Posted by Elena del Valle on September 7, 2005
Hip Hop Hoodios Agua Pa’ La Gente Album Cover
Hip Hop Hoodios, a Latino-Jewish rock-hop collective will tour New York this fall. In support of the new album “Agua Pa’ La Gente,” the Hip Hop Hoodios will have two performances in New York state. The first one will be at 9 p.m. Saturday, October 8 at Makor, located at 35 W. 67th Street, in New York City. The next one will be at 7 p.m. on Sunday, October 9 in Albany at 600 New Scotland Avenue, at a benefit concert for Temple Israel.
At the October 8 headlining date, Pacha, recent winners of the Latin Alternative Music Conference (LAMC) “Battle of the Bands” contest, will open the show. The Albany date on Oct. 9 marks a rare appearance in Josue’s beloved hometown.
Tickets and information at http://www.92y.org/shop/event_detail.asp?category=Makor+%2F+Steinhardt+Center888Makor888Makor+%2D+Music888Makor+Music+October888&productid=T%2DMM5PT03
The Hip Hop Hoodios teamed up with Shoytz Clothing & Bodega NYC for a new line of bodega-themed t-shirts to celebrate the band’s album “Agua Pa’ La Gente”. The "schweet" tees are available in multiple sizes. Shirts can be viewed at http://www.shoytz.com/#hoodios and http://www.Hoodios.com
Posted by Elena del Valle on September 6, 2005
Santa Barbara, CA — (MARKET WIRE) — 09/01/2005 Hispanic Business magazine announced its selection of companies with policies favorable to Hispanic employees. The Hispanic Business directory, based on "in- depth analysis of 30 critical statistics" looks at how companies reach out to Hispanics in recruitment, promotion, procurement, philanthropy, and marketing. McDonald’s Corporation tops the list and attributes its success to franchisees, staff and suppliers. Its education program allows Spanish-speaking employees to learn English and English-speaking employees to learn Spanish. This Hispanic Business editors indicate makes McDonald’s leaders in the nation and shows the company’s commitment to cultural diversity and understanding.
Hispanic Business does not reveal details of its scoring or exact criteria, who among its editorial staff makes the selection, or what the source of the information is for the selection. While companies may share diversity oriented goals on their Top 40 list, the approach can vary by industry. PG&E for example, number 13 on the list, was cited for attending minority business events to meet suppliers and purchasing $300 million on goods or services from Hispanic suppliers last year.
Hispanic Business indicated that "the accomplishments of the Top 40 companies are impressive." As an example, their news release cited that 51 percent of SBC Communications’ new hires were people of color. For the complete list of the Top 40 companies visit the magazine’s website at http://www.hispanicbusiness.com/top40companies/
Celebrating more than a quarter century as a publishing and information services company, Hispanic Business Inc. provides information about and of interest to employees in large Hispanic owned companies and top tier Hispanic professionals and entrepreneurs. Hispanic Business magazine is the company’s flagship publication. Other products and educational services include Hispanic Business Events including EOY (Entrepreneur of the Year) Awards Gala, BOE (Board of Economists) U.S. Hispanic Economic Summit and WOY (Woman of the Year).
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Posted by Elena del Valle on September 2, 2005
Marketing priorities have shifted across America following the U.S. 2000 Census. More than ever, marketing experts have become aware that it is necessary to understand and take special steps to make an impression on minorities and influence their behavior effectively. This is especially true with Latino audiences, whose combined buying power is projected to reach $1 trillion by 2008. For years Hispanic marketers have relied on language proficiency to determine their marketing strategies. English language materials are often translated to Spanish as the sole means to reach the growing Hispanic population in the U.S.
