
The film is a finalist in a PBS short film contest based on her work with Cartagena on his “Music Box” collection and a sample proposal for a finished full-length documentary. The winner will be selected by an online vote that can be cast at the PBS website until August 8, 2006. More information is available online at HaikuFilms.org — Melissa Gonzalez
Posted by Elena del Valle on July 27, 2006
Julieta Vanegas
Photo: LATV
LATV, the bilingual youth network, is airing musical performances taped before a live audience this summer. Featured acts on “En Concierto” include Julieta Venegas, Jeremias, Bebe, Jeannie Ortega, Lucybell, David Garza and Sidestepper.
Every week, LATV’s studio and television audiences enjoy live concerts “in an intimate setting.” Offering a mix of mostly English and some Spanish language music and lifestyle programming, LATV aims to be the groundbreaking network among bicultural young Latinos in Los Angeles, America’s largest Hispanic metropolitan market. According to station promotional materials, LATV is the only network airing on basic cable in Los Angeles that reaches the highly sought-after bicultural demographic.
This summer’s LATV “En Concierto” airdates are as follows: July 12 and August 7 Julieta Venegas and Jeremias; July 17, Angel y Kris and Jay D; July 19 and August 16, Jeannie Ortega and Rigo Luna; July 24, Gecko Turner and B Side Players; July 26, Lucybell and Zenvox; July 31, Elefant and David Garza; Augutst 2, Sidestepper and Superelegantes; August 14, Bebe and Locos Por Juana.
Posted by Elena del Valle on July 26, 2006
By Astrid Rial, president, Arial International
Astrid Rial, president, Arial International
Photo: Arial International
Companies who are hiring bilingual talent to service U.S. Hispanic customers are seeking employees who are able to effectively communicate in “Business Spanish” so that they can deliver products and services to Spanish-speaking customers. However, confirming that job candidates are fluent in verbal and/or written English and Spanish is a challenge if the recruiter is not fully bilingual.
Many Spanish speakers in the U.S. speak colloquial Spanish. They are able to converse across the dinner table, but they lack the vocabulary or knowledge of grammar, syntax or verb conjugation rules to conduct a business conversation in Spanish. Unless the interviewer is fully fluent in both languages, recruiters find it difficult, if not impossible, to distinguish between casual and business Spanish-speakers. For companies who offer differential pay for bilingual language skills, the recruiter has the additional responsibility of ensuring the candidate’s verbal communication and/or writing skills are professional and appropriate for a business environment.
Click here to read the complete article.
Posted by Elena del Valle on July 25, 2006
Joel Bary, CEO, LatinMedios.com and presenter “Marketing to Hispanics Online”
Photo: LatinMedios.com
Online marketing enthusiasts now have the opportunity to listen to a presentation and several interviews covering the Hispanic online marketing boom on their computer or MP3 player with “Marketing to Hispanics Online.” The four-hour recording includes a downloadable 50-minute presentation by Joel Bary, CEO and board member of LatinMedios.com, as well as interviews on the topic with Bary, Matias Perel, founder and president of Latinthre3, and Alex Carvallo, media manager for Consumer Marketing at Intel Americas.
“It’s an educational event on how to hold online media plans for Hispanics,” said Bary about his presentation.” It includes a lot of basic concepts on what to do and what not to do for online Hispanic marketing. It offers a lot of insight on how to reach Hispanics and what options are available, aside from the obvious ones like Univision, and how you as a planner can use the options that are available.”
“Marketing to Hispanics Online” covers the 16 million Latino online market. Four separate downloadable audio recordings, also available on CD, provide listeners detailed information such as gender of users; how to reach Hispanic urban youth online; what percentage of their Hispanic market budget marketers are dedicating to online efforts; areas where Latino online users rate higher than mainstream online users; what Spanish language websites Latinos prefer; and what percent of Hispanics access the Internet through their cell phones.
Bary’s presentation was recorded last month. It and the three additional discussion recordings available for download by clicking on the links at HispanicMRP.com. It costs $169.95 and $199.95 on CD, and provides instructions on how to download the file to an MP3 player.
