Posted by Elena del Valle on February 15, 2006
Doug Darfield, senior vice president of Hispanic Services for Nielsen Media Research
Photo: Nielsen Media Research
New York, New York – Azteca America became the fourth fully reported Spanish language broadcast network to be monitored by Nielsen Media Research’s Hispanic Service. Overnight data is available beginning December 26, 2005 to those clients who subscribe to the service. The first monthly report will begin with January 2006 data, and will be delivered to all Nielsen Hispanic Television Services’ (NHTI) clients.
“This agreement continues Nielsen’s commitment to providing Azteca with quality and competitive television data to make more effective business decisions,” said Doug Darfield, senior vice president of Hispanic Services for Nielsen Media Research. “The addition of Azteca to our service offers our clients even more extended insight into Spanish-language television.”
Nielsen Media Research’s local and national Hispanic services are the first and only ratings services fully dedicated to monitoring the television viewing habits of the diverse Hispanic community in the U.S. These services enable clients to use Spanish-language television effectively and to evaluate it with a research methodology of the same quality as Nielsen Media Research’s general market services.
Luis J. Echarte, chairman of Azteca America
Photo: Azteca America
“This is one more step in our push to be a major player in the US Hispanic market,” said Luis J. Echarte, chairman of Azteca America.
Nielsen Media Research is the leading provider of television audience measurement and related services, worldwide. In the United States, Nielsen’s National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including People Meter service in seven local markets (10 markets by 2006) and electronic set-metered service in 51 markets.
Nielsen Media Research, outside the U.S. and through international partnerships, operates TV ratings panels in 45 markets. Nielsen Media Research also offers radio audience measurement, print readership, direct mail measurement and customized media research services outside the U.S. In addition, Nielsen Media Research provides competitive advertising intelligence information in the U.S. and in 29 markets worldwide. Through a network of affiliates, advertising intelligence coverage is extended to more than 70 countries, representing 85% of the world’s advertising spending.
Nielsen Media Research is a unit of VNU, a global information and media company with leading market positions and recognized brands in marketing information, media measurement and information and business information VNU is active in more than 100 countries, with headquarters in Harlem, the Netherlands and New York, USA. The company employs 38,000 people. More information on Nielsen is available at Nielsenmedia.com
Azteca America, one of the fastest-growing Hispanic networks in the United States, is a wholly-owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish language television content in the world. Azteca America has presence in more than 40 Hispanic markets, including: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco-Oakland-San Jose, Phoenix, Brownsville-McAllen, Albuquerque, San Diego, Fresno-Visalia, Sacramento-Stockton-Modesto, Denver, Orlando, Austin, Tampa, Corpus Christi, Tucson, Las Vegas, Colorado Springs, Monterey-Salinas, Hartford, Salt Lake City, Bakersfield, West Palm Beach-Ft. Pierce, Santa Barbara, Palm Springs, Omaha, Amarillo, Yakima, Naples-Ft. Myers, Wichita, Reno, Boise, Victoria, Oklahoma City, Charleston and Chattanooga. For more information, visit Azteca America
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Posted by Elena del Valle on February 14, 2006
César M. Melgoza, president and and CEO, Geoscape International, Inc.
Geoscape’s newly unveiled 2006 geo-demographic database findings illustrate thousands of powerful facts from across the nation at micro and macro levels of geography. The summary report confirms the continuing growth of Hispanic markets and outlines the areas of greatest interest for marketers. For example, the report indicates that the Hispanic population significantly out-paces Non-Hispanic White population growth in all metropolitan areas; at the same time, in many areas Non-Hispnaic White growth is negative during the period reviewed. The findings also indicate that Charlotte is the leader in percentage gain for Hispanic population growth during the period studied, followed by Atlanta, Nashville and Raleigh.
“Geoscape is the only company that provides deep multicultural data, along with various other types of spending, behavior, media and direct marketing data-through a powerful and friendly interface,” said César M. Melgoza, president and and CEO, Geoscape International, Inc.
The report indicates that Mexican origin Hispanics form the majority of Hispanics in the U.S. followed by Puerto Ricans, Cubans, Dominicans and Salvadorans. The proportion of Mexicans among Hispanics has continued to increase. The mix of Hispanic countries of origin varies considerably among states; Florida and New York especially are home to a majority of Caribbean Hispanics. Regarding language use in 2006 the report says: “The vast majority of Hispanics are Bi-Lingual to some degree; and nearly equal quantities are dependent on either English or Spanish.”
