Posted by Elena del Valle on June 8, 2012
The News and Public Opinion book cover
Photos:R. Lance Holbert, Wayne Wanta, Spiro Kiousis
Four academics, Max McCombs, R. Lance Holbert, Spiro Kiousis* and Wayne Wanta, discuss the effects of news media (print, television and radio) on public opinion in The News and Public Opinion Media Effects on Civic Life (Polity Books, $22.95). In the 210-page softcover book published in 2011, they address the public’s attention to news media, effects of media exposure on the gathering of information and forming of attitudes and opinions, and how these elements affect public life or how the process affects public opinion.
R. Lance Holbert, co-author, The News and Public Opinion
The authors point out that some media are suffering financially. In relation to news they refer to how the television networks news programs have decreasing audience numbers which have led to a loss of profitability and power. Soft news programs are more profitable and the networks remain focused on making a profit; also, older men are the most likely to watch network news programs and a young demographic is not following in their footsteps, they say.
Wayne Wanta, co-author, The News and Public Opinion
Cable news networks like CNN and Fox News have a role as well. Fox News viewers, according to a study by Jonathan Morris, were not was well informed as the viewers of other television news programs, followed specific voting patters, held specific political views and had a political perspective distinct from viewers of other news networks.
Public trust of news media is very low and entertainment content within public affairs has become popular because “the present practice of journalism is so poor,” the authors say in the first chapter. Citizen involvement in journalism has been greatly enhanced, and continues through the internet; the audience of news media is decreasing and to reach them segmentation, including by ethnicity and language, has become increasingly necessary, the authors say. In the Audiences for News chapter, they indicate their belief that ethnic-based news media will continue to grow.
Spiro Kiousis, co-author, The News and Public Opinion
Education plays a role in learning from the media and people with high levels of education learn more and at a faster rate than their counterparts with low educational levels, according to the authors who discovered that newspaper readers learn more than television audiences. Gender also plays a role, they believe, with men favoring hard news and women favoring soft news. The authors also discuss media selectivity and the importance of form versus content.
*Elena del Valle and Spiro Kiousis serve on the University of Florida Public Relations Advisory Council.
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Posted by Elena del Valle on June 6, 2012
H1N1 3D graphic representation of a generic influenza virion’s ultrastructure
Illustration, graph: Dan Higgins, CDC
In spite of all the commotion around exotic diseases like the West Nile Virus, H1N1 flu, salmonella and others that have received extensive media coverage infectious diseases account for a fraction of deaths in the United States. Sellers of funeral services, insurance, health care or end of life related products may be interested to know that world wide 56 million people die every year many from cardiac disease or cancer. Those two causes of death accounted for more than half (63 percent) of all deaths in 2008, according to the World Health Organization (WHO).
In the United States, about half of the adult population has a chronic condition like diabetes. According to the CDC (Centers for Disease and Control Prevention), the top five causes of death in 2009 were heart disease (599,413), cancer (567,628), chronic lower respiratory diseases (137,353), stroke (128,842), and accidents (118,021).
U.S. Causes of Death 1980, 2008 – click to enlarge
In 2008, 139,241 Hispanics died; the top 10 causes of death for Hispanics in Health, United States, 2011 (Table 26) , the most recent CDC report, were: diseases of heart (28,951), malignant neoplasms (28,851), unintentional injuries (11,080), cerebrovascular diseases (7,121), Diabetes mellitus (6,544), chronic liver disease and cirrhosis (4,091), chronic lower respiratory diseases (3,949), homicide (3,331), influenza and pneumonia (3,176), and Alzheimer’s disease (3,005).
In OECD (Organization for Economic Co-operation and Development) countries, (the United States is an OECD member) nearly one quarter of the population (22 percent) will be 65 years old or older by 2030. In contrast young people in developing countries are more likely to die from infectious diseases. If they survive into middle age the common killers, cancer or cardiac disease, become the more likely causes of death.
