Posted by Elena del Valle on February 8, 2006
Dora Tovar’s Hispanic Marketing & Public Relations (Poyeen Publishing, $49.95) book related January 26, 2006 teleseminar, hosted by the Hispanic Marketing & Communication Association, HMCA, and the Public Relations Society of America Multicultural Section was a record-breaking success for the Section. A CD recording of the teleseminar is now available for purchase for $225.
The teleseminar, presented by Tovar who is Multicultural Communications Section chair-elect and president, Tovar PR LLC, drew record attendance for a Section teleseminar, 83 sites from around the country. The presentation was based on Tovar’s chapter in Hispanic Marketing & Public Relations.
The Hispanic Marketing & Communication Association (HMCA) is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. Hispanic market information, complimentary copies of the HMCA e-newsletter and invites to HMCA events, are available on the Association’s website. The Public Relations Society of America based in New York City, is the world’s largest organization for public relations professionals. The Society has more than 28,000 professional and student members. Details on the CD are available at Multicultural Section