The American Marketscape DataStream: 2006 Series (AMDS) features detailed records on all sectors of the American populace and consumer spending. AMDS is made up of a team of specialized demographers, statistical modelers and database programmers built from the ground, truth upward, households to block groups to metro areas and the nation for optimal accuracy. It is published at eight levels of geographic units, block group, census tract, zip code, county, metro area, DMA, state and nation.
Some of the Hispanic market highlights in the AMDS 2006 Executive Summary Report include:
- Hispanics in 2006 number 44.2 million and are expected to surge to 51.4 million by 2011
- 297 counties, including the largest in the nation, are “majority-minority”
- Major cities in the southeastern U.S., such as Charlotte, Atlanta and Nashville, have seen the most dramatic Hispanic growth
- The vast majority of Hispanics are bilingual, 83 percent nationwide
- Bilingual to English-dependent form 62 percent of the age 5 plus Hispanic population
- Bilingual to Spanish-dependent form 57 percent of the age 5 plus Hispanic population
- AMDS Hispanicity™ Segments show that only 5 percent of Hispanics are fully assimilated to the U.S.
- AMDS Hispanicity™ Segments show that 78.6 percent of Hispanics are either bicultural or unacculturated
- More than one third of Hispanic households earn over $50,000 per year
- Hispanic spending on automobiles and other transportation will reach nearly $70 billion in 2006
- African Americans will spend about $75 billion on homes/shelter in 2006
- Asian households will spend nearly $30 billion on pensions and insurance in 2006
- Asian/Pacific Islanders will surpass 13 million in 2006
- African Americans will number nearly 36 million in 2006
The Executive Summary Report profiles for the nation’s “Top 10 Multicultural DMAs” illustrate the dramatic population shifts from 1990 to 2011. Asians, Blacks & Hispanics accounted for more than 70 percent of population growth and Hispanics accounted for more than 50 percent since 2000. By 2011 the population in the three largest ethnic groups will be more than 107 million and Hispanics will represent nearly half of that population. On July 1, 2006 America will have 113.5 million households. Of this total, nearly 13 million will be Hispanic, nearly 11.5 million African American and nearly 4 million Asian. California remains the largest state and Wyoming the smallest in terms of households. The AMDS 2006 Executive Summary Report is available at Geoscape
Posted by Elena del Valle on February 13, 2006
Juan Ochoa, director of Program Development, MFM Trade Meetings
Photo: MFM Trade Meetings
A podcast featuring an interview with Juan Ochoa, director of Program Development at MFM Trade Meetings, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Juan discusses in detail the upcoming Fourth Annual Innovations in Hispanic Marketing Conference to be held in Miami, March 14-16, 2006 with Elena del Valle, host of the HispanicMPR.com podcast.
Juan has worked in the events sector for more than six years and has been with the MFM Group since March of 2004. He leads the production processes for the events division of MFM Trade Meetings. Juan, who selects speakers and handles speaker relationships, researches and develops business conferences for targeted audience segments and high level corporate executives. He has developed the MFM Hispanic Marketing, Entertainment & Media, and Youth Marketing events.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Juan Ochoa,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the February 2006 section of the podcast archive.
Posted by Elena del Valle on February 10, 2006
David Drummond, director of marketing, National Gypsum
Photo: National Gypsum
Charlotte, North Carolina – National Gypsum, a leading manufacturer of gypsum wallboard and related products, launched a Spanish version of its award winning website. The website offers Spanish speaking construction professionals information about the company’s products and resources, including Material Safety Data Sheets (MSDS), submittals, guide specifications and product literature.
National Gypsum, its executives say, is the first company in the gypsum industry to offer its users all of its online resources in Spanish. In 1995, National Gypsum was also the first gypsum company to debut a website that introduced its products and resources on the Internet. The company enlisted the help of Enventys Latino Market Solutions, a fully integrated product and business development firm, and Vialogix, developers and designers of National Gypsum’s award-winning website.
“Vialogix helped us extend our original site architecture, which our customers have told us they like using due to its ease of use, to our new Spanish language site. Enventys’ expertise was invaluable in specifically tailoring the content of this site to this important, fast growing customer segment,” said David Drummond, director of Marketing at National Gypsum. “The Hispanic labor force is a very important part of our industry. By providing our website in Spanish we want to be the destination of choice for Hispanic construction workers looking for product information and want them to see National Gypsum as a partner throughout their career.”
