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Listen to podcast interview about Fox Sports en Español magazine

Posted by Elena del Valle on March 6, 2006

hmpr_Jeffreyduque.jpg

Jeffrey Duque, commercial director U.S., Cuatro-Media

A podcast featuring an interview with Jeffrey Duque, commercial director U.S., Cuatro-Media, Inc, is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Jeffrey discussed Fox Sports en Español magazine with Elena del Valle, host of the HispanicMPR.com podcast.

“Among Hispanics, sports are a deep rooted passion. We created a magazine that respects our readers and takes this passion very seriously. We are particularly excited about launching in this very special year when the soccer and baseball world cups coincide,” said Duque, who is director of sales for the magazine.

Duque has managed Latin America and U.S. content sales for Time Inc.’s Licensing & Syndication Division where he held sales responsibilities for Sports Illustrated, Popular Science, Fortune, and Time.  Prior to this post, he was manager of production and editorial operations for Time Inc.’s internationally licensed publications and syndication initiatives. In 2004, Duque was awarded the Time Inc. President’s Award, a special
recognition to individuals who make extraordinary contributions. Duque, of Colombian origin, holds a bachelors degree in health and exercise science from Syracuse University. He completed the New York University and Stanford University publishing courses. Luis Viñuales is editor-in-chief of Fox Sports en Español magazine.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Jeffrey Duque,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your MP3 player or iTunes program listed under the “advanced” column. The podcast will remain in the March 2006 section of the podcast.

NBC, Galan Entertainment sign deal

Posted by Elena del Valle on March 3, 2006

Jeff Zucker

Jeff Zucker, chief executive officer, NBC Universal Television Group

Photo: NBC Universal

Burbank, California – In a landmark move, NBC Universal Television Group signed a two-year, first-look development deal with Galán Entertainment for the production of telenovelas and other Spanish-language formats in English across its many networks. In contrast to other similar network arrangements, NBC Universal, Galán Entertainment and Telemundo will leverage the existing assets and expertise of the novela (soap opera) production system perfected by Telemundo, the second-largest Spanish language content producer in the United States, for the Spanish language market. Telemundo will license all its formats, in addition to other acquired formats, to Galán Entertainment to re-develop into English.

“This represents a fantastic opportunity to achieve many of our goals at NBCU,” said Jeff Zucker, chief executive officer, NBC Universal Television Group. “With this, we can better integrate our English and Spanish-speaking audiences in a way that no other broadcaster can do. It shows the tremendous promise we first saw when we brought Telemundo into the NBC family.”

Don Browne

Don Browne, president, Telemundo

Photo: Telemundo

“The deal further highlights the value of GE’s and NBCU’s investment in Spanish language television,” said Don Browne, president, Telemundo. “Nely Galán provides the perfect bridge to transport the great development, production and writing talents of the Telemundo team into English language.”

Nely Galan

Nely Galán, president, Galan Entertainment

Photo: Galan Entertainment

“It is a dream come true to take the genre I grew up with and be able to cross it over. I expect to see novelas as a staple of American TV,” said Nely Galán, president, Galan Entertainment. “My experience producing programs in both English and Spanish will allow me to fine tune these formats and maximize their impact on the American television audience.”

As part of the deal Gálan Entertainment will re-shape Telemundo and other suppliers’ Spanish language formats for the English market, first for NBC, USA and Bravo, and then for other networks. Galán, who is the former president of Entertainment for Telemundo, has produced more than 600 episodes of television in Spanish and English. Most recently, she created the show “The Swan” for Telemundo.

The first project to be developed for production this summer will be the Telemundo production “Body of Desire,” written by Julio Jimenez. Key players in the Telemundo Studios team are Patricio Wills, head of Telemundo Studios; Marcos Santana, head of development; and Derek Bond, head of production.

Pfizer Selects The Bravo Group for Hispanic Market Efforts

Posted by Elena del Valle on March 2, 2006

 Gary Bassell

Gary Bassell, chairman & CEO, The Bravo Group

New York City – Pfizer Consumer Healthcare selected The Bravo Group, a well known Hispanic market agency, as its advertising agency of record for the U.S. Hispanic market. Bravo, which has 20 years of healthcare experience, will develop multi-brand marketing programs for Pfizer Consumer Healthcare.
 
