Posted by Elena del Valle on April 2, 2018
Ira Pastor, CEO, Bioquark
Photo: Bioquark Inc.
A podcast interview with Ira Pastor, CEO, Bioquark Inc., is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses regeneration, repair and rejuvenation with Elena del Valle, host of the HispanicMPR.com podcast.
Ira has over 30 years of experience across multiple sectors of the pharmaceutical industry including pharmaceutical commercialization, biotech drug development, managed care, distribution, and retail. According to his biography, prior to working at Bioquark he served as vice president, Business Development for drug development company Phytomedics Inc., raising $40 million of private equity, consummating over $50 million of licensing deals, and bringing a lead drug candidate from discovery stage to Phase III development.
Prior to that, he was employed by SmithKline Beecham Pharmaceuticals in sales, marketing, and business strategy positions. He has also served as vice president of Corporate Development for the pharmacy benefit management company Prescription Delivery Systems (acquired by Cigna Health Insurance). He is board member of RegenerAge SAPI de CV, the Reanima Project, and member of the World Economic Forum’s Human Enhancement Council.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Ira Pastor” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2018 section of the podcast archive.
Posted by Elena del Valle on March 28, 2018
Delish-ioso
Photos: Eclipse Marketing Services, Inc., delishioscookbook.com
In 2017, nine women and eight men television stars, entertainers and celebrity chefs, most Spanish language celebrities with ties to Latin America, shared 45 recipes of favorite dishes in Nexos Latinos’ Delish-ioso: A Collection of Latino Chef and Celebrity Recipes (Eclipse Marketing Services, Inc., $35). The publication targets bilingual and bicultural Hispanic American food lovers, who are family oriented, like “to spend time cooking and following Latino celebrities; also favor brands and products that give back to the community.”
The full color book includes recipes in Spanish and English, in that order, and the Spanish language font is larger than the English language font. It features recipes from Colombia, Cuba, Dominican Republic, Mexico, Puerto Rico, and Venezuela.
Farruko, contributor, Delish-ioso
The 234-page hardcover book printed in the United States includes page sized photos of the contributors and dishes as well as cultural tidbits about the recipes. The project required one year from idea to publication and features the work of 53 photographers. The publisher partnered with Hudson County Community College (HCCC). According to promotional materials, for every book sold a portion of the net profit will be donated to the HCCC Foundation to benefit its culinary arts program.
To the question of what portion of the net profits exactly will be donated to HCCC, a spokesperson replied by email as follows: “With the sale of every book we will be donating a portion of the net profits to the Culinary Arts Institute of the Hudson County Community College (HCCC). The HCCC Culinary Arts and Hospitality Management program is nationally recognized for excellence and was ranked sixth ‘Best Culinary School’ in the U.S. by ‘Best Choice Schools.’ The HCCC is also designated as a Hispanic-Serving Institution (HSI), one of only 275 colleges and universities in the U.S. recognized as such by the Hispanic Association of Colleges and Universities (HACU). By partnering on this cookbook, the college will benefit from a portion of the net profits, and have the ability to continue awarding distinguished students financial scholarships.”
The cookbook’s editor-in-chief was Donna Hernández, who, according to promotional materials has over 20 years of experience with the United States Hispanic market. Hernández invited celebrities she had worked with in the past to be a part of the project.
Lorena Garcia, contributor, Delish-ioso
The project participants, who will receive no financial remuneration for their recipes, are: Karla Martinez, TV host, Univision; Ingrid Hoffmann, celebrity chef; Luis Coronel, singer; Jacob Forever (Yosdani Jacob Carmenates), singer; Sharlene Taule, actress and singer; Helen Ochoa, singer; James Tahhan, celebrity chef, Telemundo; Jonatan Sanchez, singer; Lorena Garcia, celebrity chef; Jessica Carrillo, TV host, Telemundo; Farruko (Carlos Efrén Reyes Rosado), singer; Silvestre Dangond, singer; Vianney Rodriguez, blogger, sweetlifebake.com; Leslie Grace (Leslie Grace Martinez), singer; Adriel Favela, singer; and Omar Giner, chef and restaurant owner.
