Posted by Elena del Valle on December 14, 2011
Thalia at SiriusXM Studio November 1, 2011 in New York City
Photos: SiriusXM, WGBH Radio, Vesper Public Relations
This holiday season classical music and Latino holiday music fans may enjoy the radio selections of Frank Dominguez on Feliz Navidad from Concierto. The host and producer recorded eight hours of bilingual classical music targeting a public radio audience and educated audiences of Latino origin who he believes are the fastest growing arts audience, and the most under served.
Feliz Navidad from Concierto will air on WGBH Radio Classical New England at 99.5 on the radio dial and online on Friday December 23 between 9 p.m. and 1 a.m. According to promotional materials, during the pre-recorded program Dominguez shares traditional Spanish language holiday villancicios and sacred works by Joaquin Rodrigo, as well as traditional international carols and Christmas songs performed by Placido Domingo and pianist Gabriela Montero.
Feliz Ano Nuevo with Concierto! is scheduled to air the following Friday at the same time. During that program, Dominguez explores the New Year’s tradition with a Spanish language orientation, sharing with the audience traditional Mexican waltzes played by Cuarteto Latinoamerican, and Viennese Waltzes conducted by Argentina natives Daniel Barendoim and Carlos Kleiber.
Frank Dominguez, host, Concierto
Based at WDAV in North Carolina, Dominguez, host of Concierto, has also directed and hosted live concert broadcasts by the Charlotte Symphony, Opera Carolina, Charlotte Chamber Music, the Spoleto Festival USA and the Brevard Music Center. In addition, he has worked extensively in local theater as an actor and director, including productions for Actor’s Theatre of Charlotte, CAST, Theatre Charlotte and Opera Carolina.
Los Tigres del Norte
Between December 2, 2011 and January 6, 2012 SiriusXM Navidad will be available on channel 501 to subscribers of the satellite music service. Music from Ricky Martin, Gloria Estefan, Thalia, José Feliciano, Aventura, Marco Antonio Solís y Christina Aguilera is planned.
Charlie Zaa, guest DJ, SiriusXM
Guest DJs include Romeo Santos, Charlie Zaa, Thalía and Los Tigres Del Norte. Some of the songs scheduled to air are El Año Viejo, Llegó La Navidad, La Parranda, Rodolfo El Reno De La Nariz Roja, La Temporada es Buena, Feliz Navidad, Aires de Navidad, Navidad Sin Ti, No Hay Cama Pa’ Tanta Gente y El Burrito Sabanero. Navidad is available on Edge and Limited Engagements 3 by SiriusXM Internet Radio channel 813.
Posted by Elena del Valle on December 12, 2011
Photos: YouTube, Hulu, Vevo
In October, 184 million people in the United States spent an average of 21.1 hours per person watching 42.6 billion videos online, the highest number to date, according to comScore Video Metrix data released November 28, 2011.
The top place went to Google Sites and YouTube.com with 161 million unique viewers spending about 7.1 hours per view and 20.9 billion videos viewed. On YouTube, in general, 48 hours of video are uploaded every minute resulting in almost eight years worth of content uploaded daily by 800 million monthly visitors 18 to 54 years old.
YouTube visitors watch three billion videos a day. These estimates are so large because YouTube is available is available in 25 countries and 43 languages and 70 percent of the site’s traffic originates outside the United States.
On a broad scale, YouTube is monetizing 3 billion video views per week globally. According to the company website, 98 of AdAge’s Top 100 advertisers have run campaigns on YouTube and the Google Display Network and the number of advertisers purchasing display ads increased 10 fold in the last year.
Next on the comScore list was Facebook.com with 59.8 million viewers, Vevo with 57 million, Microsoft Sites with 49.1 million and Viacom Digital with 48.2 million.
With videos came video ads. Some 7.5 billion video ads were displayed in October. Hulu generated the highest number of video ad impressions, 1.3 billion. Tremor Video, with more than 1 billion, was second for the first time. Next in descending order were BrightRoll Video Network (756 million), Specific Media (512 million) and CBS Interactive (415 million).