Three additional audio presentations are available in the HispanicMPR.com Resources Section: “Hispanic Market Overview” with HispanicMPR.com Editor Elena del Valle and Michelle Valdovinos; “The Next Step: Secondary Latino Markets” with Dora O. Tovar, MPA; and “Latino Media and Hispanic Training” with Federico Suverbi, Ph.D. and del Valle. Additional information is available online at HispanicMPR.com — Sergio Carmona
Posted by Elena del Valle on July 24, 2006
Carlos A. Alfaro, editor, Hispanic Trends Magazine
Photo: Seth Bennett
A podcast interview with Carlos A. Alfaro, editor Hispanic Trends Magazine, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses an upcoming Hispanic Trends magazine event with Elena del Valle, host of the HispanicMPR.com podcast.
Carlos joined Page One Media in October 2005, and was named editor of Hispanic Trends a few months later. He is also responsible for Internet related projects of the company including Poder magazine’s blog. He is a monthly contributor to the gadgets section of Hispanic magazine.
Before joining Page One Media, Carlos was sections editor for lifestyle magazine Loft where he was responsible for producing the content for 12 sections of the magazine. He joined Zoom Media Group, Inc., Loft’s parent company in 2000 as staff writer for Internet magazine Punto-Com focusing on technology stories. Punto-Com later evolved into the business magazine Poder where Carlos still contributes to the travel and technology sections.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Carlos A. Alfaro,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the June 2006 section of the podcast.
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Click here to sponsor a HispanicMPR.com podcast
Posted by Elena del Valle on July 21, 2006
El Morro
Photos:WLIW New York
“Visions of Puerto Rico,” part of the WLIW Visions series underwritten by Public Broadcasting Service viewers, will premiere nationwide August 2006. “Visions of Puerto Rico” promoters promise television viewers a visit to the Caribbean island’s main landmarks using the lighthouses at the four corners of the island as transition points. Puerto Rico is 35 miles wide by 100 miles.
The program features aerial and ground footage shot in high definition with the latest technology. It includes informational narration by Rita Moreno about the island’s history, architecture and natural beauty and a soundtrack of local favorites including the omnipresent chirp of the tiny coqui frog.
Old San Juan
“Visions of Puerto Rico” includes scenes with dancers on the last day of Carnaval in Ponce, Cerro Puntas, small mountain towns, west coast beaches, hotel resorts, casinos and golf courses in the Condado district and El Yunque rainforest.
Film locations of the WLIW New York produced program include Bahia de San Juan, Fuerte San Felipe del Morro, La Fortaleza, Fuerte San Cristobal, Plaza de Colón, Parroquia San Agustin, Plazuela de la Rogativa, Raíces Fountain, and Puerta de San Juan. WLIW New York’s Visions series includes “Visions of Italy,” “Visions of Greece,” “Visions of England,” and “Visions of Germany.”
Posted by Elena del Valle on July 20, 2006
Voy Baby DVD cover
Photo: Voy
Los Angeles, California — Visual Entertainment (VE) entered into a multi-year distribution agreement with Voy to distribute film and television programming for DVD release. Initial releases are slated to appear in major U.S. retailers by the summer.
Voy, self-described as “the first diversified multimedia company focused on the next generation, bilingual Latino consumer and those discovering the Latin culture,” will begin by releasing the first DVD in a series titled “Voy Baby,” an infant line for parents who want their children to learn Spanish. Additional volumes of the series will be released in the coming months.
The documentary “Chivas: Si Se Puede” (“Yes You Can”) will also be released as World Cup fever sweeps the world this summer. Produced by Primetime Group, the film tells the true story of a Mexican soccer franchise’s unlikely success building an entire team in the U.S. from scratch: the Chivas of Los Angeles. The film was directed by Sergio Guerrero, the co-writer of last year’s “A Day Without a Mexican.”
Other products will cover a wide range of culturally relevant content such as mainstream pictures with a Latin theme, narrative documentaries, and videos for young families. Voy also plans to launch extensive online content, complimenting the releases with additional services and entertainment features.
