Posted by Elena del Valle on May 14, 2007
Rupa Ranganathan, ethnic strategist and senior vice president, Strategic Research Institute
Photo: Rupa Ranganathan
A podcast interview with Rupa Ranganathan, ethnic strategist and senior vice president, Strategic Research Institute, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Rupa discusses the 8th Annual Hispanic Boom conference with Elena del Valle, host of the HispanicMPR.com podcast.
Rupa is responsible for a portfolio of 65 conferences in the multicultural marketing, market development in healthcare, branding, e-marketing, relationship marketing, healthcare and disease management areas. Prior to joining the Strategic Research Institute, Rupa was a conference producer for Global Business Research in New York City. Before that she was general manager of marketing and public relations for the Apollo Hospitals Group in Chennai, India.
Rupa received a Bachelor of Arts in Public Relations from Madras University. She has been a multicultural columnist for Retailwire since 2004 and was a judge of the 2005 Asian American Advertising Creative Awards.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Rupa Ranganathan,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the May 2007 section of the podcast archive.
HispanicMPR subscribers receive a $400 discount on the 8th Annual Hispanic Boom conference registration
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
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Posted by Elena del Valle on May 11, 2007
Latinos in New England book cover
Photo: Temple
Described as the first comprehensive look at the growing Latino presence in New England, Latinos in New England (Temple, $27.95), examines the impact one million Latinos have had on the region’s culture, politics, and economics. At the same time, the authors look at the effects of the locale on Latino residents, their lives, traditions, and institutions.
Twenty-one contributors dedicated 344 pages to exploring three broad areas: demographic trends, migration and community formation, and identity and politics. They peek at the Latino panorama through oral histories, case studies, ethnographic inquiries, focus group research, surveys, and statistical analyses.
The book also includes information about the “Dominicanization” of the Latino community in Waterbury, Connecticut; the immigration experiences of Brazilians in Massachusetts; the influence of Latinos on New England’s Catholic churches; and the development and growth of a Latino community in Providence, Rhode Island.
Contributors include: Amílcar Antonio Barreto, Yoel Camayd-Freixas, Jorge Capetillo-Ponce, José E. Cruz, Cileine de Lourenço, Ruth Glasser, Phillip J. Granberry, Megan Halloran, Deborah Pacini Hernandez, José Itzigsohn, Gerald Karush, Robert Kramer, Nelly Lejter, Enrico A. Marcelli, Angel A. Amy Moreno, Hosffman Ospino, Adrian D. Pantoja, C. Eduardo Siqueira, Michael E. Stone, and Miren Uriarte.
Book editor Andrés Torres is research associate of the Center for Puerto Rican Studies, Hunter College, City University of New York. Prior to the publication of the book, he was director of the Mauricio Gastón Institute for Latino Community Development and Public Policy at the University of Massachusetts. He is past president of the Puerto Rican Studies Association and is the author of The Puerto Rican Movement: Voices from the Diaspora.
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Posted by Elena del Valle on May 10, 2007
Mariana Ximenes, Murilo Benicio and Priscila Fantin
Photo: Spanish Broadcasting System
Miami, Florida – In late April 2007, WSBS-Mega TV Channel 22 began airing the Brazilian romantic novela series “Chocolate con Pimienta” (Chocolate with Pepper), acquired from television distributor TV Globo and dubbed into Spanish from the Portuguese original. It has been airing in Brazil since 2003. The 170-episode series will air in Miami Monday through Friday, from 6 p.m. to 7 p.m. until December 2007.
“Chocolate con Pimienta is a fiery romantic melodrama that we believe will be a huge hit in Miami, a market known for its exotic tastes and spicy Latin flavor,” said Cynthia Hudson Fernández, chief creative officer and executive vice president, SBS. “TV Globo distributes television content to 130 countries around the world, and ‘Chocolate con Pimienta’ is one of the company’s most talked about series in recent times. The show has resonated extremely well with Latin audiences in several international markets, and South Floridians should prepare themselves for a compelling joyride of TV melodrama that includes a little bit of pepper and a lot of chocolate!”