Nexos Latinos is a magazine and brand published by Eclipse Marketing Services, Inc. Nexos Latinos and Eclipse Marketing Services are owned by Margaret Boller, who is the chief executive officer and Founder. The cookbook is available exclusively on the company website.
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Filed Under: Books
Posted by Elena del Valle on March 19, 2018
Click to enlarge – Carmen Mohan, M.D., Ruth Parker, M.D. and Jeff Galloway, co-authors, The Women’s Guide to Health
Photo: authors photo by Nikki Strayhorn, book cover courtesy of Meyer & Meyer Sport
A podcast interview with co-authors Jeff Galloway, Carmen Mohan, M.D., and Ruth Parker, M.D., is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss The Women’s Guide to Health Run Walk Run, Eat Right, and Feel Better (Meyer & Meyer Sport, $12.95) with Elena del Valle, host of the HispanicMPR.com podcast.
Jeff, an Olympic athlete, has spent more than 50 years developing, practicing, evaluating, and teaching his Run Walk Run method. He has coached over one million runners to their goals through his retreats, clinics at events, and individual consultations, running schools and books.
Carmen is an internal medicine physician, health media consultant, and marathon runner who prescribes food and exercise as medicine. A competitive runner in college, she suffered injury after injury until beginning Run Walk Run.
Ruth is a primary care doctor trained in Internal Medicine and Pediatrics. She is a lifelong athlete who has completed 28 marathons using Run Walk Run. According to her biography, she is nationally known for her work in health literacy.
To listen to the interview, scroll down until you see “Podcast ” on the right hand side, then select “HMPR ” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the March 2018 section of the podcast archive.
Click to buy The Women’s Guide to Health
Posted by Elena del Valle on March 13, 2018
Adam Gentner, director of Business Development, Latin American Expansion, Sonnen
Photo: Adam Gentner
A podcast interview with Adam Gentner, director of Business Development, Latin American Expansion, Sonnen, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses microgrids to power Puerto Rico with Elena del Valle, host of the HispanicMPR.com podcast.
Adam has six years of Solar Industry experience. He likes exploring the way technology and renewables can reshape the energy landscape to meet the challenges of the future, especially in disaster-stricken areas and developing regions. Prior to joining sonnen, Adam worked in technical support leadership with Fronius USA.
Adam has a passion for humanitarian work, having volunteered with various organizations from Minnesota to Chile, and most recently spent a year with the Benedictine Volunteer Corps in Esquipulas, Guatemala.
To listen to the interview, scroll down until you see “Podcast Adam Gentner” on the right hand side, then select “HMPR ” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the March 2018 section of the podcast archive.
Posted by Elena del Valle on March 8, 2018
Wildlife in Wild Lands
Photos: Laura Crawford Williams
After years of intense work at a software company in the 1990s Laura Crawford Williams needed to recharge so she turned her attention to wildlife photography. She began near her home and in time traveled far away to capture images that were published in wildlife magazines. She has spent 18 years as a wildlife conservation photographer. In October 2017, Wildlife in Wild Lands Photography for Conservation in Southern South America (My Wild Life Press, $34.95), her first photography book, was published.
“I never intended to become a professional wildlife photographer. I was simply doing what I love to do,” she said by email through her publicist when asked about her work.
She used two Nikon D4s camera bodies with various professional lenses, filters, and a tripod. All photography was completed between 2007 and 2015 for the 230-page softcover book. Book conception and production, at its earliest stages, began in November of 2015.
When asked about her goal in publishing the book she replied, “We are the only species with the ability to modify the planet so significantly that we affect the lives of every other species living here. As a result, species are disappearing at an unprecedented rate. We must all participate in the protection of habitats and species as citizens, organizations, federal entities, and local governments. This project is my labor of love to that end. I hope to inspire in others, my own desperate desire to protect the natural world – every tiny, amazing piece of it!”
