Posted by Elena del Valle on February 11, 2013
Ivy Alexander, Ph.D., APRN, ANP-BC, FAAN, professor, Yale University School of Nursing
Photo: Ivy Alexander
A podcast interview with Ivy Alexander, Ph.D., APRN, ANP-BC, FAAN, professor, Yale University School of Nursing is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses menopause and osteoporosis with Elena del Valle, host of the HispanicMPR.com podcast.
Ivy is also midlife women’s health consultant and nurse practitioner at Yale Health. Her clinical, scholarly and research interests are in Midlife Women’s Health Care. She wrote, as lead author, with Karla A. Knight, RN, MSN 100 Questions & Answers about Menopause and 100 Questions & Answers about Osteoporosis and Osteopenia. She has worked extensively with menopause and osteoporosis management, and has published and presented widely regarding these subject areas including these books, which have been translated into Spanish, Greek, and Italian.
She has been principle investigator on studies evaluating women’s relationships with their primary care providers; Black women’s perceptions of menopause, midlife health risks, and self-management techniques used to manage menopause symptoms and reduce health risks; and osteoporosis risks and management. She has consulted for national and international companies such as Athena Medical Products, Medscape, Wyeth-Ayerst, Duramed Pharmaceuticals, Pfizer, Eli Lilly, Roche, Venus Medical Communications, Amgen, Depomed and Datamonitor.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Ivy Alexander, Ph.D.” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the February 2013 section of the podcast archive.
Posted by Elena del Valle on February 8, 2013
Branding Pays
Photos: BrandingPays LLC
Karen Kang, founder of a personal branding company, believes a person’s brand is possibly his or her most important asset and that today’s global reach makes personal branding essential. According to her, where competition used to be local in the past, today competitors can be found across international boundaries and making an impression is more important than ever. In BrandingPays: The Five-Step System to Reinvent Your Personal Brand (BrandingPays LLC, $24.95), a 207-page hardcover book published this year, she defines a personal brand as a person’s image and reputation and explains her reasons for prioritizing branding.
Adapting to a changing environment, understanding who you are and the value you bring are basic steps in reinventing your personal brand, she says in the book. She wrote the book for professionals seeking new employment opportunities, recent graduates looking for their first job, and entrepreneurs needing to develop personal and company identities.
The book is divided into a short Introduction, a Conclusion and eight chapters: Take Charge of Your Personal Brand; Positioning; Messaging; Brand Strategy, Ecosystem; Action Plan; 360-Degree Branding: Vision, Symbols, Words and Deeds; and Portable Branding and Social Media: Getting Started. In the book, Kang uses case studies to illustrate her points. In the Conclusion, she points to results from one of her personal branding seminars at a Fortune 100 company where all the participants in the program for women executives accomplished their goals of promotion or a different job within one year of the seminar.
Karen Kang, author, Branding Pays
Kang, a brand strategist with twenty years of experience, is chief executive officer of BrandingPays LLC. A former partner with Regis McKenna Inc. she has trained thousands of professionals on the BrandingPays System for personal branding, and has consulted for 150 organizations, according to her biography. She is a former journalist turned advertising and public relations practitioner.
Comments:
Filed Under: Books
Posted by Elena del Valle on February 4, 2013
State of Social Customer Service Report 2012
In July 2012, NM Incite, a joint venture between Nielsen and McKinsey & Company dedicated to measurement science and management consulting, surveyed a representative group of 2,000 United States social media users 18 and older using Nielsen’s online panel. In the eight-page State of Social Customer Service Report 2012, they concluded, among other things, that 47 percent of all social media users have used social care, a system for companies to provide customer service in social media platforms. Such usage crossed ages and genders among survey responders and was as high as 60 percent among women 18 to 24 years of age.
Based on the responses to the survey they believe 71 percent of those who said they experience positive social care, meaning a speedy and effective response, said they are likely to recommend that brand to others, compared to 19 percent of customers who said they had had no response. Also, the researchers estimated that nearly one in three social media users preferred to contact customer service through a social media channel instead of calling.
The survey staff found that more than half of social media users 45 and younger said they take advantage of social care. At the same time, those who went to social media to share their gripes or questions wanted responses in their channel.
They also concluded that one negative experience with customer service shared in a public forum could void the effect of five positive customer messages. More than half (51 percent) of people who said they rely on social care said they engage with brands several times each month and 9 percent said they engage daily.