Extensive research and years of practical applications indicate reaching U.S. Latinos effectively requires much more than translations. Many experts agree that cultural understanding and market segmenting are essential marketing tools. Hispanics are diverse and from many backgrounds, races, countries of origin, political and religious beliefs. Latino subgroups have spread across the nation and expanded their spheres of influence in countless areas. Following are five steps marketers, communicators, entrepreneurs, business owners and anyone else wishing to tap into this increasingly profitable market can take to improve the impact of their outreach campaign:
Acknowledge the diversity of the U.S. Latino markets
Identify which segment(s) of the market you wish to reach (for example, first, second, third generation)
Determine the characteristics of the targeted segment (such as age, area of residence, income level, language fluency)
Collaborate with market experts to identify specific strategies and tactics
Formulate in-language and in-culture marketing and communication strategies specific to the targeted segment
This information was drawn from Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority (Poyeen Publishing, $49.95). To learn more about reaching U.S. Latinos effectively, visit www.hispanicmpr.com . For review copy requests, email publisher@poyeen.com
Posted by Elena del Valle on September 1, 2005
-More than 2,000 Latinas expected to celebrate Latina leadership at Phoenix Civic Plaza A Youth Leadership Conference will kick off two-day celebration-
PHOENIX, Ariz., Aug. 22, 2005 – The Hispanic Women’s Corporation (HWC) is hosting the 20th National Hispanic Women’s Conference in Phoenix, Ariz. Sept. 15-16, 2005 at the Phoenix Civic Plaza. The two-day conference is one of the largest gatherings of Latinas in the country expected to provide leadership and professional development to over 2,000 participants while raising money for college scholarships to benefit young Latinas. There is also a youth leadership component to the conference.
This year’s special guest speaker at the corporate luncheon on Friday, September 16, is Cristina Saralegui, host of Univision’s "El Show de Cristina." She is a 30-year veteran journalist. Myrka Dellanos, who returns to television soon on a new Univision national show, will make a guest appearance. For more than a decade she has been a top bilingual broadcast journalist. Special guests also include Jessica Mendoza, U.S. Olympic Gold Softball player, Anne Marie Tallman, President of the Mexican American Legal Defense Fund and youth keynote speaker Ret. Colonel Consuelo Castillo Kickbusch. During this luncheon, Raul Yzaguirre, past president of the National Council of La Raza, will receive a special recognition award.
"Latina Power: Legacies in Leadership is this year’s theme; and celebrates our 20th anniversary and recognizes Latina leaders who have paved the way for all of us. We are extremely excited about hosting 400 high school youth this year," said Sonja Mazon-Rubalcava, the conference chairwoman. "
Special Guest Myrka Dellanos
The conference, which will highlight influential Latinas sharing their stories of success, will include an exhibitor pavilion to promote products and services. There will also be a series of workshops and presenters on education, financial planning, parenting, voter outreach, careers, and literature.
Linda Mazon Gutierrez, president of the Hispanic Women’s Corporation, is bringing in presenters from across the country to celebrate one of the largest gathering of Latinas across the country. "Providing attendees and high school seniors the top line of nationally recognized speakers in best practices for business, law, education, health, and wealth-building seminars shows the strength this national conference delivers to Latina women," said Mazon Gutierrez. "The message we send to corporations, government and non-profits is that it is not enough to open the doors for Latinas. It is expected that political leaders and corporate CEO’s mentor and create pathways toward personal and financial success if we are to escape being paid the lowest wages on the earning spectrum. Expanding math, science and entrepreneurial programs in the elementary schools is the beginning toward increasing earning and purchasing power for a lifetime. The investment is great."
This year, more than 20 scholarships ranging from $1,000 to $3,000 to attend Arizona State University will be awarded to students. Incoming freshmen who apply for the HWC tuition waiver must have a 3.0 grade point average. Sophomores, juniors and seniors or transferring students also must have a cumulative 3.0 average. This year’s scholarship winners will focus on engineering, health and sciences and will be recognized during Friday’s corporate luncheon. Five scholarships will be awarded at the University of Arizona in partnership with Canyon Ranch Resort.
During the conference there will be a Latina art exhibit, fashion show and all-day Resume Review Station. Other workshops include: financial management, education, political empowerment, business, health, domestic violence prevention, leadership skills, goal setting, entrepreneurial opportunities, parenting, time management and a salsa workshop.
Key sponsors for the conference include: APS, Bank of America, Arvizu Advertising & Promotions, Arizona Department of Health Services, Bashas’ Food City, Blue Cross Blue Shield of Arizona, Canyon Ranch Resort, General Motors, Maricopa County Community College District, Qwest, Prensa Hispana, State Compensation Fund, State Farm Insurance Co., Univision, Wells Fargo and Wal-Mart Stores, Inc.
