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Listen to podcast with Tatiana Pages, CEO, Greencard Creative, about contemporary approach to American Latino market

Posted by Elena del Valle on April 22, 2013

Tatiana Pages, chief executive officer and Chief Creative Officer, Greencard Creative

Tatiana Pages, CEO, Greencard Creative

Photo: Greencard Creative

A podcast interview with Tatiana Pages, chief executive officer, Greencard Creative is available in the Podcast Section of Hispanic Marketing & Public Relations, During the podcast, she discusses a contemporary approach to the American Latino market with Elena del Valle, host of the podcast.

Tatiana is also chief creative officer of Greencard Creative, a New York City branding, strategy and design firm. She combines her love of design, art, branding, and social responsibility and sustainability to create targeted campaigns and brand insights for companies in the food and beverage, beauty, science, fashion, social, cultural and personal care industries.

In 2007 she coined the term American Latino market to redefine Hispanic stereotypes and uncover their rapidly changing behaviors and rituals. Through in-depth research, she has examined human behavior and key consumer insights to help build global brand movements. She has worked with Smirnoff Ice, Pepsico/Ocean Spray, Heineken, Diageo, Petit Nectars, Gallo Winery, Johnson & Johnson, Bayer, Frito Lay, Campbell’s, and the country of Ecuador.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Tatiana Pages” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2013 section of the podcast archive.