Posted by Elena del Valle on June 4, 2012
Click to enlarge
Graphic: HispanicMPR.com
Are you marketing or selling a new product in the United States? Speed may be of the essence. For 40 years innovation has, at least in part, fueled our growth in the United States. In the 1990s, rapid innovation made it possible for our economy to grow at a quick pace and prompted the creation of new jobs while old ones were lost due to higher production efficiencies and cheap labor costs overseas. Recently, that process appears to have broken down. While the flood of jobs to developing countries continues the pace of innovation has slowed and the amount of time during which manufacturing and selling new products remain profitable within our country is shorter, according to Pinched.
Knowledge, business know-how and research and development become less valuable more quickly today than they did 15 years ago, according to economist Michael Mander (see A Massive Writedown of U.S. Knowledge Capital at innovationandgrowth.wordpress.com). Some people believe improved and inexpensive international communication and a diverse international workforce have played a prominent role in the loss.
The more people, companies and countries have access to knowledge the less valuable it becomes. As communication has improved so has the flow of information and knowledge, reducing the value of the knowledge more quickly in the countries where it was developed (often the United States and Europe) and shifting the know-how to other countries with greater efficiency than in past decades, say the experts.
Too much red tape and corporate power has dramatically decreased new inventions (see Patent attorney explores reduction of inventions in America). With fewer inventions patented and a faster rate of knowledge capital depreciation (which results from the expenditures of an organization that have led it to increase efficiency over time according to Paul Strassman at Strassman.com) the importance of our skilled scientists and business professionals has grown, these economy analysts believe. Is it possible that developing marketing plans and timelines to match the changing marketplace may make a big difference in extending the timeline of profitability and keeping knowledge capital depreciation in check?
Posted by Elena del Valle on June 1, 2012
Running Lean book cover
Photos: Newman Communications
Ash Maurya, who has launched several start up companies, is convinced that most new products fail because those that launch them waste energy and resources on the wrong product. Figuring out what products to introduce into the market and how can be done by developing a plan, identifying the high risk parts of the plan and repeatedly testing the plan, he believes. In the second edition of Running Lean: Iterate from Plan A to A Plan That Works (O’Reilly, $24.99), published March 2012 as part of The Lean Series, he explains his thinking on the topic.
The book, written for entrepreneurs, business managers, senior executives, small business owners and anyone seeking to start a business project, presents a process he thinks optimizes the way to quickly outline and define good product ideas, maximizing the chances of success. Most product launches that succeed are ones that adjust their plans before they run out of resources, according to the book.
In the book, Maurya sets out to provide detailed tactics on ways to figure out what potential customers want, how to conduct a good customer interview, addressing issues such as finding the prospects and overcoming mental blocks when speaking to them. Talking to people is important, according to the author who thinks that running surveys and focus groups may seem more efficient than interviewing customers, but isn’t the best approach.
Ash Maurya, author, Running Lean
The 206-page hardcover book is divided into four parts: Roadmap, Document Your Plan A, Identify the Riskiest Parts of Your Plan, and Systematically Test Your Plan; and 15 chapters. Maurya, founder, Spark59, has worked closely with entrepreneurs, assisting them to test and fine tune their vision.
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Posted by Elena del Valle on May 30, 2012
Multinationals Job Domestic and International Growth 1999-2008 – click to enlarge
It used to be that the pace of innovation kept employment numbers strong in the United States. As some jobs became obsolete and migrated overseas workplace evolution and new technologies resulted in the creation of new jobs that outpaced the losses. Over time, as innovation slowed, more jobs migrated out of the country than were created and access to cheap international human resources and continuous corporate desires for profit continue to fuel the trend with few or no tax consequences to stem the job losses.
In 2007 multinational companies employed 19 percent of the private sector workforce, earned 25 percent of private sector profits and paid 25 percent of private sector wages. For all their impressive presence and efficiency these companies were not noteworthy on the job creation side, according to a 2010 McKinsey Global Institute report cited in Pinched.
In the last 20 years, multinationals have been responsible for 41 percent of labor productivity in the United States corresponding to only 11 percent growth of employment in the private sector. The production cycle many relied on meant initial production in wealthy nations with abundant innovation that eventually moved to countries with lower labor costs. In the United States, hardware manufacturing and data processing jobs shrunk when both were expected to grow.