The book has six chapters, in English and Spanish, and 150 large (some occupying most of the page) photographs of 113 species; each with captions describing behavior, conservation challenges and status. There are 66 photos in a final chapter, titled Between Frames, with accompanying descriptions of her work and adventures in the field.
She photographed several animals in rehabilitation centers where animals are unable to be re-released due to injury or illness. Images of captive animals are labeled in the accompanying caption.
When asked about enhancement software and modification of the photos from their raw originals she replied, “Nikon RAW files were brought into Photo Mechanic and selected files were converted to TIFF format. TIFF files were then opened in Photoshop for global edits such as contrast, saturation, color-balance, noise, sharpening, cropping, or straightening, as needed or desired. I call these global edits since they are applied to the entire image and not to selected areas. Occasionally, when I felt the image would benefit visually by focusing on the subject more directly, I’d add a vignette or graduated neutral density filter via Photoshop (if I had not already done so in the field). I will also sharpen selectively as needed.”
Laura Crawford Williams
“I did not receive any money or in kind contributions from a third party in exchange for promotion, mention in the book,” the photographer replied when asked whether she received money or in kind contributions from a third party in exchange for promotion, mention in the book. “Sponsorship and endorsement were given and offered freely. We raised $60,126 during a 30 day Kickstarter campaign in October. However, once we paid the required Kickstarter fees, costs related to reward production/fulfillment, and income tax we were left with just over half that amount. I financed the entire project outside of the Kickstarter contribution. All money earned via sales and presentation goes toward reimbursement for the remaining book production and marketing costs. Once the production and marketing budget is reimbursed, any and all proceeds will go into an account setup specifically for the printing of additional editions. This is the agreement I made with the National Parks Association, National Parks Foundation, and President Mauricio Macri of Argentina.”
Crawford Williams plans to publish two more photography books. “People have been asking if I would write a book about my adventures in the field with my team,” she said when asked about future books. “Audiences have thoroughly enjoyed hearing stories about being on the road in some of the most remote areas of the world, as well as about working with potentially dangerous species. They can’t believe some of the uncomfortable challenges we had to overcome. As for the second one, I have a large collection of images taken while living and working in the prairies of Iowa, Nebraska, and South Dakota for 12 years. I’d like to showcase the best of this collection and inspire people to appreciate the subtle and fragile beauty found in our prairie ecosystems.”
Click to buy Wildlife in Wild Lands (English and Spanish Edition)
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Filed Under: Books
Posted by Elena del Valle on February 26, 2018
Frank Ford, co-author, Happy Accidents
Photo: Courtesy of Four Day Weekend
A podcast interview with Frank Ford, co-author, Happy Accidents the Transformative Power of “Yes, and” at work and in Life, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses the transformative power of improv with Elena del Valle, host of the HispanicMPR.com podcast.
Frank has had a successful career in the entertainment industry for the last 25 years and is one of the founding members and owner of Four Day Weekend, a Texas comedy company. He has also studied at the Second City Conservatory in Chicago and taught advanced improvisation classes at the Four Day Weekend Training Center.
Frank has appeared in numerous commercial spots, television shows and films. In addition, he has been recognized for his original comedy revues, comedy album, short films and acting roles. In addition to performing in over 5,000 shows and working with Fortune 500 companies throughout the world, Frank is a keynote presenter on the speaker circuit.
To listen to the interview, scroll down until you see “Podcast Frank Ford” on the right hand side, then select “HMPR ” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the February 2018 section of the podcast archive.
Click to buy Happy Accidents
Posted by Elena del Valle on February 20, 2018
Alex Parkinson, associate director, Society for New Communications Research
Photo: Jaycee Crawford
A podcast interview with Alex Parkinson, associate director, Society for New Communications Research is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses the Society with Elena del Valle, host of the HispanicMPR.com podcast.