The Hispanic Women’s Corporation, founded in 1981, seeks to empower women through its commitment to the culture by promoting higher education, community involvement, professional advancement and leadership development for the improvement of Latinas’ cultural quality of life. For more information on HWC or to register for the conference, please visit www.hispanicwomen.org or 602-954-7995.
Posted by Elena del Valle on August 31, 2005
In an effort to assist the communities affected in the aftermath of Hurricane Katrina, Hispanic PR Wire will be offering free Katrina relief-related distributions until September 7, 2005. The goal of the free distributions is to spread the word about relief available for victims. Press releases will be subject to review by the Hispanic PR Wire staff prior to distribution. Hispanic PR Wire is a news release distribution service targeting Hispanic markets. Details at www.HispanicPRWire.com
Posted by Elena del Valle on August 31, 2005
Program Director Felipe Korzenny, Ph.D.
FSU launched the Center for Hispanic Marketing Communication, which will offer a variety of classes towards a minor or graduate certificate in Hispanic Marketing Communication as well as a certificate program for Hispanics. Marketing to this Hispanic population requires an understanding of language and cultural issues. To lead the effots FSU appointed Hispanic marketing expert and FSU professors Felipe Korzenny, Ph.D. and his wife, Betty Ann Korzenny, who strongly believe a cultural approach is the only way to reach Hispanic audiences effectively. This month, the Korzennys released their new book, Hispanic Marketing: A Cultural Perspective by publishing house Elsevier.
The professors at the center will teach advertising, consumer behavior, communications and the cultural nuances professionals need to know when catering to the U.S. Hispanic market. Some marketers report a “brain vacuum,” claiming that there are not enough professionals trained to meet the demands of this growing demographic.
“The United States is the second-largest Spanish speaking nation in the world,” explains Korzenny, “and the pace of growth of this population far exceeds the base of true cultural knowledge and understanding of this population among marketing professionals. Hispanics are the most important and fastest growing segment in the U.S. consumer marketplace.”
The growing Hispanic population is profoundly changing the marketing landscape. Hispanic purchasing power is expected to reach $1 trillion by 2008, according to the Selig Center, and the Hispanic population is conservatively predicted to more than double in size by 2050, reaching 24 percent of the total U.S. population, according to the U.S. Census Bureau. The Hispanic advertising industry is outpacing all other sectors of advertising growing four times faster and is now more than a $4 billion industry, according to the Association of Hispanic Advertising Agencies.
The Center offers a graduate certificate program, an undergraduate minor in Hispanic marketing communications and an executive seminar series. The two- to three-day seminars, targeted at decision makers, will be conducted at the University and other locations in the U.S. They are expectd to provide convenient venues for intense learning experiences on the rapidly changing Hispanic market. The purpose of the seminars, led by FSU faculty and national experts, is to provide participants with in-depth information on the complexities of the U.S. Hispanic market. Seminars will focus on language, acculturation and segmentation and include presentations by experts in academia and business and applied sessions in which participants will use their newly gained knowledge for practical Hispanic marketing.
Graduate Certificate Program
The interdisciplinary program enables students to learn about this emerging market by gaining experience through business and marketing, behavioral theory, modern language, and Hispanic cultural studies. The certificate is comprised of 18 course units, including an Hispanic-related industry residency.
In order to participate students must already be admitted to a graduate program at Florida State University, achieve a cumulative GPA of 3.0 and have competency in Spanish. Hispanic Marketing Communication is a required course. Students must also select Core Courses from the following: Behavioral Science Theory, Business and Marketing Strategy, Hispanic History and Culture, Modern Literature or Practical Language Application. Completion requirements include 18 credits and a residency requirement which prompts students to complete a minimum of six weeks of residency in Hispanic-related marketing or business.