ComScore staff estimate video ads reached 53 percent of the U.S. population an average of 47 times during the month and that viewers spent 3.2 billion minutes watching video ads in October. Tremor Video ads reached the top spot with 614 million minutes. Hulu delivered the highest frequency of video ads to its viewers with an average of 46.5.
Posted by Elena del Valle on December 9, 2011
Pinched book cover
Photos:
During the Great Recession of 2009 the economy shrank 4 percent, more than 8 million Americans became unemployed, home values dropped about 30 percent on average, the Dow was roughed up and 165 banks failed just to name some highlights.
Don Peck, features editor at The Atlantic, believes this most recent recession and the technological changes that preceded it will have a lasting impact on our country, specifically on the way we live, our work, and our family ties. Although some businesses and individuals are adapting overall Americans have been unable to adapt; this inflexibility has led to economic weakness and a social divide, according to the writer.
In Pinched How the Great Recession has narrowed our futures and what we can do about it (Crown Publishers, $22), a 223-page hardcover book published this year, he explains his theories and proposes solutions. He is optimistic in the country’s ability to overcome this historically difficult period thanks to its capacity for adaptability and reinvention, he says in the Introduction.
Don Peck, author, Pinched
The writer, a resident of Washington, D.C. who covers the economy and American society, is of the opinion that there is a divide between rich non rich Americans that affects the views and impact of the wealthiest in society; that power urban areas are overcoming the worst of the recession while suburbs and other areas favored by the middle class are falling behind; that because many working class men have lost their jobs women are the new economic leaders of the household; and that the earning power of Millenials is decreasing, affecting that generation’s views and confidence.
“Amid the strains and fissiparous forces of a new, global era, can we still find ways to mix and balance liberty with justice, self-interest with cooperation?” he asks in the final chapter; and closes with the idea that to remain a united country Americans must find a way to do just that.
Click to buy Pinched
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Posted by Elena del Valle on December 7, 2011
Cats were the second most popular pet
Photos: HispanicMPR
Although the percent of households with children (45 percent in 2010) across the country is leveling off and this trend is unlikely to change given the economic situation, homes with children are more likely to have a pet than childless households, according to America’s Pet Owners U.S. September 2011, a Mintel report.
At the same time, some people are acquiring pets in lieu of having children perhaps due to the high cost of child rearing. More than half (54 percent) of respondents to a 2011 online survey of 1,250 pet owners aged 21-30 by Flexcin International said they preferred to have dogs instead of children.
Who owns pets and what kind of pets do they own? Young adults, 18 to 24 years of age, are the most likely to own pets, according to the Mintel survey responses. They may be in search of companionship if they are living alone and these pet owners, researchers believe, are less likely than older pet owners to be aware of the long-term consequences of having a pet. The most common pets were cats, dogs, fish, birds, guinea pig, hamster, ferret, rabbit, snakes and rodents in that order.
Black respondents to the Mintel survey were less likely to own dogs or cats than Hispanics and whites; as residents of densely populated urban areas blacks had less space for pets, according to the Mintel analysis. Many of the Hispanic respondents indicated they lived in a home with a large number of members where space was also limited; this group had a higher ownership of fish and birds than non Hispanics.
Tasha, a chow chow, and her puppies
Mintel researchers believe that since many whites live in suburban or rural areas with ample space to accommodate dogs and cats this group owns cats and dogs in greater numbers than other ethnic and racial groups.
Hispanic respondents to the survey seemed to be most interested in pet friendly accommodations. Black respondents to the survey appeared to be the most likely to hire dog nail trimming, grooming/washing, and teeth cleaning services. At the same time, Hispanic dog owners who participated in the study said they enjoy the fun side of dog ownership, although they appeared less likely to pay close attention to their dog’s health or be willing to make personal sacrifices for their dog.
“Our hispanic (Hispanic) market is very low, only 2%, this is due to the reason that we don’t have this kind of business in our countries, our business is personalized in home pet sitting, so this requierd (required) to owners to give us a key of their house, alarm codes etc. to enter inside the house, hispanic (Hispanic) costumers call us ‘are you crazy? i’m not giving you the key of my house!'” said Oswaldo Cuadros, owner, Pet Sitting at Weston. ” Again hispanic (Hispanic) costumers needs to learn the benefit of professional pet sitters.”