Posted by Elena del Valle on February 1, 2013
APE How to Publish a Book
Photos: Guy Kawasaki, Shawn Welch
It has become increasingly popular for leaders, business executives and owners and news makers to author non fiction books in which they espouse their ideas on an area of expertise. At the same time, the availability of e-readers and digital books has expanded the reach of potential readers, made books more affordable and reduced the need for intermediaries. Fast changing digital book technology has made publishing ever easier and accessible.
Digital books have a long shelf life, lend themselves to revisions more readily and easily than print books, pay (if they sell) authors better, expand distribution beyond domestic borders, and allow authors and readers direct contact. However, understanding the fragmented, and at times confusing, book publishing industry can be trying.
Guy Kawasaki
In 2011, the publisher of Guy Kawasaki’s The New York Times bestseller, Enchantment, could not fill an order for 500 ebook copies of the title. The experience, led Kawasaki to self-publish his next book, What the Plus! As a result, he learned first-hand many of the issues related to today’s self-publishing process. He then collaborated with Shawn Welch, an app developer and author, to write and publish APE: Author, Publisher, Entrepreneur How to Publish a Book, a 324-page book, available in printed and e-book formats, published in late 2012.
Shawn Welch
Each chapter features a quote at the beginning and a short summary at the end. The authors begin by addressing the reasons for writing a book, advising would be writers that writing can be a “lonely and difficult process” and inviting them to reflect on the reasons they want to write. The changes in the publishing industry that make self publishing accessible to a broader group of writers than ever before don’t guarantee better books just a more accessible system, they explain later on.
They call the process of self publishing artisanal publishing and describe three main aspects required for success, authoring, publishing and promoting the title. The book itself is divided into sections to address the three areas. Kawasaki and Welch believe that type of publishing, in contrast to traditional print publishing, allows authors to control every aspect of the process, freeing them from the ties that used to bind them to large, traditional publishers.
Kawasaki is the author of nine other books in addition to the three mentioned above. He is the co-founder of Alltop.com website. Previously, he was the chief evangelist of Apple. Welch is the author of From Idea to App, iOS 5 Core Frameworks, and iOS 6 for Developers as well as the developer of several iOS apps. Previously he worked as a senior media-editor for Pearson Education.
Comments:
Filed Under: Books
Posted by Elena del Valle on January 28, 2013
Radio Shack Spanish language TV ad targets 18-34 tech savvy shoppers
Photos, video: Radio Shack, Wing
This month Radio Shack with the help of Wing, its Hispanic market agency, ran four new Spanish-language TV spots hoping to attract Spanish speaking men and women aged 18 to 34 “that are tech savvy and actively upgrade their products and choose brands based on looks and features, not durability.” The customer the ads are for, according to a spokesperson, “wants to be the first one to have the newest, coolest products and aspires to be a trendsetter.” Scroll down to watch two ads in Spanish.
The ads were produced in Westchester, New York
Produced for less than one million dollars in Westchester, New York in December 2012 from English language originals the ads strive to convey the concept of “matching technology to your life,” to communicate how fast technology is changing and “show that Radio Shack is the personal technology store that knows their consumer,” and portray the store clerk as a knowledgeable hero.
The ads ran until Saturday January 26, 2013 in ESPN Desportes, Univision, Galavision, Telefutura, MUN2, and Telemundo. Online, they ran as ad pre-roll before editorial videos on Radio Shack’s YouTube page and Hulu. The Sad Girl ad (below), created to promote the company’s Accessory Central store, focuses only on the range of cases available to the consumer. The Seer ad (below), featuring various accessories available at Accessory Central designed to enhance the consumer’s music experience, should air again between February 24 and March 16 of this year. Team members for the project include: Renata Florio, chief creative officer; Alvaro Naddeo, art director; Facundo Paglia, copywriter; Tania Salter and Keyla Hernandez, producers; Shooters, Inc. as the production company; and Steve Williams, director.
Comments:
Filed Under: Video
Posted by Elena del Valle on January 25, 2013
The Money Code
After finding what he thought was “the pinnacle of the American dream” Joe John Duran, a financial planner originally from Rhodesia (now Zimbabwe), realized that instead of finding freedom from money he was becoming enslaved by it. This caused him to seek change and evolved thinking. He believes decisions about money are usually emotional and affected by people’s personal histories and way of looking at things which in turn affect how they make decisions and the quality of those decisions. To obtain financial success it is necessary, according to him, to separate emotional and logical motivation.
