Thursday, June 23, 2022

Book Related Teleconference Great Success

Posted by Elena del Valle on September 27, 2005

hb_michele_valdovinos.jpg

Presenter Michele Valdovinos

Yesterday’s book related teleconference hosted by HMCA and PRSA with the support of Cultural Access Group, was a great success. Hispanic Marketing & Public Relations contributing authors Jonathan Ashton and Michel Valdovinos provided an interesting and factfilled outline of the state of the U.S. Hispanic market to a national audience of marketers and communicators.

The presentation entitled "A Snapshot of the U.S. Hispanic Market" was based on their title, the first chapter in Hispanic Marketing & Public Relations. It began at 2 p.m. EST and lasted  one and a half hours. Project organizer and book editor Elena del Valle moderated the teleconference which included an online PowerPoint presentation and was also available in a PDF format for those who didn’t have simultaneous online access.

hb_jonathan_ashton_1_1.JPG 

Presenter Jonathan Ashton

Due to the number of questions, the presenters held an an extended Q & A session at the conclusion of the teleconference. Audience members submitted questions in person by calling the conference center and by email through the conference website. 

hb_Elena_del_Valle.jpg

Project director and teleconference moderator Elena del Valle