The series takes place in the 1920s. Scenes showcase Art Deco, Coco Chanel, á la garçonne and the Maxixe (Brazilian tango). The show’s story recounts the saga of Ana Francisca, played by actress Mariana Ximenes. Ana endured a difficult life growing up. As she grew older, the challenges she met along the way strengthened her resolve, turning her into a strong and confident woman in charge of her own destiny. The only void in her life was “the memory of lost love.”
The story unfolds over a seven year period, beginning in 1922 when gangsters from the south kill Ana’s father. From there she moves to the city of Ventura, a town dependent on its famous chocolate factory for survival. Ana moves to Ventura with her grandmother Carmen (Laura Cardoso), uncle Margarido (Osmar Prado), cousins Timóteo (Marcello Novaes) and Marcia (Drica Moraes), and a so-called friend, Dália (Carla Daniel). To help her new family, Ana starts working for Ludovico Canto e Mello (Ary Fontoura), the owner of the infamous chocolate factory. The plot soon thickens as Ana’s love life heats up.
Reach Latinos consumers with electronic publicity tools with
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Posted by Elena del Valle on May 9, 2007
Juan José Nuñez, vice president of operations, StarMedia Videos
Photo: StarMedia Videos
Miami, Florida – StarMedia, a wholly owned subsidiary of Orange, launched a Spanish language video sharing channel last week. StarMedia Videos, the new channel, allows users to watch and share original videos through websites, mobile phones and PDA’s. Visitors to the new website’s home page can see 12 videos.
Each video listing includes a descriptive title, author, average rating and the number of times it’s been viewed. Registered users may vote, add to favorites, and copy videos. Some videos for adults 18 and older require visitor registration and a password.
“Now everybody can enjoy and rate videos on StarMedia,” said Juan José Nuñez, vice president of operations, StarMedia Videos. “StarMedia Videos was developed as an open platform for all users; it’s one of a new generation of services and content designed to enhance their online experience.”
According to promotional materials, registered users can also upload an unlimited number of video clips. Content is classified by most recent postings as well as under popular categories: Automotive, Films, Sports, People, Humor, Games, Women, Music and Technology. StarMedia Videos also incorporates a search feature, enabling users to identify and view postings by order of importance, posting date, viewers and rankings.
StarMedia.com is a free-to-web service connecting more than 22 million Spanish-speakers through the Internet including three million in the United States. StarMedia has local operations in Mexico, Spain and the United States (Los Angeles, Miami and New York). Orange is a subsidiary of the France Telecom Group.
Discover how to reach Latinos in language today with
“Hispanic Market Translation Issues” audio recording
Presenter Martha E. Galindo
Translation company owner Martha E. Galindo explains
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Posted by Elena del Valle on May 8, 2007
“Suegras” host Amelia Vega
Photo: Azteca America
Former Miss Universe (2003) Amelia Vega, hosts “Suegras,” an Azteca America reality show in which 12 women, six “ready to marry” men and their mothers share living space. Suegra means mother in law in Spanish. In the last episode, the winner may ask one of three remaining mothers for her son’s hand in marriage.
Viewers can watch program clips and participant interviews on the show’s website. They are invited to vote via short message service (SMS) and at Terra.com. “Suegras” is scheduled to air Monday to Friday at 10 pm CST for 10-weeks. The last episode will air May 20, 2007.
“Amelia was selected for her exceptional talent, and we expect her national stature and Dominican heritage to serve as a bridge to all Hispanic audiences, especially given the spectacular participants, who represent a broad array of Hispanic American cultures,” said Bob Turner, president, Network Sales, Azteca America.
Participants’ heritage is diverse with representatives from Cuba, Colombia, Mexico, Puerto Rico, Uruguay and Venezuela. According to promotional materials, weekly challenges for the men and women, as well as the potential mother in law participants, reveal motives, habits, and possible conflicts.
