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Marketing Consumer Products to Multicultural Markets

Posted by Elena del Valle on September 20, 2005

Marketing Consumer Products to Multicultural Markets
Reaching Hispanics, Asian- and African-Americans
December 8-9, 2005  Miami, FL

Marketing Consumer Products to Multicultural Markets

Marcus Evans will hold a conference on marketing consumer products to multicultural audiences December 8-9, 2005 in Miami, Florida. Totaling more than 85 million people, the multicultural consumers – comprising of Hispanics, Asian and African Americans – have replaced the Baby Boomer generation as the most lucrative market in North America. By 2050 these three groups are projected to account for approximately half of all consumers in the U.S.

The conference program will combine case studies and conference sessions and offer an agenda of senior level strategy sessions delivered by industry leaders. Cnference organizers say it will provide attendees with workable and proven solutions. The event focuses on current industry trends and initiatives that are changing the way marketing executives view multicultural marketing and identifying where their concentration will be for the future.Presenters include Santiago Blanco, director, Hispanic Marketing, North America, The Coca Cola Company, Berrece Andrews, associate director, Multicultural External Relations, The Procter & Gamble Company, Chiqui Cartagena, managing director, Multicultural Communications, Meredith Corporation, Kassim Dawson, Emerged Markets lead, Mercedes Benz.

There will be case studies and presentations on Capital Procurement: A Call for Bigger Multicultural Marketing Budgets to Capture the Growing Ethnic Consumer, National vs. Regional Promotion – Which Way to Go? Corporate Commitment: A Prerequisite to Successful Multicultural Marketing Efforts, Ensuring New Product Development Considers the Ethnic Segment, First and Foremost: Understanding the Consumer Through Segmentation, Effectively Measuring Return on Marketing Investment to Build a Proper Business Case to Offset Spending, and Consumer Assimilation – Discover the Best Strategic Approach.

Organizers say this completely editorial conference is a good fit for CMOs, heads of U.S. Hispanic, African-American, Asian Markets, segment, special or secondary markets, VPs, and directors of marketing, multicultural, ethnic and diversity marketing, market research and segmentation, direct or database marketing, product development or management, product and services development, business development, consumer markets, corporate strategy or strategic planning, marketing, promotions, advertising, brand management, public relations and communications and sales executives.

Conference details and registration information at