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12th Annual Multicutural Media for Multicultural America Forum

Posted by Elena del Valle on February 2, 2012

Information provided by Event Partner

Horowitz Associates, Inc.’s 12th Annual Multicutural Media for Multicultural America Forum
March 21, 2012 | Marriott Marquis Hotel, NYC
7:30 a.m. – 1:00 p.m.

Now in its 12th year, this annual Forum is THE venue for learning about trends that affect and influence your viewers and your audiences—America’s multicultural consumers. Come to the Forum to get the latest research on the attitudes and behaviors of multicultural audiences especially as it applies to pay TV, broadband, and mobile platforms. This Forum has become the signature event where programmers, advertisers, agencies, and pay TV companies discuss strategies for capturing and retaining audiences and subscribers in multicultural America.

Adriana Waterston, Vice President, Marketing & Business Development at Horowitz Associates, will present findings from three Horowitz studies to give attendees a comprehensive, 360° view of multicultural, multiplatform consumers: Viewing the Viewer, an in-home videography of multicultural households; State of Cable and Digital Media: Multicultural Edition, a quantitative survey of multicultural consumers across America; and the Consumer Voice Community, an 8-week online research community focused on the media lifestyles of America’s multicultural consumers and how they are adopting to a rapidly changing media world.

The morning will also include a keynote presentation from a top exec from NBC Universal/Telemundo/mun2; an advertiser panel, The Community of “US,” moderated by 20-year marketing veteran and Principal of Fearless Multicultural Jorge Consuegra; a programming and distribution panel, Staying Tuned with Multicultural America; and the programming showcase, featuring all the best new programming from our sponsors and presented by Melvin Perez, President and CEO of MGM Networks Latin America, who will be showcasing Ella, the new Spanish-language network targeting U.S. Latinas with lifestyle and entertainment programming.

The online research community platform is being provided by Ramius Corporation; for the 8 weeks prior to the event, registrants will be able to log in and follow the community in real-time. For more about the studies and a preview of Viewing the Viewer, please visit:

Confirmed Speakers

Barry Blyn, Vice President, Consumer Insights, ESPN

Jorge Consuegra, Principal, Fearless Multicultural

Ruben Mendiola, VP and General Manager, Multicultural Video Services, Comcast

Melvin Perez, President and CEO, MGM Networks Latin America

David Saldarriaga, Director, Sales & Marketing, Charter Communications

Adriana Waterston, VP, Marketing & Business Development, Horowitz Associates, Inc.

…and more to be confirmed! Speakers will be posted to as they are confirmed, so check back often!

Register early and save—early bird discount $249 (through February 17)!

Enter code HMPR2012 online at and receive an extra $50 off!

For more information and sponsorship opportunities, please contact us at 914-834-5999 or