At the same time, and especially during the Great Recession, companies pushed for greater efficiency, driving staff to work longer hours and accomplish more with less. Some developed new processes and methodologies and others accomplished their efficiency goals by squeezing more hours and labor out of employees who feared for their jobs and way of life in a declining economy. These strategies have led to greater stock value for publicly traded companies and higher profitability for many companies overall at the expense of jobs lost that will likely never be recovered. Fewer jobs lead to a slower economy with consumers holding back and focusing on savings. This is especially true when prospective employees are trapped where they are living due to the lingering housing bubble.
An example of the trend is that between 1999 and 2008 multinationals in the United States cut back domestic employment by 1.9 million while boosting foreign employment by 2.4 million, according to economist Martin Sullivan (see Pinched and U.S. Multinationals Moving Jobs to Low-Tax, Low-Wage Countries at Tax.com). At the same time, the figures that reflect a domestic decrease in jobs do not appear to include loss of revenue domestically for individuals who suffered salary and benefits cuts by their multinational employers.
Posted by Elena del Valle on May 25, 2012
All Business Is Local book cover
Photos: Portfolio/Penguin, John Quelch and Katherine Jocz
I first heard about a chain of healthy fast food restaurants through a colleague across the country. Because of her high endorsement I tried the one nearest to me and liked it. Over time the food and service declined noticeably. I, and many others who used to stand in line there, stopped going. It doesn’t matter how popular the chain remains at the national level I no longer patronize it because the local restaurant is not to my liking. This might be what experts refer to when they say location matters.
Businesses, regardless of their size, must be local and global in order to thrive, according to John Quelch, dean, China Europe International Business School (CEIBS), and Katherine Jocz, a marketing consultant. In their book, All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World (Portfolio/Penguin Group USA, $25.95), published this year, John Quelch and Jocz explain their reasoning.
Katherine Jocz, coauthor, All Business Is Local
Too often companies focus on a global market and neglect local aspects, they say. The authors believe people shop at the stores that make sense to them regardless of the global efforts or reputation of the company that owns them or the brand. Location matters now more than ever, according to them. Place, they say in the Introduction, is “one of the most reliable bases for targeting and positioning decisions.” They stress that the more connected we become worldwide the more we will want to focus on local rather than global.
John Quelch, coauthor, All Business Is Local
Global brands like Real Madrid, Starbucks and McDonald’s are often local favorites because of their ties to the communities where they are located; adapting selections and menus to local tastes, buying locally, and employing locally are some of the strategies successful companies rely on, the authors say in the book.
The 248-page book is divided into one Introduction and five chapters: Managing Psychological Place, Managing Physical Place, Managing Virtual Place, Marketing Geographic Place, and Marketing Locally and Globally. Quelch was formerly associate dean of the Harvard Business School and dean of the London Business School. Jocz was formerly a research associate of the Harvard Business School and a director of networks and relationships at Marketspace.
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Posted by Elena del Valle on May 23, 2012
Would You Trust a Machine With Your Brand’s Reputation? Technology is Great, but Successful Cross-Cultural Communication Requires a Human Touch
By George Rimalower
President of ISI Translation Services
George Rimalower, president, ISI Translation Services
Photo: ISI Translation Services
Earlier this year the Malaysian Defense Ministry was mocked worldwide when its English translation errors went viral via social media.
Its staff dress code, published online, warned against “clothes that poke eye.” The history section of the ministry’s website explained: “After the withdrawal of British army, the Malaysian Government take drastic measures to increase the level of any national security threat.”
Anyone who’s had a cross-cultural experience of any kind has likely had at least one moment of absurd misunderstanding. In a personal situation it can be funny. In a business setting, it can be damaging.
Click to read the entire article Why not to trust a machine with the reputation of your brand
Posted by Elena del Valle on May 22, 2012
Graphic: Organization for Economic Co-operation and Development (OECD)
As we struggle in our day to day lives few of us stop to ponder the big picture. Are we happy? What does it take to have a good life? Is it education, money, a good balance of work and life, safety? Policy makers ask additional questions such as, do men and women want the same things when it comes to living well? Do people in different countries, even neighboring countries, share views about the common elements that lead to a high quality of life?