“Pfizer Consumer Healthcare is committed to building strong relationships with Hispanic consumers,” said Jaime Aranda, director, Ethnic Business Development at Pfizer. “After an agency review, we were persuaded by Bravo’s integrated marketing capabilities, robust strategic planning process, media buying structure and expertise in marketing to Hispanic consumers in this country.”
 
Pfizer Consumer Healthcare and Bravo are evaluating a full array of marketing practice options facilitated by the agency’s experiential marketing practice including retail and promotional marketing, digital/interactive and direct marketing/crm targeting Spanish-speaking consumers in the United States. Pfizer Consumer Healthcare joins The Bravo Group’s roster of blue chip clients that includes Cingular, Sears, Mazda, Kraft Foods, ChevronTexaco, Miller Brewing Company, Visa, Microsoft, Hertz, U.S. Postal Service, The New York Times and Time Warner Cable.
 
“Healthcare marketing to Hispanic consumers is uncommonly rewarding,” explained Gary Bassell, chairman and CEO of The Bravo Group. “It’s an area where acute planning insights can be effectively leveraged, dimensionalized brand experiences developed utilizing a range of marketing practices and the team instilled with a sense that work with a meaningful benefit is being done for the market.”

Linda DeJesus-Cutler

De Jesús-Cutler, president & COO, The Bravo Group

“One of the fastest growing segments in the Hispanic market is healthcare, and Pfizer, a Fortune 500 leading healthcare company, has long recognized the contributions Hispanics have made to their business,” said Linda De Jesús-Cutler, president and COO, The Bravo Group. “We look forward to partnering with them and building on their success,” she added. 

The Consumer Healthcare Division of Pfizer Inc., headquartered in Morris Plains, New Jersey, is described as the world’s second-largest consumer healthcare company, with a portfolio of market-leading brands that include Benadryl®, Listerine Antiseptic Mouthwash®, Neosporin®, Sudafed®, Visine®, and Zantac®. The Bravo Group, a Young & Rubicam Brands company, is a pioneer agency of Hispanic marketing that continues to be a leader today among U.S. Hispanic integrated communications agency groups after 25 years in the U.S. Hispanic market. 

Established in 1980, The Bravo Group has created award-winning marketing programs that include research and strategic planning; advertising, interactive/digital, direct, promotional and event marketing; media planning/buying; branded entertainment and public relations.  Recognized in 2005 as one of the two largest Hispanic agencies in the U.S.  by Advertising Age, the company is headquartered in New York and has offices in San Francisco, Chicago, Miami and Irvine, California.

Listen to podcast: Song from Mexican Institute of Sound Debut Album

Posted by Elena del Valle on March 1, 2006

 

Mejico Maxico MIS album cover

Méjico Máxico album cover

Photos: Nacional Records

Led by Camilo Lara, Mexican Institute of Sound, MIS, released its debut album in February. Prior to the album, MIS had collaborated on remixes for bands and friends like Placebo, Gecko Turner,  Babasonicos, and Le Hammond Inferno. Described as emerging from the Mexico City underground, the new release is titled “Méjico Máxico” (Nacional Records). 

Mexican Institute of Sound (MIS) is a one man project helmed by music industry tastemaker Camilo Lara. An icon of the city, Lara spends his days working in a box-set office within a city of 25 million souls.  When he steps out, he becomes involved with the underground music movement. He produces his electronic music with only the help of his computer, his nurturing imagination, and his extensive collection of vinyl.  

Some describe his talent as his ability to carefully select and blend diverse musical references to create surprising results. Camilo Lara has distinguished himself as a musical trendsetter among his friends. His annual Christmas compilation of the year’s best tracks and unreleased MIS tracks has become a sought-after collector’s item in certain circles.  

Camilo Lara

Camilo Lara

“Méjico Máxico” is “a collage featuring snippets of cumbia, cha cha chas, glimpses of Esquivel, poems by Juan Rulfo, electronica, dub and musical references spanning from the 1920’s through the 60’s” meant to reflect Mexican Institute of Sound’s unique impression of life in bustling Mexico City.

To listen to the Mexican Institute of Sound’s recently-released “Mirando a las Muchachas” song, scroll down on HispanicMPR.com until you see “Podcast” on the right hand side, then select “Mexican Institute of Sound Mirando a las Muchachas,”  hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the March 2006 section of the podcast.