In The Money Code: Improve Your Entire Financial Life Right Now (Greenleaf Book Group Press, $14.95) he outlines the path, he believes, leads to lasting financial solutions; a way to pass from what people say they want to what they are doing to get there. He sets out to help readers discover their attitudes toward money and identify a “road map for making sound financial decisions.” He proposes that money serves three main purposes: avoidance of pain by protecting what a person values in the future, feeling good by facilitating access to things that make a person happy, and providing the means to help others.
In the 155-page softcover book, he presents his five Money Secrets: tough choices are part of life, how someone makes decisions determines his entire life, a person’s biases affect every decision he or she makes, inconsequential distractions come along, and a good process is required to make good decisions. He relies on hypothetical situations, a fictional character and check-lists to illustrate his points in eleven chapters.
Duran, founding partner of United Capital, a wealth counseling firm, previously served as president of GE Private Asset Management. He holds the Chartered Financial Analyst (CFA) designation and earned MBA degrees from Columbia University and UC Berkeley. The the author of two other books, he lives in Laguna Beach, California, with his wife and daughters.
Comments:
Filed Under: Books
Posted by Elena del Valle on January 18, 2013
Re-enactment photo: an actress portrays Apolinaria Lorenzana, a young orphan brought into a Spanish settlement in California in 1811*
Photos: Brett Buchanan Photography, 2012
Latin Americans, a three-part, six-hour documentary series said to “chronicle the rich and varied history and experiences of Latinos, who have helped shape the United States over the last 500-plus years,” is expected to air nationally on PBS this fall. Actor Benjamin Bratt will narrate, Joseph Julián González will compose the musical score, and Lila Downs will be the featured artist for the series, performing the closing song. The program features interviews with one hundred Latinos in politics, business and pop culture including Rita Moreno, Dolores Huerta, Linda Chávez, and Gloria Estefan.
Other interview subjects are María Elena Salinas, co-anchor of Noticiero Univision; Juan Gonzalez, author of Harvest of Empire: A History of Latinos in America and co-founder of the Young Lords Organization, a Puerto Rican nationalist movement; Rep. Charles Gonzalez, a retired Texas congressman who from 1999-2012 served in the House of Representatives for the district that his father, Henry B. Gonzalez, represented for nearly four decades; and Herman Badillo, the Bronx politician who, in 1970, became the first Puerto Rican elected to the House of Representatives and ran six times for mayor of New York.
The staff completed the interviews and other shooting and are now finishing post-production, including final editing, narration recording, music scoring, audio mixing, color correction and packaging. Between pre-production, production and post-production, the entire series will take 18 months to complete. A spokesperson indicated via email, “… we expect to have our finished series in March 2013, ahead of the Fall 2013 broadcast premiere.”
The six segments of the series are in chronological order: Strangers in Their Own Land, from 1500-1880; The Pull and the Push, between 1880 and the 1940s; War and Peace, from the World War II years; The New Latinos, from the post-World War II years into the early 1960s; Pride and Prejudice; and Peril and Promise, over the past 30 years.
Re-enactment photo: An actor portrays Juan Seguín, a political and military figure of the Texas Revolution and Republic of Texas.**
More than two dozen people worked on the series, a production team for each of the six hours, who shot in various places around the country; a production team with Bosch and Company, Inc. in Boston; and the team at WETA Washington, D.C. There are re-enactments in the two first hours of the series, depicting scenes with historical characters such as Apolinaria Lorenzana and Juan Seguín, figures from the 19th Century.
The scenes for Lorenzana, a young orphan who Spanish representatives brought into the Spanish settlement in California in 1811, were shot on-location at Mission San Francisco de la Espada (Espada Mission) in San Antonio, Texas. The scenes for Seguín, a political and military figure of the Texas Revolution and Republic of Texas, were shot on-location at Northrup Pipe Creek Ranch in Lakehills, Texas. Other historic characters brought to life through dramatic re-enactments include Mariano Guadalupe Vallejo, a Californian military commander, politician, and rancher; and Juan Salvador Villasenor, whose family fled the Mexican Revolution. The production team shot new footage for the final sixth hour of the series, of modern stories.