More whites, often living in larger homes, said they have large and extra-large dogs than other groups. Hispanic survey respondents said they favor toy and small dogs. According to a 2009 Mintel survey, 11 percent of Latinos (compared to 6 percent of non Hispanic households with dogs) who own dogs have Chihuahuas (Mintel’s America’s Pet Owners U.S. November 2009).
Posted by Elena del Valle on December 5, 2011
A cup of Starbucks coffee
Photo: Starbucks
Many coffee drinkers prefer to buy coffee from Starbucks, according to a November 15, 2011 poll among 1,170 voters. Hispanic respondents to the survey by Poll Position, were almost evenly divided between Starbucks (34.6 percent) and McDonald’s (34.7 percent); while 29.7 percent of whites and 27.6 of blacks preferred Starbucks. Among women 34.2 percent preferred Starbucks compared to 25.7 percent of men.
The question respondents answered was: “Among Caribou Coffee, Dunkin’ Donuts, McDonald’s, Seattle’s Best Coffee, Starbucks or some other place that sells coffee, which is your favorite retail outlet for coffee?”
Starbucks was most popular among those aged 30 to 44 (37.9 percent) and 18 to 29 (35 percent) while respondents 65 and older (26.7 percent) preferred McDonald’s. There was little difference between political party affiliations: 30.9 percent of Independents, 30.8 percent of Democrats and 28.6 percent of Republicans demonstrating a preference for Starbucks.
Posted by Elena del Valle on December 2, 2011
Buying and Owning a Mac book cover
Photos: Jonathan Zschau
A couple of years ago Jonathan Zschau, a Mac lover and Boston-based attorney, had problems with his Mac. After going back and forth with Apple and preparing thoroughly to protect his rights as a consumer, he discovered the technology company was willing to replace his Mac with a new model since his original model was no longer available.
Over time he wrote down his thoughts for interacting successfully with Apple and eventually there were so many pages he decided to gather them into Buying and Owning a Mac: Secrets Apple Doesn’t Want You To Know (Jonathan Zschau and Cultomedia, $9.99) a 77-page softcover book published this year.
“For me, personally, the biggest challenge was writing a book that wouldn’t become obsolete in a week. The topic of Apple Inc. and Macs in general really lends itself to the blogosphere. Cult of Mac (cultofmac.com), obviously, is a great Apple-centric news site, which often posts hundreds of articles a week. Apple news changes fast and writing something that the average reader would find helpful both today as well as six months from now was a challenge,” the author said by email when asked about the biggest challenge he faced when writing the book.
“It’s easy to post a blog article about a particular defect in a certain line of Macs, but that’s not going to be very helpful to a reader with a defective iPad 3 a year from now. Therefore, I had to put a lot of time explaining my thought process instead of giving dated examples. My book focuses on identifying the proverbial forks in the road — where the reader should consider performing his or her own research over the Internet (i.e. Google searches, etc.) — rather than detailing a list of answers to particular questions about particular Macs. After all, all of that’s already available on the Internet.”
Jonathan Zschau, author, Buying and Owning a Mac: Secrets Apple Doesn’t Want You To Know
In the book, he discusses what he believes are the most common issues a Mac owner may face such as tips on when and where to buy a Mac, hardware issues, identifying defects, dealing with customer service, choosing the right Mac, understanding your rights as a consumer, taking advantage of Apple policies, as well as recycling, donating or getting rid of your unit safely. He suggests bargain hunters consider refurbished or clearance items.
“I have assisted friends and family in the selection of refurbished Macs and I do own a refurbished iPod and iPhone. I do recommend considering refurbished Macs when price is significant consideration. All refurbished Macs go through extensive quality control processes and are functionally new machines,” Zschau said via email when asked if he has personally purchased refurbished Macs.
“Apple does offer great deals on refurbished products and these products all come with precisely the same warranty coverage and AppleCare eligibility as new products and, therefore, if something were to break your Mac will be covered in precisely the same way as a new Mac. The only downside is that refurbished Macs are usually not the latest and greatest, they might be last year’s model. If you’re considering a refurbished Mac, you should take some time to research how the refurbished model compares to other versions currently on sale or expected to go on sale soon.”