Argentina Publishers Launch New Magazine for U.S. Hispanics

Posted by Elena del Valle on February 28, 2006

Alma cover with Madonna 

Alma Magazine cover February 2006

Alma Magazine, a Spanish language publication, was created for the U.S. Hispanic market by CBA, a partnership that includes Editorial Atlántida, one of the most prestigious publishers in Argentina. Following several initial issues in 2005 and 2006, Alma Magazine publishers are poised for growth and hope to secure a strong position in the market. 

Cover pages have featured Madonna, Andy Garcia, Tom Cruise, Penelope Cruz and Cameron Diaz. Content focuses on literary, cultural and political themes, as well as fashion, liquors, cars, and lifestyle. The February 2006 issue included articles on Google, Johnny Depp, Frank Sinatra, Evo Morales, and Khaled Al Masri. The October 2005 issue included articles on Penelope Cruz, Truman Capote, Samuel Huntington, Hugh Hefner, and Antonio Villaraigosa.

“The selection criterion for our database considers both economic and educational factors, as we understand that intellectual development is a crucial component of any individual,” said Alejandro Gasquet, publisher and editor of Alma. “Alma is a media vehicle where intelligence meets good taste, representing the values and interests of our readers.” 

The magazine’s circulation strategy is based on a proprietary database of 100,000 that allows the execution of a highly targeted controlled distribution plan aimed towards upscale socioeconomic U.S. Hispanic households. The majority, 80 percent, of the magazine distribution is by mail, certifiable by the U.S. Postal Service. The rest is distributed through business centers, offices, and events. Annual subscriptions cost $49 for 10 issues.

Alma cover with Penelope Cruz 

Alma Magazine cover October 2005

Starting in February, Source Interlink began to distribute Alma nationwide, making it available at Barnes & Noble, Borders, and other major bookstores and selected newsstands across the country. The magazine is in the process of reaching an agreement to be audited starting in May.

“We are proud to represent such an exceptional product as Alma and to be able to offer national advertisers this unique opportunity to reach upscale Hispanics in their language of preference on a national level,” said Amelie Ferro, vice president of business development.

Publicitas LHM, with offices in Miami, New York, Dallas, and Los Angeles, is the national advertising sales arm of Alma. Publicitas is the U.S. Hispanic division of Publicitas Latin America (originally Charney/Palacios).  For more information about the Magazine call 305- 416-6001 or visit Alma.

Hispanic Marketing & Public Relations Editor Will Be Keynote Speaker at Naples Event

Posted by Elena del Valle on February 27, 2006

Elena del Valle

Elena del Valle, principal, LNA World Communications

Photo: LNA World Communications

Elena del Valle, editor and contributing author of Hispanic Marketing & Public Relations, will be the keynote speaker of “Hispanic Market: What’s in it for You?” a lunch presentation taking place Wednesday, March 1, 2006 in Naples, Florida. The event, sponsored by Fifth Third Bank, Naples Sun Times, The Greater Naples Chamber of Commerce and Edison College was organized by Eyes Wide Open and will take place at the Edison College Conference Center from 12 to 2 p.m. 

Elena is principal of LNA World Communications, a marketing and communications company, where she is responsible for media training, strategic planning and client relations. She is the director and editor of Hispanic Marketing & Public Relations (Poyeen Publishing, $49.95). A 20 year marketing and public relations veteran, she has worked extensively in health care and with U.S. and international Hispanic markets. Prior to founding her own marketing and public relations firm nine years ago, she was a key member of the health care team and headed the Hispanic practice at the largest independent public relations firm in Florida. Before that, she attended law school nights while she was in charge of domestic and international Hispanic marketing and public relations for a major private South Florida health care company.  Details and regsitration information are available at (239) 775-6080 ext. 305.

Scholarship Opportunities for Hispanics Abound

Posted by Elena del Valle on February 24, 2006

By Elena del Valle, president, LNAWorld Communications

There is good news for Hispanic families on a budget searching for a way to pay for higher education costs: College bound Hispanics can benefit from increasing scholarship opportunities. This year, Hispanic students have a wealth of scholarship options. Just as frenzied students are selecting college programs or planning their return to school, many Hispanic organizations are announcing scholarship funding programs and guidelines for the school year beginning this fall.