Funding for the program was provided by Corporation for Public Broadcasting (CPB), Public Broadcasting Service (PBS), Ford Foundation, National Endowment for the Humanities, The Rockefeller Foundation, The Arthur Vining Davis Foundations, Latino Public Broadcasting (LPB) and The Summerlee Foundation. The series is a production of WETA Washington, DC; Bosch and Co., Inc.; and Latino Public Broadcasting (LPB). The executive producers are Jeff Bieber and Dalton Delan for WETA, and Sandie Viquez Pedlow for LPB. Adriana Bosch, a Cuban-born filmmaker whose previous PBS projects include Latin Music U.S.A. and documentaries on Presidents Dwight Eisenhower, Jimmy Carter, Ronald Reagan and Fidel Castro, is the series producer.
Plans are for the series to be accompanied by a bilingual public education campaign, a bilingual website with user-generated digital content, social media platforms and the development of a school-based curriculum. A companion book by Ray Suarez, senior correspondent, PBS Newshour, will be published by Celebra, and is expected to be released in conjunction with the broadcast premiere.
*Shot on-location for Latino Americans at Mission San Francisco de la Espada (Espada Mission) in San Antonio, Texas. **Shot on-location for Latino Americans at Northrup Pipe Creek Ranch in Lakehills, Texas.
Posted by Elena del Valle on January 18, 2013
Hal Becker’s Ultimate Sales Book
Hal Becker, once the top salesman out of a salesforce of 11,000 at Xerox, and now a consultant, with Nancy Traum, president and chief executive officer, Solon Chamber of Commerce, published Hal Becker’s Ultimate Sales Book (CareerPress, $15.99) last year. In the 254-page softcover book written to be a “sales book and a sales training course rolled into one,” they outline ideas to assist readers in improving their sales skills.
Chapters address: What Great Salespeople Know; The Importance of Listening; Preparing for the Sales Call; The Importance of Questions; Increasing Your Sales; Cold Calls, Phone Selling and Other Contact Options; Time Management; Handling Objections; Closing the Sale; Customer Care; Role-Playing; and You’ve Earned a Bonus. The chapters feature lessons and quizzes.
In his opinion, a good sales person prepares to start selling once he or she meets with their customer while a great salesperson prepares for the sale in advance of the meeting. Preparing for a sale or negotiation is important, he stresses in Lesson 10. “The more prepared you are, the better your chance for success,” he says. In that lesson he suggests reviewing goals, making sure to have notes ready, paying attention to a prospective client’s office, being real and leaving cell phones and electronic devices behind to avoid being distracted during the meeting.
According to promotional materials, Becker conducts seminars or consults for 140 organizations a year, including IBM, Disney, United Airlines, and AT&T. He is the author of Can I have 5 Minutes Of Your Time?, Lip Service, and Get What You Want.
Comments:
Filed Under: Books
Posted by Elena del Valle on January 14, 2013
23 percent said they read ebooks
Photos: HispanicMPR
Selling a book? Thinking of becoming an author? You may be in luck. It seems many Americans are reading books. Whether it’s printed books, purchased or borrowed e-books (from the library) reading is popular. At the end of last year, 75 percent of Americans 16 and older said they read books, according to a Pew Research Center’s Internet & American Life Project phone survey of 2,252 people 16 years and older, and a related article by Lee Rainie and Maeve Duggan. Those numbers represent a 3 percent decline compared to 2011 when 78 percent of survey takers said they read books.
A closer look reveals an increase in e-book readers with 23 percent of survey takers 16 and older saying they read e-books, up from 16 percent the previous year; and 13 percent of them said they had listened to an audio book. It’s no wonder since the percent of survey takers who own a book reading device (tablet, computer or e-book reader) went from 18 percent in 2011 to 33 percent in 2012.
14 percent said they read 21 or more books
The increase in e-book readers between 2011 and 2012 was 11 percent among non Hispanic blacks, 10 percent among non Hispanic whites and 5 percent among Hispanics. Print book reading dropped from 72 percent to 67 percent over the same time period, according to the same Pew data.
In the past year, 7 percent of survey takers said they had read one book; 12 percent said they had read four to five books; 13 percent said they had read eleven to twenty books; and 14 percent indicated they had read 21 or more books. The mean number of books read by women was 17 compared to 13 by men. The most likely e-book readers? People between 30 and 49 with college or graduate degrees and those who live in households with an income of more than $75,000.