Alex is also senior researcher at the Society for New Communications Research of The Conference Board (SNCR). He specializes in corporate philanthropy, and communications and marketing, and is the executive editor of the Giving Thoughts and SNCR blogs and accompanying online publications.
Alex led the integration effort between the Society for New Communications Research (SNCR) and The Conference Board when the two organizations came together in February 2016. He is a member of the SNCR Advisory Board.
Before joining The Conference Board in September 2013, he worked as a senior consultant in London and New York for Context. At the time he advised his clients Bloomberg, Brown-Forman, BSkyB, Burt’s Bees, Cisco, HP, International Paper, PepsiCo, Roche, Standard Chartered, Syngenta, Teva Pharmaceuticals, and Vodafone corporate social responsibility communications and strategy development.
To listen to the interview, scroll down until you see “Podcast Alex Parkinson” on the right hand side, then select “HMPR ” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the February 2018 section of the podcast archive.
Posted by Elena del Valle on February 15, 2018
Jill Filipovic, a contributing opinion writer for The New York Times, believes women want the freedom to pursue happiness without gender, class, location and identity biases and constraints. In The H-Spot The Feminist Pursuit of Happiness (Hachette Audio, $30) she discusses her experiences, her research and the impressions she formed from conversations with some women and men from various parts of the country.
In the audiobook, narrated by the author, she explores the history of working women in the United States and her concerns about the pervasive inequality that plagues our country. She outlines the burden presented by high standards of feminine perfection for women and the requirement that they be willing to sacrifice their happiness and well being for their loved ones, while she acknowledges that some of the standards are perpetuated by women. She highlights that the requirements for being a “good mother” have never been so extreme. The author points out the need for political and social changes at the national level.
Multiple requests over several weeks to respond to book related questions and for a book image via her website, Twitter and her publisher were unanswered. According to a biography for Filipovic on her publisher’s website she is a regular columnist for Cosmopolitan.com, where she was previously a senior political writer. A former columnist for the Guardian, she is also an attorney. The biography also indicates that her work on law, politics, gender and foreign affairs has appeared in The Washington Post, Time, Nation, and Foreign Policy.
Click to buy The H-Spot
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Filed Under: Books
Posted by Elena del Valle on February 6, 2018
By Jay Gronlund
President, The Pathfinder Group
Jay Gronlund, president, The Pathfinder Group
Photo: Jay Gronlund
Most people think “branding” is simply about creating a catchy, memorable name for a product, service, organization and even people. However branding is much more complex. Good branding starts with the development of a message or impression that reflects the unique benefits and characteristics of that entity, and then creating a name that ideally communicates its qualities and personality to targeted customers. There are numerous approaches and philosophies for brand naming. Here are two contrasting examples: President Donald Trump’s tendency to coin descriptive, simplistic (and usually negative) labels on his adversaries that reflect his opinion of them, and the more subconscious, subliminal use of “phonologics” by pharmaceutical companies to create brand names for their products.
Click to read the entire article Brand Naming, The Unsubtle (Trump) And The Subtle (Pharmaceuticals)
Posted by Elena del Valle on January 29, 2018
Eddie Yoon, founder, Eddiewouldgrow, LLC
Photo: Eddie Yoon
A podcast interview with Eddie Yoon, founder, Eddiewouldgrow is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses Superconsumers with Elena del Valle, host of the HispanicMPR.com podcast.
Eddie is author of Superconsumers A Simple, Speedy and Sustainable Path to Superior Growth. Prior to founding Eddiewouldgrow, LLC, a think tank and advisory firm on growth, he was a partner at The Cambridge Group. According to his biography, his work over the past two decades has driven over $5 billion of annual profitable growth in consumer packaged goods, durables, robotics and energy; and he is one of the world’s leading experts on finding and monetizing superconsumers to grow and even create new categories.
To listen to the interview, scroll down until you see “Podcast Eddie Yoon” on the right hand side, then select “HMPR ” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the January 2018 section of the podcast archive.