The Hispanic portion of the U.S. labor force has increased rapidly over the last decade, particularly in construction, which has a larger share of Hispanic workers than any industry, except agriculture. According to the Pew Hispanic Center, 24 percent of construction workers are Hispanic. The number of Hispanic construction workers quadrupled in the last two decades.
“National Gypsum just made a major step in reaching out to the Hispanic construction professional,” said Alfredo Garza, director of Hispanic Marketing at Enventys. Some estimates already put the number of U.S. Hispanics online at 12.4 million and growing 15 to 20 percent annually, four times faster than in the general population. “I really believe that they will be rewarded with the loyalty of Hispanic customers for taking the lead with this important initiative.”
“National Gypsum has made a conscious effort to listen to customer feedback and deliver a consistent user experience across all its web properties. The Spanish language site caters to an important audience and continues the National Gypsum trend of giving customers the information they need to make intelligent purchasing decisions,” said Rob Norris, president of Vialogix.
National Gypsum is a fully integrated manufacturer and supplier of building products used worldwide. Primary emphasis is on Gold Bond(R) brand gypsum wallboard, ProForm(R) brand interior finishing products, and PermaBase(R) brand cement board, in addition to a new XP family of abuse, impact, mold and moisture resistant products. Based in Charlotte, North Carolina National Gypsum is privately held and operates more than 40 facilities throughout the United States and Canada. The website can be accessed at NationalGypsum.com/espanol or by clicking the link Espanol on the website NationalGypsum.com.
Posted by Elena del Valle on February 9, 2006
A PDF file with the Table of Contents of the Hispanic Marketing & Public Relations book is now available on the book page of HispanicMPR.com. To see the table of contents follow this link to HispanicMPR.com and click on the words “Hispanic Marketing & Public Relations Table of Contents”
Posted by Elena del Valle on February 9, 2006
Steve Gaspar, president, VMH VideoMovieHouse.com Inc.
Photo: VMH VideoMovieHouse.com
Vancouver, British Columbia – VMH VideoMovieHouse.com Inc. (VMH) and Centaurus Media Group & Associates Inc. (CMG) agreed to form a strategic partnership between the two companies and to develop a jointly funded marketing plan to target the North American Hispanic marketplace by introducing VideoMovieHouse.com and its fully owned subsidiary DVDMarketplace.com into the Latino Community. Initially, CMG plans to develop and implement a pilot project focusing its marketing efforts towards the large Hispanic community in the South Florida Region. Once successful, CMG aims to expand its marketing efforts towards other Hispanic markets nationwide; develop distribution channels in the southeast region with hopes of setting up of a distribution facility in Southern Florida; and aid in the development of Hispanic versions of the DVDmarketplace.com and Videomoviehouse.com websites.
“Focusing on the Hispanic market has been an easy decision for our company to make. Hispanic Americans are rapidly becoming the predominant culture in the United States and the bi-lingual Hispanic community is the fastest growing segment of the U.S economy,” said Steve Gaspar, president of VMH VideoMovieHouse.com, Inc. (OTCBB:VMHVF). “Research shows Latinos are generally more aggressive DVD purchasers than the rest of the U.S population. Surveys show that 54 percent of Latinos buying DVDs purchase two or more at a time compared to the general population’s 42 percent. Therefore, it makes good business sense to team up with a media and marketing powerhouse such as CMG to help us to showcase our company to the Latino community and other ethnic communities nationwide.”
Jeronimo Terife, president of Centaurus Media Group & Associates, Inc.
Photo: CMG
“CMG has plans of introducing DVDMarketplace.com and VideoMovieHouse.com into the Hispanic community worldwide. We feel we can penetrate markets previously untapped by VMH and our South Florida marketing initiative will be the first step towards globalizing the DVDMarketplace and VideoMovieHouse.com brands,” said Jeronimo Terife, president of Centaurus Media Group & Associates, Inc. “South Florida is the home of the most diverse Hispanic community in the world. Our prime objective is to facilitate VMH’s market penetration into Latino communities throughout the U.S.A., South America, Central America, Spain, and other regions previously untapped by VMH. The Latino community is the fastest growing segment of the U.S economy and the opportunity for VMH to benefit is enormous. Our job is to turn VMH’s traffic into sales and brand recognition. The Hispanic consumer has proven loyal to the brand.”