Click here to read the entire article and for a list of scholarships

Wire News Distributors Cooperate to Promote Ethnic Media Awards

Posted by Elena del Valle on February 23, 2006

Cathy Baron Tamraz

Cathy Baron Tamraz, Business Wire president and chief executive officer

Photo: Business Wire

San Francisco — Business Wire, Black PR Wire and Hispanic PR Wire, who have an affiliate relationship, were collectively been named official sponsors of two ethnic media awards programs administered by New California Media/New America Media, NCM/NAM according to Sandy Close, executive director of NCM/NAM. The news services worked together in the promotion of the Seventh Annual NCM Awards in San Jose, California, a January 2006 event which recognized ethnic media accomplishments.

The list winners of the Seventh Annual NCM Awards follows. Exceptional Communicators: Hardy Brown, executive editor, Black Voice News; Rick Rodriguez, ASNE president and executive editor, ASN Sacramento Bee; and James Yee, author and chaplain. Lifetime Achievement Award: Lillian Howell, founder, KTSF. Advocacy Voice: Vivian LeTran, Annie Han Nguyen, Julie Vo, Viet Weekly.

In the Print and Online category, the Best Investigative/In-Depth (English) winner was Lisa Tsering, India West. The Best Investigative/In-Depth (In-Language) winner was Hiram Soto, Enlace. The International Affairs winner for journalist in English was Grace E. Jang, KoreAm Journal and for reporting In-Language Benito Ortiz, Noticiero Semanal received the award. In Health Care, the winner was Yi-Fen Lan, Singtao Daily; in Arts Sports And Entertainment (English) the winner was Sadanand Dhume, Little India, and Arts Sports And Entertainment (In-Language) the winner was Monica (Minzi) Xu, The World Journal. In Commentary/Editorial Writing in English the winner was Ky-Phong Tran, Nguoi Viet and for Commentary /Editorial Writing In-Language the winner was Maria Luisa Arredondo-Pagaza, La Opinion. For Jobs, Workplace Issues And The Economy, the winner was Lavina Melwanii, Little India. The Women’s Issues winner was Corina Knoll, KoreAm Journal; The Best Youth Voice winner was Son Tran, Nha Magazine.

In Photojournalism the winner was Aurelia Ventura, La Opinion. In Inter-Ethnic Relations the winners were Alex S. Fabros Jr. and Daniel P. Gonzales, Filipinas Magazine. For Environment And Natural Resources, the winner was Nancy Lan-Hsin Kao, World Journal, “AXT’s Lesson;” the Religion And Spirituality winner was Julie Gruenbaum Fax, The Jewish Journal of Greater Los Angeles. In Broadcast, May Sheng Zhu of Singtao Chinese Radio won for Best Community Talk Show. In the Best Investigative/In-Depth category the winners were Kwokshu Leung and Cecilia Im, KTSF 26.

Aurelia Ventura

Aurelia Ventura of La Opinión received the Photojournalism Award

Photo: New California Media/New America Media

Next, the wire services companies will combine resources to help promote the first National NAM Awards in Washington, D.C. November 14, 2006. Business Wire will provide a bridge to the mainstream media, while Black PR Wire and Hispanic PR will reach the specialized news media, political organizations, and decision-makers in their respective communities. The news services maintain an affiliate relationship, promoting each other’s services based on release content and the target audience.

“The role of ethnic media is constantly being magnified as America evolves into a more dynamic society due to its cultural diversity,” said Cathy Baron Tamraz, Business Wire’s president and chief executive officer. “Business Wire is proud to be an official sponsor of these two prestigious awards competitions, and to be affiliated with the mushrooming ethnic media movement. Business Wire was among the very first sponsors when NCM hosted its 1998 EXPO at Pier 35 in San Francisco. And they were there helping promote our First National EXPO at Columbia last year. We’re proud to have Business Wire as collaborators.”

“This partnership underscores Hispanic PR Wire’s vigorous commitment and mission to empower Hispanic–and all ethnic media, by raising its visibility,” said Manny Ruiz, chief executive officer of Hispanic PR Wire.

Business Wire was founded in 1961 by chairman Lorry I. Lokey, a veteran journalist and public relations executive. Business Wire electronically disseminates some 1,000 full-text news releases daily to the media, the Internet, online services and databases, and the global investment community in 150 countries in 45 languages. Business Wire has 24 U.S. offices, Paris, Frankfurt, London, Brussels, Tokyo and Sydney offices, and reciprocal offices throughout the world.