Azteca America is a wholly-owned subsidiary of TV Azteca S.A. de C.V, one of the largest producers of Spanish language television content in the U.S.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Find out
Latino purchasing habits and products they favor
Latino family characteristics
Latinos and extended families
Division of duties, responsibilities within the family
Who is decision maker in the Latino family
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Posted by Elena del Valle on May 7, 2007
“The Chicas Project” cover
Photos: Nacional Records
Nacional Records will release the official soundtrack to the popular mun2 reality show “The Chicas Project,” starring mun2 hosts Yasmin and Crash, May 8, 2007. The soundtrack includes Grammy-nominated artists Aterciopelados, Nortec Collective and Andrea Echeverri, as well as Los Bunkers, The Pinker Tones, Pacha Massive, Sara Valenzuela, Bitman & Roban, Cuarto Poder, and Mexican Institute of Sound. iTunes and eMusic digital editions of “The Chicas Project” soundtrack feature two bonus tracks.
Barcelona duo The Pinker Tones provide the show’s theme song with the high-energy, political parody “Karma Hunters.” The Pinker Tones recently made an appearance at SXSW and are scheduled to be at KCRW’s Sounds Eclectic Evening in Los Angeles, California.
“The Chicas Project” Crash and Jasmin
“The Chicas Project” Official Soundtrack also features previously unreleased remixes from Grammy-nominated Aterciopelados and Mexican singer Sara Valenzuela, as well as new artists like Venezuela’s Cuarto Poder with “Arenita Playita” and Mexican rockers Porter.
“The Chicas Project” airs nationally on NBC/Telemundo’s bilingual youth network mun2. In the show Crash, a west coast rocker, and Yasmin, an urban-flavored youth from New York, take viewers on comedic adventures. The show, in pre-production for its second season, airs Saturdays at 2 pm.
Hear from market researchers about the Latino family in
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
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Latinos and extended families
Division of duties, responsibilities within the family
Who is decision maker in the Latino family
Who is information provider in the Latino family
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To listen to the single “Karma Hunters” from the new “The Chicas Project” album click on the play button below.
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Posted by Elena del Valle on May 4, 2007
Boca Abajo won first place at Riofest in Harlingen, Texas
Photo: Kirsten Luce
Miami, Florida – Burger King Corporation (BKC) launched a 10-city Latino music talent showcase dubbed “Tu Ciudad, Tu Música SM” to provide aspiring musicians the opportunity to be named the best local band in their city. It began April 21 in Harlingen, Texas and will conclude June 23 in Miami, Florida.
The “Tu Ciudad, Tu MúsicaSM” program will showcase popular local bands. Organizers will pre-select ten bands in each market. These will go on to compete onstage for a chance to win $2,500 in cash and the opportunity to get their music on area radio stations.
Following the launch in McAllen, the showcase will include stops in Dallas, Phoenix, Fresno, Houston, San Francisco, Chicago, New York, Los Angeles and Miami. A panel of three local judges will determine winners of individual competitions based on each band’s live performance, musical talent and crowd cheers.
“Burger King Corporation recognizes the importance of supporting rising talent in local communities,” said Alexandra Galindez, director for Multi-Cultural Marketing, Burker King Corporation. “This year, BKC embraces the diversity within Latin cultures by providing a platform for Latino music’s newest stars.”
“Tu Ciudad, Tu MúsicaSM” concerts are free. As part of the showcase, Telemundo Network Group is offering a national sweepstakes for music fans. The grand prize is a trip for two to attend the final concert in Miami.
According to promotional materials, for the last six years BKC has sponsored promotional musical platforms including “We Sing En Español…And English Too,” a program for middle and high school students.
Confirmed judges include in Dallas, Manuel Tellez of Rock Vivo, Inc., Theresa Jenkins, president, Texas Chapter of the Recording Academy (Grammy), and Enedelia Diaz, music editor, Latino Connection magazine; Fresno, Velvet Galindo of Grupo Gallegos, Arturo Bencoa of Bienvenido a Casa-TV Azteca, and Brenda Pineda of Univision Radio; Los Angeles, Delia Orjuela, assistant vice president for Latin Music, BMI, and Sergio Bursten, music critic, La Vibra; Phoenix, Fuerk Sanchez of Univision Radio-KHOT, Gaby Robledo of Univision Radio-KQMR, and Alberto Duran, DJ, Sky Lounge.