According to Centris, Latino households buy 30 percent more DVDs per month than the average household. Retailers and suppliers, we are told, have taken note of this outperformance by increasing the number of Latino-oriented DVDs offered over the past several years.
The Visual Entertainment (VE), a division of Universal Music Group Distribution (UMGD), product line features family, comedy, foreign, Latin, urban, fitness and theatrical releases. Studio partners include Bauer Martinez Distribution, Bodywisdom Media, Clanagan Media, First Independent Pictures, Melee Entertainment, New Light Entertainment, Palm Pictures, Rising Entertainment, Trinity Home Entertainment and Xenon Pictures.
Voy (Spanish for “I Go”), was founded to create the first diversified media company focused exclusively on the Pan Latin Generation, a market segment consisting of upwardly mobile and bilingual 13-49 year old Latinos. Voy has offices in New York, Los Angeles and Buenos Aires.
Posted by Elena del Valle on July 19, 2006
By Jose Reyes, partner and creative director, Turbulence Advertising
Jose Reyes, partner and creative director, Turbulence Advertising
Photo: Turbulence Advertising
So, a Puerto Rican, a Cuban, a Colombian, and an Argentine walk into a bar… Nope, this isn’t some cheap, tasteless joke about our newfound multiculturalism. It’s everyday at one of the top Hispanic agencies in the U.S.
Once we get to the bar, the scene’s pretty familiar. We all have high expectations, and we’re pretty hard on each other. After all, we’re all still looking for the best “idea.” Most of the creatives have been trained in other Spanish speaking countries, where production budgets aren’t great, so more emphasis is placed on creating something breakthrough. In those countries, advertising messages tend to be sophisticated with an emphasis on the creative solution without underestimating the consumer.
Click here to read the complete article
Posted by Elena del Valle on July 18, 2006
Reasons people write in blogs
According to Terra*, Hispanics blog usage is booming. Terra’s analysis indicates that between December 2005 and May 2006 Hispanics visiting blogs grew 54 percent in unique visitors while the general market grew by 33 percent. The Spanish preferred segment grew 82 percent; English preferred increased 35 percent; and bilingual visitors went up 80 percent for the same time period. Terra relied on the comScore Media Metrix US Hispanic Service, Demographic Report, Blog Category, May 2006 for its analysis.
According to a 2005 AOL survey the reasons people keep a blog vary. Almost half of respondents said blogging was therapeutic. Forty percent blog to stay in touch with family and friends and 20 percent said they do it because people they know blog. Others blog to improve their writing skills or because they are interested in journalism. Some want to stay ahead of the news and gossip or expose political information.
At the same time, the majority of blog readers said they like blogs because they provide news that isn’t available elsewhere and with a better perspective; and that they find news on blogs more quickly, with more up-to-date and honest content than news that’s available elsewhere. Approximately 75 percent of the respondents felt blogs provide news with a better perspective then what they find in other places. Nearly half of respondents thought blogs offered news with more personality and more than 40 percent said the biases on blogs were transparent. More than one third of respondents look to blogs for the latest trends.
One of the reasons visitors gave for reading blogs was to find out about the latest updates on topics of interest such as the 2006 soccer games. This drive to have the most recent information available at their fingertips seems to be prompting some media to explore blogging as a news delivery tool. Although we couldn’t locate any daily print Hispanic oriented or Spanish language media outlets delivering news via blogs, some well known general market news websites are offering news updates in blog format. Examples include Washingtonpost.com and USAToday.com .
It seems an increasing number of Hispanic online visitors are looking for the latest news of interest to them. When they don’t find it, according to the comScore Media Metrix report, some bloggers are producing their own content. At the same time, 72 percent of Hispanic blog visitors are between 18 and 44 years of age and divided almost equally by gender. In terms of income, 18 percent of Hispanic blog visitors earn between 25,000 and 39,999; 27.6 percent earn between 40,000 and 59,999; 13.7 percent earn between 60,000 and 74,999; and 19.9 percent earn more than 75,000.
*Smart Marketer Newsletter June 2006
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