In 2004, the Organization for Economic Co-operation and Development (OECD) began to explore meaningful ways to establish quality of life. For the past two years the OECD has been looking a quality of life issues beyond just economics and gross domestic product (GDP) with the mission to “develop better indicators for better policies for better lives.”
Last year, for the first time, it released the results of its Better Life Index (BLI) in which researchers examined 11 indicators among 34 members of the organization including the United States and: Australia, Austria, Belgium, Canada, Chile, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Japan, Korea, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, Turkey and United Kingdom.
To date one million visitors from 184 countries have visited the website to find out about the quality of life in the nations profiled. OECD staff looked at and shared their main findings about 11 Better Life Index dimensions: housing, income, jobs, community, education, environment, civic engagement, health, life satisfaction, safety, and work-life balance in 34 countries with the goals of developing good policies, allowing people to compare results, empower the public and make the information accessible. Those curious to know how their country compares with others among the 34 nations can see the latest results which become available today at http://oecdbetterlifeindex.org/
The top three drivers of well being were education health and life satisfaction and, according to their findings, there were only minor goal differences by gender. Across the board men work more and earn more. At the same time, women live longer, study more, are more social and in some countries are happier.
This year, Denmark had the highest life satisfaction and the highest work life balance, Switzerland was the country with the best health results, Finland showed the highest results in education, and Japan the highest results in security. The United States had the best ranking for income and housing.
Last year, 173,862 people visited the site from the United States; the cities with the highest participation were in descending order, New York, Washington, Chicago, San Francisco, Seattle, Los Angeles, Houston, Portland, Austin, and Boston.
The data used for the report came from the OECD or National Accounts, United Nations, and national statistics offices. Some were sourced from the Gallup World Poll, a division of the Gallup Organization that conducts public opinion polls in 140 countries around the world.
The mission of the Organisation for Economic Co-operation and Development (OECD) is to promote policies that will improve the economic and social well-being of people around the world.
Posted by Elena del Valle on May 18, 2012
The Power of Self-Healing book cover
Photo: Teszler PR
Half of ill people if left alone will heal on their own. So believes a chiropractic and book author on the topic. Because traditional western medicine has focused on external healing most people are unaware of the power of their own bodies, he says.
Fabrizio Mancini, president, Parker College of Chiropractic, is convinced from personal experience and experience with patients that the human body has a built-in capacity to heal itself and that improving the body’s ability to heal can be controlled by each individual.
In The Power of Self-healing: Unlock Your Natural Healing Potential in 21 Days (Hay House, $24.95), published in 2012, the bi-lingual speaker explains his health theories and outlines his ideas on how readers can tap into their body’s own healing powers through: simple substitutions of daily diet-foods that he believes can contribute to a body’s ability to self-heal, the latest supplements he thinks can strengthen the body’s self-healing capacities, new insights into how physical activity floods the body with natural healing substances, the latest non-drug, non-invasive technologies he thinks can contribute to health, the power of the mind and spirit to heal the body, self healing case studies and his suggestions for a 21-day self-healing program.
The 280-page hardcover book is divided into four main parts Physical Self-Healing, Emotional Self-Healing, Spiritual Self-Healing and 21 Days to Self-Healing and 14 chapters. At the beginning of the book, Mancini, an immigrant from Colombia, shares a little about his arrival in the United States and why he decided on his path as a chiropractic and educator in life. In his opinion there is a basic difference between healing and curing; and there are three types of healing: physical, emotional and spiritual.
Exercise and diet can be good first steps toward self healing, according to the Texas resident. He dedicated the first chapter of the book to foods and the second chapter to things that he considered to have a detrimental effect or Anti-Healers. He discusses nutritional supplements, exercise and other forms of healing in the following chapters. Next he discusses the power of thoughts, emotions and in self-healing. He then addresses the role of creativity, forgiveness, gratitude, love including the importance of hugs and spirituality. The book ends with his recommendations for a 21-day healing program that includes a menu, supplements, exercise and a positive suggestion for each day.
A graduate of Parker College himself he is the co-author of Chicken Soup for the Chiropractic Soul and The Well Adjusted Soul; and author of Four Steps for Living a Fabulous Life.
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