Undergraduate Minor
The interdisciplinary coursework, available to students of all academic areas, provides students knowledge of attitudes and behaviors that should allow them to successfully plan and execute marketing communications programs directed to Hispanic populations. In order to participate students must fulfill requirements for admission to Florida State University and maintain a cumulative GPA of 3.0 in all coursework. They must also have competency in Spanish. Hispanic Marketing Communication is a required course. Students must also select Core Courses from the following: Business and Marketing Strategy/Behavioral Theory, Hispanic History and Culture, Modern Literature or Practical Language Application. Completion requirements include 15 credits for communication majors and 12 credits for others. Scholarships available include the Fry Hammond Barr Scholarship in Hispanic Marketing Communication for undergraduate students (up to $2,500) and the Pablo J. Lopez Memorial Scholarship in Hispanic Marketing Communication for undergraduate students (up to $2,500).
Posted by Elena del Valle on August 30, 2005
Univision’s New York station WXTV was the number one prime time station in the market in August 2005 based on Nielsen Media Research ratings. This was the first time a Spanish-language TV station outranked the other stations in New York, considered by many the top U.S. TV market.
The station placed first among the two key demographic groups, adults 18-49 and 25-54 during the survey period, July 28 through Aug. 24. Among 18-49 year-olds, WXTV had a 2.2/6. WCBS, a Viacom owned station and CBS flagship was next with a 2.0/6. WNBC. Third was NBC with a 1.9/5; followed by WABC, an ABC station with 1.8/5. WXTV scores for its 6 and 11 p.m. newscasts were also very competitive, placing in second place after WABC among Adults 18-49 and 25-54.
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Posted by Elena del Valle on August 29, 2005
Hispanic Business, one of the oldest magazines to cover the U.S. Hispanic market from a business perspective, published a note on the Hispanic Marketing & Public Relations book on its websitehttp://www.hispanicbusiness.com/news/newsbyid.asp?id=25097
Posted by Elena del Valle on August 29, 2005
Michael Schwimmer
Los Angeles (August 22, 2005) – Sí TV, the first English-language Latino television network, named Michael Schwimmer Chief Executive
Officer. The announcement was made by Jeff Valdez, co-Founder and chairman of Sí TV. Schwimmer, who most recently was executive vice president of Programming and Marketing for DISH Network, will take the helm as Sí TV’s first CEO on September 6th.
“Michael is one of the most respected executives in the industry with a unique understanding and successful track record regarding the large and rapidly growing Latino marketplace that we address,” said Valdez. “Michael has been a member of the board of directors since the inception of our network in March 2004 and he knows the company well. We look forward to his experience and leadership.”
“I am thrilled to be joining Jeff and his team, who have created one of the most exciting new networks in many years, and I’ve seen just about all of them,” says Schwimmer. “It’s amazing that, as an independent network, Si TV has already created award-winning original programming for an underserved English-speaking Hispanic audience representing more than 50% of all Hispanic households in the country.”
Sí TV is a television network dedicated to bringing entertainment to Hispanic audiences in English. As the U.S. Hispanic population continues to grow exponentially, one of its most coveted segments is the 18-34 demographic described by some as “Generation Si,” who are second and third-generation acculturated Hispanics. Most of them speak little or no Spanish and watch English-language media. At the same time they identify strongly with their Latino heritage and respond positively to Latino-oriented television programming.
Sí TV is an English-language, Latino network featuring hip and irreverent, culturally-relevant programming targeting the growing young Latino and multi-cultural TV audience. Voted by Multichannel News as one of the “Top 10 Next Networks,” Si TV reaches 10 million homes nationwide. The network has forged affiliation agreements with Comcast Cable, Time Warner Cable, Cox Communications, Adelphia and Grande Communications, while EchoStar’s DISH Network features Sí TV as part of its “America’s Top 120” package. Investors in the network include Time Warner Inc. (NYSE: TWX), SYNCOM Funds, Columbia Capital, Rho Ventures, DND Capital Partners, Llano Partners, company co-founder Barshop Ventures and EchoStar Communications Corporation (NASDAQ: DISH). Co-founded and chaired by Jeff Valdez, who was recently named a “Top 10 Player” in Hispanic media by Ad Age Magazine, Sí TV was established in 1997 as a production company to develop, produce and distribute original English-language, Latino-themed entertainment. For more information visit SiTV online at www.SiTV.com .
Posted by Elena del Valle on August 29, 2005
Latin Heat Online, an online publication led by Bel Hernandez and focused on the entertainment industry, published an article on the Hispanic Marketing & Public Relations book at http://www.latinheat.com/news_pr.php?nid=4664