NCM/NAM (New California Media/New America Media) is a nationwide association of more than 700 print, broadcast, and online ethnic media organizations founded in 1996 by Pacific News Service, non-profit media organization founded in 1969. NCM/NAM’s goal is to build a more inclusive public forum by raising the visibility of ethnic media and their audiences.

Black PR Wire, Inc. (BPRW) is one of the nation’s first and largest Black news distribution wire services. The company’s database holds a listing of more than 1,700 Black-owned publications and media including a listing of key Black journalists and organizations in the United States and the Caribbean. Black PR Wire delivers its clients’ press releases, video and audio news releases, electronic video messages and electronic newsletters to reporters, writers, and influential grassroots, social and civic community leaders throughout the country.

Manny Ruiz

Manny Ruiz, chief executive officer, Hispanic PR Wire

Photo: Hispanic PR Wire

Miami-based and Latino-owned Hispanic PR Wire (HPRW) is a leading press release newswire service for Hispanic and Puerto Rico journalists and marketers. Through scores of news partnerships with many Hispanic newspapers, magazines and Internet portals, HPRW offers clients more than 75 online placements with any geographic distribution. Hispanic PR Wire sends corporate, government and non-profit press releases and media advisories daily to thousands of journalists subscribed to receive its free news feed.

Hispanic Marketing & Public Relations Authors to Present at National Conferences

Posted by Elena del Valle on February 23, 2006

Cynthia Nelson  Miguel Gomez Winebrenner

Cynthia Nelson, COO, Todobebé and

Miguel Gomez Winebrenner, director, C & R Research 

Hispanic Marketing & Public Relations contributing co-author Cynthia Nelson will be a presenter at two upcoming conferences. She will discuss Branded Entertainment at the Fourth Annual Innovations in Hispanic Marketing Conference taking place in Miami, March 14-16, 2006 Miami, Florida. She will discuss “Branding Hispanic Moms:  Before, During & After Pregnancy” at the Youth Mega Expo, scheduled for March 26-28, 2006 in Huntington Beach, California. Click here to read Cynthia’s biography.

Miguel Gomez Winebrenner, contributing author of two chapters of the book, will be a panelist at the Fourth Annual Innovations in Hispanic Marketing Conference. The panel will discuss “Developing and Implementing a Successful Segmented Marketing Strategy to Target Specific Groups Within the Latino Market.” Click here to read Miguel’s biography.  For more information about the book including the table of contents go to Hispanic Marketing & Public Relations. 

Hispanic Market Pro to Host Audio Conference on Hispanic Cause Marketing

Posted by Elena del Valle on February 22, 2006

Jim Estrada

Jim Estrada, managing partner, Estrada Communications Group, Inc.

Photo: Estrada Communications Group, Inc.

Miami, Florida – Hispanic Market Pro (HMP) will host a national audio conference Thursday, February 23 at 2 p.m. ET to discuss ways in which public relations practitioners and marketing executives can maximizing their Hispanic Cause-related Marketing initiatives. The cost of the audio conference is $215.

The one hour and 30 minute audio conference,  “How to Maximize Your ROI on Hispanic Cause-Related Marketing Partnerships and Social Campaigns,” is part of the company’s Hispanic Market University series of professional development audio conferences for Hispanic communicators. Topics slated for inclusion are: Common pitfalls when working with Hispanic organizations and how do you avoid them; crucial ingredients to a successful Hispanic cause-related marketing alliance and/or campaign; how to calculate how much money or in-kind services to donate to a partner organization; causes that strike the biggest chord among Hispanics; how to measure the effectiveness of a CSR campaign among Hispanics; and how to form and sustain local CSR partnerships with Hispanic organizations.

hmprLizBlacker.JPG

Liz Blacker, senior vice president, Media Division, One Economy Corporation

Photo: One Economy Corporation

Speakers will be Liz Blacker, senior vice president, Media Division, One Economy Corporation; Jim Estrada, managing partner, Estrada Communications Group, Inc. and Ileana Fernandez, vice president and COO of the Hispanic College Fund. Sandra Bernardo, associate vice president at Euro RSCG Magnet, will moderate the conference.

Co-headquartered in Miami and New York, Hispanic Market Pro, HMP, provides Hispanic marketing executives professional development teleseminars. A joint venture of Hispanic PR Wire and Bryan Communications (HispanicAd.com and AdNotas.com), HMP presents trainings every other Thursday on a wide variety of topics for executives across advertising and public relations disciplines. Details and registration are available online at Hispanic Market Pro.