Since becoming an attorney in 2008, Zschau has practiced litigation, eDiscovery and litigation support, business transactions, corporate governance, and consumer protection law.
Click to buy Buying and Owning a Mac
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Posted by Elena del Valle on November 30, 2011
Bone Appetite Seat, a highchair for dogs
Photo: Talin Tropic Co., Cathy Ahles
Every day since 2005 Oswaldo Cuadros, owner, Pet Sitting at Weston or one of his staff walk, play, feed, drive or just hang out with somebody else’s pets. They look after 690 animal clients, 460 dogs, 165 cats, 39 birds and 26 other types of lovable creatures. The affluent human, 98 percent white and 2 percent Hispanic between 40 and 50 years of age, clients pay his company between $7,000 and $1,000 a year, depending on their needs, to provide pet care.
These expenditures are not surprising when we take into account that 76 percent of dog/cat owners consider their pet to be part of the family, according to America’s Pet Owners US September 2011, a Mintel report. At the same time pet ownership is growing. In the past 20 years the number of American families owning a pet has increased 10 percent.
In 1998 56 percent of households owned a pet. By 2008, 72.9 million homes or 62 percent of households in America owned a pet (APPA 2011-12 National Pet Owners Survey). And, consumers are spending money on their pets.
Fancypants, a Jack Russell Terrier who was “copilot” for 13 years
This holiday season, more than half of Americans plan to spend $46 on average to buy gifts for their pets such as toys (68 percent), food (45 percent), new bedding (8 percent), clothing (6 percent), a leash, collar or harness (3 percent) or new grooming products (3 percent), according to a new AP-Petside.com poll.
The pet industry is expected to generate $50.8 billion U.S. 2011 spending, according to American Pet Products Association (APPA) figures. This year’s revenues should represent a record for the industry which has been growing steadily between 2002 and 2011. The increase in sales of pet products and services that has overcome one of the country’s worst recessions demonstrates customers strong bonds with their pets which in some cases appear to serve as surrogate family members. Mintel researchers estimate a 33 percent growth for this market segment to a high of $67.7 billion in 2016.
An example is the Bone Appetite Seat, a customized seat that allows pets 30 pounds or less to join their owners at the dinner table within their own space. The poplar product was developed by Talin Lyman, president, Talin Tropic Co. of Boca Raton, Florida.
“There is really no target age market, I get people of all ages who have pets who love the chair! I believe it is for a more high end audience, as it is a piece of art and is a higher price range. All hand made by me. I offer custom pillows and cushions out of my fabric line for the chairs. People can buy the chairs and or all of my products directly from me, My websites, and also there are a few stores who carry my products as well,” said Lyman by email in response to a question about the seat and her other pet products.
The highchairs, hand painted to the customers specifications and sometimes with their dog’s portrait, retail for $950 to $1,500. The back of the seat opens allowing the dog to climb up little steps through the rear of the chair. Custom chairs are available for larger dogs, according to the Bone Appetite Seat website. It takes two weeks for a chair to be completed plus shipping time for out of town orders.
Posted by Elena del Valle on November 29, 2011
Information provided by Event Partner
IQPC’s 4th U.S. Hispanic Marketing Summit
Miami, FL on February 27 – 29, 2012
The U.S. Hispanic Marketing Summit brings together marketing professionals to brainstorm the latest Hispanic Marketing & Advertising strategies to tap into the fastest growing demographic in the U.S.
The Latino- case for action has beome a case harder to argue against than one to embrace. So let’s restate what you’ve heard before yet one more time: According to the U.S. Census, Latinos grew by 43% from 38 Million in 2000 to 50 Million in 2010, while the Non-Hispanic population only grew by 4.9%. But more than population numbers, there is a significant financial growth represented by this group. In the last 10 years, Hispanic buying power has grown by 347% reaching $1 Trilion in 2010.