VMH VideoMovieHouse.com, (OTCBB: VMHVF) is an online seller and renter of DVDs worldwide operating websites under the DVDMarketplace.com and VideoMovieHouse.com banners. The company intends to concentrate its near term expansion efforts toward the third party e-merchant business, commencing with DVDs and expanding to other media products as opportunities present themselves. VideoMovieHouse.com is planning a national advertising campaign rollout with aims of creating one of the world’s largest interactive DVD Buyer/Seller communities. More information about the company is available at VideoMovieHouse.com
Centaurus Media Group & Associates Inc. is a recent fusion between Centaurus Productions Inc., Image Consulting USA Inc., Global Media Equipment Corp., Lights Up Productions Inc., Terrific Entertainment Inc., WRI Web results., Handle Like Eggs Productions Inc., and Spots Inc., gathering more than 20 years of experience in the various fields of media production. CMG is a media company with worldwide expertise in the fields of audio visual services, corporate events, theatrical performances, concerts, radio and television production as well as video and music production.
CMG produces corporate videos, training videos, Radio advertising and Television commercials, jingles, 3D and 2D animations, interactive CD roms, websites, fashion photography, graphic design, ad designs for stationary products such as news papers, magazines and brochures, as well as production of live radio and Television programs. CMG’s partial list of clients includes Coca-Cola, Burger King, General Motors, AT&T, Johnson & Johnson, Mercedes Benz, Revlon, Billboard Latino Music Awards, Pfizer, NBC, Bank of America, Bayer, Pepsi, Novartis, Sony Music, NFL, Tommy Hilfiger, IBM, Miami Dolphins, Visa, Honda, Latin Grammy Awards, Ameriquest Mortgage, Glaxo Smith Kline, Estee Lauder, Univision, Citigroup, Disney Channel, Kellogg’s, McDonalds, AstraZeneca, FIFA, UBS, A&E Mundo, L Oreal, Audi, Discovery Channel, and The History Channel. For further information about the company is available at CMG
Posted by Elena del Valle on February 8, 2006
Dora Tovar’s Hispanic Marketing & Public Relations (Poyeen Publishing, $49.95) book related January 26, 2006 teleseminar, hosted by the Hispanic Marketing & Communication Association, HMCA, and the Public Relations Society of America Multicultural Section was a record-breaking success for the Section. A CD recording of the teleseminar is now available for purchase for $225.
The teleseminar, presented by Tovar who is Multicultural Communications Section chair-elect and president, Tovar PR LLC, drew record attendance for a Section teleseminar, 83 sites from around the country. The presentation was based on Tovar’s chapter in Hispanic Marketing & Public Relations.
The Hispanic Marketing & Communication Association (HMCA) is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. Hispanic market information, complimentary copies of the HMCA e-newsletter and invites to HMCA events, are available on the Association’s website. The Public Relations Society of America based in New York City, is the world’s largest organization for public relations professionals. The Society has more than 28,000 professional and student members. Details on the CD are available at Multicultural Section
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Posted by Elena del Valle on February 8, 2006
The Pinker Tones’ “The Million Dollar Revolution” album cover
Photos: Nacional Records
The Pinker Tones, the brainchild of Barcelona natives Mister Furia and Professor Manso, is coming to the U.S. to launch the band’s second album, “The Million Color Revolution,” scheduled to be released in March by Nacional Records. Described as a cult sensation by some, the group’s music is an eclectic and explosive cocktail mixing pop, funk, soul, bossa, break beat, swing, lounge, and psychedelia.
From the beginning, The Pinker Tones realized that their new project had good potential thanks in part to the very positive energy they had during their initial recording sessions. They composed and produced their first album released in 2003, “The Pink Connection,” in what became their temporary new home, Pinkerland, a tiny rooftop studio in the center of Barcelona. It resulted in two maxi singles, “Mais Pourquoi?” and “One of Them.” The album was chosen for the FNAC New Talent Award in Europe which attracted the attention of foreign labels.
The Pinker Tones inked a deal with U.K. label Outstanding Records to release their debut album worldwide under a new name “The BCN Connection.” Thanks to the videos for the singles “Mais Pourquoi?” and “Viva la Juventud”, The Pinker Tones started to appear regularly on MTV Europe and other channels around the world. The video for “Mais Pourquoi?” spent 19 weeks in the top 20 on MTV Spain’s Dance Floor Chart.