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida.
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Posted by Elena del Valle on May 3, 2007
Ali Curi, president, HPNG
Photo: Ali Curi
New York, New York – The Hispanic Professionals Networking Group (HPNG) partnered with State Farm Insurance to promote career recruitment for Hispanics in New York City and Miami. The first happening of the yearlong initiative will be a State Farm Latino talent recruitment meeting May 8, 2007 in New York. The next event will take place June 21, 2007 in Miami. The events are free, but pre-registration is required. Organizers will limit admission to 25.
“This partnership is an extension of HPNG’s efforts of bringing career development and networking to Hispanic professionals,” said Ali Curi, president, HPNG. “Showcasing entrepreneurial opportunities is an alternative to the corporate options Hispanic professionals currently explore.”
“Corporate recruitment of Hispanic professionals is at an all time high and partnering with HPNG allows us to reach a market that normally wouldn’t consider an entrepreneurial career,” said Rey Polanco, agency field recruiter, State Farm Insurance.
Launched in 2003, HPNG boasts 1,500 members. The organization hosts networking events in New York and Miami, and offers professional and personal development workshops. Workshop topics include career and leadership development, financial planning and investing, real estate matters, legal matters, communications, public relations, marketing and networking. The last two speakers were magazine publishers Felix Sencion and Juan Guillen. State Farm is one of the nation’s largest insurers of cars and homes.
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Posted by Elena del Valle on May 2, 2007
Gilberto Reyes and Miguelito Gonzalez
Photo: WXDJ El Zol
Miami, Florida – A comedy show with DJ’s Gilberto Reyes and Miguelito Gonzalez began airing recently on Miami radio station WXDJ El Zol 95.7 FM. “Fonomanía con Gilberto y Miguelito” will run daily Monday through Friday from 3 p.m. to 7 p.m. Show selections will air Saturdays from 3 p.m. to 7 p.m.
Gilberto Reyes and Miguelito Gonzalez started their radio career several years ago in Miami on El Zol 95.7 FM, and became quite popular. Their radio show evolved into a late night variety program on a local TV station. It was during this time that their catch-phrase “Metiendo Mikimbin” became a friendly Cuban greeting among show listeners. Following a recent reunion, Miguelito and Gilberto decided to embark on the second chapter of their professional partnership.
“I truly believe that Gilberto and Miguelito’s wit and enthusiasm will propel this show to great heights. They are a charismatic duo that possesses the natural ability to connect with the human spirit, and Miamians are in for a real treat with the market’s funniest new afternoon drive radio program,” said Jackie Nosti-Combo, vice president and general manager, SBS.
“Gilberto and I were never really apart. We owed it to ourselves to pursue some individual opportunities that were available to us. I have an individual contract with Mega TV as host of the home improvement show ‘Handyman’ but once we were given the opportunity to collaborate again, we both knew it was time,” said Gonzalez.
“This is the next step in our professional journey. We both love Miami, love our audience, and love to make people laugh. I can’t wait to get started. I think everyone will soon find out that Miguelito and I are back in a big way,” said Reyes.
In 1995, Gonzalez became a radio host for Spanish Broadcasting System’s WXJD, El Zol 95.7 on “El Show de la Mañana.” He then worked on a local Miami television show, “El Mikimbín de Miami,” where he fleshed out a number of characters based on his own life experiences.
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Posted by Elena del Valle on May 1, 2007
Emilio Nicolas Sr.
Photo: Hispanic Media Awards
San Antonio based On The Edge Promotions will recognize 50 U.S. Spanish language media executives and journalists during this year’s Hispanic Media Awards event to be held May 24, 2007 in San Antonio, Texas. Vicente Fox Quesada, former President of Mexico, will provide the keynote address.
