Sunday, April 21, 2024

HMCA, PRSA Host Book Related Teleconference

Posted by Elena del Valle on September 20, 2005

Hispanic Marketing & Communications Association                   

HMCA and PRSA Present

A Hispanic Marketing & Public Relations Book Related Teleconference

HMCA invites you to a teleconference based on the first chapter of a new book, Hispanic Marketing & Public Relations – Understanding and Targeting America’s Largest Minority (Poyeen Publishing, $49.95). The first title published on reaching Latinos with marketing and public relations strategies, Hispanic Marketing & Public Relations is appropriate for marketing professionals and students.

The teleconference entitled "A Snapshot of the U.S. Hispanic Market," has the same title as the first chapter of the book and will be presented by the chapter authors, Jonathan Ashton and Michele Valdovinos of Cultural Access Group.  Attendees at the virtual seminar will call a toll-free number where they will hear the presenters and access visual materials online. Admission is $85 per site for HMCA members, $150 for PRSA members and $250 per site for nonmembers.

The Hispanic Marketing & Communication Association (HMCA) is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. Hispanic market information, complimentary copies of the HMCA e-newsletter and invites to HMCA events, are available on the Association’s website (  The Public Relations Society of America ( ), based in New York City, is the world’s largest organization for public relations professionals. The Society has more than 28,000 professional and student members. 

Register Today!

HMCA member cost per site: $85 (join HMCA today
Nonmember cost per site: $250

Registrations must be in writing,

Choose one of the links below, print and complete the form to register.

Download in Adobe Acrobat Format (requires Adobe’s free reader)

Download in Microsoft Word Format

Fax your completed form to 212-460-5460,


Mail to

PRSA Registration

411 Lafayette Street, Suite 201,

New York, NY 10003