The Pinker Tones
Prior to the release of their second album, The Pinker Tones produced various albums and singles for Spanish and international bands; composed a couple of film soundtracks (Sincopat & Survival Train) and dedicated some of their time to experimenting with remixes. The Pinker Tones, made up of Professor Manso and Mister Furia, also developed a live show with the help of DJ Niño, The Pinker Tones DJ Crew, in which they combine the intensity of a rock band and the excitement of a DJ set. The DJ Crew has taken them from Barcelona to London, Caracas and Johannesburg on tour. Details and the new animated video for “Sonido Total” are available at The Pinker Tones
To listen to “Sonido Total,” The Pinker Tones recently-released song, visit HispanicMPR.com and scroll down until you see “Podcasts.” Select the file with the artist name and song title of your choice and click on the play button to listen to the song online.
Posted by Elena del Valle on February 7, 2006
Jesus Chavarria, editor and publisher, Hispanic Business magazine
Photo: Hispanic Business
Santa Barbara, California – (Business Wire)- Hispanic Business Inc. introduced a digital edition of its flagship publication, Hispanic Business magazine. The digital edition promises subscribers faster delivery, direct links to advertisers, and convenient text searchability, for $9.99 which is less than half the cost of a print subscription. The digital edition will be distributed through Zinio Systems, Inc., a digital edition publisher featuring 1,700 magazine titles.
“We strongly believe that multiple platforms are essential in reaching an increasingly digital audience,” states Jesus Chavarria, editor and publisher of Hispanic Business magazine. “We are living in a digital age, and if we want to connect with the next generation of Hispanic business leaders, we need to make our magazine available digitally.”
The January/February issue of Hispanic Business magazine features the 2006 Corporate Elite with groundbreaking trends in corporate diversity and directories of the nation’s corporate and boardroom elite. The issue also features David Hernandez, founder and CEO of Liberty Power and winner of the 2005 EOY Award, as well as the 2006 Annual Economic Forecast.
Celebrating more than a quarter century as a publishing and information services company, Hispanic Business Inc. is a leading source of information for and about Hispanic professionals and entrepreneurs. Hispanic Business magazine is the company’s flagship publication. Other products and educational services include HireDiversity.com, HispanTelligence(R), and Hispanic Business Events including the EOY Awards Gala, the CEO Capital Markets Roundtable, and the WOY (Woman of the Year Awards). More information is available at Hispanic Business
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Posted by Elena del Valle on February 6, 2006
Nacho Hernandez, CEO and founder, iHispanic Marketing Group
Seattle, Washington – Global Market Insite, Inc., GMI, a leading provider of global market intelligence solutions, expanded its Hispanic online panel through a strategic partnership with iHispanic Marketing Group, a leading search marketing and Internet strategy company based in La Jolla, California. The company’s Web presence among the U.S. Hispanic population and an extensive network of affiliates throughout Latin America, executives hope, will enable GMI to recruit new Hispanic online panelists in both regions.
According to a 2004 study by eMarketer, there will be 16 million Hispanic Internet users in the U.S. by 2007, representing 8.4 percent of all users. At the same time, Latin America ranks fourth among total worldwide Internet users; the target demographic, aged 18 to 34 years old, is considered by many the most dynamic segment of the Hispanic online population.
Jim Weisfield, vice president of business development, GMI
“The explosive increase in the U.S. Hispanic population, coupled with its purchasing power, has companies competing for substantial market share of this largely untapped market,” said Jim Weisfield, vice president of business development for GMI. “Adding new consumers to our panel through iHispanic will enable us to better respond to the real-time insights that market research firms and Global 2000 corporations need.”
“We are very pleased to contribute to enhancing the world’s largest, highly-profiled, double opt-in managed panel,” said Nacho Hernandez, CEO and founder of iHispanic Marketing Group. “Our knowledge of the Hispanic online community will enable GMI to go to market quicker with enhanced panel capabilities, ensure higher panel retention and reach high return on investment.”
GMI provides comprehensive integrated solutions for global market intelligence for market research firms and corporate market research departments at Global 2000 companies. Founded in 1999 with world headquarters in Seattle, Washington GMI has operations on five continents. More information is available at GMI.
The iHispanic Marketing Group generates competitive business and marketing solutions for web site owners that target the U.S. Hispanic market and Latin America. The company maintains strong associations with the Search Engine Marketing Professionals Organization (SEMPO), the Search Marketing Association of North America (SMA-NA) and IAB Mexico. More information is available at iHispanic,