In addition to the 50 honorees, Emilio Nicolas Sr. will be singled out as the first television industry representative to receive the Annual Hispanic Media Awards Ring of Honor for his efforts in the launch of KWEX-TV. The Ring of Honor Award is designed to recognize Spanish language media pioneers. Emilio Nicolas Sr. joins past Ring of Honor Lifetime Achievement award winners Ignacio Lozano, La Opinion; Ana Maria Arias, Latina Style; Ruben Salazar, Los Angeles Times; Eduardo Porter, The Wall Street Journal and Carlos Ramirez, El Diario La Prensa.
Although event organizers declined to identify any judges in an effort to avoid lobbying, they explained the selection of the 50 honorees from 200 complete submissions was made by an independent panel of judges in journalism, academia, public relations, and the public and private sectors from diverse regions of the country.
“We are excited about the growth of this program and this year’s event. I believe that the judges have selected an excellent list of talented professionals and I look forward to seeing others from across the country gathering together to congratulate them on May 24th in San Antonio,” said Chris Day, president, Hispanic Media Awards.
According to the organization’s website, the honorees are nominated by their peers, readers, viewers, or others from within the industry. Selection criteria are influence, community involvement, and the quality of their work. The program recognizes journalists and media executives in Spanish language broadcast and print media. Exceptionally, this year two English language journalists, John Quinones and Eduardo Porter, were selected.
This year’s media executives and journalist honorees are: Nancy Agosto, Azteca America; Alejandro Aguirre, Diario Las Americas; Javier Alatorre, Azteca America; Adriana Arevalo, Univision Las Vegas; Robert Armband, La Raza; Maria Celeste Arraras, Telemundo; Martin Berlanga, Univision News; Claudia Botero, Univision 34; Andres Cantor, Telemundo; Alfredo Carbajal, Al Dia Texas; Rodolfo Cardenas, KCEC 50 Denver; Maria Antonieta Collins, Telemundo; Lynn Cook, Rumbo; David Cortinas, La Voz; Dalia Diaz, Rumbo News; Tino Duran, La Prensa de San Antonio; Malin Falu, HITN; Gustavo Godoy, Vista Magazine; Lesley Gomez, Somos Padres; Isabel Gomez-Bassols, Univision Radio; Armando Guzman, Azteca America; Jesus Hernandez, Diario Las Americas; Jose Isasi, Que Pasa Media; Dra. Aliza Lifshitz, Univision Radio; Monica Lozano, La Opinion; Jose Ignacio Lozano, impreMedia; Tania Luviano, MiTV 43 San Diego; Jorge Mederos, La Raza; Lety Miranda-Garcia, Prensa Hispana; Zeke Montes, Tele Guia de Chicago; Hilbert Morales, El Observador; Denisse Oller, Univision 41 New York; Rafael Olmeda, Sun-Sentinel; Andres Oppenheimer, El Nuevo Herald; Amparo Ortiz, KWEX Univision San Antonio; Luis Manuel Ortiz, La Voz Phoenix; Alex Parra, TPS; Eduardo Porter, The New york Times; Carlos Puig, Rumbo; John Quinones, ABC News 20/20; Jesse Ramirez, syndication; Jorge Ramos, Univision; Ana Cristina Reymundo, Nexos; Rosanna Rosado, El Diario La Prensa; Maria Elena Salinas, Univision; Jose Martin Samano, Azteca America; Pedro Sevcec, Telemundo; Eddie Sotelo, Univision Radio; Carlos Verdecia, Tiempos del Mundo; and Alberto Vourvoulias, El Diario La Prensa.
Discover how to reach Latinos in language today with
“Hispanic Market Translation Issues” audio recording
Presenter Martha E. Galindo
Translation company owner Martha E. Galindo explains
-
Why it’s important to reach your clients in language
-
Ins and outs of translations issues
-
How to select a translator
-
What to expect
-
How to save on translation costs
-
Much more
Click here to purchase a recording on Hispanic Market Translation Issues