Source: “Top 5 Reasons Why Latinos Must Be on Your Agenda”
By: Lili Gil, Hispanic Market Expert, Media Contributor, and Co-Founder of XL Alliance
**Former Director of Marketing Services – Hispanic Marketing Initiative Lead of Johnson & Johnson
Early confirmed Hispanic marketing expert speakers include:
– Dawn Lee Williamson, VP of Sales & Marketing, CNN
– Adrian Fueyo, Director of Integrated Digital Marketing, NBC Universal/Telemundo
– Juan Penso, Director of Hispanic Direct Response, Comcast
– Santa Brito, Senior Manager of Consumer Marketing, ESPN Deportes
– Maribel Viteri, Regional Marketing Director of Latin America, Molson Coors
– Lili Gil, Hispanic Market Expert, Media Contributor and Co-Founder, XL Alliance
– Mike Foley, U.S. Hispanic Marketing Lead, Post Foods, LLC.
– Tatiana Hansell, Senior Multicultural Marketing Manager, Unilever
– Marc Strachan, VP of Multicultural Marketing, North America, Diageo
– Ingrid Rivera, Regional Marketing & Profitability Manager for Latin America and Caribbean, Subway
Benefits of attending:
– How to acquire buy-in to create, expand via new allocation, or re-define a dedicated Hispanic Advertising & Marketing division
– Create a culturally relevant marketing plan
– How to cater to acculturation as oppose to assimilation
– How to leverage a balance between both traditional and emerging marketing methods, market research, and segmentation
Join us on February 27-29, 2012 in Miami and be part of this unique opportunity full of roundtable discussions, networking receptions, cast studies, workshops and more! Register by January 6th and save up to $800 on the All Access Pass! Mention code: USHM_HispanicMPR for a 10% discount for Hispanic MPR members
Visit www.USHispanicMarketingSummit.com for more information
About IQPC
IQPC (www.iqpc.com) provides business executives with tailored practical conferences, large-scale events, topical seminars and in-house training programs. Producing over 1,500 events annually around the world, IQPC continues to grow and has offices in cities across six continents including: Berlin, Dubai, London, New York, Sao Paulo, Singapore, Sydney, and Toronto.
Posted by Elena del Valle on November 28, 2011
Thomas Cooper, Ph.D., author, Fast Media Media Fast
Photo: Thomas Cooper, Ph.D.
A podcast interview with Thomas Cooper, Ph.D., author, Fast Media Media Fast (see Massachusetts professor addresses media overload), is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses media responsibility with Elena del Valle, host of the HispanicMPR.com podcast.
Tom is a professor of Visual and Media Arts at Boston’s Emerson College. He previously taught at Harvard University and the University of Hawaii. A former assistant to Marshall McLuhan, he is the co-founder and co-publisher of Media Ethics magazine. He serves as speechwriter for Jochen Zeitz who is chief executive officer of Puma.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Thomas Cooper, Ph.D.” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the November 2011 section of the podcast archive.
Posted by Elena del Valle on November 18, 2011
How to Market to People Not Like You book cover
Photos: Wiley
Many marketers believe that for effective marketing it is important, if not essential, to have a clear idea of who the target audience is. The thinking is that knowing who you are addressing as well as his or her likes and dislikes allows you to craft a message that resonates with the end user, listener, reader or buyer and make the message available in a channel convenient to him or her.
Kelly McDonald, an ad executive who counts among her skills multicultural marketing, takes the idea a step further. She proposes Narrowcasting, a way to reach out to a highly targeted group in an optimum fashion. In her opinion it’s better to reach a sliver of the market that has an interest in your product or service effectively than to reach a broad spectrum of the population with no interest in what you represent. She explains her ideas and how to implement them in How to Market to People Not Like You “Know It or Blow It” Rules for Reaching Diverse Customers (Wiley, $24.95), a 209-page hardcover book published March of this year.
Her book is divided into three distinct sections: Seven Steps for Selling to New and Unfamiliar Customers, Key Customers Who Could Drive Your Business Growth, and Other Important Market Segments. She starts out addressing the concept that there are likely desirable customers the reader has not thought of and ways to capture them as customers.
Kelly Mcdonald, author, How to Market to People Not Like You
In the second section, she discusses specific groups such as different generations, women, immigrants, Hispanics, African-Americans, and Asians and Asian-Americans. In the final section, she explores groups by political views, sexuality, hobbies and special interests, urban versus rural residents, military versus civilian markets and vegetarian versus meat eaters.
Click to buy How to Market to People Not Like You
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